Pyramids Group

What Pyramids Group does

Pyramids Group (legal name Pyramids Grup Fuarcılık A.Ş.) is an international trade fair organizer headquartered in Istanbul, Turkey, with operating origins in Cairo, Egypt, where it was founded in 1993. The company organizes approximately 40 trade fairs per year across 20 countries, spanning 22+ industry sectors including building and construction, fashion and textiles, home textiles, leather and footwear, automotive, oil and gas, agriculture, food industries, plastics and packaging, stone, machinery, and security. Its portfolio includes recurring flagship events such as CAIRO FASHION&TEX, MOROCCO FASHION STYLE & TEX, ERBIL BUILD EXPO, BUILDEX Syria, Iraq Oil & Gas, and ERBIL AUTOSHOW, with the oldest events now in their 86th edition, indicating a mature, recurring fair franchise.

The company owns the Basra International Fairground, a 30,000 sqm purpose-built venue in Iraq, and supports exhibitors with services including B2B meeting organization, hosted buyer programs, stand design and construction, and tourism and logistics coordination. Its core technology is a trade fair exhibition platform combined with event management services; no proprietary software, AI, or API products are disclosed. Distribution is hybrid: 7 owned offices (Istanbul, Cairo, Casablanca, Baghdad, Erbil, Basra, Alger) handle direct enterprise sales, while 70 sales partners across 20 countries drive mid-market exhibitor recruitment.

Revenue is generated primarily through exhibition and trade fair services — booth and stand rentals, B2B meeting facilitation, hosted buyer programs, and ancillary exhibition services — priced on a quote-based, negotiated basis rather than published list pricing. The company holds UFI membership (since 2012) and ISO certification as quality and compliance anchors, and is led by Chairman Mohamed El Sherif. Pyramids Group is a privately held Turkish Joint Stock Company with no disclosed institutional investors, no parent company, and no subsidiaries, operating across a customer base of 20,000+ annual exhibitors and 1,000,000+ annual visitors.

Name

Pyramids Group

Legal name

Pyramids Grup Fuarcılık A.Ş.

Website

https://pyramidsfair.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Pyramids Group is a privately held international trade fair organizer, founded 1993 and headquartered in Istanbul, that runs approximately 40 annual exhibitions across 20 countries and 22+ sectors — primarily in the Middle East and Africa — serving exporting companies, international buyers, and trade associations with booth rentals, B2B matchmaking, and hosted buyer programs.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Construction, Building Materials & Real Estate Shows Organizers (THAHABAG), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• International trade fairs
• Exhibition organization
• B2B matchmaking
• Hosted buyer programs
• Trade show services

Headquarters

HQ city

Istanbul

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Exhibition and Trade Fair Services: Revenue generated from organizing and hosting international trade exhibitions. Services include booth/stand rentals, B2B meeting facilitation, hosted buyer programs, and professional exhibition services including stand design, catering, and logistics support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pyramids Group organizes approximately 40 international trade fairs annually across 22+ industry sectors in the Middle East, Africa, and Central Asia, connecting roughly 20,000 exhibitors with over 1 million professional visitors. Core offerings include stand/booth rentals, B2B meeting facilitation, hosted buyer programs, and ancillary services such as stand design, catering, accommodation, and logistics support for exhibitors and visitors.

