Landmark Graphics
Landmark Graphics is Halliburton's upstream oil and gas software division, providing cloud-based DecisionSpace 365 E&P applications, iEnergy hybrid cloud, and SmartDigital co-innovation services to enterprise operators worldwide, from small independents to global majors.
- Company typePublic
- Founded1982
- HeadquartersHouston, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Landmark Graphics does
Landmark Graphics is the upstream oil and gas software and digital solutions division of Halliburton (NYSE: HAL), founded in 1982 and acquired by Halliburton in 1997. Headquartered in Houston, Texas, the division provides software and consulting services for exploration and production (E&P) companies, with a product portfolio centered on the DecisionSpace 365 cloud-based subscription platform, which runs on the Open Subsurface Data Universe (OSDU) open data standard and is delivered through the iEnergy hybrid cloud infrastructure.
The core technology stack is a modular, open-architecture platform offering subsurface characterization, well construction, reservoir management, production optimization, and drilling automation workflows, supplemented by a SmartDigital co-innovation service for custom digital E&P solutions. Landmark serves 5,000+ users across 100+ cloud deployments and claims a 50% reduction in total cost of ownership, an ~80% decrease in innovation cycle time, and the world's first fully closed-loop automated geological well placement in collaboration with ExxonMobil in Guyana. The company also extends into adjacent areas such as carbon capture and storage (CO2 Storage) and geothermal well spacing.
The business model is enterprise subscription-based SaaS, sold through Halliburton's global field sales organization with quote-based pricing and a 'Talk to an Expert' consultative engagement model. Customers are predominantly large, multinational E&P operators including ExxonMobil, PETRONAS Carigali, AkerBP, and Pampa Energía, with the user base spanning small independents to global majors. Revenue is reported only at the parent-company level, making Landmark's standalone financials non-public.
Landmark Graphics firmographics
Firmographics- Name
- Landmark Graphics
- Legal name
- Halliburton
- Website
- https://landmark.solutions
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Landmark Graphics is Halliburton's upstream oil and gas software division, providing cloud-based DecisionSpace 365 E&P applications, iEnergy hybrid cloud, and SmartDigital co-innovation services to enterprise operators worldwide, from small independents to global majors.
- Ownership category
- akta.pro rank
Landmark Graphics industry classification
Industry- Product category
- Upstream Oil & Gas E&P Software
- NAICS
- Geophysical Surveying and Mapping Services (541360), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Oil & Gas Field Exploration Services (1382)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
- akta.pro secondary industries
- Lakehouse Platforms (HDAEABAB), Seismic & Geoscience Services (Acquisition, Processing, Interpretation) (EUALABAK)
Keywords
Where Landmark Graphics is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Landmark Graphics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription Services: DecisionSpace 365 is delivered as a cloud-based subscription service for E&P applications. The platform operates on a subscription/SaaS model enabling scalable deployment across enterprise customers in the oil and gas industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise cloud-based subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Landmark Graphics product offering
Product offeringCore offering
Landmark Graphics (a Halliburton company) provides cloud-based exploration and production (E&P) software for the upstream oil and gas industry, centered on the DecisionSpace 365 platform. The platform is delivered via the iEnergy hybrid cloud, built on the Open Subsurface Data Universe (OSDU) open data standard, and supports subsurface modeling, well construction, reservoir management, production optimization, and drilling automation across the asset lifecycle.
Product overview
Landmark Graphics, a Halliburton company, provides a unified platform-plus-modules architecture centered on DecisionSpace® 365 Enterprise. The core DecisionSpace 365 platform runs on the Open Subsurface Data Universe (OSDU) data standard and is delivered via the iEnergy® hybrid cloud. The portfolio includes specialized modules for Subsurface, Well Construction, and Reservoir & Production workflows, supplemented by the SmartDigital® co-innovation service for custom solutions, National Digital Resource for data management, and DS365.ai for AI-powered intelligence. DecisionSpace 365 Essentials provides an entry-level offering, while CO2 Storage addresses carbon capture needs.
Differentiator
Problem solved
Functional benefit
Brands
- DecisionSpace 365: Cloud-based subscription service for E&P applications providing digital solutions for subsurface, well construction, and reservoir management workflows.
- iEnergy
- SmartDigital
- Open Subsurface Data Universe (OSDU)
- Academic Engagement / STEPS
Products and services
- DecisionSpace 365 Enterprise
- DecisionSpace 365 Essentials
- iEnergy
- SmartDigital
- Open Subsurface Data Universe (OSDU)
- National Digital Resource
- CO2 Storage
- DS365.ai
Quantifiable outcome
- 50% reduction in Total Cost of Ownership (TCO)
- +3 more outcomes
Companies that use Landmark Graphics
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Landmark Graphics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Landmark Graphics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PETRONAS Carigali Sdn. Bhd.corePETRONAS Carigali Sdn. Bhd. has partnered with Halliburton Landmark to deploy Landmark solutions to accelerate time to first oil. The collaboration focuses on next-generation subsurface modeling and reservoir management capabilities, representing a significant strategic engagement in the Southeast Asian energy market.
