Alpha Win

What Alpha Win does

Alpha Win Racing (legal entity GenZHomes Inc., dba Alpha Win Racing) is a privately-held endurance event management company founded in 2011 and headquartered at 319 Main Street, Saugerties, New York. The company organizes twelve annual triathlon, marathon, cycling, and paddle events across New York, California, Florida, and Costa Rica, with all US events sanctioned by USA Triathlon (USAT) and the international Tamarindo, Costa Rica event sanctioned by FeuTri. Its portfolio includes marquee races such as the Lake George Triathlon (host of the USAT New York North State Championships), the Napa Valley Triathlon (spring and fall), the Hudson Valley Marathon, and the Big Apple Triathlon in NYC. Every event offers four standardized race distances — Open (first-timer friendly), Sprint (most popular), Olympic, and Long Course (half-Iron) — enabling athlete progression across the calendar.

The core technology stack is a self-service direct-to-consumer registration platform served through alpha.win, built on Next.js with Supabase media storage and integrated Stripe payment processing (with a 10% processing fee added to all registrations). Race timing and results are managed through RaceResult (my.raceresult.com/groups/5025/), and the company maintains a complete searchable results archive covering every Alpha Win finish since 2011. USAT membership verification and one-event license purchases are integrated into the checkout flow. There is no mobile app; marketing reaches athletes via email newsletter, opt-in SMS transactional and promotional messaging, social media (AlphaWinRacing handles), and post-event photography galleries hosted by Captivating Sports Photos.

Alpha Win's revenue model is event-driven and transactional. The primary stream is per-athlete registration fees, tiered by distance and category (Individual, Military, Student, Youth, First Responder, Relay) and escalating on scheduled dates leading into each race. Secondary revenue comes from optional add-ons — iTAB custom engraved medals ($15), Diamond Mills Post-Race Relax Packages, Steamboat VIP Dinner at Lake George ($150), parking passes, and spa day passes — plus vendor and sponsor exhibitor fees ($350 deposit per race expo booth). The company has built a 60+ partner ecosystem spanning national brands (Pepsi, Coca-Cola, Trek Bikes, Northwestern Mutual, XTERRA Wetsuits, ZYM Hydration), venue hosts (Diamond Mills, Tamarindo Diria Resort), and tourism bureaus (Lake George CVB, Ulster County Tourism, Bolton Landing Chamber), creating destination-race economics where lodging and travel partners co-fund event marketing. Ownership is founder/management-controlled under GenZHomes Inc., with no disclosed institutional investors or external funding rounds.

Name

Alpha Win

Legal name

GenZHomes Inc.

Website

https://alpha.win

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Win Racing is a privately-held endurance event organizer (founded 2011) running 12 annual USAT-sanctioned triathlon, marathon, cycling, and paddle races across New York, California, Florida, and Costa Rica, serving amateur and competitive endurance athletes via direct online registration.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industries

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Endurance race events
• Triathlon event management
• Marathon race organization
• Cycling event services
• Athletic event registration

Headquarters

HQ city

Saugerties

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Race Registration Fees: Primary revenue stream from athlete registration fees across 12 annual endurance events. Fees vary by race distance (Open, Sprint, Olympic, Long Course) and increase over time as race dates approach. Categories include Individual, Military, Student, Youth, First Responder, and Relay team pricing.
2. Optional Add-ons and Upgrades: iTAB custom engraved medals ($15), VIP packages (Steamboat dinner at Lake George, $150), parking passes ($10), post-race spa packages, and day passes for spa facilities.
3. Vendor and Sponsor Exhibitor Fees: Vendor/exhibitor applications accepted with $350 deposit for race expo booth space.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alpha Win Racing organizes and manages twelve annual endurance events — primarily USAT-sanctioned triathlons, plus marathon and cycling races — across four distance categories (Open, Sprint, Olympic, Long Course) in New York, California, Florida, and Costa Rica. Athletes self-register online via the alpha.win platform for individual, relay, military, student, first responder, and youth categories, with optional add-ons such as iTAB engraved medals and VIP packages sold at checkout.

Product overview

Alpha Win Racing operates as an endurance event management company offering triathlon, marathon, and cycling events. The core product is the event portfolio consisting of 12 annual races across four distance categories (Open, Sprint, Olympic, Long Course) in New York, California, Florida, and Costa Rica. The company generates revenue through event registrations and sells optional add-ons including iTAB custom medals, spa packages, and VIP experiences. All events are USAT sanctioned, with the Costa Rica event additionally sanctioned by FeuTri.

Differentiator

Problem solved

Functional benefit

Products and services

• Triathlon Events

Quantifiable outcome

• 12 races annually across 5 locations

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered alpha partner, olympic partner, sprint partner and core.

