Broccoli
Broccoli is a Dutch ECSPR-licensed equity crowdfunding platform that helps sustainable businesses raise growth capital by issuing digital shares to retail and impact investors, with primary focus on the food, drinks, and agri sector.
- Company typePrivate
- Founded2022
- Headquarters's-hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Broccoli does
Broccoli B.V. is a Dutch sharefunding (equity crowdfunding) platform headquartered in 's-Hertogenbosch, Netherlands, founded in 2022 by Wouter Hagoort and Derrick Neleman. It operates a regulated marketplace where sustainable businesses — primarily in food, drinks, and agri — raise growth equity from retail and impact investors who become direct shareholders. The platform digitises share issuance through STAK or cooperative structures, eliminating traditional notarisation costs, and maintains a real-time shareholder registry with a secondary-market bulletin board for share transfers after a 24-month lock-up.
The technology stack centres on a self-serve investor portal at platform.broccoli.eu, ECSPR-compliant onboarding, Kifid-mediated dispute resolution, and ISO 27001:2025 and ISO 27701:2025 certified information-security and privacy controls. The platform is supported by an eight-person team and has onboarded 38 clients (three of which have ceased operations), admitting roughly 12 new companies per year from a 6-10 monthly application flow.
Broccoli monetises through a 6% transaction fee on capital raised, a €3,000/year platform subscription per venture, a €6/year per-investor fee based on shareholder-register count, and a 2.5% fee on secondary-market trades. It also offers a Private Label sharefunding solution for businesses outside food and agri, and most recently extended into the biobased construction vertical via a partnership with TBI Zebra and a successful Bio Bouwgroep raise. Customer concentration is low, with visible client raises ranging from approximately €0.2M to €4.5M spread across more than 20 named brands.
Broccoli firmographics
Firmographics- Name
- Broccoli
- Legal name
- Broccoli B.V.
- Website
- https://broccoli.eu
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broccoli is a Dutch ECSPR-licensed equity crowdfunding platform that helps sustainable businesses raise growth capital by issuing digital shares to retail and impact investors, with primary focus on the food, drinks, and agri sector.
- Ownership category
- akta.pro rank
Where Broccoli is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Broccoli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Transaction Fees (Venture): Ventures pay 6% per transaction on the capital raised through sharefunding campaigns on the platform
- Platform Subscription (Venture): Ventures pay €3,000 per year for continued use of the Broccoli platform
- Per-Investor Fee (Venture): Ventures pay €6 per investor per year, based on the number of investors in the shareholder register
- Secondary Market Transaction Fee: When investors sell their shares on the bulletin board, Broccoli charges 2.5% transaction fee on the total sale value
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for investors to join and invest |
| Transaction based/ take rate | Annual | 6% transaction fee + €3,000/year platform fee + €6/investor/year |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Broccoli product offering
Product offeringCore offering
Broccoli operates an ECSP-licensed sharefunding (equity crowdfunding) platform that enables sustainable businesses — primarily in food, drinks, and agri — to raise growth capital by issuing depositary receipts or cooperative shares to investors. The platform digitalises share issuance through STAK or cooperative structures, maintains a real-time shareholder register, and provides a bulletin-board secondary market after a 24-month lock-up, in exchange for transaction fees, an annual platform subscription, and per-investor fees from issuers.
Product overview
Broccoli operates as a sharefunding platform that brings sustainable businesses and investors together. The core product is the Broccoli Sharefunding Platform, where companies can raise equity capital through investment campaigns and investors can become shareholders in sustainable businesses. The platform digitises shares through STAK or cooperative structures, eliminating the need for costly notarisation, and maintains a fully digital shareholder register updated in real-time. A secondary market is available via a bulletin board for share transfers after a 24-month lock-up period. Broccoli also offers a Private Label Solution for businesses outside food and agri that want a custom sharefunding experience powered by the same infrastructure. Live Campaigns represent the individual investment opportunities currently available on the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Broccoli Sharefunding Platform Core sharefunding platform that lets sustainable businesses — primarily in food, drinks and agri — raise equity capital via online investment campaigns and lets individual investors become shareholders; includes digital share certification, real-time shareholder register management, and a bulletin board secondary market.
