What Sijthoff Media does

Sijthoff Media, operating as Sijthoff BV, is a privately held Dutch cross-media B2B publisher headquartered in Amsterdam at Capital C, the city's center for the creative industry. The company serves two intertwined audiences: C-suite executives (boardroom members) including CFOs, CHROs, CMOs, and CTOs, and mid-to-senior professionals across marketing & communications, technology, finance, HR, mergers & acquisitions, and government administration. Its products span independent editorial brands, magazines, professional vacancy sites, conferences, awards, executive dinners, and accredited training programs, collectively reaching 1.5 million professionals and boardroom members monthly on a standalone basis and approximately 3.5 million monthly unique visitors on a combined basis following the 2022 acquisition of Business Insider Nederland. The combined entity employs roughly 200 people and is led by CEO Myrthe van der Erve.

Sijthoff's portfolio is organised into three segments: a Boardroom layer with dedicated brands for each C-suite function (CFO, CHRO, CMO via Adformatie, CTO via AG Connect); a Professionals layer covering ten sector brands (Adformatie, AG Connect, Binnenlands Bestuur, iBestuur, Atlas Research, HR Praktijk, M&A, FM.nl, AccountantWeek.nl, and Finance.nl); and an Education segment of six training labels (Alex van Groningen, Amsterdam Institute of Finance, Sijthoff Accountants Academy, HR Academy, and two further labels) delivering over 700 courses annually. Distribution runs through owned digital properties, search-driven organic traffic, an in-house newsletter platform at mijn.sijthoffmedia.nl, and in-person events. The technical footprint is conventional editorial web publishing with no disclosed proprietary AI, public API, or platform integrations; content is human-edited and email-led.

Sijthoff monetises its audience across three revenue streams: B2B advertising and sponsorship (display, native, employer-branding, event sponsorships sold to agencies and enterprise advertisers seeking access to a hard-to-reach professional and executive demographic); events and awards (conferences, industry awards, and executive dinners that double as engagement touchpoints); and education and training (700+ finance, HR, and accounting courses per year). Combined revenue following the Business Insider Nederland acquisition was reported at approximately €30 million. The company is privately held with no parent, private-equity, or institutional investor ownership identified in the source data.

Name

Sijthoff Media

Legal name

Sijthoff BV

Website

https://sijthoffmedia.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Sijthoff Media is a Dutch B2B cross-media publisher operating 19 editorial brands and 6 education labels serving C-suite executives and professionals across finance, HR, marketing, tech, M&A, and government through content, events, awards, executive dinners, and accredited training programs.

Ownership category

akta.pro rank

Product category

B2B Media Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• B2B media publishing
• Professional editorial brands
• Employer branding solutions
• Executive education programs
• Industry events awards

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Sijthoff Media monetizes its portfolio of 19 B2B editorial brands through display advertising, native content, and sponsorship placements targeting boardroom members and professionals across verticals including finance, HR, marketing, tech, M&A, and government. The company offers employer branding services alongside standard ad placements.
2. Events and Awards: The company organizes events, awards ceremonies, executive dinners, and congresses that serve as revenue-generating products, offering sponsorship and attendance revenue streams while reinforcing brand authority within targeted professional communities.
3. Education and Training: Through six education labels (Alex van Groningen, Amsterdam Institute of Finance, Sijthoff Accountants Academy, HR Academy, and others), the company delivers over 700 training courses and certifications for finance professionals, HR professionals, and accountants, generating recurring education revenue.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sijthoff Media is a Dutch cross-media publisher that operates a portfolio of 19 independent editorial brands targeting boardroom members and professionals across marketing & communications, tech, finance, HR, M&A, and government sectors. The company monetizes these brands through B2B display advertising, native content, employer branding solutions, sponsored events, awards, and executive dinners, while also operating six education labels that deliver over 700 training courses annually for finance, HR, and accounting professionals.

Product overview

Sijthoff Media operates a unified B2B media and professional development portfolio consisting of 19 brands organized across three segments: Boardroom (CFO, CHRO, CMO/Adformatie, CTO/AG Connect targeting C-suite executives), Professionals (Adformatie, AG Connect, Binnenlands Bestuur, iBestuur, Atlas Research, HR Praktijk, M&A, FM.nl, AccountantWeek.nl, Finance.nl serving various professional communities), and Education (Alex van Groningen, Amsterdam Institute of Finance, Sijthoff Accountants Academy, HR Academy offering 700+ training courses). The company also acquired Business Insider Nederland. The portfolio reaches 1.5 million professionals monthly through content, events, awards, executive dinners, magazines, and training programs across marketing & communication, tech, finance, HR, M&A, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• CFO: Boardroom brand for Chief Financial Officers
• CHRO
• Adformatie
• AG Connect
• Binnenlands Bestuur
• iBestuur
• Atlas Research
• HR Praktijk
• M&A
• FM.nl
• AccountantWeek.nl
• Finance.nl
• Alex van Groningen
• Amsterdam Institute of Finance
• Sijthoff Accountants Academy
• HR Academy