- Shape DigitalcoreHalliburton and Shape Digital formed a strategic collaboration to advance digital asset performance management. This partnership combines Halliburton's E&P expertise with Shape Digital's capabilities to deliver enhanced digital solutions for oil and gas asset management.
- AkerBPcoreThe Halliburton-AkerBP Alliance represents a significant partnership for integrated E&P software solutions delivery. The alliance enables collaborative development and deployment of Landmark software solutions for AkerBP's operations.
- ExxonMobilcoreExxonMobil and Halliburton achieved the world's first fully closed-loop automated geological well placement in Guyana, demonstrating advanced Landmark software capabilities integrated with ExxonMobil operations.
- Academic Institutions (University Grants Program)minorLandmark supports teaching and research initiatives through the University Grants Program (UGP), providing comprehensive software grants for universities. Also supports the STEPS program advancing geoscience excellence through Master's level research and Distinguished Lecture Series.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Landmark Graphics competitors and assessment
Company assessmentDirect peers
- SLB (Schlumberger): SLB's DELFI cognitive E&P environment is the closest direct competitor to DecisionSpace 365, offering cloud-native subsurface, drilling, and production software to the same IOC/NOC customer base with overlapping workflows in reservoir management and drilling automation.
- Baker Hughes: Baker Hughes' Digital Solutions arm competes with Landmark across well construction, production optimization, and asset management software, often bundled with its broader oilfield services and turbomachinery offerings.
- Emerson (Paradigm): Emerson's Paradigm E&P software suite competes directly with Landmark in subsurface interpretation, seismic processing, and reservoir characterization, serving many of the same exploration-focused operators.
Broad incumbents
- CGG (Viridien): CGG / Viridien provides geoscience services and software (Geovation, GeoSoftware) that overlap with Landmark's interpretation and reservoir workflows, particularly in seismic processing and multi-physics imaging.
Emerging players
- Aspen Technology: AspenTech's asset optimization and digital twin software increasingly targets upstream and energy customers, competing with Landmark's reservoir and production optimization modules in industrial AI and process optimization.
- ION Geophysical: ION Geophysical offers geophysical software and planning tools (Orca, Gator) for seismic acquisition and reservoir workflows, providing partial overlap with Landmark's geoscience interpretation capabilities.
- Palantir Technologies: Palantir's Foundry platform is increasingly adopted by E&P operators for data integration, decision support, and AI workflows, competing with Landmark on the data platform layer rather than domain-specific E&P modules.
- Cognite: Cognite provides an industrial data platform (Cognite Data Fusion) used by several energy majors, positioning it as an alternative to iEnergy for E&P data unification and AI application development.
Regional players
- TGS: TGS provides subsurface data, imaging, and digital solutions to E&P companies globally; while primarily a data library, its digital offerings overlap with Landmark's geoscience and reservoir software.
Others
- Kongsberg Digital: Kongsberg Digital's Kognifai ecosystem and energy digital twin offerings target adjacent energy software use cases, positioning it as an ecosystem peer in industrial digitalization relevant to Landmark's hybrid cloud strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Landmark Graphics social profiles
Digital presenceLandmark Graphics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmark Graphics leadership team
Management profileNumber of profiles
Profiles1 record
Landmark Graphics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmark Graphics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmark Graphics
What does Landmark Graphics do?
Landmark Graphics (a Halliburton company) provides cloud-based exploration and production (E&P) software for the upstream oil and gas industry, centered on the DecisionSpace 365 platform. The platform is delivered via the iEnergy hybrid cloud, built on the Open Subsurface Data Universe (OSDU) open data standard, and supports subsurface modeling, well construction, reservoir management, production optimization, and drilling automation across the asset lifecycle.
Is Landmark Graphics a public or private company?
Landmark Graphics is a public company. It is classified as corporate owned and is currently operating.
When was Landmark Graphics founded?
Landmark Graphics was founded in 1982. It employs 1,001 to 5,000 people.
Where is Landmark Graphics based?
Landmark Graphics is headquartered in Houston, United States, in the North America region.
How does Landmark Graphics make money?
One revenue line is on record: software Subscription Services.
Who are Landmark Graphics's main competitors?
Direct peers on record are SLB (Schlumberger), Baker Hughes and Emerson (Paradigm). CGG (Viridien) is listed as a broad incumbent. Emerging players are Aspen Technology, ION Geophysical, Palantir Technologies and Cognite. TGS is listed as a regional player. Kongsberg Digital is listed as an others.
Does Landmark Graphics have an API?
No public API is recorded for Landmark Graphics.
What industry is Landmark Graphics in?
Landmark Graphics's product category is Upstream Oil & Gas E&P Software. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM), with a secondary code of HDAEABAB, Lakehouse Platforms. Its NAICS code is 541360 and its SIC code is 1382.