Cellofoam

What Cellofoam does

Cellofoam North America Inc. is a US-based, privately held manufacturer of expanded polystyrene (EPS) foam products and rotationally molded plastics, organized into three divisions: Building Insulation Products, Roto Marine Products®, and Protective Packaging & Cold Chain. The company's underlying technology is steam expansion of polystyrene resin beads to produce closed-cell EPS foam that is approximately 98-99% air by volume, combined with rotational molding of low, medium, and high-density polyethylene using equipment including Ferry carousel machines and Rotoline shuttle ovens up to 5.0 meters in diameter. Cellofoam sells specialty branded SKUs including Poly Shield® laminated insulation, Permafloat® encapsulated dock floats, Perma Cool® cold-chain shippers, Permaport Xpress® PWC ports, Wave Defender® dock stabilization, and Eco EPS™ biodegradable packaging across construction, marine, pharmaceutical, food, and retail end markets.

The company operates five manufacturing facilities across Georgia (Conyers HQ + Gainesville), Florida (Orlando), Indiana (Whiteland), Virginia (Winchester), and Oklahoma (Sallisaw, with both Building Products and Packaging/Rotational Molding sites), supported by a Tech Center in Conyers. Revenue is generated primarily through one-time purchase transactions across three go-to-market motions: B2B direct sales via product-specific 800-numbers and website contact forms, retail distribution through The Home Depot for DIY consumer kits (over 1 million units sold), and DTC e-commerce through permafloat.com for marine products. Pricing is quote-based and not publicly disclosed.

Cellofoam's value proposition rests on vertically integrated manufacturing, an extensive certification portfolio (UL, ASTM, IBC/IRC/IECC, FDA, NSF, US Army Corps of Engineers), a 50-plus-year operating history, and a catalog of approximately 12 proprietary registered brands spanning the three divisions. The company is founder- or management-owned, with no disclosed institutional investors, PE backing, or parent entity, and is led by CEO and President Gregory Bontrager.

Name

Cellofoam

Legal name

Cellofoam North America Inc.

Website

https://cellofoam.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cellofoam North America Inc. is a privately held US manufacturer of expanded polystyrene foam and rotationally molded plastics, operating five plants across the eastern US and selling branded building insulation, marine flotation, and cold-chain packaging products to construction, marine, pharmaceutical, food, and retail customers.

Ownership category

akta.pro rank

Product category

Polymer Foam Manufacturing

NAICS

Polystyrene Foam Product Manufacturing (32614), Plastics Product Manufacturing (3261)

SIC

Plastics Foam Products (3086), Plastics Products, Nec (3089)

akta.pro primary industry

Expanded Polystyrene (EPS) Foam Manufacturing (IMANAIAA)

akta.pro secondary industries

Foam Protective Packaging (EPS/EPE/EPP, PU, Molded Foam) (IMALAFAA), Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ), Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL)

Keywords

• Expanded polystyrene products
• Building insulation materials
• Protective foam packaging
• Marine foam flotation
• Cold chain insulated shipping

Headquarters

HQ city

Conyers

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Insulation Products: Manufactures and sells EPS insulation products for residential, commercial, and industrial construction including laminated insulation, plain EPS sheets, geostructural foam, and fabricated EPS shapes. Products serve the building envelope, roofing, and foundation markets.
2. Roto Marine Products: Produces and sells rotational molded marine products including Permafloat® dock floats, Permaport® PWC docking systems, Permalift™ lift tanks, and marine accessories. Products sold direct to consumers through permafloat.com and through dealers.
3. Protective Packaging and Cold Chain: Custom molded and fabricated protective packaging solutions including Perma Cool® insulated shippers, gel packs, molded foam, and fabricated foam. Serves pharmaceutical, food, and industrial packaging markets.
4. Consumer Retail Products: Sells DIY products through major retailers including The Home Depot. Garage door insulation kits sold in consumer packaging through retail distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cellofoam manufactures expanded polystyrene (EPS) foam products across three divisions: Building Insulation (rigid EPS panels and insulation for walls, foundations, and roofs), Roto Marine Products (rotationally molded foam flotation devices, dock floats, and marine accessories), and Protective Packaging and Cold Chain (custom-molded EPS packaging and insulated shipping containers for temperature-sensitive goods). Products are produced at five U.S. manufacturing plants and sold primarily to construction contractors, marine distributors, OEMs, and industrial shippers.