Products and services

• CFO A B2B media brand focused on Chief Financial Officers, providing news, insights, and analysis on finance leadership topics.
• CHRO A B2B media brand targeting Chief Human Resources Officers with content on HR strategy, talent management, and workforce trends.
• Adformatie (CMO) A B2B media brand for Chief Marketing Officers and marketing & communications professionals, covering marketing strategies, advertising, and brand management.
• AG Connect (CTO) A technology-focused B2B media brand for Chief Technology Officers and IT professionals, providing news and insights on technology leadership, IT innovation, and digital transformation.
• Binnenlands Bestuur A professional media brand focused on Dutch domestic government administration and public sector management.
• iBestuur A professional media brand covering public administration and government digitalization in the Netherlands.
• Atlas Research A research and analysis brand providing insights and data-driven reports for professionals.
• HR Praktijk A professional media brand for HR practitioners covering human resources best practices, recruitment, and workplace trends.
• M&A A B2B media brand focused on mergers and acquisitions, deal-making, and corporate finance.
• FM.nl A financial management news and information portal for finance professionals.
• AccountantWeek.nl A weekly news and analysis platform for accountants and accounting professionals.
• Finance.nl A financial news and career portal for finance professionals in the Netherlands.
• Alex van Groningen An education and training provider offering professional development courses for various business sectors.
• Amsterdam Institute of Finance A financial training institute offering specialized courses for finance professionals.
• Sijthoff Accountants Academy An academy providing training and certification preparation for accountants.
• HR Academy An education brand offering professional development programs for HR professionals.
• Business Insider Nederland An online business news platform acquired by Sijthoff Media, expanding the company's reach in the Dutch B2B media landscape.

Quantifiable outcome

• Reach of 3.5 million monthly unique visitors post-acquisition (June 2022)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• DPG Media: Largest Dutch media group operating national news brands (AD, Volkskrant, Trouw) and a growing B2B and digital portfolio. Comparable as a Netherlands-headquartered multi-brand media company competing for Dutch professional and consumer ad budgets, though significantly larger and more diversified.
• Mediahuis: Belgian-Dutch media group with a portfolio of regional and national news brands and active in B2B media. Comparable as a cross-Benelux multi-brand publisher competing for Dutch advertising and professional audiences.
• Sanoma: Finnish-headquartered media and learning company with Dutch operations across consumer magazines, news, and B2B media. Comparable as a European multi-brand media and education operator serving similar advertising, learning, and event-driven revenue streams.
• Wolters Kluwer: Dutch-headquartered global professional information and education provider serving tax, accounting, legal, and healthcare professionals. Comparable to Sijthoff's education labels (Amsterdam Institute of Finance, Sijthoff Accountants Academy) as a Dutch-rooted professional information and continuing education business.

Direct peers

• Vakmedianet: Dutch B2B media publisher specializing in trade and professional titles for verticals including HR, finance, government, and education. Closely comparable to Sijthoff as a Netherlands-based B2B multi-vertical publisher with a similar target audience and revenue model.
• Haymarket Media: Privately held international B2B media company with specialist brands across marketing, healthcare, technology, and finance. Comparable to Sijthoff as a multi-brand specialist B2B publisher monetizing through advertising, events, and awards.
• EMAP: UK-based B2B events and media company operating specialist brands and awards across multiple professional sectors. Comparable to Sijthoff's B2B events/awards business model and vertical specialist audience focus.
• IDG (International Data Group): Global B2B technology media and events company (parent of CIO, Computerworld, IDG Connect). Comparable to Sijthoff's AG Connect/CTO brand as a specialist B2B tech media operator serving IT decision-makers.
• Adformatie Groep / MarketingTribune: Dutch B2B media brands covering marketing, advertising, and communications professionals. Directly comparable to Sijthoff's Adformatie (CMO) brand, competing for the same Dutch marketing professional audience and advertising budgets.

Regional players

• Elsevier: Amsterdam-rooted global information analytics and professional publishing business now part of RELX. Comparable as a Dutch-originated professional information publisher, though it operates globally rather than domestically and serves different end markets (academic/scientific).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sijthoff Media