What Block Advisors does

Block Advisors is a wholly-owned subsidiary brand of H&R Block (NYSE: HRB), operating under HRB Digital LLC, that provides tax preparation, bookkeeping, payroll, and business formation services targeted at U.S. small businesses. Founded in 2015 and headquartered in Kansas City, the company serves over 2 million small businesses annually through a hybrid distribution model that combines nearly 8,000 physical office locations (shared with H&R Block retail), virtual tax pro consultations (phone, video, chat), an online DIY tax filing platform, and document drop-off service. Its customer base spans self-employed individuals and freelancers, S Corporations, C Corporations, partnerships, multi-member LLCs, and nonprofit organizations, with explicit support for entity-level tax compliance and structure selection.

The core product portfolio is organized around four pillars. First, small business tax preparation covers self-employed, S Corp, C Corp, and partnership returns, available either through assisted filing with a small business certified tax pro (starting at $250 plus $75 per state) or via DIY online software (starting at $65 for Deluxe tier). The online platform includes AI Tax Assist, a 24/7 generative AI chat feature grounded in H&R Block's 70+ years of curated tax knowledge, available in Deluxe, Premium, and Self-Employed tiers. Second, monthly bookkeeping services are offered via Full-Service ($189/month with dedicated accountant), Premium ($309/month with inventory and expense tools), and self-serve Wave software ($19/month). Third, tiered payroll processing spans Basic ($59/month, single-state self-employed), Plus ($79/month, multi-state with employees), and Premium ($120/month plus $10/employee, including HR tools and workers comp). Fourth, business formation services cover LLC, S Corp election, C Corp, and nonprofit formations starting at $149 plus state fees. Add-on modules include Year-Round Tax Planning ($99 for three annual sessions), Business Tax Audit Support ($75), and Year-End Tax Filing Readiness ($50/hour).

Revenue is generated through a mix of one-time transactional fees (tax prep, business formation, audit support, document readiness) and recurring subscriptions (bookkeeping and payroll), with all services backed by a 100% Accuracy Guarantee. Go-to-market is sales-led in the assisted channel and product-led in the DIY channel, supplemented by content marketing, organic SEO, social media, and a Send a Friend referral program (up to $20 per referral, $300 cap). The company operates exclusively in the United States and is supported by the broader H&R Block corporate infrastructure, including its tax pro training program, proprietary tax software, and the Wave Financial subsidiary for self-serve SMB financial software.

Name

Block Advisors

Legal name

HRB Digital LLC

Website

https://blockadvisors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Block Advisors, a wholly-owned subsidiary of H&R Block, provides tax preparation, bookkeeping, payroll, and business formation services to U.S. small businesses through nearly 8,000 offices, online software, and AI-assisted tools, serving over 2 million small businesses annually.

Ownership category

akta.pro rank

Product category

Small Business Tax & Financial Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214), Other Accounting Services (541219)

akta.pro primary industry

Tax & Financial Document Preparation Organization (Non-Advisory) (HSAFAEAG)

akta.pro secondary industry

Garnishments, Levies & Wage Withholding Administration (BPAAAHAG)

Keywords

• Small business tax preparation
• Small business bookkeeping
• Small business payroll services
• Business formation services
• Tax planning services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tax Preparation Services: Professional tax preparation for self-employed, S Corp, C Corp, and partnership business structures. In-person/virtual assisted filing starting at $250 plus $75 per state, with DIY online options starting at $130.
2. Bookkeeping Services: Monthly bookkeeping services with dedicated accountant. Full-Service plan starts at $189/month, Premium plan at $309/month. Self-service Wave software option at $19/month. Up to 50% savings compared to typical accountant.
3. Payroll Services: Monthly payroll processing with tiered plans: Basic at $59/month (single-state, self-employed), Plus at $79/month (multi-state, employees), Premium at $120/month (with HR tools, workers comp). All plans include $50 setup fee.
4. Business Formation Services: Entity formation including EIN application prep starting at $149 (Standard) to $299 (Premium), plus state filing fees. S Corp election service for $99, 501(c)(3) application for $495 plus filing fees.
5. Tax Audit Support: Business tax audit support add-on for $75, providing protection for life of return. Includes IRS notice response and audit representation by enrolled agent.
6. Year-End Tax Filing Readiness: Document organization and preparation service at $50/hour to help organize receipts, bank statements, and tax documents before tax preparation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Block Advisors provides small business tax preparation for self-employed, S Corp, C Corp, and partnership entities, available through in-person tax pros, virtual appointments, or DIY online software. It also offers monthly bookkeeping with a dedicated accountant, tiered payroll processing, and business formation services for LLCs, corporations, and nonprofits, all backed by small business certified tax professionals.

