What Multiplo Capital does

Multiplo Capital is a CNMV-authorized financial advisory firm (EAF, registration #282) headquartered in Barcelona with a Madrid office, operating under the legal entity Gladio Digital S.L. The company targets affluent millennials in Spain with at least €30,000 in liquid assets — a segment historically excluded from private banking — and provides a hybrid digital-and-human wealth management service that aggregates client assets across approximately 4-7 financial institutions, builds personalized financial plans (retirement, financial independence, savings rate, emergency fund, tax optimization), and recommends specific investment products on a conflict-free basis.

The platform is built on four technical pillars: (1) automated daily aggregation through Wealthreader, a Banco de España-licensed Account Information Service Provider, achieving roughly 70% automatic coverage; (2) an AI-enhanced risk profiling system using a weighted scoring methodology developed with Analistas Financieros Internacionales (Afi) and aligned with CNMV suitability standards; (3) a recommendation engine that selects specific products (accounts, deposits, pensions, funds) without manufacturer commissions; and (4) proactive monitoring of asset prices, fund-manager communications, and macro news with advisor-led follow-up. Clients access a web application and communicate with an assigned personal advisor via WhatsApp, email, or videollamada.

Multiplo generates revenue exclusively through annual subscriptions — €568 standard (no commissions), €398.08 for the first 500 clients (30% lifetime discount), and €284.35 entry-level for clients below the €40,000 threshold — under a direct-to-consumer motion with self-service onboarding and Calendly-scheduled consultations. The company raised €950,000 in pre-seed funding in October 2024 led by Antai Ventures, with participation from the co-founders of Fintonic, Rappi, and SelfBank, and operates with 7-8 employees including a CEO who previously founded Finanbest (sold to MyInvestor), a CTO from Evergreen and Banco Sabadell's Innocells, and a Director of Investments from BBVA.

Name

Multiplo Capital

Legal name

Gladio Digital S.L.

Website

https://multiplocapital.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Multiplo Capital is a CNMV-authorized Spanish financial advisory firm that combines AI-driven financial aggregation and personalized planning tools with dedicated human advisors, targeting affluent millennials with €30,000+ in liquid assets through annual subscriptions starting at €284.

Ownership category

akta.pro rank

Product category

Digital Wealth Management and Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

Keywords

• Digital wealth management
• Financial advisory services
• AI-driven investing
• Personal financial planning
• Portfolio aggregation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Subscription (Standard): Fixed annual subscription fee of €568 (VAT included). No additional commissions on recommended products. Independent advice with no conflict of interest as the firm has no agreements with any financial product manufacturer. Subscription includes all advisory services, quarterly reporting, and unlimited queries via WhatsApp, email, or videollamada.
2. Annual Subscription (Discounted - First 500 Clients): Special 30% lifetime discount for the first 500 subscribers, reducing the annual fee to €398.08 (VAT included).
3. Annual Subscription (Entry Level): Entry-level pricing at €284.35 (VAT included) for clients whose asset volume does not meet the standard tier threshold.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Multiplo Capital provides subscription-based, independent financial advisory services to affluent individuals in Spain through a hybrid digital platform and dedicated human advisors. Its core offering combines automated aggregation of a client's financial assets and liabilities, a personalized financial plan, objective investment product recommendations, quarterly visual reporting, proactive portfolio monitoring, and unlimited access to a personal advisor via WhatsApp, email, or video call.

Product overview

Multiplo Capital operates as a single integrated AI-enabled wealth management platform combining digital tools with human financial advisors. The core product is the Multiplo Capital Platform, which encompasses six interconnected service modules: Financial Asset Aggregation (daily automatic updating of all assets and liabilities), Personalized Financial Planning (objective-setting and savings methodologies), Investment Recommendations (specific product recommendations across all asset classes without conflict of interest), Quarterly Reporting (visual reporting with scenario analysis), Proactive Monitoring and Alerts (real-time event-driven notifications), and Personal Financial Advisor Access (human advisor available via WhatsApp, email, or video call). The platform targets clients with at least €30,000-40,000 in liquid assets, primarily affluent millennials in Spain, and functions as a CNMV-authorized Financial Advisory Firm (EAF) offering subscription-based services without product commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiplo Wealth Advisory Subscription