- Private Label Sharefunding Solution Custom-branded sharefunding experience delivered on Broccoli's platform infrastructure for sustainable businesses outside the food and agri sector, including platform, team, and services under a white-label arrangement.
Quantifiable outcome
- Up to €10 million raised by single company (Neleman)
- +2 more outcomes
Companies that use Broccoli
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
Broccoli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Broccoli partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bio BouwgroepcoreBio Bouwgroep is a cooperative (founded 2022) with subsidiaries Groene Bouwmaterialen and Groene Bouwsystemen. After successful sharefunding round via Broccoli, expanded with TBI Zebra membership. Founder Thomas Pijnenborgh aims to grow toward steward-owned model.
- DistrifoodminorDutch trade publication Distrifood covered the sharefunding trend in food & agri sector, highlighting Broccoli's role in helping food companies raise growth capital.
- Duurzaam BeleggenminorDutch sustainable investing publication covering Broccoli's investment rounds and the Bio Bouwgroep investment opportunity.
- AannemerminorDutch construction industry publication covering how investment rounds at Bio Bouwgroep contribute to scaling biobased construction.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Broccoli competitors and assessment
Company assessmentDirect peers
- Wefunder: US equity crowdfunding platform operating under Regulation Crowdfunding. Comparable in facilitating retail investment in private company shares, though in a different regulatory regime.
- Mezzanine: Belgian financial platform offering equity and lending crowdfunding services for SMEs under FSMA supervision. Comparable in regulated European sharefunding offerings.
- WiSEED: French equity crowdfunding platform authorized under AMF/ACPR supervision. Directly comparable in regulated European sharefunding for SMEs and startups.
- FundedByMe: Swedish equity crowdfunding platform operating across the Nordics. Comparable in regulated equity crowdfunding services for early-stage companies.
- Seedblink: Pan-European equity crowdfunding platform focused on tech startups, operating across multiple EU jurisdictions. Comparable in regulated equity crowdfunding and fee model.
- Companisto: Berlin-based equity crowdfunding platform with hundreds of millions raised across ventures under BaFin regulation. Closest European peer in business model and target segment of growth-stage companies.
- Invesdor: Nordic equity and lending crowdfunding platform operating in Finland and Sweden. Directly comparable in regulated equity crowdfunding for growth companies.
- Eureeca: Equity crowdfunding platform operating in MENA and select European markets. Comparable in regulated cross-border share issuance for growth companies.
- Republic (formerly Seedrs): Major equity crowdfunding platform operating in the US and Europe after acquiring Seedrs in 2022. Directly comparable business model facilitating retail investment in private company shares under regulated frameworks.
- Crowdberry: Czech/Slovak equity crowdfunding platform serving CEE growth companies under ECSP framework. Directly comparable in regulated equity crowdfunding with similar European footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Broccoli social profiles
Digital presenceBroccoli compliance and trust
Trust signalCompliance5 records
Broccoli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broccoli leadership team
Management profileNumber of profiles
Profiles9 records
Broccoli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broccoli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broccoli
What does Broccoli do?
Broccoli operates an ECSP-licensed sharefunding (equity crowdfunding) platform that enables sustainable businesses — primarily in food, drinks, and agri — to raise growth capital by issuing depositary receipts or cooperative shares to investors. The platform digitalises share issuance through STAK or cooperative structures, maintains a real-time shareholder register, and provides a bulletin-board secondary market after a 24-month lock-up, in exchange for transaction fees, an annual platform subscription, and per-investor fees from issuers.
Is Broccoli a public or private company?
Broccoli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broccoli founded?
Broccoli was founded in 2022. It employs 1 to 10 people.
Where is Broccoli based?
Broccoli is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Broccoli make money?
Four revenue lines are on record. Transaction Fees (Venture) is the primary driver. The others are platform Subscription (Venture), per-Investor Fee (Venture) and secondary Market Transaction Fee.
Who are Broccoli's main competitors?
Direct peers on record are Wefunder, Mezzanine, WiSEED, FundedByMe, Seedblink, Companisto, Invesdor, Eureeca, Republic (formerly Seedrs) and Crowdberry.
Does Broccoli have an API?
No public API is recorded for Broccoli.