• ADI Tamarindoalpha partnerGTM or Marketing PartnerOfficial partner for Tamarindo, Costa Rica triathlon event. ADI (Asociación de Desarrollo Integral) Tamarindo is the local organizing partner for the international race destination.
• XTERRA Wetsuitsolympic partnerGTM or Marketing PartnerWetsuit partner providing discounts to Alpha Win athletes. XTERRA offers exclusive discount codes for Alpha Win participants.
• ZYM Hydrationsprint partnerGTM or Marketing PartnerHydration partner for multiple race events including Lake George and Saugerties triathlons.
• Diamond MillscoreGTM or Marketing PartnerHost venue and sponsor for Saugerties Triathlon. Waterside Spa at Diamond Mills serves as race site. Offers post-race relaxation packages for athletes.
• Lake George Area (CVB)olympic partnerGTM or Marketing PartnerOfficial tourism partner for Lake George triathlon. Lake George Regional CVB promotes events and provides lodging resources for athletes.
• Trek Bikesolympic partnerGTM or Marketing PartnerOfficial bike shop partner for Lake George triathlon. Trek Saratoga Springs location serves as official bike shop for the event.
• Coca-Colasprint partnerGTM or Marketing PartnerBeverage sponsor for Lake George triathlon sprint events.
• Captivating Sports PhotoscoreGTM or Marketing PartnerOfficial photography partner providing race day photos for all Alpha Win events. Athletes access photos through Captivating Sports Photos website.
• Northwestern Mutualolympic partnerGTM or Marketing PartnerFinancial services sponsor with local advisor (Pat DiCerbo) associated with Lake George triathlon.
• Tamarindo Diria Resortalpha partnerGTM or Marketing PartnerOfficial host hotel and sponsor for Tamarindo, Costa Rica triathlon. Beachfront resort serves as packet pickup location and awards ceremony venue.
• Albany Med Health System | Glens Falls Hospitalsprint partnerGTM or Marketing PartnerHealthcare partner for Lake George triathlon, providing medical support services for the event.
• USAT (USA Triathlon)coreStrategic or Co-development PartnerOfficial sanctioning body for all US-based Alpha Win triathlon events. USAT provides rules, membership verification, and SafeSport policies. Lake George hosts USAT New York North State Championships.
• FeuTri (Costa Rica Triathlon Federation)coreStrategic or Co-development PartnerNational triathlon federation for Tamarindo, Costa Rica event. Provides official sanctioning for the international race under FeuTri rules.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ironman (World Triathlon Corporation): Global mass-participation triathlon organizer and the dominant player in long-course (Half Ironman, Full Ironman) races. Directly comparable to Alpha Win as both sell sanctioned triathlon events with tiered distances, though Ironman operates at significantly greater scale and brand recognition.
• Competitor Group (Rock 'n' Roll Marathon Series): Operates the Rock 'n' Roll Marathon Series, one of the largest running event brands globally. Comparable as a multi-city mass-participation race organizer with destination-style execution, particularly for Alpha Win's marathon/half-marathon products.

Direct peers

• Challenge Family (Challenge Roth, etc.): Global long-course triathlon race series organizer with events across Europe and internationally. Directly comparable to Alpha Win's Long Course/Half-Iron offering, with similar tiered-distance formats and destination-style race execution.
• XTERRA Triathlon: Off-road triathlon series organizer specializing in trail/swim/mountain-bike formats. Comparable as a triathlon event series with tiered distances and sponsorship-driven economics; XTERRA is also an Alpha Win partner for wetsuits.
• HITS Triathlon Series: US-based triathlon race series with multiple distance categories and a similar regional multi-event model. Directly comparable to Alpha Win on event format, distance tiering, and mass-participation positioning.
• Rev3 Triathlon: Independent triathlon race series offering sprint, Olympic, and half-iron distance events across multiple US venues. Closely comparable to Alpha Win on distance structure, USAT sanctioning, and multi-venue regional series approach.
• Escape from Alcatraz Triathlon: Iconic destination triathlon event operated as part of the IMG/WTC portfolio. Comparable as a premium destination-format triathlon with similar athlete profile and USAT-sanctioned execution model.

Others

• USA Triathlon (USAT): The national governing body that sanctions Alpha Win's domestic events and runs its own race portfolio (including National Championships). Comparable as the sanctioning/competition counterpart and as an event organizer in the same USAT ecosystem.

Emerging players

• Super League Triathlon: Short-format, high-intensity triathlon series targeting professional and competitive amateur athletes. Comparable as a mass-participation race organizer with destination events, though positioned at the elite end of the market versus Alpha Win's recreational focus.

Regional players

• YMCA of Greater New York (event programs): Operates community triathlon and endurance programs in the same Northeast geography as Alpha Win, including youth and beginner-focused formats. Comparable as a regional Northeast endurance event organizer serving overlapping athlete demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlphaWinRacing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Win