Reflection Window + Wall
Reflection Window + Wall is a US-based architectural building enclosure company that designs, engineers, manufactures, and installs patented unitized window wall and curtain wall systems for enterprise real estate developers and general contractors on high-rise projects across the United States.
- Company typePrivate
- Founded2001
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reflection Window + Wall does
Reflection Window + Wall (RWW) is a US-headquartered architectural building enclosure company founded in 2001 and headquartered in Chicago, Illinois. The company designs, engineers, manufactures, and installs unitized window wall systems (7000, 9000, 9500, and 9700 Series), curtain wall systems (8000 Series), and complementary products including terrace doors, vents, punched windows, storefronts, and railings. Its technology base rests on aluminum framing with polyamide thermal breaks, structurally glazed construction, and proprietary patents including US #9,663,945 (9500 Series glass slab cover detail) and US #9,611,643 B2 (flush slab edge covers), as well as the patent-pending Tomahawk Anchor that underpins its 3-hour ASTME2037-listed UWALL fire-rated system launched in 2020.
RWW operates as a B2B specialty contractor serving enterprise real estate developers, general contractors, and institutional clients across residential, commercial, hospitality, educational, and life science segments. The company's go-to-market is consultative and project-based: pre-construction services including budgeting, estimating, design-assist, and design-build drive early customer engagement, with full-service execution from engineering through self-performing installation. Pricing is project-specific and quote-based, with no standardized tiers.
The company operates eight US offices (Chicago, Philadelphia, New York, San Francisco, Nashville, West Palm Beach, Dallas, and Denver/Glendale) plus international engineering offices in Manila, Philippines (opened 2016) and Valencia, Spain (opened 2019). It employs over 200 workers across five countries and reports projects in 10 states and 20 cities with a 15% annual project growth rate. RWW has been ranked No. 3 nationally among US glaziers by revenue (US Glass News, 2024) and Top 3 in Glass Magazine's 2025 ranking. Named enterprise customers include Related Companies, Lendlease, Hines, Trammell Crow, Fifield Companies, Carmel Partners, RXR Realty, Gerding Edlen, and Giarratana. The company is privately held, founder-led (Rodrigo d'Escoto Jr., President and CEO), and one of the largest minority-owned companies in its sector.
Reflection Window + Wall firmographics
Firmographics- Name
- Reflection Window + Wall
- Legal name
- Reflection Window + Wall, LLC
- Website
- https://reflectionwindow.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reflection Window + Wall is a US-based architectural building enclosure company that designs, engineers, manufactures, and installs patented unitized window wall and curtain wall systems for enterprise real estate developers and general contractors on high-rise projects across the United States.
- Ownership category
- akta.pro rank
Reflection Window + Wall industry classification
Industry- Product category
- Architectural Facade and Glazing Systems
- NAICS
- Glass and Glazing Contractors (238150), Metal Window and Door Manufacturing (332321)
- SIC
- Glass Products, Made Of Purchased Glass (3231), Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Storefronts, Curtain Wall & Window Wall Systems (IMADAIAG)
- akta.pro secondary industry
- Architectural & Building Glazing Systems (Curtain Wall/Storefront/Canopies) (IMADAHAB)
Keywords
Where Reflection Window + Wall is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Reflection Window + Wall business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Facade Engineering, Manufacturing & Installation: RWW designs, engineers, and manufactures unitized window wall, curtain wall, and other glazing products for building facades. Projects are delivered through full-service engagements covering design-assist, pre-construction, manufacturing, and installation. Revenue is generated through project-based contracts, typically for new construction and renovation of high-rise buildings.
- Pre-Construction & Consulting Services: Services include design assist, design build, constructability analysis, cost estimating, scheduling, phasing, logistics, bid packaging, cash flow analysis, material procurement, and risk management. These services are bundled with manufacturing and installation contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Project-specific facade contracts |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Reflection Window + Wall product offering
Product offeringCore offering
Reflection Window + Wall designs, engineers, manufactures, and installs unitized window wall and curtain wall systems for high-rise building facades. The company delivers full-service capabilities from budgeting and design-assist through manufacturing, prototyping, and installation, using its own patented product series (7000, 8000, 9000, 9500, 9700) and complementary operable, storefront, and railing products.
Product overview
Reflection Window + Wall is an architectural building enclosure company that designs, engineers, and manufactures facade products. Their product portfolio centers on unitized window wall systems (7000, 9000, 9500, 9700 Series) and curtain wall systems (8000 Series), along with complementary operable products (terrace doors, vents), punched windows, storefront, and railings. The company holds multiple patents including US #9,663,945 for their 9500 Series window wall system and provides nationwide services including budgeting, design-assist, project management, manufacturing, prototyping, and installation.
Differentiator
Problem solved
Functional benefit
Products and services
- 7000 Series Window Wall System 5-1/8" (130mm) deep, unitized thermally broken, fully captured window system with polyamide struts for enhanced thermal performance. Designed for high-rise residential and commercial buildings with air infiltration of 0.06-0.10 CFM/SQ.FT., 15 PSF water performance, and STC ratings of 32-45.
- 9000 Series Window Wall System 4-sided structurally glazed unitized window system with 5" (127mm) structural mullion depth. Migrates seamlessly from exterior facade to interior set balconies as a single system and supports a large range of custom angled inside/outside corner conditions and segmented wall options.
- 9500 Series Window Wall System Patented (US #9,663,945) 4-sided structurally glazed unitized window system with a glass slab cover detail that delivers the appearance of a structurally glazed curtain wall facade at window system pricing. Supports insulated glass, metal, porcelain tile, and GFRC infill options.
- 9700 Series Large-Panel Window Wall System 4-sided structurally glazed unitized window system with 7-5/8" (194mm) structural mullion depth. Engineered for larger panel sizes and higher wind loads and integrates or switches with other systems between floors while maintaining consistent exterior appearance.
- 8000 Series Curtain Wall System Full-depth monumental curtain wall with 7", 8", 9", and 11" frame depths. Allows dozens of bespoke slab-masking configurations, dissociative projection between facade elements and slab structure, and floor-to-floor vision glass with shadow boxing.
- Terrace Door Thermally broken, structurally glazed terrace door for balcony access with single-leaf out-swing configuration, accessibility-compliant threshold, 2-3/8" sash depth, max height of 102", and weight capacity up to 396 lbs.
- Vents Operable window vents including top-hung project-out awning vents with zero sightline and side-hung in-swing casement vents with tilt-n-turn option. Thermally broken, structurally glazed construction.
- Punched Windows High-performing windows for punched window applications in new construction and historic projects, sourced from leading US manufacturers for varying climate zones. Includes the Manor Collection introduced in October 2024.
- Storefront Systems Storefront systems and entrance doors, including custom-designed aluminum doors and bi-folding panels fabricated in partnership with Fabtek and Tubelite.
- Railings Quality railings and windscreens for residential and commercial building applications, offered in standard aluminum profiles and fully customized shapes and extrusions, with project-specific shop drawings and engineering.
- UWALL 3-Hour Fire-Rated Wall System ASTME2037 3-hour listed wall system featuring patent-pending Tomahawk Anchor, engineered for fire safety in high-rise facade applications.
- Budgeting and Estimating Services Project cost estimating and budgeting support during pre-construction to help developers and general contractors scope facade packages.
- Design and Engineering Services Design-assist, design-build, and engineering services provided by an in-house team with combined 100+ years of experience and over $2 billion of developed and installed system applications.
- Project Management Services Design-conscious project management covering scheduling, phasing, logistics, bid packaging, cash flow analysis, material procurement, and risk management.
- Manufacturing and Prototyping Services Custom manufacturing and prototyping for facade systems with QAQC observation and testing at AAMA-certified third-party facilities, supported by domestic and offshore manufacturing capacity.
- Installation Services Self-performing installation crews and travel teams deliver nationwide installation of unitized window wall, curtain wall, and complementary facade systems across the United States.
Quantifiable outcome
- 15% annual project growth rate
- +4 more outcomes
Companies that use Reflection Window + Wall
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Reflection Window + Wall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Reflection Window + Wall partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kawneer CompanycoreStrong partnership alliance with Kawneer Company providing customers with additional technical expertise, engineering resources and product choices. Kawneer's product range includes unitized and captured curtainwall systems, railings, shutters and storefronts. This partnership extends RWW's product portfolio and technical capabilities.
- FabtekminorFabtek provides custom fabrication of curtain wall systems, storefronts, and entrance doors. Fabtek's exclusive partnership with Tubelite enables delivery of custom-built doors for all storefront systems. Fabtek offers custom designed aluminum doors and bi-folding panels, complementing RWW's storefront offerings.
- Highrise ProductsminorHighrise Products provides an extensive selection of quality railings and windscreens for residential and commercial building applications. Offers standard aluminum profiles and designs as well as fully customized unique shapes and extrusions. Provides project specific shop drawings, engineering, and quality fabrication.
Scale indicators13 records
Recent moves10 records
Expansion highlights5 records
Reflection Window + Wall competitors and assessment
Company assessmentDirect peers
- Enclos: Specialty facade contractor focused on custom curtain wall and structural glazing for landmark high-rise and supertall buildings across the US. Directly competes with RWW on complex, design-driven envelope scopes.
- Oldcastle BuildingEnvelope: One of the largest North American manufacturers and installers of architectural glazing systems, including curtain wall and window wall. Closely comparable to RWW as a vertically integrated design-build glazing contractor serving commercial and high-rise residential projects.
- W&W Glass: Specialty glazing contractor supplying and installing architectural glass and metal panel facade systems, including unitized curtain wall and window wall, primarily in the Northeast US. Comparable to RWW in scope and customer base.
- Harmon (APG Holdings): Large national glazing contractor providing design-assist, engineering, fabrication and installation of curtain wall and window wall systems. Comparable as a top-tier US contract glazier targeting commercial and residential developers.
Others
- Vitro Architectural Glass: Major North American flat glass manufacturer supplying high-performance architectural glass for curtain wall and window wall applications. Adjacent/complementary to RWW as a key upstream supplier of glazing materials integrated into RWW projects.
- C.R. Laurence (CRL): Major architectural glazing products supplier and manufacturer of railing, storefront, and hardware systems. Comparable to RWW as an adjacent ecosystem participant serving glazing contractors and developers with complementary products.
Regional players
- Pohl Group: European-based specialist in high-rise facade engineering, manufacturing, and installation of unitized curtain wall and window wall. Comparable to RWW as a design-build facade contractor, though primarily serving European rather than US projects.
Broad incumbents
- Kawneer Company (Arconic): Major North American manufacturer of architectural aluminum curtain wall, window wall, storefront and railing systems used in commercial buildings. RWW's strategic partner, but also a broader system supplier serving competing glaziers.
- Schüco USA: Global facade systems manufacturer offering unitized curtain wall, window wall and structural glazing systems. Comparable as a system provider whose products are specified by architects alongside or against RWW's proprietary systems.
- YKK AP America: Manufacturer of architectural aluminum products including unitized curtain wall and window wall systems for commercial and residential high-rises. Competes with RWW on system selection and supplies similar facade solutions to developers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Reflection Window + Wall social profiles
Digital presenceReflection Window + Wall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflection Window + Wall leadership team
Management profileNumber of profiles
Profiles3 records
Reflection Window + Wall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflection Window + Wall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflection Window + Wall
What does Reflection Window + Wall do?
Reflection Window + Wall designs, engineers, manufactures, and installs unitized window wall and curtain wall systems for high-rise building facades. The company delivers full-service capabilities from budgeting and design-assist through manufacturing, prototyping, and installation, using its own patented product series (7000, 8000, 9000, 9500, 9700) and complementary operable, storefront, and railing products.
Is Reflection Window + Wall a public or private company?
Reflection Window + Wall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflection Window + Wall founded?
Reflection Window + Wall was founded in 2001. It employs 101 to 250 people.
Where is Reflection Window + Wall based?
Reflection Window + Wall is headquartered in Chicago, United States, in the North America region.
How does Reflection Window + Wall make money?
Two revenue lines are on record. Facade Engineering, Manufacturing & Installation is the primary driver. The others are pre-Construction & Consulting Services.
Who are Reflection Window + Wall's main competitors?
Direct peers on record are Enclos, Oldcastle BuildingEnvelope, W&W Glass and Harmon (APG Holdings). Others are Vitro Architectural Glass and C.R. Laurence (CRL). Pohl Group is listed as a regional player. Broad incumbents are Kawneer Company (Arconic), Schüco USA and YKK AP America.
Does Reflection Window + Wall have an API?
No public API is recorded for Reflection Window + Wall.
What industry is Reflection Window + Wall in?
Reflection Window + Wall's product category is Architectural Facade and Glazing Systems. Its primary akta.pro industry code is IMADAIAG, Storefronts, Curtain Wall & Window Wall Systems, with a secondary code of IMADAHAB, Architectural & Building Glazing Systems (Curtain Wall/Storefront/Canopies). Its NAICS code is 238150 and its SIC code is 3231.