Thomas Philipps

What Thomas Philipps does

Thomas Philipps is a German family-owned discount retailer specializing in home and garden products, founded in 1986 as a "Sonderpostenhändler" (special-offer trader) and now operating as a leading discount chain for home and garden in the DACH region. The company sells more than 18,000 products across over 16 goods categories — including household goods, garden furniture, electronics, cosmetics, food and beverages, camping equipment, sports goods, and pet supplies — through a network of 260+ physical retail locations across Germany (250+), Austria (9), and Lithuania (7), supplemented by an e-commerce webshop. Daily customer traffic exceeds 100,000, served by approximately 800 in-house staff in logistics and administration and 3,500+ employees at independent market partner-operated stores. The assortment is anchored by an exclusive portfolio of nine private-label brands (Eigenmarken) including Grüner Jan (garden), NewHome (home furnishings), SunnyMoments (outdoor), TAS-Electronics, keona (cosmetics), skive, TP-Auto, and newhome-christmas.

The business operates a hybrid retail model: Thomas Philipps centrally handles site acquisition, financing, IT infrastructure, marketing, and inventory, while independent market partners own and operate individual stores under the Thomas Philipps brand — including local personnel management — under a franchise-like arrangement. Three high-bay logistics centers in Melle (operational since 2005 and expanded in 2024), Halbe (since 1997), and Niemegk (since 1996) underpin the distribution network, with headquarters and central administration in Bissendorf. Revenue is generated entirely through retail product sales under a discount pricing model, leveraging large-volume purchasing from international brand manufacturers to offer competitive prices while preserving margins.

Thomas Philipps is a privately held GmbH & Co. KG, in third-generation family ownership with no external investors. Managing directors are André Philipps, Alexander Philipps, and Jan Oldiges. The core technology stack consists of standard retail IT systems and consumer-facing marketing tools — Google Analytics 4, Microsoft Clarity, Google Ads, Google Tag Manager, and a cookie consent platform (consentmanager) — with no proprietary AI, API surface, or disclosed software products. Digital operations are housed in a separate entity, TP Digital GmbH & Co. KG.

Name

Thomas Philipps

Legal name

Thomas Philipps GmbH & Co. KG

Website

https://thomas-philipps.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Thomas Philipps is a German family-owned discount retailer of home and garden products operating 260+ stores across Germany, Austria, and Lithuania, serving more than 100,000 customers daily with over 18,000 SKUs and a franchise-like market partner model.

Ownership category

akta.pro rank

Product category

Discount Retail (Home and Garden)

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

akta.pro secondary industries

Off-Price Seasonal, Holiday & Party Goods Retail (CRAEACAF), Off-Price Kitchenware, Tabletop & Housewares Retail (CRAEACAD)

Keywords

• Discount retail
• Home and garden
• Household goods
• Private label brands
• Franchise retail

Headquarters

HQ city

Bissendorf

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Thomas Philipps generates revenue through the sale of consumer products across more than 18,000 articles spanning 16+ goods categories including home & garden, household goods, electronics, cosmetics, food & beverages, camping, sports, pet supplies, and more. The company operates on a discounter model, purchasing in large volumes from international brand manufacturers and suppliers to offer competitive low prices while maintaining quality.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Thomas Philipps operates as a discount retailer for home and garden (Heim & Garten) products, offering more than 18,000 articles across 16+ categories including household goods, garden furniture, electronics, cosmetics, food and beverages, camping equipment, sports, pet supplies, and more. The company purchases in large volumes from international brand manufacturers and suppliers to deliver low discount prices through over 260 physical retail markets across Germany, Austria, and Lithuania, supplemented by an e-commerce web shop. An extensive range of exclusive private label brands (Eigenmarken) such as Grüner Jan, NewHome, SunnyMoments, TAS-Electronics, keona, skive, TP-Auto, and newhome-christmas are sold only at Thomas Philipps stores.

Product overview

Thomas Philipps is a discount retailer for home and garden (Heim & Garten) operating over 270 markets across Germany, Austria, and Lithuania. The company offers more than 18,000 products including kitchenware, household goods, garden furniture, camping equipment, sporting goods, cosmetics, food and beverages, pet supplies, and more. The product portfolio includes both branded products and an extensive range of private label brands (Eigenmarken) such as Grüner Jan, NewHome, SunnyMoments, TAS-Electronics, keona, skive, TP-Auto, and newhome-christmas, available exclusively at Thomas Philipps stores and their webshop.

