Concept Group

What Concept Group does

Concept Group is a Russia-based private apparel holding company that operates the Infinity Lingerie brand, self-described as one of the largest underwear brands in Russia, and the ACOOLA KIDS sub-brand. The company sells women's bras, underwear, and swimwear, men's boxer briefs and swim shorts, and through its ACOOLA KIDS line, children's clothing. Its core product portfolio emphasizes trend-driven design, unique patterns, mix-and-match bra and panty combinations, and contemporary construction, with prices ranging from 899 RUB to 2799 RUB across the catalog.

The company runs a hybrid direct-to-consumer go-to-market consisting of a proprietary e-commerce storefront (inflin.ru), a physical retail store network accessible under the Shops (Магазины) section, and a newsletter-driven loyalty program offering a 20% subscriber discount. Marketing is concentrated in email acquisition, organic e-commerce SEO, and visual lookbook content. Concept Group operates with 1001–5000 employees, was founded in 2005, and remains privately held with no disclosed funding rounds, acquisitions, or institutional ownership in the input data.

The business model is purely transactional B2C retail: unit-priced sales of apparel items and bundles (e.g., 3-pack boxer sets) via online and offline channels, with no subscription or licensing component. The customer base is long-tail individual consumers across women, men, and kids segments within Russia, with operating geography currently centered on Moscow. No AI/ML, proprietary technology stack, patents, partnerships, awards, or management team details were disclosed in the available data.

Name

Concept Group

Legal name

Concept Group

Website

https://conceptgroup.ru

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Concept Group is a Russia-based private apparel holding that operates the Infinity Lingerie brand (women's and men's underwear, swimwear) and the ACOOLA KIDS sub-brand. It sells direct-to-consumer via its inflin.ru e-commerce platform and physical retail stores, serving mass-market Russian consumers since 2005.

Ownership category

akta.pro rank

Product category

Lingerie and Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industries

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Bras & Bralettes (CRAAAIAA)

Keywords

• Lingerie retail
• Women's underwear
• Swimwear apparel
• Online apparel store
• Children's clothing

Headquarters

HQ city

Leningrad

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. E-commerce Product Sales: Infinity Lingerie generates revenue through direct online sales of lingerie, underwear, and swimwear products via its e-commerce platform. Products are sold at unit prices ranging from 899₽ to 2799₽, with the company offering individual items as well as bundled sets (e.g., 3-pack boxer sets). The model is purely transactional with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Concept Group operates Infinity Lingerie, a Russian direct-to-consumer lingerie and apparel brand selling women's bras, underwear and swimwear, men's underwear and swim shorts, and children's clothing through the ACOOLA KIDS sub-brand. The company runs an online lingerie storefront alongside physical retail locations, with prices typically ranging from 899₽ to 2799₽ per item and a 7-day return policy.

Product overview

Infinity Lingerie is an online lingerie store and one of the largest lingerie brands in Russia. The company offers a comprehensive product portfolio including women's bras (such as T-shirt bras with embroidery, underwire lace bras, balconyette bras, demi t-shirt bras, and push-up effect styles), women's underwear (boxer-style panties, briefs, high-waist thongs, and lace briefs), a beach/swimwear collection (one-piece swimsuits, swim tops, swim bottoms, and leopard print swimwear), and men's underwear (boxer briefs and swim shorts). Key competitive advantages include competitive pricing, model variability, wide assortment, up-to-date construction and technological solutions, and original design. The brand emphasizes unique pattern development, trendy and versatile cuts, and contemporary color palettes.

Differentiator

Problem solved

Functional benefit

Products and services

• Infinity Lingerie - Women's Bras Bra assortment sold under the Infinity Lingerie brand targeting female consumers in Russia, with prices in the 899₽–2799₽ range.
• Infinity Lingerie - Women's Underwear Women's underwear line retailed under the Infinity brand for female consumers across Russia.
• Infinity Lingerie - Women's Swimwear Swimwear range for women sold under the Infinity Lingerie umbrella brand via the online store and retail locations.
• Infinity Lingerie - Men's Underwear and Swim Shorts Men's underwear and swim shorts retailed under the Infinity brand for male consumers in Russia.
• ACOOLA KIDS - Children's Clothing Children's apparel line marketed under the ACOOLA KIDS sub-brand, targeting parents shopping for kids' clothing in Russia.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Calzedonia: Parent group of Intimissimi and a global intimates/hosiery/swimwear retailer. Comparable as the group-level incumbent that competes with Concept Group across multiple intimates categories, with a wider product portfolio and international scale.
• Victoria's Secret: Global lingerie market leader. Comparable in core intimates category, but operates at materially larger scale, with a premium positioning and global brand presence that Infinity does not match.

Direct peers

• Triumph International: Global lingerie and underwear brand. Comparable to Infinity Lingerie in core bras and underwear assortment, with mass-to-premium price points and established global brand recognition.
• Oysho: Inditex's intimates, loungewear, and activewear brand. Closely comparable to Infinity Lingerie in product mix (bras, underwear, swimwear) and mid-market accessible fashion positioning, with a strong digital-first DTC model.
• Etam: European lingerie brand with a multi-country omnichannel retail model. Comparable to Infinity Lingerie in product category, accessible price positioning, and reliance on a DTC store + e-commerce channel mix.
• Intimissimi: Calzedonia Group's flagship lingerie and sleepwear brand. Directly comparable to Infinity Lingerie in core category (bras, underwear, sleepwear), price-point positioning, and trend-driven European design aesthetic, though with broader geographic reach.
• Wild Orchid: Russian lingerie and swimwear retailer. A direct domestic competitor to Infinity Lingerie, operating in the same market with overlapping product categories, similar price points, and comparable omnichannel retail model.

Others

• Wildberries: Russia's largest online marketplace. Not a direct competitor to Infinity Lingerie as a brand, but a critical distribution and traffic channel for Russian apparel brands and a key ecosystem participant.
• Acoola: Concept Group's own children's apparel sub-brand. Listed here as a portfolio/ecosystem reference rather than a competitor — relevant context for the group's multi-brand platform strategy.

Regional players

• Gloria Jeans: Major Russian apparel retailer with a national multi-brand store footprint. Comparable to Concept Group as a Russia-based apparel platform with broad demographic reach, though primarily focused on casual apparel and denim rather than intimates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Group