Nerf Dog
Nerf Dog, operated by Gramercy Products under license from Hasbro, manufactures and sells a full line of NERF-branded durable dog toys — including launchers, flyers, plush, chew, and tug products — directly to pet owners through its own e-commerce site and Amazon Marketplace in the United States.
- Company typePrivate
- Founded2013
- HeadquartersSecaucus, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nerf Dog does
Nerf Dog, operated by Gramercy Products under a licensing agreement with Hasbro, is a US-based manufacturer and direct-to-consumer retailer of NERF-branded canine retrieving and fetch toys, headquartered in Secaucus, New Jersey. Founded in 2013 with 101-250 employees, the company sells a catalog of 133+ products across nine toy categories — Squeakers, Crunch & Squeak, Chew Toys, Tug Toys, Flyers, Launchers, Plush Toys, Glow & LED, and rubber/TPR lines — with sub-brands including Trackshot (tear-resistant plush) and Super Soaker (water-absorbent) products, plus launcher devices such as the Tennis Ball Blaster and Stomper foot-activated launcher that throw balls up to 50-75 feet. Underlying construction emphasizes durability through specialty materials: triple nylon stitching claimed at 3x standard plush strength, tear-resistant polyurethane rubber coating, thermoplastic rubber (TPR), natural rubber, and poly-cotton infill.
Nerf Dog firmographics
Firmographics- Name
- Nerf Dog
- Legal name
- Gramercy Products
- Website
- https://nerfpet.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nerf Dog, operated by Gramercy Products under license from Hasbro, manufactures and sells a full line of NERF-branded durable dog toys — including launchers, flyers, plush, chew, and tug products — directly to pet owners through its own e-commerce site and Amazon Marketplace in the United States.
- Ownership category
- akta.pro rank
Nerf Dog industry classification
Industry- Product category
- Pet Toys
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Pet Toys & Enrichment Retail (CRALAHAE)
- akta.pro secondary industry
- Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE)
Keywords
Where Nerf Dog is headquartered
LocationHeadquarters
- HQ city
- Secaucus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nerf Dog business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Licensing
Revenue model
- Pet Toy Product Sales: One-time purchase revenue from sale of branded pet toys directly to consumers through e-commerce and marketplace channels. Products are discrete items (balls, launchers, plush toys, etc.) sold at retail price points.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nerf Dog product offering
Product offeringCore offering
Nerf Dog designs, manufactures, and sells a full line of NERF-branded and licensed canine retrieving and fetch toys — including squeakers, chew toys, tug toys, flyers, tennis ball launchers, plush toys, and glow/LED toys. Products are sold directly to dog owners through the company's own e-commerce site (nerfpet.com) and Amazon, with construction emphasizing durable materials such as natural rubber, thermoplastic rubber (TPR), triple nylon stitching, and tear-resistant polyurethane coatings. The brand operates under a license from Hasbro.
Product overview
Nerf Dog is a pet toy company offering a full range of NERF-inspired and licensed canine retrieving toys. The product portfolio includes multiple product lines organized by toy type: Squeakers (balls and footballs with squeaking sounds), Crunch & Squeak (crunchable toys), Chew Toys (rubber-based durable toys), Tug Toys (tug-of-war products), Flyers (throwing discs), Launchers (ball-shooting devices), Plush Toys (durable stuffed toys), and Glow & LED Toys (light-up products). Key sub-brands include the Trackshot line featuring durable plush toys with tear-resistant coating and nylon stitching, the Super Soaker line for water play, and DOGTRAX TPR products. The company also produces specialized launchers including hand-held tennis ball blasters (Large 20-inch and Medium 16-inch versions) and foot-activated Stomper launchers. All products emphasize durability through materials like natural rubber, thermoplastic rubber, triple nylon stitching, and poly-cotton infill. The company is licensed by Hasbro and sells directly through its website and via Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Large Tennis Ball Blaster
Quantifiable outcome
- Trackshot toys feature stitching 3x stronger than standard plush
- +1 more outcomes
Companies that use Nerf Dog
Customer profileSegments1 record
Ideal customer profiles1 record
Nerf Dog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nerf Dog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HasbrocoreNerf Dog operates under a licensing agreement with Hasbro to use the NERF brand trademark and design language for canine pet toys. The NERF DOG line is officially licensed by Hasbro, appearing on product packaging and marketing materials. This licensing arrangement is fundamental to the company's brand positioning and market value proposition.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nerf Dog competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nerf Dog social profiles
Digital presenceNerf Dog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nerf Dog leadership team
Management profileNumber of profiles
Nerf Dog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nerf Dog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nerf Dog
What does Nerf Dog do?
Nerf Dog designs, manufactures, and sells a full line of NERF-branded and licensed canine retrieving and fetch toys — including squeakers, chew toys, tug toys, flyers, tennis ball launchers, plush toys, and glow/LED toys. Products are sold directly to dog owners through the company's own e-commerce site (nerfpet.com) and Amazon, with construction emphasizing durable materials such as natural rubber, thermoplastic rubber (TPR), triple nylon stitching, and tear-resistant polyurethane coatings. The brand operates under a license from Hasbro.
Is Nerf Dog a public or private company?
Nerf Dog is a private company. It is classified as corporate owned and is currently operating.
When was Nerf Dog founded?
Nerf Dog was founded in 2013. It employs 101 to 250 people.
Where is Nerf Dog based?
Nerf Dog is headquartered in Secaucus, United States, in the North America region.
How does Nerf Dog make money?
One revenue line is on record: pet Toy Product Sales.
Does Nerf Dog have an API?
No public API is recorded for Nerf Dog.
What industry is Nerf Dog in?
Nerf Dog's product category is Pet Toys. Its primary akta.pro industry code is CRALAHAE, Pet Toys & Enrichment Retail, with a secondary code of CRAOAKAE, Pet Toys, Training & Enrichment Products Distribution. Its NAICS code is 45991 and its SIC code is 3944.