Bong AB
Bong AB is a Sweden-based manufacturer and distributor of specialized light packaging and envelope products serving e-commerce, retail, business mail, and industrial customers across 13 European countries through 10 production facilities.
- Company typePublic
- Founded1737
- HeadquartersKristianstad, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bong AB does
Bong AB is one of Europe's oldest operating companies, founded in 1737 in Lund, Sweden, and headquartered in Kristianstad. The company designs, manufactures, and distributes specialized light packaging and envelope products across 13 European countries, operating 10 production facilities in Sweden, Germany, the United Kingdom, France, and Poland. Bong serves B2B customers in e-commerce, retail and gift, business mail, industrial, and direct marketing applications through country-specific websites and direct sales relationships.
The company's product portfolio spans two main segments. The Envelopes segment (SEK 1,134M in 2025, 63% of revenue) covers standard and customized envelopes for postal, business communication, and direct mail applications. The Light Packaging segment (SEK 640M in 2025, 37% of revenue) includes e-commerce mailers under proprietary brands AirPro (cushioned bubble bags), AirPro Green (paper-based plastic-free cushioned mailers), e-Green (FSC-certified kraft paper mailers), Tyvek (DuPont-licensed spunbonded polyethylene packaging), and retail/gift packaging under the g-Green and h-Green sub-brands. The company holds FSC, PEFC, ISO 14001, Nordic Swan, Der Blaue Engel, NF Environment, and EU Ecolabel certifications across multiple production sites.
Bong generates revenue through one-time sales of manufactured paper-based packaging and envelope products to a diversified B2B customer base. Distribution is via country-specific e-commerce websites for SMB and individual buyers and direct enterprise sales for large-volume customers requiring custom specifications. The company is listed on Nasdaq Stockholm Small Cap (ticker BONG.ST) with approximately 211 million shares outstanding and a shareholder base led by Holdham S.A. (25.0%), Gomobile Nu AB (15.1%), and Bengt Stillström (13.8%). The business model is actively pivoting from declining traditional envelopes toward light packaging to counter digitalization headwinds, targeting light packaging to reach 50% of total sales from approximately 36% currently.
Bong AB firmographics
Firmographics- Name
- Bong AB
- Legal name
- Bong AB (publ.)
- Website
- https://bong.com
- Company type
- Public
- Founded year
- 1737
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bong AB is a Sweden-based manufacturer and distributor of specialized light packaging and envelope products serving e-commerce, retail, business mail, and industrial customers across 13 European countries through 10 production facilities.
- Ownership category
- akta.pro rank
Bong AB industry classification
Industry- Product category
- Specialty Paper Packaging and Envelopes
- NAICS
- Pulp, Paper, and Paperboard Mills (3221), Commercial Printing (except Screen and Books) (323111)
- SIC
- Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Envelopes & Mailing Products (mailers, padded envelopes) (IMAMAHAD)
- akta.pro secondary industry
- Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
Keywords
Where Bong AB is headquartered
LocationHeadquarters
- HQ city
- Kristianstad
- HQ country
- Sweden
- HQ region
- Europe
Offices11 records
Markets served
Bong AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Envelopes: Standard and customized envelope products including postal/mailing envelopes, business communication envelopes, direct mail envelopes, and specialized envelopes for various industries. This segment generated SEK 1,134 million in 2025 but is declining due to market digitization trends.
- Light Packaging: Specialty packaging including e-commerce mailers (e-Green, AirPro, AirPro Green), retail and gift packaging (carrier bags, gift bags), Tyvek packaging solutions, and industrial packaging. This segment generated SEK 640 million in 2025 and is growing as a strategic focus area.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Bong AB product offering
Product offeringCore offering
Bong AB manufactures and sells specialty packaging and envelope products, primarily paper-based, across two business areas. The envelopes segment covers postal and mailing envelopes, business communication envelopes and direct mail envelopes, while the light packaging segment covers e-commerce mailers (AirPro, AirPro Green, e-Green), Tyvek packaging, and retail and gift packaging (g-Green, h-Green). Customers include e-commerce businesses, retail brands, business mail users and industrial/professional services across 13 European countries.
Product overview
Bong AB offers a diversified portfolio of mailing and packaging solutions centered around two main product lines: envelopes and light packaging. The envelope range includes standard envelopes for various markets and customized envelopes for campaigns, while the light packaging portfolio includes AirPro bubble bags, AirPro Green plastic-free cushioned mailers, e-Green sustainable kraft paper mailers, Tyvek flexible packaging, and retail/gift packaging solutions (g-Green, h-Green). The company is transitioning from traditional envelope manufacturing toward light packaging, particularly sustainable e-commerce solutions, with approximately 36% of current sales from light packaging products targeting 50% share.
Differentiator
Problem solved
Functional benefit
Brands
- Airpro: Lightweight mailing bags with shock absorber - bubble bags offering excellent protection for sensitive shipping goods.
- Airpro Green
- e-Green
- Tyvek®
- g-Green
- h-Green
Products and services
- AirPro Lightweight bubble mailing bags offering excellent protection for sensitive shipping goods, featuring FSC kraft paper exterior with shock- and water-resistant air cushion interior. Designed for e-commerce businesses and shippers of non-fragile items.
- AirPro Green Plastic-free cushioned mailer using embossed paper bubbles instead of bubble film, made from 100% FSC-certified paper and fully recyclable. Designed for e-commerce businesses and retailers seeking sustainable protective shipping packaging.
