ServiceMac

What ServiceMac does

ServiceMac, LLC is a privately held mortgage subservicer headquartered in Fort Mill, South Carolina, operating as a wholly-owned subsidiary within the First American Financial Corporation (NYSE: FAF) family of companies. Founded in 2017, the company services over one million loans with subservicing portfolio balances exceeding $315 billion as of 2025, providing day-to-day loan servicing on behalf of banks, credit unions, mortgage bankers, and other institutional owners of mortgage servicing rights (MSR). ServiceMac's revenue is generated through a B2B fee-based model — per-loan subservicing fees negotiated with MSR owners based on volume and complexity — covering payment collection, escrow administration, loss mitigation, default management, foreclosure avoidance, and borrower communications.

The company's core technology footprint centers on the MyServiceMac borrower-facing portal, which is built on Loansphere Servicing Digital (BKI Connect) and provides 24/7 self-service for payments, payoff requests, financial assistance applications, PMI removal, paperless enrollment, and disaster relief resources. This portal is complemented by an Automated Loan Information System accessible via phone (844-478-2622), and a separate Client Partner Portal that supports institutional client relationship management. In 2025, ServiceMac expanded automated servicing capabilities across its platform, which the company credits with driving portfolio growth. ServiceMac holds NMLS License #1687766, Equal Housing Lender status, and multi-state mortgage servicing licensing (with a stated New York restriction), and has earned three consecutive years of Fannie Mae STAR Performer recognition in Solution Delivery plus a 2025 first-time Timeline Management award, signaling sustained investor-grade servicing performance within the GSE ecosystem.

Name

ServiceMac

Legal name

ServiceMac, LLC

Website

https://servicemacusa.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ServiceMac is a mortgage subservicer servicing over 1 million loans and $315B+ in balances on behalf of banks, credit unions, and MSR owners, operating as a wholly-owned subsidiary of First American Financial Corporation.

Ownership category

akta.pro rank

Product category

Mortgage Subservicing

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Subservicing (Third-Party Servicing for Owners/Originators) (FSALAEAD)

akta.pro secondary industries

Servicing Transfer & Boarding (Onboarding/De-boarding/Data Reconciliation) (FSALAEAK), Prime (Agency/Conforming) Mortgage Servicing (FSALAEAA), Master Servicing (Private-Label/MBS Oversight & Investor Reporting) (FSALAEAE), Financial Hardship & Forbearance Assistance (FSAEAFAJ)

Keywords

• Mortgage subservicing
• Loan servicing solutions
• Default management services
• Escrow administration services
• Borrower loan management

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Mortgage Subservicing: ServiceMac provides mortgage servicing functions and services on behalf of the owner of the mortgage servicing rights (MSR). As a subservicer, it collects mortgage payments, manages escrow accounts, handles borrower communications, and administers loss mitigation and default resolution on behalf of MSR owners. This is a fee-based model driven by the volume and balance of loans under subservicing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ServiceMac provides full-lifecycle mortgage subservicing on behalf of owners of mortgage servicing rights (MSRs), handling loan boarding, payment collection, escrow administration, borrower communications, loss mitigation, and default management. Institutional clients (banks, credit unions, mortgage bankers) outsource day-to-day servicing operations to ServiceMac, while individual borrowers access their loans through the MyServiceMac digital portal and 24/7 automated phone system. The company services over one million loans and more than $315 billion in loan balances.

Product overview

ServiceMac is a mortgage subservicer and member of the First American family of companies, offering a unified suite of loan servicing solutions. The core product is MyServiceMac, a borrower-facing web portal powered by Loansphere Servicing Digital, which provides 24/7 access for borrowers to manage payments, request assistance, and access financial tools. This portal is complemented by an Automated Loan Information System for phone-based self-service. ServiceMac also provides home retention and mortgage assistance programs to help borrowers avoid foreclosure, including forbearance options, loan modifications, and connections to government assistance programs (HAF, SCRA, HUD counseling). A separate Client Partner Portal serves institutional clients managing their subservicing relationships. The company has scaled to over one million loans and $300+ billion in subservicing portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• MyServiceMac: Customer portal platform for ServiceMac providing 24/7 access to loan information, payment processing, financial assistance, and account management.

