What Jacked Factory does

Jacked Factory is a privately held, bootstrapped sports nutrition supplement brand operating primarily as a direct-to-consumer e-commerce business with a Canadian corporate domicile (JACKED FACTORY Corporation) and a Santa Monica, US operational footprint. The company develops and markets approximately 70+ clinically dosed dietary supplement SKUs spanning pre-workout (Nitrosurge line, Altius, Pump Surge, Wick Mode), post-workout (Growth Surge, Creatine Monohydrate, L-Glutamine Fermented), intra-workout (EAA Surge with Amino9 blend, BCAA Fermented), fat burners (Burn-XT, Lean PM, Lean-XT, Dry XT), muscle builders (Build XT line, Build PM), hormone support (Androsurge, Primasurge, KSM-66, Tongkat Ali), nitric oxide and glycerol-based performance enhancers (N.O. XT with Nitrosigine, Glycerol Powder with HydroPrime), and ancillary health/wellness and accessory products. All products are manufactured in cGMP-certified facilities and formulated with research-backed ingredients in effective doses, free from artificial dyes and fillers.

The company makes money through a multi-channel revenue model anchored by owned Shopify-powered D2C subscriptions (offering 15% off recurring orders) and one-time purchases, supplemented by Amazon marketplace sales where Burn-XT has held the #1 best-selling fat burner position for over three years, wholesale distribution to hundreds of independent retailers across North America, and shelf placement at Vitamin Shoppe and Walmart. Pricing spans $9.99 to $44.99 per SKU. Customer acquisition relies on a grassroots, community-led model through the JF Elite ambassador program (tiered 10-20% commissions, 25-35% personal discounts) and content/SEO marketing rather than traditional paid advertising. The target customer base comprises fitness enthusiasts, serious athletes and bodybuilders, health-conscious consumers seeking thermogenic and weight-management products, and vegan/plant-based fitness consumers, with no disclosed enterprise or B2B contracts and no institutional funding history.

Name

Jacked Factory

Legal name

JACKED FACTORY™ Corporation

Website

https://jackedfactory.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Jacked Factory is a bootstrapped, privately held sports nutrition supplement brand selling approximately 70+ clinically dosed pre-workout, post-workout, fat burner, and performance SKUs through a Shopify D2C site, Amazon, Walmart, Vitamin Shoppe, and wholesale, targeting fitness enthusiasts, athletes, and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Sports nutrition supplements
• Pre-workout supplements
• Whey protein isolate
• Thermogenic fat burners
• Fitness performance supplements

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through owned e-commerce website (jackedfactory.com) powered by Shopify. Products sold directly to consumers with subscription options offering 15% discount. One-time purchases also available.
2. Amazon Marketplace Sales: Products sold through Amazon marketplace including top sellers like Burn-XT which is #1 best-seller on Amazon for over 3 years. Allows broader reach beyond direct website traffic.
3. Wholesale Distribution: Wholesale program for retailers across North America. Interested retailers can contact [email protected]. Available at Vitamin Shoppe and Walmart stores.
4. JF Elite Affiliate Program: Commission-based affiliate program where brand ambassadors earn commissions on sales while receiving discounts and perks. Drives customer acquisition through social proof and word-of-mouth.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jacked Factory develops, manufactures (via cGMP-certified facilities), and sells scientifically-dosed dietary supplements for fitness enthusiasts and gym-goers. The product portfolio spans pre-workout energy/pump formulas, whey protein isolate, post-workout muscle builders, intra-workout EAAs and BCAAs, thermogenic fat burners, nitric oxide boosters, glycerol hydrators, testosterone support, and general wellness products (greens, electrolytes, multivitamins), plus branded accessories. Products are sold direct-to-consumer via a Shopify-powered storefront with subscription savings, through Amazon, and via retail/wholesale partners.

