DenMat
Den-Mat Holdings, LLC, operating the Clinician's Choice brand, is a privately held US dental products manufacturer and distributor selling 250+ consumables, equipment, and oral cancer screening products to licensed dental professionals in the United States and Canada through direct e-commerce and three major dental distributors.
- Company typePrivate
- Founded1970
- HeadquartersLompoc, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What DenMat does
Den-Mat Holdings, LLC operates the Clinician's Choice dental products brand from its headquarters in Lompoc, California, manufacturing and distributing a portfolio of more than 250 dental products across seven clinical categories: Restoratives (composites, adhesives, matrix systems, finishing/polishing), Small Equipment (diode lasers, LED curing lights, oral cancer screening devices, surgical headlights), Impressions, Temporization, Post & Core, Preventatives (ultrasonic scalers, power toothbrushes, fluoride products), and Whitening. Core technical differentiators include proprietary platforms such as Bio-Adaptive™ dual-cure bulk fill restorative chemistry, the ViziLite PRO® blue-light oral lesion screening system, the X-RO® fiber post technology (1,800 MPa flexural strength), and patented DualForce™ NiTi sectional matrix mechanics. The portfolio is anchored by US-FDA-cleared medical devices (NV® PRO3 Microlaser, SOL® Desktop Laser, Flashlite Magna® 4.0, Sapphire® Plus, Pro-Select Platinum® ultrasonic scaler) sold both as capital equipment and as recurring consumables (laser tips, mixing tips, impression materials, matrix bands, polishing heads).
The business operates a sales-led, B2B model targeting licensed dental practitioners (general dentists, hygienists, dental labs) through a license-verified direct e-commerce portal at denmat.com and through three major dental distribution partners: Henry Schein (US and Canada), Brasseler USA, and Clinical Research Dental (Canada). Pricing is quote-based and gated behind business account registration, with pricing not publicly disclosed. The company also operates a PACE-accredited continuing education platform (Hands-On Online Live) that delivers CE credits and reinforces product adoption through clinical training. Founded approximately 1974 and currently employing 251-500 people, the company has added specialty franchises via M&A — including the 2014 acquisition of Zila, Inc. — while remaining privately held with no institutional investor exposure disclosed in the source data.
DenMat firmographics
Firmographics- Name
- DenMat
- Legal name
- Den-Mat Holdings, LLC
- Website
- https://denmat.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Den-Mat Holdings, LLC, operating the Clinician's Choice brand, is a privately held US dental products manufacturer and distributor selling 250+ consumables, equipment, and oral cancer screening products to licensed dental professionals in the United States and Canada through direct e-commerce and three major dental distributors.
- Ownership category
- akta.pro rank
DenMat industry classification
Industry- Product category
- Dental Products and Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where DenMat is headquartered
LocationHeadquarters
- HQ city
- Lompoc
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DenMat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Dental Product Sales: Sale of dental consumables, equipment, and instruments to dental professionals through direct sales and distribution partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business account pricing with login requirement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
DenMat product offering
Product offeringCore offering
Den-Mat Holdings, LLC operates the Clinician's Choice brand, manufacturing and distributing more than 250 dental products across seven categories: Restoratives, Small Equipment, Impressions, Temporization, Post & Core, Preventatives, and Whitening. The portfolio includes composite restoratives, diode lasers, LED curing lights, impression materials, fiber posts, ultrasonic scalers, power toothbrushes, and chairside/take-home whitening systems. Products are sold directly to dental professionals through an e-commerce platform requiring license verification and through major dental distributors including Henry Schein, Brasseler USA, and Clinical Research Dental.
