PRLab
PRLab is a privately-held B2B tech PR agency with permanent offices in Amsterdam, Austin, Stockholm, Munich, and Madrid, serving 200+ high-growth SaaS, fintech, AI, and life sciences clients via retainer-based media relations, thought leadership, and SEO/GEO services across Europe, the US, MENA, Asia, and LATAM.
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PRLab does
PRLab is a privately-held B2B technology public relations agency founded in 2019, headquartered in Amsterdam, with permanent offices in Austin, Stockholm, Munich, and Madrid. The firm serves high-growth B2B tech companies—primarily in SaaS, fintech, AI, life sciences, cleantech, cybersecurity, and Web3—across the Seed-to-IPO growth spectrum, with geographic coverage spanning Europe, the United States, MENA, Asia, and LATAM. Its service portfolio is anchored by two proprietary assets: the "Strategic Impact Flywheel" framework, which sequences media relations, thought leadership, SEO, GEO, and AI discoverability into a business-outcome-oriented methodology, and the PR Tracker tool, a live dashboard displaying more than 15,000 secured media placements. The agency's go-to-market is consultative enterprise field sales with a "Talk with a PR expert" motion and localized landing pages for each sector and region.
The business operates a retainer- and project-based engagement model with pricing that varies materially by sector. Monthly retainers range from $5,000-$15,000 for sustainability work to $50,000-$100,000+ for large telecom infrastructure providers; autonomous vehicle and national telecom engagements typically run $25,000-$60,000/month, while Web3, EV, and regional telecom work sits in the $8,000-$30,000/month band. The customer base of 200+ accounts mixes startups (CoinMart, Impraise, Neople, CoreZero) and larger enterprises (Chargebee, TomTom, Meltwater, Splashtop, Wayflyer, Sonnen). Marketing combines a deep content library, 70+ case studies, organic social on LinkedIn and X, a YouTube channel, and the AI PR Summit as a flagship event. The agency is founder-led by Matias Rodsevich; there is no disclosed external investment, parent company, or revenue figure.
PRLab firmographics
Firmographics- Name
- PRLab
- Legal name
- PRLab B.V.
- Website
- https://prlab.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PRLab is a privately-held B2B tech PR agency with permanent offices in Amsterdam, Austin, Stockholm, Munich, and Madrid, serving 200+ high-growth SaaS, fintech, AI, and life sciences clients via retainer-based media relations, thought leadership, and SEO/GEO services across Europe, the US, MENA, Asia, and LATAM.
- Ownership category
- akta.pro rank
PRLab industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where PRLab is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
PRLab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- PR Services Retainers and Project Fees: PRLab operates as a B2B tech PR agency providing retainer-based services. Pricing varies by service type, sector complexity, and geographic scope. Services include global PR, digital PR, funding PR, media training, internal communications, and SEO/GEO services. The agency offers customized packages tailored to client needs at different growth stages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Web3 PR monthly retainer |
| Subscription | Monthly | Transportation PR - EV startups |
| Subscription | Monthly | Transportation PR - Autonomous vehicles |
| Subscription | Monthly | Telecom PR - Regional carriers |
| Subscription | Monthly | Telecom PR - National operators |
| Subscription | Monthly | Telecom PR - Large infrastructure providers |
| Subscription | Monthly | Sustainability PR - Ongoing retainers |
| Other | Multi-year contract | Sustainability PR - Strategic campaigns |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels12 records
PRLab product offering
Product offeringCore offering
PRLab is a B2B tech public relations agency that provides Global PR, Digital PR, Funding PR, Media Training, Internal Communications, and SEO/GEO services to high-growth technology companies from Seed to IPO stage. Services are delivered via permanent local teams in Amsterdam, Austin, Stockholm, Munich, and Madrid, supported by a proprietary Strategic Impact Flywheel framework and a live PR Tracker tool that monitors 15,000+ media placements. The agency focuses on measurable business outcomes (inbound leads, investor interest, share of voice) rather than vanity coverage metrics, with vertical specializations across SaaS, fintech, AI, life sciences, Web3, transportation, telecom, and sustainability.
Product overview
PRLab is a B2B tech PR agency offering a comprehensive suite of public relations services built around its proprietary Strategic Impact Flywheel framework. The agency provides Global PR (with permanent local teams across Amsterdam, Austin, Stockholm, Munich, and Madrid), Digital PR, PR Funding Announcements, Media Training, Internal Communications, and SEO/GEO services. The agency serves clients from Seed to IPO across SaaS, fintech, AI, life sciences, cleantech, cybersecurity, and supply chain technology sectors. Their service portfolio is supported by a proprietary PR Tracker tool for measuring media placements and the Strategic Impact Flywheel framework for turning expertise into business outcomes through media relations, thought leadership, SEO, GEO, and AI discoverability.
Differentiator
Problem solved
Functional benefit
Brands
- Strategic Impact Flywheel: PRLab's proprietary business-first PR framework designed to accelerate business growth for B2B tech companies by turning expertise into authority, authority into content, content into discovery, and discovery into business outcomes.
Products and services
- Global PR Agency Global PR services for B2B tech brands expanding across Europe, the US, and beyond, delivered via permanent local teams in Amsterdam, Austin, Stockholm, Munich, and Madrid. Provides media relations and localized PR strategies for cross-border expansion.
- Digital PR Digital PR service that applies core PR principles in digital environments, helping B2B tech brands earn visibility across online media, search engines, and AI platforms.
- Funding PR Funding PR service for high-growth tech companies, securing media coverage and earning top-tier placement for funding announcements from Seed rounds through IPO milestones.
- Media Training Media training service that builds media relationships and trains client teams on effective PR execution, including executive coaching for interviews and press interactions.
- Internal Communications Internal communication services for corporate clients, focused on employee engagement, internal stakeholder messaging, and corporate communications strategy.
- SEO and GEO Services SEO, GEO (Generative Engine Optimization), and AI visibility services built to improve discovery across search engines, LLMs, and AI platforms. Content is structured for both traditional search and generative AI platforms.
- PR Tracker (PRtracker) A proprietary live PR tracking tool that monitors and displays 15,000+ media placements secured for clients, providing transparent real-time measurement of PR outcomes and coverage.
- Strategic Impact Flywheel PRLab's proprietary in-house developed PR framework designed to accelerate business growth for B2B tech companies by turning expertise into authority, authority into content, content into discovery, and discovery into business outcomes, creating momentum and compounding growth over time.
Quantifiable outcome
- 128M reach and TechCrunch coverage for Chargebee ahead of $55M raise
- +5 more outcomes
Companies that use PRLab
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
PRLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
PRLab partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
PRLab competitors and assessment
Company assessmentDirect peers
- Walker Sands: US-headquartered B2B tech PR and demand-generation agency with a comparable subscription/retainer model and B2B SaaS client base. Most direct competitor in size, positioning, and tech-vertical focus.
- Bospar: US boutique PR agency specializing in tech and B2B SaaS, fintech, and emerging-technology clients with similar startup-to-IPO coverage and thought-leadership-led model.
- Hotwire: Global tech-focused PR agency with multi-region offices, comparable in its technology/B2B vertical specialization and cross-border campaign capabilities.
- SourceCode Communications: B2B tech PR agency serving SaaS, fintech, and enterprise software clients — closely comparable in target customer, agency size tier, and revenue model.
- RH Strategic: Washington-DC-based PR agency focused on B2B tech, healthtech, and public-sector clients with a similar blend of media relations and thought leadership.
- Highwire PR: B2B tech PR agency serving enterprise, cloud, and SaaS clients with comparable positioning around tech-sector expertise and measurable PR outcomes.
- Lewis Communications: Global B2B tech and B2C PR agency with multiple regional offices, comparable in its integrated digital-PR, content, and SEO/GEO-adjacent offerings.
- 5W Public Relations: US PR agency with a strong technology, SaaS, and consumer-tech practice and a comparable retainer-based business model for tech clients.
- Zeno Group: Global communications agency with a dedicated tech and B2B practice, comparable in its enterprise tech client mix and integrated earned-media approach.
Broad incumbents
- Finn Partners: Large global PR firm with a substantial technology practice and multi-region offices — operates as a broader incumbent against PRLab's specialist B2B tech positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PRLab social profiles
Digital presencePRLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRLab leadership team
Management profileNumber of profiles
Profiles3 records
PRLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRLab
What does PRLab do?
PRLab is a B2B tech public relations agency that provides Global PR, Digital PR, Funding PR, Media Training, Internal Communications, and SEO/GEO services to high-growth technology companies from Seed to IPO stage. Services are delivered via permanent local teams in Amsterdam, Austin, Stockholm, Munich, and Madrid, supported by a proprietary Strategic Impact Flywheel framework and a live PR Tracker tool that monitors 15,000+ media placements. The agency focuses on measurable business outcomes (inbound leads, investor interest, share of voice) rather than vanity coverage metrics, with vertical specializations across SaaS, fintech, AI, life sciences, Web3, transportation, telecom, and sustainability.
Is PRLab a public or private company?
PRLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRLab founded?
PRLab was founded in 2019. It employs 11 to 50 people.
Where is PRLab based?
PRLab is headquartered in Amsterdam, Netherlands, in the Europe region.
How does PRLab make money?
One revenue line is on record: PR Services Retainers and Project Fees.
Who are PRLab's main competitors?
Direct peers on record are Walker Sands, Bospar, Hotwire, SourceCode Communications, RH Strategic, Highwire PR, Lewis Communications, 5W Public Relations and Zeno Group. Finn Partners is listed as a broad incumbent.
Does PRLab have an API?
No public API is recorded for PRLab.
What industry is PRLab in?
PRLab's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7311.