What Greenberg Glusker LLP. does

Greenberg Glusker LLP is a full-service law firm headquartered in a single Los Angeles office at 2049 Century Park East, Suite 2600, founded in 1960 and operating under the legal name Greenberg Glusker Fields Claman & Machtinger LLP. The firm is organized as a California Limited Liability Partnership and is managed by its partners, with Bob Baradaran serving as Managing Partner. The firm has delivered legal services for over 65 years and positions itself as offering the depth and breadth of a national firm combined with the personal attention of a boutique. Its client base spans industry-leading corporations, family-owned and privately held companies, Silicon Beach startups, Hollywood luminaries, production companies, social media influencers, and high-net-worth individuals and families.

The firm operates 12 practice areas (Bankruptcy/Reorganization, Corporate, Cybersecurity & Privacy, Employment, Entertainment, Environment, Intellectual Property, International, Litigation, Private Client Services, Real Estate, and Tax) and 20+ industry sector practices (including Apparel, AI, Sports, Technology, Video Games/Streaming/Esports, Energy, Financial Services, Food & Beverage, Cannabis, Crypto/NFTs, and Creator Economy). It generates revenue through professional-services fees (hourly, fixed, contingency, or transaction-based) and markets through attorney-authored publications, email newsletters, industry conferences, and professional rankings. Global reach is delivered via memberships in the International Society of Primerus Law Firms and the World Law Group rather than through additional offices.

The firm's distribution is relationship-driven, centered on direct attorney-client engagements and ongoing lateral recruiting of partners and associates. Recognized clients include Ubisoft, Activision, Mojiang Studios, Penn Entertainment, Oakland A's, Jomboy Media, Dave Portnoy, and Emma Grede, with notable mandates spanning the Barstool Sports repurchase, sports brand launches with NFL/NFLPA/Fanatics, video game licensing deals, and federal litigation including the SB 343 injunction. Revenue and headcount are not publicly disclosed, and the firm has no external private equity or institutional investment.

Name

Greenberg Glusker LLP.

Legal name

Greenberg Glusker Fields Claman & Machtinger LLP

Website

https://greenbergglusker.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Greenberg Glusker is a 65-year-old, single-office full-service law firm in Los Angeles serving corporations, startups, entertainment/sports figures, and high-net-worth individuals across 12 practice areas and 20+ industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services: Full-service law firm providing comprehensive legal services across multiple practice areas including corporate, entertainment, intellectual property, litigation, real estate, private client services, employment, and environmental law. Services are billed on various fee arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Greenberg Glusker LLP is a full-service law firm providing comprehensive legal services across practice areas including Corporate, Litigation, Entertainment, Intellectual Property, Real Estate, Private Client Services, Employment, Environment, Cybersecurity and Privacy, Tax, Bankruptcy/Reorganization, and International. The firm delivers representation through attorney-client engagements from its single Los Angeles office, supported by memberships in the International Society of Primerus Law Firms and World Law Group, and serves businesses, organizations, and high-net-worth individuals globally for over 65 years.

Product overview

Greenberg Glusker LLP is a full-service law firm offering a comprehensive portfolio of legal services organized into practice areas and industry sectors. The firm's practice areas include Bankruptcy and Reorganization, Corporate (with financing, structuring, M&A, licensing sub-services), Cybersecurity and Privacy, Employment, Entertainment, Environment, Intellectual Property, International, Litigation, Private Client Services, Real Estate, and Tax. The firm also specializes across numerous industry sectors including Apparel and Fashion, Artificial Intelligence, Branded Consumer Products, Cannabis, Charities and Nonprofits, Clean Technology, Climate Change and Sustainability, Creator Economy, Crypto and NFTs, Digital Media and Content Publishing, Energy, Family Office Advisory, Financial Services, Food and Beverage, Health and Beauty, Manufacturing and Distribution, Restaurants, Retail and Hospitality, Sports, Technology, and Video Games/Streaming/Esports. This multi-practice, multi-industry structure allows the firm to provide integrated legal solutions to clients across diverse sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bankruptcy, Reorganization & Capital Recovery Legal services for businesses navigating financial distress, including bankruptcy proceedings, corporate reorganizations, and capital recovery strategies.
• Corporate Legal Services Comprehensive corporate legal services including financing transactions, corporate structuring, crisis management, family business planning, joint ventures, licensing, and mergers & acquisitions.
• Cybersecurity and Privacy Legal counsel on data protection, privacy compliance, cybersecurity strategy, and incident response.
• Employment Law Employment law services including litigation and preventive counseling for employers.
• Entertainment Law Legal representation for the entertainment industry including film financing and entertainment litigation.
• Environmental Law Environmental law services covering air quality, brownfields, CEQA, Proposition 65, carbon regulation, climate change litigation, environmental litigation, green building, regulatory compliance, Superfund, and water quality.
• Intellectual Property Law IP legal services including clearance, due diligence, contests and sweepstakes, copyright protection, IP litigation, transactions, trademark protection, and website compliance.
• International Law Cross-border legal services for international business transactions and disputes.
• Litigation General litigation services including appellate, consumer claims, entertainment, general commercial, high net worth/probate, insurance, and real estate litigation.
• Private Client Services Wealth management legal services for high net worth individuals and families including international private wealth law, trusts and estates administration and planning.
• Real Estate Law Real estate legal services including acquisitions and sales, high-end residential, land use and development, leasing, opportunity zones, project development, financing, and restructuring.
• Tax Law Tax planning and advisory services for individuals and businesses.
• Sports Industry Practice Legal services for sports industry clients including leagues, teams, athletes, and related businesses.
• Technology Industry Practice Legal services for technology sector companies including software, hardware, and digital services providers.
• Artificial Intelligence Industry Practice Legal counsel addressing the unique legal challenges faced by AI companies and those deploying AI technologies.
• Video Games, Streaming & Esports Practice Legal representation for video game companies, streaming platforms, and esports organizations.
• Energy Industry Practice Legal services for energy sector clients including traditional and renewable energy companies.
• Financial Services Industry Practice Legal counsel for financial services firms including banks, investment managers, and fintech companies.
• Food & Beverage Industry Practice Legal services for food and beverage companies including manufacturing, distribution, and retail.
• Apparel & Accessories Industry Practice Legal services tailored for apparel and fashion industry clients.

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• International Society of Primerus Law FirmscoreStrategic or Co-development PartnerGreenberg Glusker is a member of the International Society of Primerus Law Firms, one of the global law firm networks the firm belongs to. These affiliations allow the firm to vastly extend its reach and seamlessly provide clients with any legal expertise they need throughout the United States and multiple countries around the world.
• World Law GroupcoreStrategic or Co-development PartnerGreenberg Glusker is a member of the World Law Group, a global law firm network. These affiliations allow the firm to vastly extend its reach and seamlessly provide clients with any legal expertise they need throughout the United States and multiple countries around the world. Network relationships come down to one thing: serving clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Irell & Manella LLP: LA-based litigation and IP-focused firm with strong entertainment and technology practices serving Fortune 500 and emerging growth companies. Comparable single-headquarters, mid-size structure with deep IP and entertainment bench.
• Mitchell Silberberg & Knupp LLP: LA-based full-service firm with a comparable single-office structure and similarly strong entertainment, IP, and media-law practices serving Hollywood studios, talent, and tech companies. Closely mirrors Greenberg Glusker's positioning as a mid-size LA firm anchored in entertainment/IP work.
• Manatt Phelps & Phillips LLP: LA-founded, full-service, multi-office firm with overlapping practice areas in entertainment, advertising, IP, financial services, and healthcare. Similar mid-to-large size and West Coast-rooted positioning make it a close comparable.
• Glaser Weil Fink Howard Carter & Einhorn LLP: LA-based full-service firm with highly regarded entertainment, real estate, and IP practices serving celebrities, studios, developers, and high-net-worth clients. Strong overlap with Greenberg Glusker's entertainment and private-client work.
• Lavely & Singer PC: Prominent LA-based entertainment litigation and transactional boutique representing A-list talent, studios, and producers. Competes directly with Greenberg Glusker for high-profile entertainment clients such as Hollywood luminaries and creators.
• Kinsella Weitzman Iser Kump & Aldisert LLP: LA-based entertainment, IP, and business-litigation boutique representing studios, celebrities, producers, and tech companies. Direct competitor for entertainment transactional and IP mandates of comparable size and clientele.

Broad incumbents

• Latham & Watkins LLP: LA-founded global giant with top-tier entertainment, M&A, IP, and sports practices. Represents the largest end of the LA legal market and competes for sophisticated corporate, sports, and entertainment clients.
• Loeb & Loeb LLP: Larger, LA-founded full-service firm with industry-leading entertainment, IP, sports, and private client practices. Competes for the same Hollywood, sports, and tech clients but operates a multi-office platform with broader bench depth.
• Gibson Dunn & Crutcher LLP: LA-founded global elite firm with strong entertainment, M&A, IP, and private client practices. Represents a much larger incumbent that competes for high-profile LA-headquartered and entertainment-sector mandates.
• O'Melveny & Myers LLP: LA-founded global full-service firm with deep entertainment, IP, real estate, and litigation capabilities. Larger scale and broader geographic footprint make it an incumbent competitor for premium West Coast mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/greenberggluske
• Facebookfacebook.com/117013934213

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenberg Glusker LLP.