What Krause Group does

Krause Group is a privately held, family-owned holding company headquartered in Des Moines, Iowa, operating a diversified portfolio of operating businesses across two continents. Its holdings span professional soccer (Parma Calcio, which competes in Italy's Serie A following its 2024 promotion; Des Moines Menace in USL League Two; and the upcoming Pro Iowa USL Championship men's and Gainbridge Super League women's franchises), Italian premium wine production (Vietti and Enrico Serafino, both based in Piedmont), sustainable luxury hospitality (the 5-star Casa di Langa resort in Piedmont's Alta Langa wine region, a 39-room property across 104 acres that has held Green Globe Certification), commercial and residential real estate through Krause+ (including the Renzo Piano-designed Krause Gateway Center and the upcoming Pro Iowa stadium district), and agricultural operations (Teamwork Ranch, In Harmony Farm, Dalla Terra Ranch). The portfolio is bound together by family ownership tracing to a 1959 gas station in Hampton, Iowa, a corporate commitment to donating at least 10% of profits to communities served, and an explicit ESG/sustainability orientation (82% energy intensity reduction, 85% water intensity reduction, carbon-free stadium operations, geothermal heating, 100% recycled irrigation water).

The company generates revenue through a mix of transactional and recurring mechanisms — matchday and media-rights receipts from soccer, premium wine sales, nightly resort and event-venue revenue (Casa di Langa rates start at approximately €600 per night including breakfast), real estate development and management fees, and event bookings at Krause Gateway Center routed through a Business Publications Corp. partnership. Distribution combines direct channels (own websites for wineries, resort direct bookings, on-site sales) with channel partners (the Virtuoso network providing access to over 20,000 luxury travel advisors) and event-driven go-to-market for venue rental and ticketed soccer. Following the August 2023 sale of Kum & Go (a 400+ location, 13-state convenience store chain) and Solar Transport to Maverik, Krause Group has redeployed capital toward the $95 million Pro Iowa Soccer Stadium and the broader $600 million Global Plaza district, signaling a shift away from operating-mass retail toward experiential and lifestyle assets. New President and COO Helen Aboah (former COO of Atelier Jolie) joined in December 2025 to accelerate capital deployment across the portfolio.

Name

Krause Group

Legal name

Krause Group

Website

https://krausegroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Krause Group is a privately held, family-owned holding company operating a diversified portfolio of professional soccer clubs (Parma Calcio, Des Moines Menace, Pro Iowa), Italian wineries (Vietti, Enrico Serafino), sustainable luxury hospitality (Casa di Langa), real estate (Krause+, Krause Gateway Center), and agricultural operations across the United States (Iowa) and Italy (Parma, Piedmont).

Ownership category

akta.pro rank

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Soccer Club Operations: Revenue from Parma Calcio (Italian Serie A), Des Moines Menace (USL League Two), and planned Pro Iowa teams (USL Championship and Gainbridge Super League). Includes matchday revenue, media rights, merchandise, and player transfers.
2. Wine Sales and Hospitality: Revenue from Vietti and Enrico Serafino wineries in Piedmont, Italy, plus Casa di Langa 5-star sustainable resort with 39 rooms and suites, restaurant, and spa services.
3. Real Estate Development and Management: Krause+ commercial and residential real estate development and property management, including Krause Gateway Center venue rental and planned Pro Iowa stadium district development.
4. Agriculture Operations: Teamwork Ranch, In Harmony Farm, and Dalla Terra Ranch agricultural operations.
5. Philanthropy and Community Investment: Company donates at least 10% of profits to communities served each year, representing a commitment rather than a revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Krause Group is a privately held family-owned holding company that owns and operates a diversified portfolio of businesses spanning professional soccer (Parma Calcio, Des Moines Menace, Pro Iowa), Italian wineries (Vietti, Enrico Serafino), sustainable luxury hospitality (Casa di Langa), real estate development (Krause+, Krause Gateway Center), and agricultural operations (Teamwork Ranch, In Harmony Farm, Dalla Terra Ranch) across the United States and Italy.

Product overview

Krause Group is a family office and holding company that owns and operates a diversified portfolio of brands across multiple industries. Rather than offering a unified software product, the company manages distinct sub-brands spanning soccer clubs (Parma Calcio, Des Moines Menace, Pro Iowa), wineries (Vietti, Enrico Serafino), hospitality (Casa di Langa resort, Allora restaurant), real estate (Krause+, Krause Gateway Center venue), and agriculture (Teamwork Ranch, In Harmony Farm, Dalla Terra Ranch). The portfolio is held together by shared corporate values around sustainability, community engagement, and donating at least 10% of profits to communities served.

Differentiator

Problem solved

Functional benefit

Brands

• Parma Calcio: Professional Italian soccer club based in Parma, Italy
• Des Moines Menace
• Pro Iowa
• Vietti
• Enrico Serafino
• Casa di Langa
• Krause+
• Teamwork Ranch
• In Harmony Farm
• Dalla Terra Ranch

Products and services

• Parma Calcio Professional Italian soccer club based in Parma, Italy, competing in Serie A. Krause Group holds primary ownership of the club.
• Pro Iowa Professional soccer initiative for Central Iowa, including USL Championship men's team and Gainbridge Super League women's team franchises for Des Moines.
• Des Moines Menace Amateur US-based soccer team playing in USL League Two, based in West Des Moines, Iowa.
• Vietti Winery based in Piedmont, Italy, specializing in wines from the Langhe and Roero regions.
• Enrico Serafino Winery based in Piedmont, Italy, producing sparkling and still wines from Piedmont's DOC and DOCG appellations.
• Casa di Langa Sustainable 5-star resort and spa located in Piedmont's Alta Langa wine region, set on 104 acres with 39 guest rooms and suites, including a restaurant, spa, and wine program.
• Krause+ Commercial and residential real estate development and property management company operating in Des Moines, Iowa.
• Krause Gateway Center Venue Rental Venue rental at the Renzo Piano-designed Krause Gateway Center in Des Moines, with multipurpose room (up to 400 people), top-floor pavilion (up to 75), restaurant/event space (up to 200), and boardrooms.
• Allora Modern Italian-inspired café on the first floor of Krause Gateway Center, featuring farm-fresh ingredients and a seasonal chef-driven menu, open to the public.

