What Plaato does

Plaato AS is a privately held Norwegian technology company founded in 2017 and headquartered in Oslo that builds an AI-powered manufacturing intelligence platform specifically for brewing and distilling production. The platform combines proprietary hardware - the PLAATO Edge industrial gateway that connects to brewery PLCs and the PLAATO Pro fermentation sensor that mounts to tanks via a 1.5-inch tri-clamp - with the PLAATO Insights cloud software, which aggregates live and historical time-series data (gravity, temperature, flow, pressure, timing) across mashing, boiling, fermentation, conditioning, blending, bottling, and utilities into a unified dashboard. On top of this core, modules such as Smart Fermentation, Adaptive Cooling Control, Bottleneck Detection, Auto CIP Detection, Recipe and Batch Management, and Seasonality Reports deliver predictive analytics, anomaly detection, and optimization across every production stage.

The company serves breweries, distilleries, and adjacent beverage producers (including wineries and RTD manufacturers) across craft, mid-market, and enterprise tiers, with named customers such as Chivas Brothers, Kilchoman, Tesselar Brewing, Cheboygan Brewing, Cloudwater, Lervig, Jacks Abby, and Lervig. Go-to-market is sales-led: the website funnels prospects into demo requests and quote-based engagement, complemented by content resources (Ultimate Guides, blog, ABV calculator, Plaato-to-SG converter) and ecosystem partners including Breww, major PLC suppliers, and brewery-specific ERP systems.

The revenue model is hybrid: one-time hardware revenue from PLAATO Edge gateways and PLAATO Pro sensors combined with an annual recurring software subscription to PLAATO Insights, priced per facility on a quote basis. Plaato reports over 350 active customers across 38 countries, GDPR-compliant data handling, and employs 11-50 people. No funding rounds, revenue figures, or ownership details are publicly disclosed.

Name

Plaato

Legal name

PLAATO AS

Website

https://plaato.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Plaato is a Norwegian software-and-hardware company that provides an AI-powered manufacturing intelligence platform for breweries and distilleries, combining an industrial gateway and fermentation sensors with cloud analytics that monitor and optimize production from mash to packaging across 350+ customers in 38 countries.

Ownership category

akta.pro rank

Product category

Brewing Production Software

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

Keywords

• Fermentation monitoring sensors
• Brewing production software
• Distillery process analytics
• PLC data integration
• Beverage manufacturing intelligence

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription: PLAATO Insights platform subscription providing access to the cloud-based analytics dashboard, real-time monitoring, and batch management tools. Operates as a recurring subscription model with tiered pricing based on facility size and number of tanks monitored.
2. Hardware Sales: Sale of PLAATO Edge industrial gateway and PLAATO Pro fermentation sensors as hardware components that integrate with the software platform. One-time hardware purchase with ongoing software subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Plaato sells an AI-powered manufacturing intelligence platform for brewing and distilling production. The offering combines proprietary hardware (PLAATO Edge industrial gateway and PLAATO Pro fermentation sensors) with a cloud-based software platform (PLAATO Insights) that aggregates live and historical data across every production stage—from mashing and boiling through fermentation, conditioning, filtration, and packaging—enabling real-time monitoring, predictive fermentation analytics, batch traceability, and recipe management for beverage producers worldwide.

Product overview

PLAATO offers a platform-plus-modules architecture for brewing and distilling production. The core offering is the PLAATO Insights platform, an AI-powered manufacturing intelligence layer that collects and analyzes operational data across all production stages. This platform is complemented by the PLAATO Edge Gateway hardware (an industrial gateway that connects to brewery PLCs) and the PLAATO Pro Sensor (a fermentation monitoring sensor). Smart Fermentation serves as an add-on monitoring module that works in conjunction with the hardware to deliver real-time fermentation analytics. Together, these products enable facilities to improve quality, cut costs, reduce waste, and increase yield across the entire production workflow from mash to packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• PLAATO Insights

Quantifiable outcome

• Predict fermentation completion timing to prevent bad batches and save days or weeks of production time
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• BrewwcoreTechnology or IntegrationIntegration partnership enabling PLAATO monitoring data to be viewed alongside Breww brewery management system, providing combined production and management visibility for breweries using both platforms.
• Major PLC SupplierscoreTechnology or IntegrationPLAATO Edge gateway integrates with all major PLC (Programmable Logic Controller) suppliers. If a specific PLC is not on the supported list, PLAATO works with customers to develop custom connections. PLCs control sensors, pumps, and valves throughout brewery operations.
• ERP Systems for BreweriescoreTechnology or IntegrationPLAATO integrates with ERP systems tailored for breweries, enabling bidirectional data flow between production monitoring and business management systems. Custom integrations can be developed for unique configurations.
• Existing Automation PlatformscoreTechnology or IntegrationPlatform integrates seamlessly with brewhouse automation tools, fermentation control systems, and production planning platforms to create a cohesive workflow across all production systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB: Major industrial automation and process control vendor (ABB Ability, System 800xA) serving food and beverage producers globally. Provides PLCs, drives, and instrumentation that compete with Plaato's PLC-gateway and analytics positioning.
• Emerson: Process automation specialist (DeltaV, PACSystems) with strong presence in beverage, brewing, and life sciences. Its Plantweb digital ecosystem directly overlaps with Plaato's predictive monitoring and anomaly detection value proposition.
• Alfa Laval: Process equipment and heat transfer specialist with deep brewery and distillery customer footprint. Provides inline sensors, hygienic instrumentation, and process optimization that overlap with Plaato's filtration, cooling, and process monitoring modules.
• Siemens: Industrial automation incumbent offering PLCs (SIMATIC), SCADA, and MindSphere IoT platform that can be configured for brewery and distillery monitoring. Broader and more diversified than Plaato, but directly competes for the same brewery digitalization budgets.
• Rockwell Automation: Leading PLC and industrial control vendor (Allen-Bradley, FactoryTalk) with growing food and beverage vertical capabilities. Competes with Plaato Edge at the PLC integration layer and increasingly at the analytics layer.
• Schneider Electric: Industrial automation and energy management vendor (EcoStruxure) targeting food and beverage digital transformation. Competes with Plaato on brewery-wide monitoring, energy optimization, and PLC connectivity.

Direct peers

• Endress+Hauser: Global supplier of industrial process instrumentation — flow, temperature, pressure, and analytical sensors — used extensively in food, beverage, and brewing process lines. Overlaps directly with Plaato Edge and Pro hardware at the sensor layer of brewery automation.
• Anton Paar: Manufactures high-precision measurement and process instrumentation for the beverage industry, including density, gravity, CO2, and fermentation analytics. Comparable to Plaato in serving breweries and distilleries with measurement-driven process optimization.
• Breww: Brewery management software that handles recipe, production planning, and compliance for breweries. Breww is also a Plaato integration partner, meaning the two products are directly compared by brewery buyers evaluating production-monitoring stacks.

Emerging players

• Tilt Hydrometer: Wireless specific-gravity and temperature hydrometer for fermentation monitoring, originally targeting home and pro-sumer brewers. Overlaps with Plaato's gravity/temperature sensing and predictive fermentation analytics at the lower end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plaato

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaato