Belli Skincare

What Belli Skincare does

Belli Skincare is a U.S. direct-to-consumer skincare brand founded in 2002 and operated by Body Halo, LLC from Springfield, Missouri. The company sells a focused 10-SKU catalog of plant-based, vegan, cruelty-free facial and body care products — including cleansers, moisturizers, acne treatments, an eye cream, body wash and lotion, a stretch mark cream, and bundled kits — formulated to avoid ingredients commonly restricted during pregnancy and breastfeeding (salicylic acid, glycolic acid, benzoyl peroxide, retinoids, parabens, phthalates, artificial dyes, synthetic fragrances). Notable formulation components include 3-O-Ethyl Ascorbic Acid (a stable Vitamin C derivative), a patented tri-peptide signal peptide, colloidal sulfur at 3% for acne, and a Plant-Derived Carbohydrate Complex for hydration, with multiple products holding Women's Choice Awards.

The business is a single-channel DTC operation: all sales flow through the owned belliskincare.com storefront on Shopify, with payment options spanning major card networks and modern wallets (Apple Pay, Google Pay, Shop Pay, Venmo, Amazon Pay). Pricing is unit-based (pay-as-you-go, no subscription), ranging from $13 for the body wash to $59 for the Vitamin Enriched Brightening Duo. Marketing is content- and social-led — email list acquisition (HELLOFRIEND 10% first-order code), five-platform social presence (Twitter, Facebook, Instagram, TikTok, YouTube), and on-site FAQ content covering pregnancy, acne, and general skincare — with shipping to 30+ countries.

The customer base is diversified across individual consumers rather than concentrated in any single account: pregnant and breastfeeding women are the primary persona, with acne-prone individuals (all ages, all genders) as a parallel primary segment, and a secondary segment of women seeking anti-aging and skin maintenance in the 20s–40s+ range. The company carries no disclosed external funding, operates with 11–50 employees, and has no documented patents, M&A activity, or leadership transitions in the source material.

Name

Belli Skincare

Legal name

Body Halo, LLC

Website

https://belliskincare.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Belli Skincare is a U.S. direct-to-consumer, plant-based skincare brand founded in 2002, selling vegan, cruelty-free, pregnancy-safe facial and body care products exclusively through its Shopify-powered belliskincare.com storefront to consumers in 30+ countries.

Ownership category

akta.pro rank

Product category

Pregnancy-Safe Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Natural/Organic & Clean Skincare (CRABAAAH), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Pregnancy-safe skincare
• Vegan skincare products
• Acne treatment creams
• Anti-aging facial care
• Plant-based body care

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Belli Skincare generates revenue through direct-to-consumer sales of physical skincare products via its e-commerce storefront. Products are sold as individual units and kits at fixed price points, with no recurring subscription model explicitly mentioned. The company offers free standard shipping on domestic US orders over $50, with international shipping available at calculated rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Belli Skincare manufactures and sells a portfolio of plant-based, vegan, cruelty-free, OB/GYN and dermatologist-recommended skincare products through its direct-to-consumer e-commerce storefront. The lineup includes facial cleansers, moisturizers, acne treatments, eye creams, body lotions, body wash, stretch mark creams, and bundled kits formulated to be safe for pregnancy, breastfeeding, and all skin types while avoiding common acne-fighting and harmful ingredients.

Product overview

Belli Skincare is a direct-to-consumer skincare brand founded in 2002, offering a focused portfolio of plant-based, vegan, cruelty-free, and dermatologist-recommended skincare products. The product lineup centers on facial care (Anti-Blemish Facial Wash, Healthy Glow Facial Hydrator, Fresh Start Pre-Treatment Scrub, Eye Brightening Cream) and body care (All Day Moisture Body Lotion, Pure and Pampered Body Wash, Stretch Mark Minimizing Cream), supplemented by targeted acne treatments (Acne Control Spot Treatment) and bundled kits (Anti-Blemish Basics Acne Kit combining the facial wash and spot treatment; Vitamin Enriched Brightening Duo combining the facial hydrator and eye cream). All products are OB/GYN and dermatologist recommended, free of parabens, gluten, phthalates, artificial dyes, and fragrances, and are formulated to be safe for all skin types including pregnancy and breastfeeding use.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Blemish Facial Wash A 6.5 fl-oz gentle facial cleanser rich in antioxidants with anti-aging and brightening benefits, formulated for acne-prone and sensitive skin. Free of salicylic acid, glycolic acid, and benzoyl peroxide. Women's Choice Award winning product, priced at $22.00 USD.
• Healthy Glow Facial Hydrator A 1.5 fl-oz creamy, lightweight clinical-grade Vitamin C plus tri-peptide collagen moisturizer for visibly brighter, healthier-looking skin. Priced at $32.00 USD.
• Acne Control Spot Treatment A 0.5 fl-oz Women's Choice Award winning acne cream with 3% colloidal sulfur, tea tree oil, and chamomile for direct application to treat acne blemishes. Safe for teens through pregnancy, priced at $17.00 USD.
• All Day Moisture Body Lotion A 6.5 fl-oz daily body moisturizer infused with chamomile and lemon peel oil, providing deep skin conditioning for thicker skin areas such as elbows, knees, hands, feet, and heels. Contains vitamin E, avocado, jojoba oil, and grape seed oil.
• Fresh Start Pre-Treatment Scrub A 6.5 fl-oz invigorating non-abrasive facial scrub that gently removes dull skin and pore-clogging elements to reveal brighter, smoother skin tone. Contains peppermint, green tea, ginseng, and lactic acid. Safe for face and body use, priced at $24.00 USD.
• Pure and Pampered Body Wash A 6.5 fl-oz balanced, lightweight clear gel body cleanser formulated for daily use that gently cleanses without stripping natural oils. Contains green tea, chamomile, lavender, citrus, and cucumber, priced at $13.00 USD.
• Stretch Mark Minimizing Cream A 6.5 fl-oz cream specially formulated to decrease the appearance of existing stretch marks, reducing texture and discoloration. Contains avocado oil, orange, coconut, ginseng, vitamin E, and shea butter.
• Eye Brightening Cream A 0.5 fl-oz eye cream for reducing tired-looking eyes, dark circles, puffiness, and fine lines with a firming effect. Contains vitamins K, B3, and E, olive oil, and ginseng. Provides immediate results while hydrating the eye area.
• Anti-Blemish Basics Acne Kit A kit combining the Anti-Blemish Facial Wash and the Acne Control Spot Treatment for cleansing and treating acne and blemish issues. Both products are Women's Choice Award winners. Safe for teens and pregnancy use, priced at $29.00 USD.
• Vitamin Enriched Brightening Duo A kit combining the Healthy Glow Facial Hydrator (1.5 fl-oz) and Eye Brightening Cream (0.5 fl-oz) providing Vitamin C collagen boosting and anti-aging benefits along with skin brightening and eye illumination. Made in the USA, priced at $59.00 USD.

Quantifiable outcome

• Products have won the Women's Choice Award for multiple years for acne treatment products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• CeraVe: CeraVe is a mass-market dermatologist-developed skincare brand owned by L'Oréal. It overlaps on the dermatologist-recommended, sensitive-skin, and now pregnancy-safe positioning, and competes directly for the acne-prone and barrier-repair customer.
• Cetaphil: Cetaphil (Galderma) is a dermatologist-recommended sensitive-skin cleanser and moisturizer brand. It directly competes with Belli's Anti-Blemish Facial Wash and Healthy Glow Facial Hydrator from a mass-market position.
• Aveeno: Aveeno (Kenvue/Johnson & Johnson) is a dermatologist-recommended mass-market skincare brand using oat- and plant-based ingredients. It competes with Belli on dermatologist endorsement, sensitive skin, and plant-based formulation at lower price points.
• La Roche-Posay: La Roche-Posay is a dermocosmetic leader within L'Oréal Dermatological Beauty, offering pregnancy-safe and sensitive-skin lines that compete for the same clinical-grade, dermatologist-recommended positioning Belli occupies.

Emerging players

• Pai Skincare: Pai Skincare is a UK-based clean, pregnancy-safe, certified-organic skincare brand. It is one of the closest comparable indie brands in pregnancy-safe + sensitive-skin positioning, primarily in the UK/EU market.
• The Ordinary: The Ordinary (DECIEM, owned by Estée Lauder) is a clinical-acts-at-accessible-price skincare brand. Its treatment serums and acne products compete with Belli's Healthy Glow Facial Hydrator and Acne Control Spot Treatment on actives and price-per-ml.
• Pipette: Pipette is a clean, pregnancy-and-baby-safe skincare brand owned by Amyris. It directly competes with Belli's stretch mark and pregnancy-safe positioning at a slightly lower price tier and broader retail distribution.
• Drunk Elephant: Drunk Elephant (Shiseido) is a clean, biocompatible, vitamin-C-and-peptide-driven skincare brand. Its clean-actives positioning and premium pricing overlap directly with Belli's Healthy Glow Facial Hydrator formula.

Direct peers

• Mustela: Mustela is the most direct competitor — a pregnancy-and-baby-focused skincare brand owned by Laboratoires Expanscience, with similar dermatologist-recommended, plant-based positioning, comparable price points, and a US + international DTC presence.
• Earth Mama Organics: Earth Mama Organics is a clean, pregnancy-and-postpartum-focused skincare brand offering stretch mark oils, body butters, and perineal care — the closest comparable in terms of pregnancy-safe + plant-based brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Belli_Beauty
• YouTubeyoutube.com/channel/UCyytaIy6FBOiYqr4XtfL0uQ
• Facebookfacebook.com/believeinbetterskin
• Instagraminstagram.com/belliskincareus
• TikToktiktok.com/@belliskincare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belli Skincare