Quantifiable outcome

• 82% reduction in energy intensity
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VirtuosocoreChannel Partner/ Reseller/ Distributor · 23 May 2023Casa di Langa was approved to become a Virtuoso partner in May 2023. This partnership allows increased visibility and connection with ultra-high net worth clients booking travel through Virtuoso's network of over 20,000 advisors. Virtuoso is the leading global network of agencies specializing in luxury and experiential travel.
• United Way of Central IowacoreStrategic or Co-development PartnerKrause Group and United Way have been partners since 1992, working together to support the community. The 2022 fall campaign raised over $671,000, with Krause Group increasing support by over 30% in recent years. Associates participate in fundraising at Store Support Center and Kum & Go locations.
• Atelier JolieminorOthersHelen Aboah, former COO and president at Atelier Jolie (Angelina Jolie's luxury lifestyle group), joined Krause Group as president and COO in December 2025.
• Business Publications Corp. (BPC)coreStrategic or Co-development PartnerBPC entered into partnership with Krause Group in October 2025 to serve as booking and logistics partner for Krause Gateway Center event space. The partnership blends BPC's editorial and event expertise with KGC's iconic, mission-driven Renzo Piano architecture.
• United Soccer League (USL)coreStrategic or Co-development PartnerKrause Group holds franchise rights for USL Championship men's team and Gainbridge Super League women's team for Des Moines. The partnership with USL aligns with Krause Group's vision for growing professional soccer in Des Moines and across Iowa.
• OxfamminorStrategic or Co-development PartnerThrough partnership with Oxfam, Parma Calcio's Women's First Team advanced equity on and off the field as part of the company's gender equality initiatives.
• University of IowacoreStrategic or Co-development PartnerKyle J. and Sharon Krause Family Foundation made a founding gift to support Iowa INSIGHT, a statewide initiative dedicated to understanding how Iowa's environment impacts health. Program is a collaboration with University's Center for Health Effects of Environmental Contamination and IIHR-Hydroscience and Engineering.
• Iowa Soccer Development FoundationcoreStrategic or Co-development PartnerKrause Group CEO Kyle Krause serves on the board of this nonprofit organization driving the Pro Iowa Soccer Stadium project. The foundation owns the stadium and is securing funding for professional soccer in Des Moines.
• Slow Food MovementminorStrategic or Co-development PartnerCasa di Langa's La Faula Restaurant is guided by the Slow Food Movement headquartered in Bra, which influences the kitchen's innovative, creative approach to regional cuisine.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• City Football Group: Manchester City owner operating a multi-club soccer portfolio (NYCFC, Melbourne City, Girona, Bahia, etc.) within a diversified investment platform. Most direct comparable to Krause Group's sports-led, multi-asset, multi-country holding strategy built around Parma Calcio.
• The Wonderful Company: Stewart and Lynda Resnick's privately held family conglomerate spanning agriculture (Wonderful Pistachios, Wonderful Almonds), beverages (Fiji Water, POM Wonderful), and real estate development. Closest US comparable to Krause Group's diversified family-owned, multi-industry model with a sustainability/CSR overlay.
• Friedkin Group: Owns AS Roma (Serie A), Gulf States Toyota, and other diversified holdings under Dan Friedkin. Most direct comparable combining Italian top-flight soccer ownership with adjacent operating businesses and US/European geographic split.
• Lunelli Group (Ferrari Trento): Italian family-owned group producing Ferrari Trento sparkling wine plus Tenuta Castelbuono hospitality estate and other Italian luxury/agricultural assets. Direct comparable to Krause Group's Piedmont winery + luxury hospitality combination (Vietti, Enrico Serafino, Casa di Langa).
• Red Bull: Privately held owner of multi-discipline sports properties (RB Leipzig, Red Bull Racing, New York Red Bulls, etc.) integrated with a beverage brand and media platform. Comparable to Krause Group's sports-anchored multi-brand strategy with Parma Calcio at the center.
• 777 Partners: Miami-based investment firm owning multiple soccer clubs (Hertha Berlin, Standard Liège, Red Star FC, Vasco da Gama) plus aviation and insurance assets. Comparable multi-club sports ownership model with diversified US-based holding-company structure.
• Aman Resorts: Ultra-luxury sustainable hospitality brand with intimate resort properties in heritage destinations. Closest comparable to Casa di Langa's positioning (5-star, sustainability-certified, UNESCO wine region, ultra-HNW clientele via Virtuoso).
• Koch Industries: Privately held US family-controlled conglomerate spanning manufacturing, agriculture, finance and real estate. Comparable as a large, privately held, family-led diversified holding with a strong community-impact orientation.

Broad incumbents

• Constellation Brands: NYSE-listed major wine, beer and spirits producer with portfolio including Robert Mondavi, Meiomi, and Kim Crawford. Relevant scale comparator for Krause's wine assets (Vietti, Enrico Serafino), though public and far larger.
• Four Seasons Hotels and Resorts: Global luxury hotel operator and developer. Comparable as a broad incumbent in luxury hospitality to Krause Group's Casa di Langa, but operates at much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/krausegroup
• LinkedInlinkedin.com/company/krause-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krause Group