Movia

Name

Movia

Legal name

Trafikselskabet Movia

Website

https://moviatrafik.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Valby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Passenger ticket revenue (Takstindtægter): Movia collects fare revenue from passengers across bus, local train and Flextrafik services. Pricing is set jointly with other Danish transit operators (DSB, Metroselskabet etc.) within the annual tariff ceiling set by Trafikstyrelsen. Tickets sold via cash on board, DOT webshop, DSB sales points, DSB app, Rejsebillet app, Rejsekort and various period/tourist passes.
2. Public subsidies from 45 municipalities and 2 regions: The budget gap between passenger revenue, operator payments and overhead costs (traffic ordering, planning, ticket control, marketing, traffic operations, customer service, HR, IT, finance) is covered by subsidies from the 45 municipalities and the two regions (Region Hovedstaden and Region Sjælland). Each bus line has a separate budget allocated to the responsible municipality/region, with annual budget settling.
3. Bus advertising revenue (via Out of Home Media): Bus operators can sell advertising space in or on buses. Out of Home Media currently administers advertising sales in and on Movia buses, governed by Movia's advertising rules (revised 1 September 2025).
4. Procurement/tender revenue from operator contracts: Movia tenders bus operation and Flextrafik to private operators via competitive procurement, with long-term contracts (e.g., 11-year contracts with Lokaltog A/S for train operations in both regions). Movia manages administration, tendering, settlement, contract follow-up and advisory.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Movia (Trafikselskabet Movia) is Denmark's largest public mobility company. It plans, tenders, and operates scheduled bus services, electric harbour ferries, demand-responsive Flextrafik schemes (covering disability, patient, municipal, school, and open-demand transport), and nine local rail lines on Zealand, Lolland, Falster, and Møn on behalf of 45 municipalities and two regions. Revenue is generated through passenger fares, public subsidies from owners, bus advertising, and advisory/procurement services to municipalities and regions.

Product overview

Movia (Trafikselskabet Movia) is Denmark's largest public mobility company, owned by the 45 municipalities and two regions on Sjælland, Lolland, Falster and Møn. Rather than a single software product, Movia offers an integrated platform-plus-modules portfolio of public transport services built around three pillars: scheduled bus services (the A-bus, C-bus / +Way, E-bus, R-bus, S-bus, N-bus, Gul bus, Kommunebus and Havnebus concepts), flexible demand-responsive transport (Flextrafik, encompassing Flexhandicap, Flexpatient, Flexkommune, Flexrute, Flextur and Plustur), and administered local rail (Lokalbaner operated by Lokaltog A/S). On top of these, Movia is piloting future-mobility initiatives such as BRT (Bus Rapid Transit), driverless bus trials (Førerløs bus) and the Rejsekort-app og Basiskort digital channel, and provides advisory services (Rådgivning), tendering/contracting (Dynamisk Indkøbssystem D1 and the K-series of municipal bus tenders), and supplier compliance controls (Movias kontrolpanel). All of these offerings are tied together under the Movia 2023-2025 strategy and the Mobilitetsplan 2024 mobility plan, and ticketing is unified with other Danish operators through Rejsekort, Rejseplanen, the DOT Webshop, the DSB App and the Rejsebillet App.

Differentiator

Problem solved

Functional benefit

Brands

• Buster: Buster is Movia's accessibility-related app/initiative used to support travelers needing extra assistance in the public transport system.

