Do Good
Do Good is a Boulder, Colorado-based strategic advisory firm founded in 2009 by CEO Robyn O'Brien, providing keynote speaking, corporate advisory, and impact investing services to CEOs and organizations in ESG, food systems, climate, and consumer trust.
- Company typePrivate
- Founded2026
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Do Good does
Do Good is a strategic advisory firm founded in 2009 and headquartered in Boulder, Colorado, operating under the personal brand of CEO and founder Robyn O'Brien. The firm provides keynote speaking engagements, corporate advisory and consulting, and impact investing and partnerships services to CEOs and organizations navigating disruption at the intersection of food, finance, climate, and ESG. Robyn O'Brien's positioning draws on her background as a Wall Street-trained equity analyst (MBA, Rice University, top of class), 25+ years at the frontier of food system transformation, Fulbright Scholar credentials, and Forbes Impact 50 recognition.
The firm's core products are intellectual property and personal-brand deliverables rather than software: two bestselling books ("The Unhealthy Truth" published by Penguin Random House and "Seeding Innovation" published by Wiley), executive producer credit on the award-winning "Common Ground" documentary on regenerative agriculture, and a TED talk with 1.5M+ views transcribed into dozens of languages. There is no proprietary technology stack, software platform, or API; the underlying "technology" is O'Brien's analytical framework at the food-finance-climate intersection and her ability to convene leaders and translate systemic analysis into strategy.
The business model is fee-based and service-oriented. Revenue mechanics span keynote speaking fees, corporate advisory retainers and workshops, and impact investing partnership economics — notably as a partner at Montcalm and co-founder of rePlant Capital. The firm does not publicly disclose pricing, customer counts, headcount, revenue, or any software/platform offering; the website does not list customers, geographies, or technology infrastructure, and the firm's own CRM/tech stack is not described in available materials.
Do Good firmographics
Firmographics- Name
- Do Good
- Legal name
- Do Good Crew
- Website
- https://robynobrien.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Do Good is a Boulder, Colorado-based strategic advisory firm founded in 2009 by CEO Robyn O'Brien, providing keynote speaking, corporate advisory, and impact investing services to CEOs and organizations in ESG, food systems, climate, and consumer trust.
- Ownership category
- akta.pro rank
Do Good industry classification
Industry- Product category
- Strategic Advisory Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- M&A Advisory (Buy-side/Sell-side) (BPAHADAC)
- akta.pro secondary industries
- Industry-Specialist Buyout (Sector-Focused) (FSANABAE), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)
Keywords
Where Do Good is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Do Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Do Good product offering
Product offeringCore offering
Do Good is a strategic advisory firm providing keynote speaking, corporate advisory and consulting, and impact investing advisory services to executives and organizations operating at the intersection of food, finance, and climate. The firm is led by Robyn O'Brien, a former Wall Street equity analyst turned strategist, and also produces authored books that translate her cross-sector analysis for broader audiences.
Product overview
Do Good operates as a creator business (Do Good Crew) that produces a weekly video and audio podcast featuring interviews with prominent figures such as Oprah Winfrey, Ava DuVernay, and Barry Diller. The business model allows the founder to maintain external ventures while staying connected to traditional media networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Keynote Speaking Keynote speaking engagements delivered at prestigious stages for corporate, institutional, and conference audiences, pairing storytelling with strategic insight on food, finance, climate, and consumer trust.
- Corporate Advisory & Consulting Trusted advisory engagements for CEOs and leadership teams navigating disruption, ESG mandates, consumer trust dynamics, and 21st-century stakeholder demands, with hands-on experience across startups and multinationals.
- Impact Investing & Partnerships Advisory services helping organizations identify, structure, and scale investments and partnerships that build the financial architecture behind sustainable food systems and impact-driven businesses.
- The Unhealthy Truth Award-winning book published by Penguin Random House examining how the food system affects health, designed for readers, thought leaders, board members, CEOs, parents, and policymakers.
- Seeding Innovation Bestselling book published by Wiley presenting the macro business environment and practical tools for entrepreneurs and leaders wanting to create lasting value for people and planet.
Companies that use Do Good
Customer profileIdeal customer profiles3 records
Do Good technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Do Good partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Do Good competitors and assessment
Company assessmentDirect peers
- BSR: BSR is a global sustainability strategy and advisory firm that helps corporates integrate ESG and purpose into strategy and operations, mirroring Robyn O'Brien's advisory pillar at the intersection of food, finance, and climate.
- South Pole: South Pole provides climate strategy and sustainability advisory for corporates and investors, overlapping the climate/finance intersection that anchors Robyn's external advisory and speaking work.
- FSG: FSG is a mission-driven consulting firm advising foundations, companies, and funders on impact strategy and shared value, closely analogous to Do Good's strategy + impact investing dual mandate.
Broad incumbents
- Kearney: Kearney is a global management consulting firm operating alongside McKinsey/BCG/Bain on enterprise strategy and transformation, the broader-purpose strategic advisory incumbents whose CEO-level work Do Good competes against at the margins.
- Teneo: Teneo is a global CEO advisory firm providing strategy, communications, and risk advisory to senior leaders, with overlapping enterprise-facing strategic advisory work at the C-suite level.
- ERM (Environmental Resources Management): ERM is a large global sustainability and ESG consultancy serving multinationals, the scaled counterpart in the same impact/sustainability advisory category where Robyn plays at the executive advisory tier.
Emerging players
- Acumen: Acumen is an impact investment fund and advisory organization tackling poverty through entrepreneurial approaches, comparable to rePlant Capital and Montcalm partner activity that drives Robyn's investing arm.
- Sparked Consulting / Keen Impact Advisors: Keen Impact is a boutique impact advisory firm helping purpose-driven companies and investors scale, mirroring the boutique corporate advisory and impact investing work Robyn executes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Do Good social profiles
Digital presenceDo Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do Good leadership team
Management profileNumber of profiles
Profiles1 record
Do Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do Good
What does Do Good do?
Do Good is a strategic advisory firm providing keynote speaking, corporate advisory and consulting, and impact investing advisory services to executives and organizations operating at the intersection of food, finance, and climate. The firm is led by Robyn O'Brien, a former Wall Street equity analyst turned strategist, and also produces authored books that translate her cross-sector analysis for broader audiences.
Is Do Good a public or private company?
Do Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Do Good founded?
Do Good was founded in 2026. It employs 1 to 10 people.
Where is Do Good based?
Do Good is headquartered in Boulder, United States, in the North America region.
Who are Do Good's main competitors?
Direct peers on record are BSR, South Pole and FSG. Broad incumbents are Kearney, Teneo and ERM (Environmental Resources Management). Emerging players are Acumen and Sparked Consulting / Keen Impact Advisors.
Does Do Good have an API?
No public API is recorded for Do Good.
What industry is Do Good in?
Do Good's product category is Strategic Advisory Services. Its primary akta.pro industry code is BPAHADAC, M&A Advisory (Buy-side/Sell-side), with a secondary code of FSANABAE, Industry-Specialist Buyout (Sector-Focused). Its NAICS code is 54161 and its SIC code is 8742.