Product overview

Cellofoam North America Inc. is a manufacturer of expanded polystyrene (EPS) foam products organized into three main divisions: Building Insulation Products, Roto Marine Products®, and Protective Packaging and Cold Chain. Building Insulation includes laminated EPS products (Poly Shield® brand with Fan-Fold, KBR, and XR variants, FR Composite Sheet, Laminated Flute Fill Combo Board, PermaBG+™, Garage Door Liner and Insulation Kit), plain EPS insulation (Flat Sheets, Tapered Roofing, EIFS, Flute Fill, Poly Panel, Pre-Cut Roofing Components), geostructural Geofoam, and fabricated EPS (Holey Board, Void Fill for Concrete Structures, EPS Shapes). Roto Marine Products® offers Permafloat® Dock Floats, Wave Defender® dock stabilization, Permaport Xpress®/Permaport®/Permalaunch® PWC ports with Xpress Step® and Xpress Walk® accessories, Permalift™ and Permafloat® Lift Tanks, Holding Tanks, Marker Buoys, Dock Bumpers and Rub Rails, plus custom rotational molding services. Protective Packaging and Cold Chain division provides Molded Foam, Fabricated Foam, Perma Cool® Shippers and Gel Packs, Insulated Shipper Box Liners, and Perma Frost™ Coolers. The company manufactures at multiple locations across the US including Georgia, Indiana, Florida, Virginia, and Oklahoma.

Differentiator

Problem solved

Functional benefit

Brands

• Permafloat®: Premium-quality dock floats for residential and commercial docking systems, rotationally molded with encapsulated EPS foam fill for buoyancy and marine durability.
• Wave Defender®
• Permaport Xpress®
• Permaport®
• Permalaunch®
• Perma Cool®
• Perma Frost™
• Poly Shield®
• Eco EPS™
• PermaBG+™
• Permalift™
• Geofoam

Products and services

• Building Insulation (rigid EPS insulation products)

Quantifiable outcome

• 30% reduction in installation labor when using Poly Shield as continuous insulation WRB
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Association of Rotational Molders (ARM)minorOthersIndustry association for rotational molding. ARM has compiled an extensive library of literature on rotational molding and published detailed design manuals. Cellofoam recommends ARM as a resource for learning about rotational molding design and best practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insulfoam: One of the largest US manufacturers of expanded polystyrene (EPS) insulation, serving construction, geotechnical, and packaging markets. Directly comparable as a vertically integrated EPS producer competing head-to-head across Cellofoam's building insulation and protective packaging lines.
• ACH Foam Technologies: Custom molded EPS fabricator serving protective packaging, cold chain, and construction customers across the US. Highly comparable in operating model (custom molded foam + fabricated EPS), competing for the same protective-packaging and cold-chain accounts as Cellofoam's Protective Packaging division.
• Benchmark Foam Inc: Custom-fabricated EPS packaging and insulation manufacturer. Closely aligned with Cellofoam's protective packaging and cold chain business, including molded foam components for shipping and industrial applications.
• Polar Tech Industries: Specialty manufacturer of insulated shipping containers, gel packs, and cold chain packaging for pharmaceutical and food distribution. Directly comparable to Cellofoam's Perma Cool® line of insulated EPS shippers and gel refrigerants.
• Shoremaster® (Lake Products): Manufacturer of residential and commercial dock systems, including floating dock components, boat lifts, and dock accessories. Comparable to Cellofoam's Permafloat® and Wave Defender® marine products and shares the residential/commercial waterfront customer base.
• Plasti-Fab (PlastiSpan EPS): North American EPS insulation manufacturer producing PlastiSpan® rigid foam insulation and geofoam products. Direct competitor to Cellofoam's Poly Shield® and Geofoam construction lines, with comparable product categories and building code certifications.

Broad incumbents

• Atlas Roofing Corporation: Major US building products manufacturer offering polyiso and EPS insulation, roofing systems, and wall products. Overlaps with Cellofoam's Building Insulation Products division but competes from a much broader product portfolio and national footprint.
• Pactiv Evergreen: Large manufacturer of foodservice and food merchandising packaging, cold-chain solutions, and paper-based packaging. Comparable to Cellofoam's Perma Cool cold chain packaging offering but from a national/international scale perspective with significantly broader customer reach.
• Pregis LLC: Global manufacturer of protective packaging materials including foam-in-place, air pillows, and foam fabricated solutions. Competes with Cellofoam's Protective Packaging division in custom-molded and fabricated foam protective packaging.
• Sealed Air Corporation: Global packaging solutions company with significant cold chain and protective packaging offerings (e.g., Cryovac). Comparable to Cellofoam's cold chain and protective packaging business but at significantly greater scale with international distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cellofoam-north-america-inc
• Facebookfacebook.com/Cellofoam

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellofoam