Slidejoy

What Slidejoy does

Slidejoy is a New York-based, privately held company founded in 2014 that intends to operate an Android application rewarding users for displaying trending news and promotional content on their device lock screens. The intended business model is two-sided: consumers receive rewards in exchange for lock-screen real estate, while advertisers and content publishers gain a high-frequency distribution channel. The company's only recorded capital event is a $1.2 million seed round in April 2015 led by HBS Alumni Angels, HBS Alumni Angels Association, and Wharton Angel Network; no subsequent funding rounds, acquisitions, partnerships, or product launches appear in the available data.

The current public-facing website at getslidejoy.com displays a 'Launching Soon' placeholder, and pricing is explicitly noted as not publicly disclosed due to the pre-launch status. No published Android app, no product feature documentation, no customer logos, no management team details, and no geographic operating footprint are evidenced in the input. Headcount is reported at 1-10 employees, consistent with a small, pre-launch team.

Operationally, Slidejoy has not yet shipped a product as of the most recent data captured, more than a decade after founding. The absence of follow-on funding, product launches, or visible hiring activity — combined with a maintained corporate entity and live website — indicates a stalled or prolonged pre-launch state rather than active scaling. Any forward-looking assessment is constrained by the limited and dated evidence base.

Name

Slidejoy

Website

https://getslidejoy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Slidejoy is a New York-based company, founded in 2014, building an Android app that rewards users for displaying trending news and promotional content on their lock screens. The product remains in a pre-launch phase.

Ownership category

akta.pro rank

Product category

Mobile Advertising & Consumer Rewards

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Lock screen advertising
• Mobile rewards app
• Android lock screen content
• Consumer rewards platform
• Promotional content delivery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations

Core offering

Slidejoy is an Android application that rewards users for allowing trending news and promotional content to appear on their device lock screens. The platform monetizes user attention on lock screens by serving advertisements and news content in exchange for rewards, operating at the intersection of mobile advertising and consumer incentives. As of the source capture, the product is in a pre-launch phase with the website displaying 'Launching Soon' messaging.

Product overview

Slidejoy's website displays a "Launching Soon" placeholder, indicating the company has not yet launched its product or service. No product details, features, or named offerings are available from the current source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Slidejoy Android App

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Tapjoy: Tapjoy operates a rewarded mobile advertising platform that pays users to engage with ads and content inside apps. Directly comparable to Slidejoy's reward-driven lock-screen ad concept, with similar value-exchange mechanics and advertiser demand sources.
• Kiip: Kiip is a rewarded mobile ad network that delivers ads tied to in-app moments and rewards users. Shares the same reward-for-engagement model targeting mobile users, making it a close functional peer to Slidejoy's proposed offering.
• Locket: Locket is an Android-first lock-screen widget app that places content directly on the device lock screen. Operates in the same lock-screen real estate Slidejoy targets, with a consumer-facing model that monetizes attention on the same surface.

Broad incumbents

• ironSource (Unity): ironSource (now part of Unity) is a major mobile ad-tech and monetization platform offering rewarded video, interstitial, and programmatic formats. Comparable as a broader incumbent competing for the same advertiser demand that would flow to a lock-screen rewarded ad product.
• AppLovin: AppLovin operates a global mobile ad-tech stack including rewarded and programmatic formats. A scaled incumbent competing for advertiser budgets in the same mobile rewarded/in-app category where Slidejoy would need to differentiate.
• Google AdMob: Google AdMob is the dominant in-app mobile ad network on Android, offering interstitial, rewarded, and native formats. Sets the baseline CPM and demand ecosystem against which any Android-native ad product including Slidejoy must compete.
• Meta Audience Network: Meta Audience Network extends Facebook/Instagram advertiser demand into third-party apps via mobile ad formats. A primary alternative demand source for mobile publishers, defining the competitive ceiling Slidejoy would face for advertiser spend.
• InMobi: InMobi is a global mobile ad network and programmatic platform serving brands and app developers across formats including rewarded video. Comparable as a broader incumbent operating in mobile display/rewarded advertising at global scale.

Emerging players

• Glide (lock screen video): Glide was a live video messenger that delivered content to the Android lock screen, occupying the same high-frequency placement as Slidejoy. Comparable as an early-stage lock-screen content/attention play, though focused on messaging rather than advertising.

Regional players

• Yeahmobi: Yeahmobi is a mobile performance marketing and advertising platform with strong presence in APAC and emerging markets. Comparable as a mobile ad-tech competitor operating in geographies where rewarded and lock-screen formats have the highest user adoption.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/getslidejoy
• Facebookfacebook.com/slidejoy
• LinkedInlinkedin.com/company/slidejoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slidejoy