Product overview

Jacked Factory is a sports nutrition supplement company offering a comprehensive portfolio of pre-workout, post-workout, intra-workout, and health support products. The product lineup centers on their flagship pre-workout offerings (Nitrosurge, Nitrosurge Max, Nitrosurge Build, Nitrosurge Shred, Wick Mode, Pump Surge, Altius), supplemented by protein supplements (Authentic Iso Whey Protein Isolate), post-workout recovery products (Growth Surge, Creatine Monohydrate, L-Glutamine Fermented), intra-workout amino acids (EAA Surge, BCAA Fermented), performance enhancers (N.O. XT, Glycerol Powder, Liquid Glycerol, Carb Surge), fat burners (Burn-XT, Lean PM, Lean-XT, Dry XT), muscle builders (Build XT, Build XT MAX, Build PM), and hormone support products (Androsurge, Primasurge, KSM-66, Tongkat Ali). The brand also offers health and wellness products (Green Surge, Hydrasurge, Vita-XT) and branded merchandise. All products are manufactured in cGMP-certified facilities with research-backed ingredients and transparent labeling, sold primarily through direct-to-consumer e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• JF Elite: A community-driven affiliate/influencer program by Jacked Factory that connects fitness enthusiasts who embody hard work, passion, and a growth mindset. Members gain access to exclusive perks including discounts, commissions, and special merchandise.

Quantifiable outcome

• Tens of millions of servings sold for Burn-XT product line
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Vitamin ShoppecoreChannel Partner/ Reseller/ DistributorNational specialty retailer of health and fitness supplements. Products available in physical retail locations. Part of the store locator showing retail availability.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass market retailer partnership providing wide product accessibility. Products available in Walmart stores alongside other health supplements.
• ShopifycoreTechnology or IntegrationE-commerce platform powering jackedfactory.com online store. Used for order fulfillment, payment processing, and customer management.
• Recharge PaymentscoreTechnology or IntegrationSubscription management platform powering Subscribe & Save functionality. Handles recurring order delivery, billing, and customer subscription portal.
• JF Elite Brand AmbassadorscoreGTM or Marketing PartnerCommission-based affiliate/ambassador network. Members include Chloe Blakeburn, Manny Ezenwa, and Maddy Barry. Tiers include Regular, Gold, and Platinum with increasing commissions and perks.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Optimum Nutrition: Optimum Nutrition (Gold Standard) is one of the largest sports nutrition brands globally, with a comparable product portfolio spanning protein, pre-workout, and recovery supplements sold across DTC, Amazon, and mass retail. Highly comparable on product, customer, and channel.
• Cellucor (C4): Cellucor's C4 pre-workout is a category-leading brand in the same stimulant pre-workout niche where Jacked Factory competes with Nitrosurge. Comparable on product format, target consumer (fitness enthusiasts), and omnichannel distribution.
• Transparent Labs: Transparent Labs is a clean-label, clinically-dosed DTC sports supplement brand with a very similar value proposition (transparent labeling, no artificial dyes, science-backed ingredients). Directly comparable in positioning, product mix, and target customer.
• Bucked Up: Bucked Up is a lifestyle sports nutrition brand built around pre-workouts and supplements sold primarily DTC and on Amazon. Comparable on channel mix, brand voice, and pre-workout-led product portfolio.
• Legion Athletics: Legion Athletics sells science-backed, clinically-dosed sports supplements (pre-workout, protein, fat burner) DTC with a clean-label positioning nearly identical to Jacked Factory's value proposition.
• Klean Athlete: Klean Athlete is a clean-label supplement brand focused on athletes, with banned-substance-free certification and clinically-dosed formulations. Comparable in target customer and clean-label positioning.

Broad incumbents

• MuscleTech: MuscleTech is a long-established, broad sports nutrition brand with deep retail distribution across protein, pre-workout, and performance supplements. Overlaps on product categories and retail channels, but at much greater scale.
• Onnit: Onnit is a broader health and performance supplements brand (Alpha Brain, Total Human, etc.) with a DTC-led model and lifestyle brand ethos. Overlaps on supplements channel and fitness-adjacent consumer base.
• GNC: GNC is a major specialty retailer of vitamins and sports supplements that also develops and markets its own supplement brands. Comparable as a retail incumbent in the supplement channel and a competing brand owner.

Others

• Bodybuilding.com (and store brand): Bodybuilding.com is a major online specialty retailer of sports nutrition supplements and also sells its own store-brand supplements. Comparable as a supplement channel partner and a competing private-label-style player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jackedfactory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacked Factory