Product overview

Block Advisors, a part of H&R Block, provides a comprehensive suite of small business services centered around tax preparation and filing, with integrated bookkeeping, payroll, and business formation offerings. The core product portfolio includes Small Business Tax Preparation (covering self-employed, S Corp, C Corp, and partnership taxes) available via tax pros or DIY online software; Tax Pro Services for in-person/virtual professional assistance; and Online Tax Filing with three tiers (Deluxe, Premium, Self-Employed) featuring AI Tax Assist. Value-added services include Year-Round Tax Planning, Business Tax Audit Support, and Year-End Tax Filing Readiness. The business operations suite covers Bookkeeping Services (Full-Service, Premium, Self-Service via Wave) and Payroll Services (Basic, Plus, Premium). Business Formation Services support LLC, S Corp, C Corp, and Nonprofit entities. AI Tax Assist provides 24/7 generative AI chat for tax questions. All services are backed by 100% Accuracy, Maximum Refund, and Satisfaction Guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business Tax Preparation

Quantifiable outcome

• Up to 30% savings on tax preparation versus typical CPA or accountant
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intuit: Intuit's QuickBooks (bookkeeping/accounting), TurboTax Live (assisted tax filing), and QuickBooks Payroll directly compete with Block Advisors' full SMB suite for the same small business customer with comparable bundled offerings and AI assistance (Intuit Assist).
• Bench: Bench combines dedicated bookkeeping with year-end tax filing for small businesses in a subscription model that directly mirrors Block Advisors' full-service bookkeeping + tax prep bundle, targeting the same self-employed and SMB segments.
• Pilot: Pilot provides bookkeeping, tax, and CFO services for small businesses and startups—competing directly with Block Advisors' recurring bookkeeping, tax preparation, and tax planning offerings for SMBs needing integrated financial back-office support.
• 1-800Accountant: 1-800Accountant provides on-demand accounting, bookkeeping, payroll, and tax services for small businesses via virtual delivery—a direct competitor to Block Advisors' tax pro and virtual consultation channels for the same SMB segment.
• LegalZoom: LegalZoom is the dominant online business formation service (LLC, corporation, nonprofit), directly competing with Block Advisors' Business Formation offerings, and also offers adjacent tax and bookkeeping services to small businesses.
• Gusto: Gusto is a leading SMB payroll, benefits, and HR platform that directly competes with Block Advisors' Payroll Services while also bundling basic bookkeeping—attracting the same small business customer who needs integrated back-office tools.
• Jackson Hewitt: Jackson Hewitt provides assisted tax preparation through retail offices and online—overlapping Block Advisors' tax pro services and DIY software, with comparable pricing and assisted-filing experience for individual and small business filers.

Emerging players

• Xero: Xero is a cloud accounting platform for small businesses with an ecosystem of partner bookkeepers and tax advisors in the US—competing indirectly via the bookkeeping and advisory layer that overlaps Block Advisors' full-service offering.
• FreshBooks: FreshBooks is cloud accounting software aimed at self-employed professionals and small service businesses with an integrated partner network for tax filing—competing with Block Advisors' bookkeeping and self-employed tax segments.

Broad incumbents

• H&R Block (retail brand): Block Advisors operates as a sibling brand within H&R Block, sharing the parent's 8,000+ office footprint and 70+ years of tax expertise. As the parent and broader retail tax brand, H&R Block is the closest incumbent reference point for scale, brand, and shared service infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlockAdvisors
• LinkedInlinkedin.com/company/h&r-block-financial-advisors
• Instagraminstagram.com/blockadvisors
• TikToktiktok.com/@blockadvisors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Block Advisors