What Winline does

Winline is a Russian licensed sports betting operator founded in 2009 and headquartered in Moscow, operating as a direct-to-consumer online bookmaker targeting Russian sports bettors. The company runs a web platform at winline.ru alongside native mobile applications for iOS and Android, offering pre-match and in-play wagering across more than 20 sports disciplines including football, hockey, basketball, tennis, and esports (Dota 2, CS 2, League of Legends), with thousands of daily events and competitive odds. Its product surface is augmented by free live video streaming across 31 sports disciplines, a real-time Live Tracker for in-play decisions, and detailed team-level statistical modules for pre-event analysis.

Winline generates revenue through the standard sportsbook margin model, embedding a built-in vig on odds offered across all markets. Customer acquisition is driven by a 10,000 ruble welcome freebet, while retention is supported by the Winline Priority seven-tier loyalty program, monthly cashback across user-selectable categories, and a gamified daily Freebet Wheel feature. The company holds a licensed Russian sports betting operator status, which it markets as a trust and safety differentiator, and restricts its geographic footprint exclusively to Russia. The company is privately held with no disclosed parent, investors, or institutional ownership, and 251-500 employees support its operations.

Name

Winline

Legal name

WINLINE

Website

https://winline.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Winline is a Russian licensed online sports betting operator founded in 2009, offering pre-match and live wagering across 20+ sports, free live streaming, and a multi-tier loyalty program to individual Russian bettors via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Online sports betting
• Live betting
• Sports streaming
• Esports betting
• Betting loyalty program

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sports Betting Margin: Winline generates revenue through the traditional sportsbook margin model. The company offers betting odds on sporting events where the odds are set below true probability, ensuring a built-in margin (juice/vig) on all wagers. Customers place bets pre-match and live, with payouts determined by stake multiplied by odds. The company guarantees secure financial transactions, fair play, and timely withdrawals as a licensed Russian operator.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Winline operates as a licensed Russian online sportsbook, providing pre-match and in-play sports betting across more than 20 disciplines including football, hockey, basketball, tennis, motorsports, and esports (Dota 2, CS 2, League of Legends). The platform supplements betting with free live video streaming of sporting events across 31 disciplines, detailed team statistics, native iOS and Android mobile applications, and a multi-tier loyalty program offering freebets and cashback.

Product overview

Winline is a Russian legal bookmaker operating since 2009, offering a unified platform accessible via website and native mobile apps for Android and iOS. The core product provides sports betting across over 20 disciplines (football, hockey, basketball, tennis, esports, and niche sports), supplemented by live streaming of 31 sports categories, live in-play betting, and a multi-level loyalty program (Winline Priority) with freebets, cashback, and daily bonus wheels. New customers receive a 10,000 ruble welcome freebet. The esports sub-product covers Dota 2, CS 2, and League of Legends.

Differentiator

Problem solved

Functional benefit

Products and services

• Winline Sports Betting Platform Russian legal bookmaker (BC) platform offering sports betting, live betting, and esports wagering. Provides pre-match and in-play betting on over two dozen sports including football, hockey, basketball, tennis, and cybersports. Targeted at individual Russian sports betting consumers.
• Winline Mobile Application

Quantifiable outcome

• 31 sports disciplines available for live streaming and betting
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1xBet (1xStavka in Russia): 1xStavka is the Russian-licensed arm of the 1xBet brand, a major online sportsbook and casino operator with very wide sports coverage and aggressive promotional bonuses. It competes head-to-head with Winline for Russian bettors across sports and esports.
• Parimatch (Russia/CIS): Parimatch operates an online sportsbook in Russia and CIS markets with strong brand recognition, a wide sports line, live betting, and mobile apps. It is a top-tier direct competitor to Winline in the regulated Russian market.
• Fonbet: Fonbet is one of Russia's largest licensed online sportsbooks, offering pre-match and live betting across a broad set of sports including esports, with mobile apps and loyalty programs. It is the closest direct competitor to Winline in the Russian regulated market.
• BetBoom: BetBoom is a Russian-licensed online sportsbook that emerged from the rebrand of several domestic bookmakers and competes in pre-match, live, and esports betting. It is a domestic direct peer to Winline in the Russian regulated market.
• Liga Stavok: Liga Stavok is a long-established licensed Russian sportsbook with online and retail presence, offering pre-match and live betting, mobile apps, and loyalty programs. It competes directly with Winline in the Russian regulated sports betting segment.
• Betcity: Betcity is a licensed Russian online sportsbook offering betting on a wide range of sports and esports with mobile applications. It is a direct domestic peer competing with Winline for the same Russian bettor base.
• Leon (Leon Bets): Leon is a licensed Russian online sportsbook with mobile apps, live betting, and esports coverage. It targets the same Russian sports betting audience as Winline with a comparable product offering.
• Olimp Bet: Olimp Bet (part of the Olimp group) is a Russian-licensed online sportsbook focused on sports and esports betting, including live in-play markets. It is a direct competitor to Winline with a similar product mix targeting Russian bettors.

Broad incumbents

• Bet365: Bet365 is one of the world's largest online sportsbooks, offering an extensive pre-match and in-play product, streaming, and mobile apps across many jurisdictions. It is a broad incumbent comparable to Winline on product breadth and live-betting technology, though it does not serve the Russian market.
• Flutter Entertainment (FanDuel/Paddy Power): Flutter Entertainment is a global online betting and gaming operator whose brands (FanDuel, Paddy Power, Betfair, PokerStars) run large-scale sportsbooks with live betting, streaming, and loyalty mechanics. It is a broad incumbent benchmark for Winline on operating model, mobile-led product, and customer-retention design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/winline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winline