What Avant Wellness does

Avant Wellness is a private medical device company founded in 2009 and headquartered in Thousand Oaks, California, that develops and manufactures Class 3B Low-Level Laser Therapy (LLLT) devices based on photobiomodulation (PBM). The company sells two main device families — the LZ30 ProZ (red 637nm + infrared 808nm) and the LZ30 Revi (red 637nm + violet 405nm) — with veterinary-specific ProZ-Vet and Revi-Vet variants and lower-power Home models. All devices are FDA cleared, manufactured in California, weigh approximately 5 oz, are cordless, and ship with an embedded preset protocol library of 2,251+ treatment programs and a 5-year warranty. Pricing starts at $8,550 for the LZ30 Revi professional model, which the company positions as materially below competitor pricing (e.g., Erchonia EVRL at $15,900) while delivering the highest power output in the Class 3B category.

The company serves three primary customer segments: healthcare practitioners (chiropractors, physical therapists, naturopathic doctors, and rehabilitation specialists), veterinarians and animal rehabilitation providers (including equine and mobile practices), and educational institutions that integrate the hardware into clinical curricula (University of Bridgeport, Logan University, Northeast College of Health Sciences, SCNM, Bastyr). A secondary consumer/home-use segment is reached through the LZ30 Z-Home and LZ30 Revi Home SKUs.

Revenue mechanics are predominantly one-time hardware sales, supplemented by accessories and consumables (replacement hoods, safety glasses, charging equipment). The go-to-market is sales-led and event-driven, combining dedicated East/West phone sales lines, an online inquiry form, a WooCommerce-based e-commerce storefront, a recurring webinar program, and active presence at major veterinary (Fetch, AVMA, AAEP) and chiropractic (Life West, Life University, FCA) conferences. Marketing relies on practitioner testimonials, case studies, and educational content rather than paid acquisition at scale, consistent with a small (11–50 employee), privately-held operation with no disclosed institutional funding.

Name

Avant Wellness

Legal name

Avant Wellness

Website

https://avantwellness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Avant Wellness develops and manufactures Class 3B low-level laser therapy (photobiomodulation) devices for healthcare practitioners, veterinarians, and consumers. The company sells portable, cordless, FDA-cleared devices with dual-wavelength technology, an embedded preset protocol library, and dedicated veterinary and home-use variants.

Ownership category

akta.pro rank

Product category

Therapeutic Laser Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Laser & Energy-Based Dermatology (HLAKACAF)

Keywords

• Low-level laser therapy
• Photobiomodulation devices
• Veterinary therapy lasers
• Class 3B medical lasers
• Portable therapeutic lasers

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Laser Device Sales: One-time purchase of Class 3B therapy laser devices. The LZ30 Revi is priced at $8,550. Devices include hardware with embedded software protocols and come with 5-year warranty.
2. Accessories and Consumables: Sale of replacement hood covers, safety glasses, charging equipment, and other laser accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Avant Wellness designs, manufactures, and sells FDA-cleared Class 3B low-level laser therapy (photobiomodulation) devices under the LZ30 product family. The line spans professional red/infrared (LZ30 ProZ) and red/violet (LZ30 Revi) models for healthcare and veterinary practitioners, plus dedicated home-use variants (LZ30 Z-Home, LZ30 Revi Home) for individual consumers. Devices are portable, cordless, made in California, and ship with hundreds of preset treatment protocols.

Product overview

Avant Wellness offers a portfolio of Class 3B therapy lasers for photobiomodulation (PBM) treatment. The product line consists of two main device families: the LZ30 ProZ series (red and infrared wavelengths) and the LZ30 Revi series (red and violet wavelengths). Each family includes professional models for healthcare/veterinary practitioners and home-use variants for consumers. All devices are portable, cordless, FDA Cleared, and manufactured in California. The LZ30 Revi represents the company's latest generation, positioned as a smaller, more powerful, and more affordable evolution.

Differentiator

Problem solved

Functional benefit

Brands

• LZ30: The LZ30 therapy laser product line, including LZ30 ProZ and LZ30 Revi variants for professional and home use.
• LZ30 ProZ
• LZ30 Revi
• LZ30 ProZ-Vet
• LZ30 Revi-Vet

Products and services

• LZ30 ProZ Portable, cordless Class 3B therapy laser featuring dual red (637nm, 1,000mW) and infrared (808nm, 1,400mW) wavelengths, weighing 5 oz, FDA Cleared, and built in California. Designed for healthcare practitioners treating pain, musculoskeletal conditions, and post-surgical recovery.
• LZ30 Revi Compact Class 3B therapy laser combining red (1,000mW, 637nm) and violet (300mW, 405nm) wavelengths with over 2,251 preset protocols. Marketed as half the size, half the weight, and half the price of the ProZ, priced at $8,550 with a 5-year warranty.
• LZ30 Revi-Vet Veterinary version of the LZ30 Revi configured for animal practitioners, with red and violet light setups and protocol libraries targeting equine and canine conditions such as anxiety, osteoarthritis, and post-surgical healing.
• LZ30 ProZ-Vet Veterinary variant of the LZ30 ProZ combining red (1,000mW, 637nm) and infrared (1,400mW, 808nm) wavelengths, designed for veterinarians treating companion animals and horses.
• LZ30 Z-Home Home-use therapy laser with reduced 700mW power output (2 x 350mW), designed for individual consumers to perform photobiomodulation therapy at home for personal pain management and recovery.
• LZ30 Revi Home Home-use version of the LZ30 Revi with a 200mW violet light configuration, sold to individual consumers through the e-commerce storefront for at-home photobiomodulation therapy.
• Laser Therapy Accessories and Consumables Replacement hood covers, safety glasses, charging equipment, and other laser accessories sold to LZ30 owners to support continued safe use of their devices.

Quantifiable outcome

• Recovery time for back surgery reduced from 4-6 weeks to less than 2 weeks
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• University of Bridgeport School of ChiropracticcoreStrategic or Co-development PartnerEducational partnership where LZ30 lasers are used in the outpatient clinic and by student interns. Avant Wellness provides technology and support for hands-on training. The school has multiple laser models but LZ30 is most frequently utilized due to compact size and flexible protocols.
• Logan UniversitycoreStrategic or Co-development PartnerLogan University integrates Avant Wellness laser technology into their curriculum for clinicians and chiropractic students, providing quality tools for pain relief and rehabilitation education.
• Northeast College Health SciencescoreStrategic or Co-development PartnerPartnership with the institution as a new participant. Avant lasers are used for treating shoulder and low back pain cases, including post-surgical and frozen shoulder conditions.
• Southwest College of Naturopathic Medicine (SCNM)minorStrategic or Co-development PartnerEducational institution partnership for integrating laser therapy into naturopathic medicine curriculum.
• Bastyr UniversityminorStrategic or Co-development PartnerPartnership for integrating laser therapy into clinical classes, rotations, and private practice training. Particularly valuable for treating areas needles cannot reach and combining with acupuncture.
• South Carolina University Equestrian TeamminorOthersAvant Wellness donated a laser to help student athletes and horses perform at their best and recover quickly. Team went on to win SEC Championship.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Erchonia: Erchonia manufactures Class 3B/4 LLLT and PEMF devices (e.g., EVRL) for pain management, podiatry, and aesthetics. It is Avant's most directly comparable competitor, with overlapping product pricing and a similar healthcare-practitioner channel; Avant explicitly benchmarks the LZ30 Revi ($8,550) against the Erchonia EVRL ($15,900).
• LiteCure / Companion Therapy Laser: LiteCure manufactures Class IV laser therapy devices (Companion Therapy Laser) widely used by chiropractors, PTs, and veterinarians. It is a direct LLLT/PBM competitor targeting the same practitioner segments as Avant, though at a higher power class and through a broader distribution footprint.
• K-Laser USA: K-Laser USA produces Class IV therapy lasers (Cube, Performance series) sold through a distributor-driven model to clinicians and veterinarians. It is highly comparable in product category, target customer (PTs, chiros, vets), and clinical indications (pain/inflammation/recovery).
• Multi Radiance Medical: Multi Radiance Medical makes LLLT/PBM and super-pulsed laser devices (MR4) used in physical therapy, chiropractic, and sports medicine. Directly comparable in modality (photobiomodulation), customer base, and clinical applications to Avant's LZ30 platform.
• THOR Photomedicine: THOR is a pioneering LLLT/PBM equipment manufacturer with deep clinical evidence and a global footprint serving practitioners and researchers. It is comparable as a photobiomodulation device maker targeting overlapping clinical use cases (musculoskeletal, neuro, wound healing), though positioned more at the research/clinical end.
• Aspen Laser Systems: Aspen Laser Systems sells Class IV and deep-tissue therapy lasers to chiropractors, PTs, veterinarians, and med-spas. Comparable product technology and customer segments to Avant, with a broader power-class offering and similar event-driven marketing in the same vertical conferences.
• Respond Systems: Respond Systems manufactures low-level (Class 3B) and higher-power laser therapy devices specifically for the veterinary market (small animal and equine). Highly comparable to Avant's -Vet product line as a vet-channel laser specialist with overlapping indications and practitioner base.

Broad incumbents

• BTL Group: BTL is a large, established medical device company with overlapping offerings in rehabilitation, pain management, and aesthetics (including EMS, shockwave, and laser-based devices). It competes for the same clinician budget as Avant Wellness while operating across a much broader portfolio of modalities and geographies.
• DJO / Chattanooga (Enovis): Chattanooga (now part of Enovis) is a broad rehab and physical therapy equipment incumbent including laser, ultrasound, and electrotherapy. Comparable as a wide-portfolio rehab device vendor targeting the same PT and chiropractor buyers as Avant, though lasers are one line among many.
• Richmar (Compass Health Brands): Richmar produces a portfolio of clinical rehab and pain-management devices (ultrasound, stim, laser) sold through chiropractic and PT distributors. Comparable in targeting Avant's buyer segments through rehab/clinic channels, though operating as a broader catalog incumbent with laser as one of many modalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AvantLasers
• Instagraminstagram.com/avantlasers
• Xx.com/avantwellness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avant Wellness