MCC
MCC is a full-service integrated advertising, PR, media, and social media marketing agency founded in 1986, serving B2C and B2B brands across multiple verticals with deep B2B technology expertise. It operates as a subsidiary of Mod Op, LLC, offering an AI-powered marketing suite alongside traditional agency services.
- Company typePrivate
- Founded1986
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MCC does
MCC is a full-service integrated advertising, public relations, media management, and social media marketing agency founded in 1986 and currently operating as a wholly-owned subsidiary of Mod Op, LLC, which acquired the firm in 2024. The agency serves both B2C and B2B brands across manufacturing, energy, insurance, government, finance, retail, health, security, and entertainment, with a particularly deep track record in the B2B technology market. Named clients include Nestlé, Duracell, ExxonMobil, VTech, LeapFrog, DoubleVerify, and Baha Mar on the enterprise side, and DTC brands such as Big Fig, Turtle Wax, People's Choice Beef Jerky, and Made In L.A. on the Shopify commerce side. The team is drawn from more than 40 countries and speaks more than 20 languages, with offices across 8+ US cities (including Miami/Ft. Lauderdale, Los Angeles, New York, Cleveland, Dallas, Kansas City, Philadelphia) and international locations in Toronto, Calgary, and Panama City.
The agency's technology stack centers on the Mod Op AI Suite, which bundles Mod Heat (AI-powered heatmapping and analytics), AI Coach, Ecommerce Agent, and Mod Op AI Risk Intelligence, plus an internal Nexus AI platform used to build client-facing rapid "pretotype" agents and integrations, and an AI Playground for employee experimentation. A proprietary GEO Periodic Table Framework maps factors influencing visibility in generative AI search engines. Products extend across full-service advertising, strategic communications, content, social/influencers, digital experience, media management, market intelligence, experiential/events, and data/martech enablement.
MCC/Mod Op generates revenue primarily through professional services engagements billed on a project or retainer basis, with pricing determined via direct consultative sales rather than publicly disclosed rates. Distribution is sales-led and direct, anchored by a dedicated new business contact, a PR contact, and CEO Eric J. Bertrand's industry visibility (2026 ADWEEK 50). The firm pursues growth through both organic product launches (AI Suite additions in Oct 2025 and Feb 2026) and inorganic moves (the Ascend Marketing acquisition in Oct 2025), and has formalized its e-commerce capability through the Shopify Partner Program (Aug 2025).
MCC firmographics
Firmographics- Name
- MCC
- Legal name
- Mod Op, LLC
- Website
- https://mccom.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MCC is a full-service integrated advertising, PR, media, and social media marketing agency founded in 1986, serving B2C and B2B brands across multiple verticals with deep B2B technology expertise. It operates as a subsidiary of Mod Op, LLC, offering an AI-powered marketing suite alongside traditional agency services.
- Ownership category
- akta.pro rank
MCC industry classification
Industry- Product category
- Integrated Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where MCC is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
MCC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated Advertising and PR Services: Full-service integrated advertising, public relations, media management and social media marketing services billed on a project or retainer basis for B2C and B2B brand clients.
- Shopify eCommerce Design and Optimization: Customized Shopify storefront design and optimization services for DTC and B2B brands through the official Shopify Partner program.
- AI Solutions and Consulting: AI-powered marketing solutions including AI Risk Intelligence, Mod Heat, AI Coach, Ecommerce Agent, and strategic AI consulting engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MCC product offering
Product offeringCore offering
MCC is a full-service integrated advertising, public relations, media management and social media marketing agency serving B2C and B2B brands across manufacturing, energy, insurance, government, finance, retail, health, security and entertainment, with particularly deep expertise in B2B technology markets. Its deliverables span strategic communications, creative advertising, media planning and buying, and social media execution on a project or retainer basis, complemented by Shopify eCommerce design and AI-driven marketing tools.
Product overview
MCC is a full-service integrated advertising and marketing agency (founded 1986) providing advertising, public relations, media management, and social media marketing services. MCC operates as part of Mod Op, an insights-driven marketing agency that merges AI, data science, and human creativity. The portfolio includes core agency services (MCC brand), an AI Suite (Mod Heat, AI Coach, Ecommerce Agent, AI Risk Intelligence), the GEO Periodic Table framework for AI-era marketing optimization, and Shopify commerce solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- MCC Full-Service Advertising Full-service integrated advertising services including creative development, media planning, and campaign execution for B2C and B2B brands across manufacturing, energy, insurance, government, finance, retail, health, security, and entertainment sectors.
- Public Relations
- Media Management
- Social Media Marketing
- Shopify eCommerce Design and Optimization Customized Shopify storefront design and optimization services for DTC and B2B brands delivered through the official Shopify Partner program.
- Mod Op AI Solutions and Consulting AI-powered marketing solutions including Mod Heat, AI Coach, Ecommerce Agent, AI Risk Intelligence, and strategic AI consulting engagements.
- Mod Op AI Risk Intelligence AI tool to audit harmful AI-generated content and assess brand and marketing risk from AI outputs.