Products and services

• Scheduled Bus Services (A-bus, C-bus/+Way, E-bus, R-bus, S-bus, N-bus, Gul bus, Kommunebus) Strategic scheduled bus network on Zealand covering Copenhagen and surrounding municipalities. Includes A-bus high-frequency urban lines, C-bus (+Way high-class concept), E-bus express routes, R-bus regional services with fixed minute patterns, S-bus suburban commuter lines in Greater Copenhagen, N-bus night services (route numbers 90-99N), Gul bus standalone local services in towns and rural areas, and Kommunebus municipal driving for school and elderly transport. Approximately 470,000 daily journeys.
• Havnebus (Harbour Bus) Waterborne public transport in Copenhagen Harbour, with three electric-powered ferry lines (991, 992 and 993) connecting Teglholmen, Orientkaj, Nyhavn and the Opera.
• Lokalbaner (Local Trains) Movia administers nine local railway lines on Zealand (Østbanen, Tølløsebanen, Odsherredsbanen, Lollandsbanen, Nærumbanen, Frederiksværkbanen, Lille Nord, Hornbækbanen and Gribskovbanen), operated by subsidiary Lokaltog A/S under 11-year contracts with the two regions.
• Flextrafik Demand-responsive public transport umbrella covering six coordinated schemes for citizens whose mobility needs cannot be met by scheduled bus, train or metro services. Includes statutory disability transport, patient transport, municipal transport, school transport, open-demand rides and first/last-mile feeder rides.
• Flexhandicap Statutory transport scheme under the Danish Traffic Companies Act §11 for severely mobility-impaired, blind or severely visually impaired citizens, granting at least 104 trips per year.
• Flexpatient Statutory seated patient transport scheme for citizens in Region Sjælland and Region Hovedstaden travelling to and from hospital treatment, including dialysis, radiotherapy and cancer treatment. Hospitals use Movia's IT system web module to book return trips.
• Flexkommune Municipal-visited transport scheme for citizens who cannot use scheduled public transport to reach doctors, specialists, rehabilitation or certain school programmes.
• Flexrute Visited fixed-route transport to institutions for municipalities in Region Hovedstaden and Region Sjælland, e.g. between home and school, special school, day care, sheltered workshop or day centre. Each institution has a dedicated operator.
• Flextur Open demand-responsive public transport offered by municipalities to citizens living far from scheduled routes; address-to-address travel within agreed service levels and participating municipalities.
• Plustur Open first/last-mile public transport that complements bus and train. Booked and paid for through Rejseplanen when scheduled transport cannot cover the beginning or end of a journey.
• Rejsekort-app og Basiskort Digital offering around the national Rejsekort travel card app and the Basiskort base product, providing mobile ticketing and electronic fare payment for passengers using Movia services in cooperation with Rejsekort & Rejseplan A/S.

Quantifiable outcome

• ~173 million passengers carried annually
• +5 more outcomes

Named customers7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

15 partnerships are on record.

• DSBStrategic or Co-development PartnerDSB, Metroselskabet and Movia co-own and jointly operate Din Offentlige Transport (DOT), the unified public-transit brand for Zealand. DOT is governed by a board of directors from the three operators that meets 8-10 times a year, with a rotating one-year chair. DOT coordinates simplified product offerings, ticketing, journey information and shared marketing across bus, train and metro.
• Metroselskabet (Metro)Strategic or Co-development PartnerMetroselskabet is one of the three partners in DOT alongside DSB and Movia, collaborating on unified ticketing, customer information and coordinated marketing for public transit on Zealand.
• Rejsekort & Rejseplan A/SStrategic or Co-development PartnerRejsekort & Rejseplan A/S operates the national Rejsekort travel card and Rejseplanen journey planner on behalf of all Danish transit operators including Movia; Movia holds a mandate approved by its board (e.g., May 2024) for the annual general assembly.
• Lokaltog A/SStrategic or Co-development PartnerLokaltog A/S is a Movia subsidiary that operates the 9 local rail lines on Zealand under 11-year contracts signed separately with Region Hovedstaden and Region Sjælland. The lines include Østbanen, Tølløsebanen, Odsherredsbanen, Lollandsbanen, Nærumbanen, Frederiksværkbanen, Lille Nord, Hornbækbanen and Gribskovbanen.
• Ethics (KOMPAS / Ethics.dk procurement platform)Technology or IntegrationEthics.dk is the procurement platform used by Movia to host its tendering process, including the K11 municipal bus tender and the D1 dynamic purchasing system for supplementary route services.
• Out of Home MediaChannel Partner/ Reseller/ DistributorOut of Home Media (phone +45 3141 3131, www.outofhomemedia.dk) is the advertising bureau currently administering the sale of advertising space in and on Movia buses, governed by Movia's advertising rules effective 1 September 2025.
• 3F (trade union)Others3F is one of the trade unions participating in Movia's Control Panel since 2017, which performs random sample audits of wage and working conditions at Flextrafik haulage contractors and their subcontractors. Other participants as of March 2026: ATAX, Arbejdsgiverforeningen KA and KRIFA.
• Arbejdsgiverforeningen KAOthersKA (employers' association) participates in Movia's Control Panel alongside trade unions (3F, KRIFA, ATAX) for labour compliance audits of Flextrafik haulage contractors.
• KRIFAOthersKRIFA is one of the trade unions participating in Movia's Control Panel for labour compliance audits on Flextrafik haulage contractors (since 2017).
• ATAXOthersATAX is one of the employer/industry associations participating in Movia's Control Panel for labour compliance audits on Flextrafik haulage contractors.
• Natteravnene (Night Patrols Denmark)GTM or Marketing PartnerMovia has a standing agreement providing free transport for Natteravnene night patrols in Movia buses and local trains, with a dedicated ID card; this supports the NGO's volunteer safety work in the public space.
• Cookie InformationTechnology or IntegrationCookie Information is the consent management platform integrated on moviatrafik.dk, providing the cookie banner, monthly updated cookie declaration and detailed consent collection for the website's use of Microsoft Azure, Cloudflare, Vimeo and Monsido trackers.
• Microsoft AzureTechnology or IntegrationMicrosoft Azure is used as the hosting / application infrastructure for moviatrafik.dk, providing required cookies (ARRAffinity, ARRAffinitySameSite) that ensure the website functions technically.
• CloudflareTechnology or IntegrationCloudflare provides CDN/security services (cookies: _cfuvid, __cf_bm) for moviatrafik.dk and embedded Vimeo video content.
• Vimeo

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Midttrafik: Regional Danish traffic company for Central Jutland; operates scheduled bus and Flextrafik under identical statutory framework as Movia.
• FynBus: Regional Danish traffic company on Funen; operates bus services and Flextrafik under the same Trafikselskabsloven as Movia.
• Sydtrafik: Regional Danish traffic company for Southern Jutland; direct peer operating bus and Flextrafik services on equivalent legal and ownership basis.
• BAT (Bornholms Amts Trafikselskab): Regional Danish traffic company serving Bornholm under the same Trafikselskabsloven; closest structural peer to Movia as another publicly-owned traffic company in Denmark.
• NT (Nordjyllands Trafikselskab): Regional Danish traffic company providing bus and Flextrafik services in North Jutland under the same national framework; direct peer with analogous mandate.
• Transdev Denmark: International transit operator active in Denmark as a contracted operator for Movia's bus and Flextrafik services; direct peer in delivery of services Movia procures.

Broad incumbents

• Metroselskabet (Copenhagen Metro): Copenhagen metro operator and DOT partner; overlapping public-transit mandate on Movia's territory but specialised in metro rather than bus/rail.
• Vy (Norwegian state-owned transport): Norwegian state-owned operator of bus and rail services including Fleksible mobility products; comparable publicly-owned Nordic transit operator with similar fleet and demand-responsive services.
• DSB: Danish state-owned national rail operator and DOT co-owner; broader incumbent operating mainline rail while Movia handles local rail and buses in the same region.

Regional players

• SL (Storstockholms Lokaltrafik): Stockholm's regional public transport authority; structurally analogous publicly-owned traffic company operating bus, rail and demand-responsive services in a Nordic capital region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moviatrafik
• Facebookfacebook.com/105171707636935
• LinkedInlinkedin.com/company/movia/posts/?feedView=all
• Instagraminstagram.com/movia.dk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movia