Products and services

• MyServiceMac Borrower Portal Online portal where mortgage borrowers register or sign in to view loan details, make payments, schedule payments, request payoff statements, apply for PMI removal, enroll in paperless billing, and access customer service 24/7. Powered by the Loansphere Servicing Digital platform. Intended for individual homeowners whose mortgages are subserviced by ServiceMac.
• Home Retention Services Mortgage assistance and loss mitigation offering for borrowers facing hardship, providing options such as Unemployment Special Forbearance, Loan Modification, Short Sale, and Deed-in-Lieu of Foreclosure. Includes a financial request/assistance application reviewed by loan counselors. Aimed at homeowners at risk of foreclosure.
• Mortgage Assistance Programs Payment relief guidance and assistance application services for homeowners experiencing unemployment, income reduction, illness, or disaster impacts. Connects borrowers with CFPB housing resources, HUD-approved counselors, Homeowner Assistance Fund (HAF) programs, and SCRA protections for servicemembers.
• Client Partner Portal Partner-facing interface enabling institutional clients (banks, credit unions, mortgage lenders) that hold MSRs to manage their subservicing relationship with ServiceMac, including portfolio oversight and partner coordination.
• Automated Loan Information System Telephone-based automated system accessible 24/7 from any touch-tone phone via 844-4SVCMAC (844-478-2622) that provides borrowers with self-service loan information without requiring customer service interaction.
• Mortgage Subservicing (Full-Lifecycle) Full-lifecycle mortgage subservicing performed on behalf of MSR owners (banks, credit unions, mortgage bankers), covering payment collection, escrow administration, borrower communications, loss mitigation, default management, and portfolio servicing. Fees are earned on a per-loan/portfolio basis.

Quantifiable outcome

• Surpassed one million loans and exceeded $300 billion in subservicing portfolio
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• Fannie MaecoreStrategic or Co-development Partner · 1 January 2025ServiceMac, as a mortgage subservicer, operates under servicing guidelines and quality standards set by Fannie Mae. In 2025, ServiceMac won Fannie Mae's Servicer Total Achievement and Rewards (STAR) Performer award in the Solution Delivery and Timeline Management categories, marking the third consecutive year it earned recognition in Solution Delivery and its first recognition in Timeline Management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Specialized Loan Servicing (SLS): SLS is a mortgage subservicer focused on performing and non-performing loans, default management, and MSR owner support. Directly comparable in core subservicing offering and loss mitigation capabilities.
• Cenlar FSB: Cenlar is a large mortgage subservicer serving banks, credit unions, and GSEs with sub-servicing, transfer services, and default management. Directly comparable in core subservicing offering and enterprise customer base.
• Rushmore Loan Management Services: Rushmore is a private mortgage subservicer specializing in MSR subservicing, special servicing, and default management. Directly comparable in business model and enterprise customer base, though smaller in scale.
• Mr. Cooper Group: Mr. Cooper is the largest US mortgage servicer by portfolio size (~$1.7T+), offering subservicing to MSR owners alongside its own portfolio. Directly comparable as a scaled third-party mortgage subservicer competing for the same institutional MSR mandates as ServiceMac.
• PHH Mortgage (now Rocket Mortgage subsidiary): PHH Mortgage is a major third-party mortgage subservicer with a portfolio of hundreds of billions in balances. Directly comparable in target customers (MSR owners) and core offering (loan subservicing, default management, borrower servicing).
• LoanCare (a Computershare company): LoanCare is one of the largest US mortgage subservicers, serving banks, credit unions, and investors with full-scope subservicing, default, and loss mitigation. Directly comparable in business model and target MSR owner customer base.
• NewRez (a New Mountain Finance company): NewRez operates a large subservicing platform alongside its origination and MSR businesses. Directly comparable as a scaled subservicer competing for the same institutional MSR mandates with comparable technology platforms.

Others

• ICE Mortgage Technology (Intercontinental Exchange): ICE Mortgage Technology (which absorbed Black Knight) provides the Loansphere Servicing Digital platform that ServiceMac uses, plus the MSP servicing system used by many competitors. Comparable as the underlying technology infrastructure provider and adjacent ecosystem participant.

Broad incumbents

• PennyMac Financial Services: PennyMac is a large publicly traded mortgage finance company with significant subservicing and MSR holdings, plus origination and investment businesses. Comparable as a large-scale mortgage servicer with overlapping subservicing capabilities, though it is not a pure-play subservicer.
• Flagstar Bank (subservicing business): Flagstar operates a sizable subservicing business as part of its broader banking and mortgage platform. Comparable as a large institutional mortgage servicer offering subservicing, though it is diversified across origination and banking activities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMac