Moss Motors
Moss Motors is a US-based e-commerce retailer, founded in 1948, that sells aftermarket and OEM parts for classic British vehicles (MG, Triumph, Austin Healey, Jaguar, Mini) and Mazda MX-5 Miata, serving individual restorers and wholesale dealer accounts.
- Company typePrivate
- Founded1948
- HeadquartersGoleta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Moss Motors does
Moss Motors, Ltd. is a specialty e-commerce retailer founded in 1948 and headquartered in Goleta, California, that sells aftermarket and OEM replacement parts and accessories for classic British vehicles. The company's core product offering covers MG (TC through Midget), Triumph (TR2 through Stag), Austin Healey, Jaguar (XK120 through late-model), Classic Mini, Morris Minor, and Sunbeam, with the Moss Miata sub-brand extending coverage to Mazda MX-5 Miata vehicles from 1990-2025. Product prices range from approximately $10.50 for small components to $2,678.56 for major assemblies such as clutch kits and wire wheel packages.
The company operates a direct-to-consumer e-commerce platform at mossmotors.com with vehicle-specific navigation, supported by phone sales (1-800-667-7872) and a US distribution center in Grand Prairie, Texas. Revenue is generated entirely through one-time transactional parts sales, supplemented by a Customer Loyalty Program (10% discount tier after $1,500+ orders, extendable with $1,000+ annual spend), a 2-year/24,000-mile warranty on Classic British products, and a Wholesale Dealer Program for verified automotive repair businesses offering dealer pricing and sales tax exemption. Moss also operates the Moss Motoring content platform, including a magazine, a multi-million-viewer YouTube channel (MossTV), and how-to technical guides that drive top-of-funnel acquisition within the classic British car enthusiast community.
In April 2024, Radial Equity Partners invested in Moss Motors alongside UK-based Rimmer Bros to combine both companies' product ranges and capabilities into a global supplier of British vehicle parts. Prior to this transaction, Moss had operated as an independent company; specific ownership percentages and financial terms of the PE investment were not disclosed. The company is privately held, has 51-100 employees, and ships within the 48 contiguous United States, with direct-ship options from vendor warehouses for non-stocked items.
Moss Motors firmographics
Firmographics- Name
- Moss Motors
- Legal name
- Moss Motors, Ltd.
- Website
- https://mossmotors.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Moss Motors is a US-based e-commerce retailer, founded in 1948, that sells aftermarket and OEM parts for classic British vehicles (MG, Triumph, Austin Healey, Jaguar, Mini) and Mazda MX-5 Miata, serving individual restorers and wholesale dealer accounts.
- Ownership category
- akta.pro rank
Where Moss Motors is headquartered
LocationHeadquarters
- HQ city
- Goleta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moss Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Parts and Accessories Sales: One-time transaction sales of automotive parts and accessories for classic British vehicles. Revenue generated from individual unit sales with no subscription component.
- Wholesale/Dealer Program: Dealer discount pricing program for automotive repair businesses and shops, offering volume-based pricing with sales tax exemption for qualified businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
| Other | Annual | Customer Loyalty Program - 10% discount tier |
| Other | Pay-as-you-go | Wholesale dealer discount pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Moss Motors product offering
Product offeringCore offering
Moss Motors is a multi-brand online retailer of aftermarket and OEM replacement parts for classic British vehicles — covering MG, Triumph, Austin Healey, Jaguar, Classic Mini, Morris Minor, and Sunbeam models — plus Mazda MX-5 Miata parts through its subsidiary Moss Miata. The company runs the mossmotors.com and mossmiata.com e-commerce storefronts, complemented by a wholesale dealer program, a 10% loyalty discount tier, 2-year warranty coverage, and an extensive technical content library (Moss Motoring magazine and a multi-million-viewer YouTube channel).
Product overview
Moss Motors operates as a multi-brand e-commerce platform specializing in classic British car parts and accessories. The core offering consists of an online retail platform (mossmotors.com) supporting multiple vehicle brands (MG, Triumph, Austin Healey, Jaguar, Classic Mini, Morris Minor, Sunbeam) plus a subsidiary site (Moss Miata) for Mazda MX-5 Miata. The product portfolio includes featured parts (clutch kits, wire wheels, brake components, power steering), supported by value-added services including a Customer Loyalty Program (10% discount tier), 2-Year Warranty, Wholesale Program for dealers, and Moss Motoring content platform with how-to guides, car specifications, and vehicle identification resources. The company also offers catalog download and quick order tools for efficient purchasing.
Differentiator
Problem solved
Functional benefit
Brands
- Moss Miata: Dedicated parts and accessories division for Mazda MX-5 Miata vehicles, including models from 1990-2025 (NA, NB, NC, ND generations).
Products and services
- Classic British Car Parts Catalog Aftermarket and OEM replacement parts covering MG (TC, TD, TF, MGA, MGB, MGC, Midget), Triumph (TR2–TR8, Spitfire, GT6, Stag), Austin Healey (100, 100-6, 3000, Sprite), Jaguar (XK120-150, E-Type, Early Sedan, XJ6/XJ12, XJS, XK8/XKR, Late Model), Classic Mini, Morris Minor, and Sunbeam Tiger/Alpine. Sold direct-to-consumer through the mossmotors.com e-commerce storefront with phone sales support.
- Moss Miata Parts (Mazda MX-5 Miata) Specialized e-commerce site (mossmiata.com) providing parts and accessories for Mazda MX-5 Miata vehicles across four generations (NA, NB, NC, ND), operated as a wholly-owned subsidiary brand of Moss Motors.
Quantifiable outcome
- 2-year warranty on all Classic British products (24 months or 24,000 miles)
- +1 more outcomes
Companies that use Moss Motors
Customer profileSegments2 records
Ideal customer profiles2 records
Moss Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moss Motors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Rimmer BroscoreCombined with Rimmer Bros through Radial Equity Partners investment to create a global supplier of British vehicle parts. Leverages both companies' extensive product ranges and capabilities.
- SNG BarrattminorMentioned in warranty context as a related company selling Classic British products. Products from SNG Barratt, Moss, and Rimmer Bros are warranted against defects for 24 months or 24,000 miles.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Moss Motors competitors and assessment
Company assessmentBroad incumbents
- Tire Rack: Major US retailer of tires, wheels, and related accessories with strong e-commerce infrastructure. Comparable on the e-commerce/distribution side for wheel and tire SKUs Moss sells (Coker, Michelin, Firestone classic tires), though broader in vehicle scope.
- Summit Racing Equipment: Large US-based retailer of performance and aftermarket automotive parts. Comparable as a broad aftermarket parts e-commerce incumbent, though focused on American muscle and modern performance rather than British classics.
- RockAuto: Large online catalog retailer of aftermarket automotive parts across all vehicle makes and models. Comparable as a major e-commerce channel competing on price and breadth, though lacking Moss's British-marque specialization and content moat.
Direct peers
- Rimmer Bros: UK-based specialist retailer of classic British car parts covering Triumph, MG, Rover, and similar marques. Most directly comparable peer — now combined with Moss Motors under Radial Equity Partners to form a transatlantic British parts platform.
- Victoria British: Specialty retailer of classic British (and select European) sports car parts and accessories in North America. Directly comparable target customer (DIY British car restorer) and overlapping product catalog.
- Little British Car Co: Niche retailer focused on Austin Healey, MG, Triumph, and Sprite parts. Comparable as a small specialist serving the same classic British restoration hobbyist segment.
- British Parts Inc: US-based classic British car parts specialist focused on Triumph, MG, and Austin Healey. Directly comparable as a niche e-commerce retailer serving the same enthusiast restoration segment.
- SNG Barratt: Major global distributor of classic British car parts (Jaguar, MG, Triumph, Austin Healey). Direct competitor with overlapping product range, mentioned in Moss's warranty context as a co-marketer of Classic British products.
Emerging players
- The Roadster Factory: US-based specialty parts retailer for British and Italian classic sports cars (MG, Triumph, Fiat, Alfa). Comparable as a multi-marque classic sports car parts specialist with overlap on British marques.
Others
- Classic Car Catalogs / Autobooks-Aerobooks: Long-running publisher and retailer of service manuals, parts catalogs, and technical literature for British classics. Comparable as a heritage content-and-supplier serving the same classic British restoration community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Moss Motors social profiles
Digital presenceMoss Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moss Motors leadership team
Management profileNumber of profiles
Moss Motors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Moss Motors funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moss Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moss Motors
What does Moss Motors do?
Moss Motors is a multi-brand online retailer of aftermarket and OEM replacement parts for classic British vehicles — covering MG, Triumph, Austin Healey, Jaguar, Classic Mini, Morris Minor, and Sunbeam models — plus Mazda MX-5 Miata parts through its subsidiary Moss Miata. The company runs the mossmotors.com and mossmiata.com e-commerce storefronts, complemented by a wholesale dealer program, a 10% loyalty discount tier, 2-year warranty coverage, and an extensive technical content library (Moss Motoring magazine and a multi-million-viewer YouTube channel).
Is Moss Motors a public or private company?
Moss Motors is a private company. It is classified as private equity controlled and is currently operating.
When was Moss Motors founded?
Moss Motors was founded in 1948. It employs 51 to 100 people.
Where is Moss Motors based?
Moss Motors is headquartered in Goleta, United States, in the North America region.
How does Moss Motors make money?
Two revenue lines are on record. Parts and Accessories Sales are the primary driver. The others are wholesale/Dealer Program.
Who are Moss Motors's main competitors?
Broad incumbents on record are Tire Rack, Summit Racing Equipment and RockAuto. Direct peers are Rimmer Bros, Victoria British, Little British Car Co, British Parts Inc and SNG Barratt. The Roadster Factory is listed as an emerging player. Classic Car Catalogs / Autobooks-Aerobooks is listed as an others.
Does Moss Motors have an API?
No public API is recorded for Moss Motors.