- e-Green Sustainable kraft paper mailers for e-commerce made from FSC-certified materials, designed to reduce packaging volume, weight and freight costs compared to cardboard boxes. Targeted at online retailers and e-commerce fulfillment operations.
- Tyvek Packaging Strong, lightweight and flexible packaging made from DuPont Tyvek (spunbonded polyethylene fibers), offering water resistance, tear resistance and recyclability. Serves industrial, professional services and e-commerce customers needing durable packaging for irregular or sensitive contents.
- g-Green Gift Bags Gift bags made from recycled kraft paper, FSC certified and 100% recyclable, designed for quick gift packaging in retail environments. Targeted at fashion, beauty, fine foods and department store retail brands.
- h-Green Carrier Bags Durable paper carrier bags made from 100% recycled kraft paper with paper handles, FSC certified and fully recyclable. Targeted at premium retail brands seeking sustainable branded carrier packaging.
- Standard Envelopes Standard envelope ranges covering various shapes, sizes and paper qualities for different markets, including options for windows. Sold to business mail users in utilities, banking, insurance, financial services, energy and water sectors.
- Customized Envelopes Customized envelopes with tailored design, print, size and window placement for campaigns, events and direct mailing applications. Targeted at direct mail marketers and large-volume business mail senders.
- E-Logistics & Industry Packaging Light packaging solutions for e-commerce, e-fulfillment, confidential data, correspondence, archiving, laboratory samples, and engineering parts. Sold via the dedicated bongpackaging.com online shop to SMB and industrial buyers.
- Retail & Gift Packaging Gift and retail packaging including carrier bags and gift bags customized to communicate brand values, with focus on recyclable and sustainable paper-based solutions. Targeted at fashion, beauty, fine foods and department store brands via bongretail.com.
- Bong Online Shop for Light Packaging Solutions Direct online sales channel for Bong's light packaging portfolio including e-commerce mailers, industrial packaging and related accessories, accessed via bongpackaging.com. Targets SMBs, individual online sellers and direct buyers across Europe.
Quantifiable outcome
- e-Green packaging reduces shipping volume compared to cardboard boxes of the same shipping class
- +4 more outcomes
Companies that use Bong AB
Customer profileSegments5 records
Ideal customer profiles4 records
Bong AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bong AB partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights5 records
Bong AB competitors and assessment
Company assessmentPeers
Direct peers
- Mayer Network GmbH: One of the largest European envelope manufacturers, headquartered in Germany. Directly competes with Bong in standard and customized envelopes across Central Europe, with overlapping customer base in direct mail, business communications, and financial mailings.
- GPack Group: Italian-headquartered producer of envelopes, paper packaging, and luxury rigid boxes. Closely comparable to Bong in product mix spanning envelopes to retail/gift packaging, serving similar fashion, beauty, and luxury customer segments.
- Prinzen Druck (Klingele Group): Germany-based envelope and paper packaging producer within the Klingele Group. Competes with Bong in commercial and direct-mail envelopes and increasingly in e-commerce mailers, with comparable FSC-certified European manufacturing footprint.
Broad incumbents
- Sealed Air Corporation: Global protective packaging manufacturer (Bubble Wrap, Mailers, Instapak). Directly comparable to Bong's AirPro and AirPro Green cushioned mailer lines, though Sealed Air's portfolio is predominantly plastic-based while Bong is pivoting paper-based.
- Mondi plc: Global paper and packaging conglomerate with significant European operations in kraft paper, corrugated, and flexible packaging. Overlaps with Bong in paper-based e-commerce mailers and protective packaging but at much larger scale and broader product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bong AB social profiles
Digital presenceBong AB compliance and trust
Trust signalCompliance8 records
Bong AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bong AB leadership team
Management profileNumber of profiles
Profiles2 records
Bong AB subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bong AB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bong AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bong AB
What does Bong AB do?
Bong AB manufactures and sells specialty packaging and envelope products, primarily paper-based, across two business areas. The envelopes segment covers postal and mailing envelopes, business communication envelopes and direct mail envelopes, while the light packaging segment covers e-commerce mailers (AirPro, AirPro Green, e-Green), Tyvek packaging, and retail and gift packaging (g-Green, h-Green). Customers include e-commerce businesses, retail brands, business mail users and industrial/professional services across 13 European countries.
Is Bong AB a public or private company?
Bong AB is a public company. It is classified as public and is currently operating.
When was Bong AB founded?
Bong AB was founded in 1737. It employs 501 to 1,000 people.
Where is Bong AB based?
Bong AB is headquartered in Kristianstad, Sweden, in the Europe region.
How does Bong AB make money?
Two revenue lines are on record. Envelopes are the primary driver. The others are light Packaging.
Who are Bong AB's main competitors?
Ranpak Holdings Corp. is listed as a peer. Direct peers are Mayer Network GmbH, GPack Group and Prinzen Druck (Klingele Group). Broad incumbents are Sealed Air Corporation and Mondi plc.
Does Bong AB have an API?
No public API is recorded for Bong AB.
What industry is Bong AB in?
Bong AB's product category is Specialty Paper Packaging and Envelopes. Its primary akta.pro industry code is IMAMAHAD, Envelopes & Mailing Products (mailers, padded envelopes), with a secondary code of CRADALAL, Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons). Its NAICS code is 3221 and its SIC code is 2673.