Product overview
Clinician's Choice, a division of Den-Mat Holdings LLC, is a dental supplies manufacturer and distributor offering a comprehensive portfolio of over 250 dental products across seven core categories. The product portfolio spans Restoratives (adhesives, composites, matrix systems, core materials, and finishing/polishing products including Evanesce® Bulk Cure™, MPa™ Max, DualForce™ Matrix System, and A.S.A.P.® Polishers), Small Equipment (diode lasers including NV® PRO3 Microlaser, Bluewave™, and SOL® Desktop Laser; LED curing lights including Flashlite Magna® 4.0 and Sapphire® Plus; oral cancer screening devices including ViziLite PRO® and ViziLite TBlue®; headlights including Firefly® and LumiPro®), Preventatives (ultrasonic scalers including Pro-Select Platinum®, power toothbrushes including Rotadent ProCare®, fluoride products including Fluoridex®, and periodontal products including Perio Restore®), Whitening (Lumibrite® Chairside, LumiSmile® In-Office, and take-home whitening kits), Impressions (Affinity™ family of impression materials and Splash® products), Temporization (temporary cements, provisional composites, and impression trays including Cling²®, TempTray™, and Inspire™), and Post & Core (core materials including Core Paste® and Zircules™, and fiber posts including Macro-Lock®). Products are available through the company's website and distributors including Henry Schein and Brasseler USA.
Differentiator
Problem solved
Functional benefit
Brands
- Clinician's Choice: A dental products brand under Den-Mat Holdings, LLC offering restoratives, small equipment, impressions, temporization, post & core, preventatives, and whitening products for dental professionals.
Products and services
- Evanesce Bulk Cure Next-generation dual-cure bulk fill restorative with Bio-Adaptive properties providing gap-free results with unlimited depth of cure for Class I and II restorations, for use by dentists.
- Evanesce Injectable Flowable composite ideal for the injection molding technique, providing handling and aesthetic properties with 6 shades including VITA classical shade matching, for dental professionals.
- MPa Max Total-etch adhesive system providing maximum bond strength exceeding 45 MPa to dentin and enamel, with 0.2% chlorhexidine to prevent post-operative sensitivity, for dental practitioners.
- MPa Universal Single-component, light-cure adhesive for self-etch, selective etch, or total etch bonding techniques, combining 10-MDP, HEMA, and ethanol solvent for high bond strength, for dentists.
- Geristore Self-adhesive, dual-cure resin-modified glass ionomer for subgingival restorations, base/liner, crown re-cementation, pulp capping, and abfraction lesions, for dental clinicians.
- NV PRO3 Microlaser Portable cordless dental diode laser weighing 1.9 ounces, optimized for periodontal, restorative, orthodontic, and surgical procedures with 12 preset procedures and wireless foot pedal controls, for dental professionals.
- Flashlite Magna 4.0 LED Curing Light LED curing light with advanced beam collimation delivering 1,300 mW/cm² output, 10mm beam width, short head angle for posterior access, and cordless lithium-ion operation with 2-year warranty, for dental clinicians.
- Bluewave Soft Tissue Diode Laser Minimally invasive 5W soft tissue diode laser with magnetic handpiece for easy integration, performing standard surgical and hygiene procedures with up to 3 hours continuous use, for dental professionals.
- SOL Desktop Laser Soft-tissue diode desktop dental laser with blue aiming beam, max 3W continuous/5W pulse power, featuring enhanced ergonomics and simple interface, for dental practitioners.
- ViziLite PRO Oral Lesion Screening System Oral cancer detection device powered by blue light LEDs for early identification of oral lesions and epithelial dysplasia, includes rechargeable battery and protective eyewear, for dental professionals.
- LumiPro Headlight System Headlight system providing uniform natural bright light with enhanced spot size to illuminate the entire oral cavity, featuring 10+ hours run time and soft-touch controls, for dental clinicians.
- Firefly Cordless Headlight System Cordless headlight system providing bright illumination for dental procedures, for dental professionals.
- Sapphire Plus Curing Light Versatile plasma-arc curing light and whitening system where light-curing composites cure in 3-5 seconds, for dental professionals.
- DualForce Sectional Matrix System Complete matrix system featuring dual Nickel Titanium wires and independent interproximal separators for improved tooth seal and balanced separation force, for dental practitioners.
- DualForce Molar & Pre-Molar Rings Matrix rings engineered with dual NiTi wires providing consistent separation force with angle design matching tooth morphology, for dental professionals.
Quantifiable outcome
- A.S.A.P. Polishers produce 67% faster polish and 86% higher gloss than leading competitor systems
- +1 more outcomes
Companies that use DenMat
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
DenMat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DenMat partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Henry ScheincoreHenry Schein is a major dental distributor that carries Clinician's Choice products, making DenMat products available through their extensive dental practice customer network in the US and Canada.
