Bong AB

Specialty Paper Packaging and Envelopesbong.com

Bong AB is a Sweden-based manufacturer and distributor of specialized light packaging and envelope products serving e-commerce, retail, business mail, and industrial customers across 13 European countries through 10 production facilities.

Company typePublic
Founded1737
HeadquartersKristianstad, Sweden
Headcount501–1,000
GTM typeB2B
OfferingHardware or Manufacturing

What Bong AB does

Bong AB is one of Europe's oldest operating companies, founded in 1737 in Lund, Sweden, and headquartered in Kristianstad. The company designs, manufactures, and distributes specialized light packaging and envelope products across 13 European countries, operating 10 production facilities in Sweden, Germany, the United Kingdom, France, and Poland. Bong serves B2B customers in e-commerce, retail and gift, business mail, industrial, and direct marketing applications through country-specific websites and direct sales relationships.

The company's product portfolio spans two main segments. The Envelopes segment (SEK 1,134M in 2025, 63% of revenue) covers standard and customized envelopes for postal, business communication, and direct mail applications. The Light Packaging segment (SEK 640M in 2025, 37% of revenue) includes e-commerce mailers under proprietary brands AirPro (cushioned bubble bags), AirPro Green (paper-based plastic-free cushioned mailers), e-Green (FSC-certified kraft paper mailers), Tyvek (DuPont-licensed spunbonded polyethylene packaging), and retail/gift packaging under the g-Green and h-Green sub-brands. The company holds FSC, PEFC, ISO 14001, Nordic Swan, Der Blaue Engel, NF Environment, and EU Ecolabel certifications across multiple production sites.

Bong generates revenue through one-time sales of manufactured paper-based packaging and envelope products to a diversified B2B customer base. Distribution is via country-specific e-commerce websites for SMB and individual buyers and direct enterprise sales for large-volume customers requiring custom specifications. The company is listed on Nasdaq Stockholm Small Cap (ticker BONG.ST) with approximately 211 million shares outstanding and a shareholder base led by Holdham S.A. (25.0%), Gomobile Nu AB (15.1%), and Bengt Stillström (13.8%). The business model is actively pivoting from declining traditional envelopes toward light packaging to counter digitalization headwinds, targeting light packaging to reach 50% of total sales from approximately 36% currently.

Bong AB firmographics

Firmographics

Name: Bong AB
Legal name: Bong AB (publ.)
Website: https://bong.com
Company type: Public
Founded year: 1737
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Bong AB is a Sweden-based manufacturer and distributor of specialized light packaging and envelope products serving e-commerce, retail, business mail, and industrial customers across 13 European countries through 10 production facilities.
Ownership category
akta.pro rank

Bong AB industry classification

Industry

Product category: Specialty Paper Packaging and Envelopes
NAICS: Pulp, Paper, and Paperboard Mills (3221), Commercial Printing (except Screen and Books) (323111)
SIC: Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650)
akta.pro primary industry: Envelopes & Mailing Products (mailers, padded envelopes) (IMAMAHAD)
akta.pro secondary industry: Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

Specialty packaging products
Envelope manufacturing
Light packaging solutions
E-commerce mailers
Sustainable paper packaging

Where Bong AB is headquartered

Location

Headquarters

HQ city: Kristianstad
HQ country: Sweden
HQ region: Europe

Offices11 records

Markets served

Bong AB business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

Envelopes: Standard and customized envelope products including postal/mailing envelopes, business communication envelopes, direct mail envelopes, and specialized envelopes for various industries. This segment generated SEK 1,134 million in 2025 but is declining due to market digitization trends.
Light Packaging: Specialty packaging including e-commerce mailers (e-Green, AirPro, AirPro Green), retail and gift packaging (carrier bags, gift bags), Tyvek packaging solutions, and industrial packaging. This segment generated SEK 640 million in 2025 and is growing as a strategic focus area.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Bong AB product offering

Product offering

Core offering

Bong AB manufactures and sells specialty packaging and envelope products, primarily paper-based, across two business areas. The envelopes segment covers postal and mailing envelopes, business communication envelopes and direct mail envelopes, while the light packaging segment covers e-commerce mailers (AirPro, AirPro Green, e-Green), Tyvek packaging, and retail and gift packaging (g-Green, h-Green). Customers include e-commerce businesses, retail brands, business mail users and industrial/professional services across 13 European countries.

Product overview

Bong AB offers a diversified portfolio of mailing and packaging solutions centered around two main product lines: envelopes and light packaging. The envelope range includes standard envelopes for various markets and customized envelopes for campaigns, while the light packaging portfolio includes AirPro bubble bags, AirPro Green plastic-free cushioned mailers, e-Green sustainable kraft paper mailers, Tyvek flexible packaging, and retail/gift packaging solutions (g-Green, h-Green). The company is transitioning from traditional envelope manufacturing toward light packaging, particularly sustainable e-commerce solutions, with approximately 36% of current sales from light packaging products targeting 50% share.

Differentiator

Problem solved

Functional benefit

Brands

Airpro: Lightweight mailing bags with shock absorber - bubble bags offering excellent protection for sensitive shipping goods.
Airpro Green
e-Green
Tyvek®
g-Green
h-Green

Products and services

AirPro Lightweight bubble mailing bags offering excellent protection for sensitive shipping goods, featuring FSC kraft paper exterior with shock- and water-resistant air cushion interior. Designed for e-commerce businesses and shippers of non-fragile items.
AirPro Green Plastic-free cushioned mailer using embossed paper bubbles instead of bubble film, made from 100% FSC-certified paper and fully recyclable. Designed for e-commerce businesses and retailers seeking sustainable protective shipping packaging.
e-Green Sustainable kraft paper mailers for e-commerce made from FSC-certified materials, designed to reduce packaging volume, weight and freight costs compared to cardboard boxes. Targeted at online retailers and e-commerce fulfillment operations.
Tyvek Packaging Strong, lightweight and flexible packaging made from DuPont Tyvek (spunbonded polyethylene fibers), offering water resistance, tear resistance and recyclability. Serves industrial, professional services and e-commerce customers needing durable packaging for irregular or sensitive contents.
g-Green Gift Bags Gift bags made from recycled kraft paper, FSC certified and 100% recyclable, designed for quick gift packaging in retail environments. Targeted at fashion, beauty, fine foods and department store retail brands.
h-Green Carrier Bags Durable paper carrier bags made from 100% recycled kraft paper with paper handles, FSC certified and fully recyclable. Targeted at premium retail brands seeking sustainable branded carrier packaging.
Standard Envelopes Standard envelope ranges covering various shapes, sizes and paper qualities for different markets, including options for windows. Sold to business mail users in utilities, banking, insurance, financial services, energy and water sectors.
Customized Envelopes Customized envelopes with tailored design, print, size and window placement for campaigns, events and direct mailing applications. Targeted at direct mail marketers and large-volume business mail senders.
E-Logistics & Industry Packaging Light packaging solutions for e-commerce, e-fulfillment, confidential data, correspondence, archiving, laboratory samples, and engineering parts. Sold via the dedicated bongpackaging.com online shop to SMB and industrial buyers.
Retail & Gift Packaging Gift and retail packaging including carrier bags and gift bags customized to communicate brand values, with focus on recyclable and sustainable paper-based solutions. Targeted at fashion, beauty, fine foods and department store brands via bongretail.com.
Bong Online Shop for Light Packaging Solutions Direct online sales channel for Bong's light packaging portfolio including e-commerce mailers, industrial packaging and related accessories, accessed via bongpackaging.com. Targets SMBs, individual online sellers and direct buyers across Europe.

Quantifiable outcome

e-Green packaging reduces shipping volume compared to cardboard boxes of the same shipping class
+4 more outcomes

Companies that use Bong AB

Customer profile

Segments5 records

Ideal customer profiles4 records

Bong AB technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Bong AB partnerships and signals

Strategic signal

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Bong AB competitors and assessment

Company assessment

Peers

Ranpak Holdings Corp.

Direct peers

Mayer Network GmbH: One of the largest European envelope manufacturers, headquartered in Germany. Directly competes with Bong in standard and customized envelopes across Central Europe, with overlapping customer base in direct mail, business communications, and financial mailings.
GPack Group: Italian-headquartered producer of envelopes, paper packaging, and luxury rigid boxes. Closely comparable to Bong in product mix spanning envelopes to retail/gift packaging, serving similar fashion, beauty, and luxury customer segments.
Prinzen Druck (Klingele Group): Germany-based envelope and paper packaging producer within the Klingele Group. Competes with Bong in commercial and direct-mail envelopes and increasingly in e-commerce mailers, with comparable FSC-certified European manufacturing footprint.

Broad incumbents

Sealed Air Corporation: Global protective packaging manufacturer (Bubble Wrap, Mailers, Instapak). Directly comparable to Bong's AirPro and AirPro Green cushioned mailer lines, though Sealed Air's portfolio is predominantly plastic-based while Bong is pivoting paper-based.
Mondi plc: Global paper and packaging conglomerate with significant European operations in kraft paper, corrugated, and flexible packaging. Overlaps with Bong in paper-based e-commerce mailers and protective packaging but at much larger scale and broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Bong AB compliance and trust

Trust signal

Compliance8 records

Bong AB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bong AB leadership team

Management profile

Number of profiles

Profiles2 records

Bong AB subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Bong AB funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bong AB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bong AB

What does Bong AB do?

Is Bong AB a public or private company?

Bong AB is a public company. It is classified as public and is currently operating.

When was Bong AB founded?

Bong AB was founded in 1737. It employs 501 to 1,000 people.

Where is Bong AB based?

Bong AB is headquartered in Kristianstad, Sweden, in the Europe region.

How does Bong AB make money?

Two revenue lines are on record. Envelopes are the primary driver. The others are light Packaging.

Who are Bong AB's main competitors?

Ranpak Holdings Corp. is listed as a peer. Direct peers are Mayer Network GmbH, GPack Group and Prinzen Druck (Klingele Group). Broad incumbents are Sealed Air Corporation and Mondi plc.

Does Bong AB have an API?

No public API is recorded for Bong AB.

What industry is Bong AB in?

Bong AB's product category is Specialty Paper Packaging and Envelopes. Its primary akta.pro industry code is IMAMAHAD, Envelopes & Mailing Products (mailers, padded envelopes), with a secondary code of CRADALAL, Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons). Its NAICS code is 3221 and its SIC code is 2673.