Product overview

Pyramids Group is an international trade fair organizer operating a portfolio of sector-specific exhibitions across the Middle East, Africa, and Central Asia. The company organizes 400+ trade fairs annually in 22 sectors including building and construction (BUILDEX), fashion and textiles (CAIRO FASHION&TEX, MOROCCO FASHION STYLE & TEX, SAUDI FASHIONTEX EXPO), oil and gas (Iraq Oil & Gas, SYRIA OIL & GAS), automotive (ERBIL AUTOSHOW), agriculture (SYRIA AGRITECH EXPO), food industries (SYRIA FIDATECH), leather (CAIRO INTER LEATHER, MOROCCO LEATHER), home textiles (SAUDI HOMETEX EXPO, MOROCCO HOME TEXTILE EXPO), and security (FORTIX). The company also operates the Basra International Fairground as owned infrastructure and provides supporting services including B2B meeting organization, hosted buyer programs, stand design services, and tourism/logistics support. Pyramids Group serves exhibitors and visitors across 20 countries with offices in 7 countries and more than 300 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• NASTEX
• ERBIL BUILD EXPO
• CAIRO FASHION&TEX
• Iraq Oil & Gas
• ICT WEEK UZBEKISTAN
• SAUDI FASHIONTEX EXPO
• SAUDI HOMETEX EXPO
• BUILDEX
• MOROCCO FASHION STYLE & TEX
• MOROCCO HOME TEXTILE EXPO
• MOROCCO LEATHER
• MOROCCO TEXTILE MACHINERY
• CAIRO INTER LEATHER
• ERBIL AUTOSHOW
• FORTIX
• SYRIA AGRITECH EXPO
• SYRIA FIDATECH
• SYRIA OIL & GAS, ENERGY
• Basra International Fairground
• B2B Meeting Services
• Hosted Buyer Programme
• Fair Stand and Design Services
• Tourism and Logistics Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Arabian Group for Exhibitions and Conferences (AGE)coreStrategic or Co-development Partner · 16 April 2025Co-organizer of BUILDEX exhibitions in Syria. AGE and Pyramids Group jointly organize the International Exhibition for Construction (BUILDEX), the largest construction exhibition in Syria, with events in Damascus and Aleppo.
• Casablanca-Settat Chamber of Commerce, Industry, and ServicescoreStrategic or Co-development PartnerStrategic partnership for Morocco Fashion Style & Tex Exhibition. The Chamber collaborates on organizing and promoting the textile and fashion exhibition in Casablanca, providing institutional support and industry connections.
• German Chamber of Commerce and Industry in MoroccosupportingGTM or Marketing PartnerPartner for Morocco Fashion Style & Tex Exhibition, facilitating German business participation and cross-border trade connections in the textile sector.
• Spanish Chamber of Commerce in MoroccosupportingGTM or Marketing PartnerPartner for Morocco Fashion Style & Tex Exhibition, promoting Spanish participation in the textile and fashion industry event.
• Chambers of Commerce and Industry AssociationscoreStrategic or Co-development PartnerStrong cooperation with chambers of commerce, councils, unions, and sectoral associations at global scope to facilitate trade fair organization and buyer delegations.
• Sectoral Associations and FederationscoreStrategic or Co-development PartnerPartnerships with industry associations and federations worldwide to create strong international collaborations and ensure relevant buyer participation at exhibitions.
• Tourism and Travel Service PartnerssupportingImplementation/ SI/ Consulting PartnerOfficial tourism agency providing accommodation, flights, and travel arrangements for exhibitors and visitors attending trade fairs.
• Logistics Service PartnerssupportingImplementation/ SI/ Consulting PartnerSolution partners providing logistics services for exhibition setup, freight, and event logistics support.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• NürnbergMesse: Nuremberg-based organizer of B2B trade fairs across stone/masonry, organic foods, packaging, and security — overlapping with Pyramids' stone, agriculture, packaging, and FORTIX security exhibitions.
• Messe München: Munich-based global exhibition organizer with construction (BAU), beverage (drinktec), and sporting goods fairs. Comparable to Pyramids' BUILDEX and Erbil Build Expo through construction-vertical overlap.
• Messe Düsseldorf: Global trade fair organizer operating in plastics, packaging, printing, and medical sectors — directly comparable to Pyramids' plastics, packaging, paper, and healthcare/medical fairs.
• Messe Frankfurt: German-headquartered global trade fair organizer with a broad portfolio including Texpertise (textile/fashion) and Ambiente consumer goods fairs. Comparable through its textile/fashion vertical overlap with Cairo Fashiontex and Morocco Fashion Style & Tex.
• Koelnmesse: Cologne-based trade fair organizer with strengths in food (Anuga), furniture (imm cologne), and DIY. Comparable to Pyramids through multi-sector B2B organizer model and food/agriculture vertical overlap.
• Informa Markets: World's largest exhibition organizer (part of Informa plc), running thousands of B2B events globally. Overlaps with Pyramids across construction, healthcare, fashion, and food verticals and increasingly targets MEA growth.

Regional players

• Expo Centre Sharjah: Sharjah-based exhibition venue and organizer hosting fairs in construction, franchising, beauty, and Islamic economy. Comparable as a Gulf-based regional peer operating in the same MEA trade fair corridor.
• Fiera Milano: Italy's leading exhibition organizer operating across fashion, furniture, and construction. Comparable in trade fair business model and multi-sector portfolio, though primarily serving European rather than MEA markets.

Direct peers

• Hyve Group (formerly ITE Group): London-listed emerging-markets exhibition organizer with deep presence in Turkey, Russia/CIS, and Southeast Asia. Highly comparable to Pyramids in its emerging-markets, multi-sector B2B trade fair model and venue-driven revenue.
• DMG Events: Dubai-headquartered B2B exhibition organizer focused on the Middle East, Africa, and South Asia. Closest direct peer to Pyramids in terms of regional focus, sector mix (construction, energy, hospitality), and customer base of MEA-based exhibitors and buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pyramidsfair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyramids Group