- Brasseler USAcoreBrasseler USA distributes Clinician's Choice products including restoratives and small equipment to dental practices.
- Clinical Research DentalcoreCanadian dental distributor carrying Clinician's Choice products for the Canadian market.
- Academy of General Dentistry (PACE)coreClinician's Choice is an Approved PACE Program Provider, offering continuing education credits for dental professionals through their education programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
DenMat competitors and assessment
Company assessmentDirect peers
- Ultradent Products: Ultradent manufactures professional dental materials, preventive products, whitening systems, endodontic products, and small equipment. Its dentist-focused portfolio and product-development model closely overlap with DenMat's categories and customers.
- GC Corporation: GC develops dental restoratives, adhesives, cements, preventive products, and prosthodontic materials for clinicians and laboratories. Its materials-heavy portfolio is directly comparable to DenMat's restorative and preventive offerings.
- Ivoclar: Ivoclar offers restorative materials, prosthetics, ceramics, impression products, and dental equipment. It is comparable through overlapping clinical and laboratory workflows and the same professional customer base.
- Kuraray Noritake Dental: Kuraray Noritake Dental manufactures bonding agents, composites, ceramics, and other advanced dental materials. Its restorative-materials focus and dentist- and laboratory-oriented distribution make it a close product peer to DenMat.
- Shofu: Shofu provides restorative materials, polishing systems, preventive products, and dental equipment. The company directly overlaps with several of DenMat's core product categories and serves similar dental professionals.
- BISCO: BISCO develops dental adhesives, composites, cements, desensitizers, and other restorative materials. Its focus on single-tooth and restorative workflows closely parallels DenMat's restoratives and post-and-core portfolio.
- VOCO: VOCO manufactures restoratives, liners, prophylaxis products, whitening systems, and impression materials for professional dental use. Its broad preventive and restorative catalog is directly comparable to DenMat's.
Broad incumbents
- Dentsply Sirona: Dentsply Sirona is a large dental-products company spanning consumables, instruments, laboratory systems, and clinical equipment. It serves many of the same dentists, laboratories, and practices as DenMat but operates with a substantially broader portfolio.
- COLTENE: COLTENE supplies dental consumables, instruments, and equipment across restorative, endodontic, and prosthodontic workflows. It serves the same professional dental market and overlaps with multiple DenMat categories.
Others
- Henry Schein: Henry Schein is a major dental distributor that carries DenMat products and reaches extensive practice networks in the US and Canada. It is an adjacent channel peer because its distribution economics and customer access are comparable, although it is also a DenMat partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DenMat social profiles
Digital presenceDenMat financial estimates
Financial estimateRevenue estimate
Valuation estimate
DenMat leadership team
Management profileNumber of profiles
Profiles2 records
DenMat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DenMat M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DenMat
What does DenMat do?
Den-Mat Holdings, LLC operates the Clinician's Choice brand, manufacturing and distributing more than 250 dental products across seven categories: Restoratives, Small Equipment, Impressions, Temporization, Post & Core, Preventatives, and Whitening. The portfolio includes composite restoratives, diode lasers, LED curing lights, impression materials, fiber posts, ultrasonic scalers, power toothbrushes, and chairside/take-home whitening systems. Products are sold directly to dental professionals through an e-commerce platform requiring license verification and through major dental distributors including Henry Schein, Brasseler USA, and Clinical Research Dental.
Is DenMat a public or private company?
DenMat is a private company. It is classified as unknown and is currently operating.
When was DenMat founded?
DenMat was founded in 1970. It employs 251 to 500 people.
Where is DenMat based?
DenMat is headquartered in Lompoc, United States, in the North America region.
How does DenMat make money?
One revenue line is on record: dental Product Sales.
Who are DenMat's main competitors?
Direct peers on record are Ultradent Products, GC Corporation, Ivoclar, Kuraray Noritake Dental, Shofu, BISCO and VOCO. Broad incumbents are Dentsply Sirona and COLTENE. Henry Schein is listed as an others.
Does DenMat have an API?
No public API is recorded for DenMat.
What industry is DenMat in?
DenMat's product category is Dental Products and Equipment. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 339114 and its SIC code is 3843.