- Mod Heat AI-powered analytics and heatmapping tool for understanding user engagement and optimizing digital experiences.
- AI Coach AI-powered coaching tool providing guidance for marketing teams on AI adoption and implementation.
- Ecommerce Agent Autonomous AI agent for automating ecommerce operations including storefront management and customer interactions.
Quantifiable outcome
- Customized Shopify storefronts that elevate customer experience, streamline operations, and drive measurable ecommerce results for DTC and B2B brands.
Companies that use MCC
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
MCC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature9 records
MCC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreMod Op joined the Shopify Partner Program in August 2025, strengthening its ability to deliver high-performing, scalable Shopify storefronts for DTC and B2B clients. The partnership formalizes Mod Op's long-standing success designing and optimizing Shopify storefronts for brands like Big Fig, Turtle Wax, People's Choice Beef Jerky, Made In L.A., and Morris Group International. Shopify's platform enables Mod Op's clients to launch faster, iterate more intelligently, and scale with confidence through robust, customizable commerce technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MCC competitors and assessment
Company assessmentBroad incumbents
- WPP: World's largest advertising holding company (Ogilvy, Grey, GroupM, VMLY&R) offering integrated advertising, PR, media, and digital experience services. Competes head-to-head with MCC/Mod Op for enterprise B2B and B2C marketing engagements, with materially deeper global delivery capacity.
- Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA, Goodby Silverstein, etc.) offering integrated advertising, PR, and media services. Directly comparable as a full-service holding-company competitor pursuing enterprise clients across MCC's served verticals.
- Accenture Song: Accenture's creative and technology services arm offering integrated marketing, commerce, and digital experience at enterprise scale. Competes with MCC/Mod Op for large B2B and B2B-tech engagements, leveraging deeper consulting and technology delivery capabilities.
- Publicis Groupe: Paris-based global advertising holding company with full-service creative, media, PR, and digital capabilities (including Digitas, Leo Burnett, Saatchi & Saatchi). Competes with MCC/Mod Op for the same B2C and B2B enterprise marketing mandates at significantly greater scale.
- Interpublic Group (IPG): Global advertising holding company (McCann, MullenLowe, FCB, Huge, R/GA, Golin) with deep integrated advertising, PR, and digital experience capabilities. A direct competitor for the same enterprise client roster and full-service agency engagements.
- Dentsu: Tokyo-headquartered global advertising holding company (Dentsu Creative, Dentsu Media, Merkle) offering integrated advertising, PR, media, and CXM services. Competes with MCC/Mod Op particularly in B2B tech, consumer goods, and brand advertising mandates.
Direct peers
- Bounteous: Digital commerce, data, and experience agency (acquired by Cognizant) serving enterprise B2B and B2C clients with deep Shopify and Adobe commerce capabilities. Closely comparable in scale and service mix to MCC/Mod Op, particularly around ecommerce and digital transformation.
- Digitas (Publicis): Publicis-owned connected marketing agency specializing in data, technology, media, and creative services. Closely comparable to MCC/Mod Op's full-service digital and creative offering, serving similar mid-market and enterprise B2B and B2C clients.
- Huge Inc. (IPG): IPG-owned digital experience agency focused on customer experience, ecommerce, and design. Directly comparable to Mod Op's Digital Experience and Shopify commerce practice, competing for similar DTC and B2B ecommerce mandates.
- R/GA (IPG): IPG-owned creative and technology agency known for design-led brand experiences and digital innovation. Comparable to Mod Op's positioning around AI-enabled creative production, technology integration, and B2B/B2C brand transformation work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MCC social profiles
Digital presenceMCC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MCC leadership team
Management profileNumber of profiles
Profiles10 records
MCC subsidiaries and ownership
Company hierarchySubsidiaries1 record
MCC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MCC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MCC
What does MCC do?
MCC is a full-service integrated advertising, public relations, media management and social media marketing agency serving B2C and B2B brands across manufacturing, energy, insurance, government, finance, retail, health, security and entertainment, with particularly deep expertise in B2B technology markets. Its deliverables span strategic communications, creative advertising, media planning and buying, and social media execution on a project or retainer basis, complemented by Shopify eCommerce design and AI-driven marketing tools.
Is MCC a public or private company?
MCC is a private company. It is classified as corporate owned and is currently operating.
When was MCC founded?
MCC was founded in 1986. It employs 11 to 50 people.
Where is MCC based?
MCC is headquartered in Dallas, United States, in the North America region.
How does MCC make money?
Three revenue lines are on record. Integrated Advertising and PR Services are the primary driver. The others are shopify eCommerce Design and Optimization and AI Solutions and Consulting.
Who are MCC's main competitors?
Broad incumbents on record are WPP, Omnicom Group, Accenture Song, Publicis Groupe, Interpublic Group (IPG) and Dentsu. Direct peers are Bounteous, Digitas (Publicis), Huge Inc. (IPG) and R/GA (IPG).
Does MCC have an API?
No public API is recorded for MCC.
What industry is MCC in?
MCC's product category is Integrated Advertising and Marketing Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7330.