Quantifiable outcome

• Clients generate approximately €25,000 in latent capital gains in funds (+21%) within months
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Analistas Financieros Internacionales (Afi)coreStrategic or Co-development PartnerMultiplo's advisory model and AI-enhanced risk profiling system were developed in collaboration with Analistas Financieros Internacionales, the leading financial consulting boutique in Spain. The risk profiling system is aligned with CNMV suitability requirements.
• WealthreadercoreTechnology or IntegrationWealthreader is the financial aggregation technology provider used by Multiplo to enable automatic daily aggregation of client financial positions across multiple institutions. Wealthreader holds a license from the Banco de España as an Entidad Prestadora de Servicios de Información de Cuentas (account information service provider), and its systems have been audited by the Banco de España for security.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wealthsimple: Canadian digital wealth manager offering investing, savings, and tax-advantaged accounts via hybrid robo and human advisory models. Comparable product architecture (aggregation + advisory + planning) and millennial-targeting GTM; a useful international benchmark for scale and product breadth Multiplo could pursue.
• Moneyfarm: European (UK and Italy) digital wealth manager offering hybrid robo-advisor and human advisory services on a percentage-of-AUM fee model. Comparable in product offering (aggregation + planning + advisor access) and in targeting mass-affluent to HNW European investors, providing a template for Multiplo's planned European expansion.
• MyInvestor: Spanish digital wealth and investment platform that acquired Finanbest (Multiplo CEO's prior venture). Targets similar mass-affluent Spanish investors with low-cost index funds, robo-managed portfolios, and mortgage/banking products, representing a direct competitive threat with deeper product integration.
• Personal Capital (Empower): US hybrid digital-human wealth management platform combining financial aggregation dashboards with dedicated human advisors on a fee model. Closest international analog to Multiplo's hybrid advisory architecture and was co-founded by Bill Harris (the same person behind Multiplo CTO's prior employer, Evergreen).
• Indexa Capital: Spain's largest automated index-investing robo-advisor, also CNMV-authorized and serving mass-affluent Spanish investors via a subscription/fee model. Direct competitor for the same €30K-€500K Spanish investor segment, though Multiplo adds a human advisor layer and broader financial planning beyond pure portfolio management.
• Nutmeg: UK-based digital wealth manager offering ISAs, pensions, and general investment accounts via a hybrid robo/human model. Comparable in regulated European market positioning, hybrid advisory approach, and mass-affluent to HNW customer base; Nutmeg's ownership by JPMorgan adds incumbent backing Multiplo lacks.

Emerging players

• Fintonic: Spanish personal finance aggregation and lending comparison platform. Comparable in Spanish mass-market financial aggregation and consumer financial-product comparison, though it lacks the dedicated advisory and CNMV EAF authorization that Multiplo provides; co-founder Aitor Chinchetru is a Multiplo investor.
• Finizens: Spanish/DACH robo-advisor offering automated index-fund portfolios via partnerships with banks and asset managers. Comparable in Spanish origin, mass-affluent targeting, and CNMV-regulated status; partial overlap as a younger, smaller competitor in the same regulatory and geographic footprint.

Broad incumbents

• Betterment: US pioneer in automated goal-based investing with both a self-directed robo offering and a premium 'Betterment Premium' tier bundling human CFP advice. Comparable in mass-affluent target customer and subscription/percentage hybrid pricing, though Betterment is a much larger incumbent without a CNMV-equivalent European authorization.
• Openbank: Santander's digital bank with discretionary robo-advisory portfolios and investment services for Spanish retail and mass-affluent customers. Comparable in target geography and customer segment; backed by a tier-1 incumbent's balance sheet, technology, and product manufacturing — Multiplo's principal bank-backed competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/multiplo-capital
• Instagraminstagram.com/multiplo.capital/?hl=es
• Xx.com/multiplocapital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiplo Capital