Lorentz

What Lorentz does

Lorentz, branded as "The Solar Water Pumping Company," is a privately held German engineering firm founded in Hamburg in 1993 and headquartered in Henstedt-Ulzburg. The company designs, manufactures, and distributes solar-powered water pumping systems ranging from 100W self-install units (LORENTZ S) to 100kW hybrid systems (PSk family), serving three primary applications: drinking water supply, agricultural irrigation, and responsible leisure (swimming pool circulation). Its technology stack centers on proprietary ECDRIVE brushless DC motors and helical rotor pumps, complemented by the CONNECTED platform (Bluetooth-enabled systems, mobile apps such as S-Connect and PumpScanner, and the pumpMANAGER/LORENTZ Global cloud IoT platforms). Supporting products include the smartTAP off-grid water dispensing solution and Solar RO desalination systems.

Lorentz generates revenue primarily through hardware sales — solar pumps, controllers, PV modules, and accessories — supplemented by a recurring software/SaaS layer via the CONNECTED cloud platforms. The company sells exclusively through its partnerADVANTAGE channel, a tiered network of Premium Distribution Partners, Distribution Partners, and Sales and Service Partners active in 130+ countries, and explicitly does not sell direct to end customers. Manufacturing is performed at the company's wholly owned facility in Beijing (established 1995, relocated 2017), while design and engineering are concentrated at the German headquarters. The customer base spans five named persona segments — Home Owners, Farmers/Agriculture, NGOs, Communities, and Water Providers/Utilities — with pricing structured around one-time hardware purchases on a pay-as-you-go basis at the consumer end.

The business is founder-controlled, profitable (no disclosed external funding or institutional backing), ISO 9001 certified, and operates through wholly owned subsidiaries in Germany, China, the USA, and India. In September 2023, Lorentz entered a distribution agreement with Xylem Inc. (NYSE: XYL) to accelerate global reach in agriculture, irrigation, and drinking water applications — the most significant recent commercial milestone alongside the 2021 launches of the PSk3 hybrid system and the LORENTZ Global cloud platform.

Name

Lorentz

Legal name

LORENTZ

Website

https://lorentz.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Lorentz is a German-founded, privately held manufacturer of solar-powered water pumping systems (100W-100kW), sold exclusively through a global partner channel across 130+ countries for drinking water, agricultural irrigation, and water utility applications.

Ownership category

akta.pro rank

Product category

Solar Water Pumping Systems

NAICS

Water Supply and Irrigation Systems (22131), Water, Sewage and Other Systems (2213)

SIC

Pumps & Pumping Equipment (3561), Water Supply (4941)

akta.pro primary industry

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)

akta.pro secondary industries

Water-Smart Irrigation & Water Stewardship (Drip/Micro, Scheduling, Water Harvesting) (AFAGAMAD), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)

Keywords

• Solar water pumps
• Off-grid pumping systems
• Solar irrigation equipment
• Hybrid solar pumps
• Water dispensing solutions

Headquarters

HQ city

Henstedt-ulzburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Solar Water Pumping Hardware: LORENTZ generates revenue through the sale of solar water pumping systems and components. Product range spans from 100W self-install systems (LORENTZ S) to 100kW hybrid systems (PSk family). Additional revenue streams include PV solar panels, accessories, and smart water management solutions.
2. CONNECTED Services: Cloud-based monitoring and management services through LORENTZ Global platform for remote device management.
3. smartTAP Solutions: Water dispensing and monetization systems for off-grid water access points, serving communities and water providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lorentz designs, manufactures, and sells solar-powered water pumping systems for off-grid drinking water supply, agricultural irrigation, livestock watering, swimming pool circulation, and community water access. Its portfolio spans the LORENTZ S self-install line (100W–700W), the PS2 high-efficiency family (150W to several kW), the PSk hybrid solar/AC systems (up to 100kW), the smartTAP off-grid water dispenser, and solar reverse-osmosis desalination units, all paired with the CONNECTED IoT platform for remote monitoring and management.