Differentiator

Problem solved

Functional benefit

Brands

• Grüner Jan: Private label brand for garden products.
• Gartenauflagen
• SunnyMoments
• NewHome
• skive
• keona
• TAS Electronics
• TP Auto
• newhome Christmas

Products and services

• SoFlow E-Scooter "SO ONE" Electric scooter with 350 Watt motor, 5.2 Ah lithium battery, max 30 km range, max 20 km/h speed, Bluetooth and app controllable. Sold through Thomas Philipps markets.
• Handgepäckkoffer (Carry-On Suitcase) Hand luggage suitcase with ABS hard shell, approximately 2.3 kg weight, 3-stage adjustable telescopic handle, 360° double casters, TSA combination lock, approximately 30 liters capacity, available in black or silver. Sold through Thomas Philipps markets.
• Grüner Jan (Private Label) Exclusive private label brand for home and garden products sold only at Thomas Philipps markets and webshop.
• NewHome (Private Label) Exclusive private label brand for home furnishings and accessories sold only at Thomas Philipps markets and webshop.
• SunnyMoments (Private Label) Exclusive private label brand for outdoor and leisure products sold only at Thomas Philipps markets and webshop.
• TAS-Electronics (Private Label) Exclusive private label brand for electronic products sold only at Thomas Philipps markets and webshop.
• keona (Private Label) Exclusive private label brand for beauty and cosmetics products sold only at Thomas Philipps markets and webshop.
• skive (Private Label) Exclusive private label brand for leisure and hobby products sold only at Thomas Philipps markets and webshop.
• TP-Auto (Private Label) Exclusive private label brand for automotive products and accessories sold only at Thomas Philipps markets and webshop.
• newhome-christmas (Private Label) Exclusive private label brand for Christmas decorations and holiday products sold only at Thomas Philipps markets and webshop.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Google Ireland Limited (Google Analytics, Google Ads, Google Maps, YouTube)coreTechnology or IntegrationThomas Philipps uses Google Analytics 4 for web analytics, Google Ads for paid search and display advertising, Google Maps for store locator functionality, and YouTube for video content marketing. Data processing for web analytics is based on user consent, with standard contractual clauses governing any transfers to the USA.
• Meta Platforms Ireland (Facebook, Instagram, TikTok)coreGTM or Marketing PartnerThomas Philipps operates corporate presences on Facebook and Instagram (managed under a Joint Controller Agreement with Meta), and TikTok for social media marketing and customer engagement. Custom Audiences and Visitor Action Pixel tools are used for retargeting advertising on Meta platforms.
• TP Digital GmbH & Co. KGcoreOthersTP Digital GmbH & Co. KG is the entity responsible for the operation and data processing of the Thomas Philipps website. It is separately incorporated from the operating company (Thomas Philipps GmbH & Co. KG), with André Philipps, Alexander Philipps, and Jan Oldiges serving as managing directors for both entities.
• One-Dot Media (Digital Agency)minorImplementation/ SI/ Consulting PartnerOne-Dot is credited as the agency responsible for the Thomas Philipps website's brand building and digital products, handling design, content, and e-commerce platform development.
• Industry and Commerce Chambers (IHK) Osnabrück, Cottbus, PotsdamminorOthersThomas Philipps cooperates with regional IHKs for vocational training and is a recognized apprenticeship provider. Training is offered at IHK-certified locations in Bissendorf, Melle, Halbe, and Niemegk.

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• NKD: German-headquartered value retailer with 1,000+ stores across Europe offering a mix of textiles, household goods, and accessories at discount prices — comparable European discount-store positioning and customer base.
• JYSK: Scandinavian-headquartered discount retailer specializing in home and garden (sleep, furniture, outdoor) — directly comparable assortment focus with a European store footprint.
• Woolworth (Germany): Re-established German variety store chain selling broad household, decoration, and everyday essentials at value prices — closely mirrors TP's variety-store discount model in the German market.
• Pepco Group: Pan-European discount variety retailer (Pepco, Poundland, Dealz) selling general merchandise and home goods across multiple categories — comparable assortment breadth, value positioning, and rapid store-rollout strategy.
• Action (Action Holding): Dutch-headquartered extreme-value general-merchandise discounter with thousands of European stores selling a rapidly rotating assortment of household and lifestyle goods at very low prices — directly comparable business model, customer profile, and category breadth.
• KODI Diskontläden: German family-owned hard-discounter operating several hundred stores selling everyday household, decoration, and seasonal items at low prices — directly comparable assortment and customer proposition.
• TEDi: German extreme-value variety retailer with 2,000+ stores offering a wide mix of household goods, decoration, cosmetics, and seasonal items at discount prices — TP's closest German home-market counterpart.
• Roller (Roller Möbel): German discount furniture and home-goods retailer with a large store network focused on affordable home furnishings and household items — competitive overlap in home-and-garden discount.

Broad incumbents

• Lidl: European hard-discounter with a rotating non-food assortment (home, garden, outdoor) sold through a much larger grocery-anchored store network — broader scale incumbent that competes with TP on price and overlapping home categories.
• Aldi: European hard-discounter with a frequent rotating discount assortment of general merchandise including home and seasonal items — broader scale incumbent that competes for the same price-sensitive consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thomasphilipps
• Facebookfacebook.com/Thomas.Philipps.Teltow
• Instagraminstagram.com/thomas_philipps
• TikToktiktok.com/@thomasphilipps
• Xx.com/tpsonderposten
• LinkedInlinkedin.com/company/thomas-philipp-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thomas Philipps