Product overview

LORENTZ is The Solar Water Pumping Company, offering a comprehensive portfolio of solar-powered water pumping solutions serving three main application areas: drinking water for people and livestock, crop irrigation from smallholder farms to large commercial agricultural operations, and responsible leisure through swimming pool circulation and filtration. The product lineup centers on three core solar pumping system families: PS2 for small to medium applications (150W-40kW) with high efficiency; PSk Hybrid for larger projects with hybrid AC/DC power support and up to 70% energy savings; and LORENTZ S for self-installation with plug-and-play simplicity. Supporting products include smartTAP for off-grid water dispensing and monetization, Solar RO desalination systems for converting seawater to safe drinking water, PV modules and accessories, and the CONNECTED platform providing Bluetooth connectivity, mobile apps (S-Connect, LORENTZ Assistant, PumpScanner), and cloud-based IoT monitoring via pumpMANAGER and LORENTZ Global. Pump types span submersible, surface, and pool applications, all built around proprietary ECDRIVE brushless DC motors and helical rotor pump technology.

Differentiator

Problem solved

Functional benefit

Products and services

• PS2 Solar Water Pumping System High-efficiency solar water pumping system for small to medium applications, spanning 150W to 40kW with full sensor integration and software configuration; intended for irrigation, drinking water, and livestock watering in off-grid settings.
• PSk Hybrid Solar Water Pumping System Solar pumping system family for larger projects with hybrid DC/AC power support, extending pumping hours and saving up to 70% on energy costs. Includes the PSk2-100 (the largest standard solar pump system on the market) and the PSk3 controller (5kW–15kW segment).
• LORENTZ S Self Install Solar Water Pumping System Plug-and-play solar pump system (100W to 700W) delivered as a complete kit ready to connect to a PV module, designed for self-installation and targeted at residential and smallholder users.
• smartTAP Water Dispensing Solution Off-grid water dispensing and management system enabling fair water access, revenue collection, and sustainable water supply at public access points for communities, NGOs, and water providers.
• Solar (RO) Water Desalination Systems Solar-powered reverse osmosis water treatment systems that convert seawater or brackish water into safe drinking water for off-grid and coastal locations.
• CONNECTED Monitoring and Management Platform Products and services for managing and monitoring LORENTZ pumps, including built-in data logging, Bluetooth connectivity, free mobile apps (S-Connect, LORENTZ Assistant, PumpScanner), and cloud-based IoT monitoring via pumpMANAGER and LORENTZ Global.
• Submersible Solar Pumps Solar pumping systems designed for use in boreholes, delivering water from deep water sources for drinking water, irrigation, and livestock applications.
• Solar Powered Surface Water Pumps Surface solar pumping systems for water sources at ground level or above, suitable for shallow wells, tanks, and surface water bodies.
• Solar Pool Pumps Solar pumps specifically designed for swimming pool circulation and filtration, enabling pool owners to operate pools in a cost-effective and sustainable manner.
• PV Solar Panels for Solar Pumping Range of PV modules designed for off-grid solar pumping use, complementing Lorentz pump systems by providing the solar power source.
• PSk3 Hybrid Solar Water Pumping Controller Hybrid solar water pumping controller serving the 5kW to 15kW market segment with seamless blending of DC and AC power sources and improved serviceability.
• LORENTZ Global Cloud Water Management Platform Cloud-based water management system providing remote monitoring and management of LORENTZ solar pumping devices anywhere in the world, with real-time data visibility for individual farmers through utilities and governments.

Quantifiable outcome

• LORENTZ pumps have pumped over 9 trillion liters of water since 2001 - equivalent to the world's annual drinking water needs
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and regional.

• Xylem Inc.coreChannel Partner/ Reseller/ Distributor · 1 September 2023Xylem Inc. (NYSE: XYL), a leading global water technology company, and LORENTZ entered into a distribution agreement to expand the availability of solar-powered pumping systems globally. The partnership aims to accelerate deployment of solar-powered pumping solutions for agriculture, irrigation, and drinking water applications. This enables water managers to address decarbonization goals while reducing operating costs.
• KivoyregionalChannel Partner/ Reseller/ Distributor · 1 March 2022Long-term LORENTZ Distribution Partner based in Uruguay. Organized comprehensive training courses in March 2022 covering pump and solar basics, system planning with COMPASS, installation and servicing. Training included partners from Uruguay, Argentina, Chile, Ecuador, Colombia, and Brazil.
• AsequimicosregionalChannel Partner/ Reseller/ Distributor · 1 January 2020Premier Distribution Partner in Colombia. Attended ExpoSolar Colombia Virtual 2020 with a virtual booth showcasing LORENTZ products. Director Eilyn Barboza presented on 'Solar Pumping in Colombia: Successful Projects' which was well attended.
• Energía Fuera de Red (EFR)regionalChannel Partner/ Reseller/ Distributor · 1 January 2019Colombian partner that received the LORENTZ Partner Award 2019 for 'best introduction of CONNECTED products and services in the Colombian market.' EFR installed a PSk2-15 C-SJ75-3 pump system with complete remote monitoring function in Las Ilusiones, Colombia.
• Regional Partner NetworkcoreChannel Partner/ Reseller/ DistributorGlobal partner network operating across Africa, North America, Central America and Caribbean, South America, Asia, Europe, Middle East, and Oceania. Partners include Premium Distribution Partners, Distribution Partners, Premium Sales and Service Partners, and Sales and Service Partners.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Shakti Pumps: India-based manufacturer of solar submersible pumps and motor-pump sets, widely deployed under India's PM-KUSUM solar pump program. The most direct competitor in volume terms to LORENTZ in the developing-market agricultural irrigation segment.
• Tata Power Solar Systems: Subsidiary of Tata Power focused on solar EPC and solar water pumping systems deployed under India's government programs. Comparable as a direct solar-pump provider in emerging markets, especially where donor- or government-funded irrigation projects overlap with LORENTZ's footprint.

Broad incumbents

• CRI Pumps: Indian manufacturer of pumps and motors with a dedicated solar pump product line benefiting from PM-KUSUM subsidies. Comparable to LORENTZ as a volume solar-pump competitor, though CRI is a broader pump company with stainless-steel and industrial lines as well.
• Jain Irrigation Systems: Indian irrigation and agriculture technology company offering integrated drip, sprinkler, and solar pumping solutions. Comparable because it addresses the same farmer and community water customer and often bundles pumping with irrigation infrastructure.
• DAB Pumps: Italian pump manufacturer with a dedicated solar pump range (e.g., DAB Esybox and solar inverter pumps). Comparable as a broader European pump OEM entering the solar pumping niche that LORENTZ specializes in.
• Franklin Electric: US-listed global manufacturer of water pumping systems, motors, and fueling equipment, with a growing footprint in solar-driven pumping. Comparable as a diversified pump and motor OEM with renewable-energy offerings, though broader and more industrial in scope than LORENTZ.
• Xylem: Fortune 500 global water technology company that became LORENTZ's distribution partner in September 2023. Comparable because Xylem operates broadly in the water and pumping space (including agricultural and utility pumping) and now also resells LORENTZ solar pumps, while also competing at the system level through its own product portfolio.
• Grundfos: Global Danish pump manufacturer with a broad portfolio that includes solar pumping options (SQFlex). Comparable to LORENTZ as a pump supplier with renewable-energy variants, but Grundfos is a much larger, diversified pump OEM serving building services, industry, and water utility segments.

Emerging players

• Waaree Energies: Indian solar module manufacturer that has expanded into solar water pumping systems. Comparable as an emerging solar-pump provider competing for the same subsidy-driven emerging-market irrigation demand.
• Sun King (Greenlight Planet): Pay-as-you-go off-grid solar product company serving households in Africa and Asia. Comparable to LORENTZ as a pay-as-you-go / off-grid solar provider to emerging-market consumers, though Sun King's portfolio is broader (lights, phone charging) rather than specialized in water pumping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/lorentz
• Facebookfacebook.com/LORENTZpumps
• LinkedInlinkedin.com/company/lorentz
• Instagraminstagram.com/lorentz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorentz