Trinnovo Group

What Trinnovo Group does

Trinnovo Group is a UK-headquartered international recruitment and digital transformation consultancy founded in 2013 by Ashley Lawrence and David Young. The group operates four specialized brands: Trust in SODA (technology recruitment), Broadgate (recruitment for regulated sectors including accounting, compliance, risk, and finance), DeepRec.ai (advanced technology and AI talent acquisition, launched in 2023), and Trinnovo Consulting / Sorai (digital transformation advisory including nearshore technical delivery, technology selection, AI preparation, and change management). Across these brands, the group delivers permanent placement, contract staffing, retained and executive search, embedded hiring solutions, and managed global workforce services, with licensed operations in the UK, Ireland, Switzerland (SECO licensed, CHE-309.626.791), Germany, and the USA.

Name

Trinnovo Group

Legal name

Trinnovo Group Ltd

Website

https://trinnovogroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Trinnovo Group is a global recruitment and consulting firm operating four specialized brands (SODA, Broadgate, DeepRec.ai, Trinnovo Consulting) across five countries, placing technology, AI, and regulated-sector professionals for enterprise clients.

Ownership category

akta.pro rank

Product category

Recruitment and Staffing Services

NAICS

Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Technology recruitment services
• Executive search consulting
• Workforce management solutions
• Digital transformation consulting
• Staffing and recruitment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: Contingency and retained recruitment fees for placing permanent and contract talent across technology, advanced technology, and regulated sectors. Services include embedded hiring, statement of work, permanent placement, retained search, and executive search.
2. Consulting Services: Digital transformation consulting including nearshore technical team delivery, technology selection, AI preparation, data strategy optimization, and change management. Delivered through Trinnovo Consulting brand.
3. Global Workforce Management: Nearshore resourcing, staff augmentation, cross-border delivery, and managed services for businesses requiring flexible workforce solutions across multiple regions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trinnovo Group provides specialist recruitment services (permanent, contract, retained search, executive search, embedded hiring, and statement of work), global workforce management with cross-border licensing, and digital transformation consulting delivered through four integrated brands: Trust in SODA (technology recruitment), Broadgate (regulated sectors), DeepRec.ai (advanced technology/AI talent), and Trinnovo Consulting/Sorai (digital transformation advisory). Services are delivered by specialist recruitment consultants and embedded teams across UK, Ireland, Switzerland, Germany, and the USA.

Product overview

Trinnovo Group is a global recruitment and consulting organization comprising four integrated staffing brands and a digital transformation consultancy delivering workforce solutions. The portfolio includes SODA (Technology Recruitment), Broadgate (Recruitment for Regulated Sectors), DeepRec.ai (Advanced Technology/AI Recruitment), and Trinnovo Consulting (Digital Transformation). The group also operates community initiatives including Women in DevOps and Ex-Military Careers. Services include permanent placement, contract staffing, embedded hiring solutions, and global workforce management with licensing across UK, Ireland, Switzerland, Germany, and USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Trust in SODA Recruitment Technology recruitment brand under Trinnovo Group placing digital, cloud, data, and DevOps professionals on a permanent, contract, and retained basis across UK, Europe, and US markets.
• Broadgate Recruitment Recruitment brand placing professionals in regulated sectors including accounting, compliance, risk, governance, and finance across the UK, Ireland, Switzerland, and US markets, including interim outcome-based solutions for financial services clients.
• DeepRec.ai Advanced Technology Recruitment Advanced technology recruitment brand specializing in deep tech and AI talent acquisition, serving clients across Europe and North America.
• Trinnovo Consulting Digital transformation consultancy offering nearshore technical team delivery, technology selection, AI preparation, data strategy optimization, and change management for organizations executing transformation programs.
• Sorai Consultancy Digital transformation advisory consultancy under Trinnovo Group focused on strategy, AI, innovation, and design advisory services.
• Recruitment Services Core recruitment services including permanent placement, contract staffing, retained search, and executive search delivered across technology, advanced technology, and regulated sectors.
• Embedded Talent Solution Embedded hiring service providing adaptable, cost-efficient recruitment support for high-volume hiring challenges, expansion projects, and technical roles requiring hard-to-find skill sets, with consultants functioning as part of the client team.
• Global Workforce Management Cross-border talent acquisition and workforce management services including nearshore resourcing, staff augmentation, and managed services, fully licensed across UK, Ireland, Switzerland, Germany, and USA.

Quantifiable outcome

• NPS of 54.7, above typical recruitment industry benchmark of 34
• +1 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ETH AI CentrecoreStrategic or Co-development Partner · 2 October 2024Co-hosted the AI+X Summit at ETH Zurich alongside University of Zurich and ZHAW Zurich University of Applied Sciences. Summit bridges academic insight with organizations shaping AI technology deployment, featuring discussions on talent attraction and retention in AI labor markets.
• RekbotcoreTechnology or IntegrationPartnership to integrate Rekbot's AI-powered recruitment simulation platform into Trinnovo Group's assessment centre and graduate hiring process. Candidates experience realistic recruitment scenarios including discovery calls, objection handling, and candidate pitches, with AI providing performance analytics alongside human observation from hiring panels.
• Bayes Business School (City, University of London)coreStrategic or Co-development PartnerHosting the 'From Ideation to Investment' event series exploring the full lifecycle of building and scaling sustainable businesses from concept to culture to capital. Events bring together leaders, investors, and innovators for practical insight on growth stages including defining ideas, building brands, positioning in competitive markets, and raising investment.
• Magic BreakfastminorOthersOfficial charity partner of Trinnovo Group, supporting the organization's community and impact initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reed: One of the largest UK recruitment firms with broad sector coverage. Comparable as a UK-anchored multi-brand recruitment group, though significantly larger and broader in scope.
• Investigo: UK-headquartered professional services and technology recruitment firm. Direct peer with overlapping mid-market enterprise customer base and similar regulatory sector focus.
• Michael Page: Global professional recruitment firm with strong technology and finance practices. Direct peer given multi-sector and multi-geography recruitment model similar to Trinnovo's brand portfolio.
• Harvey Nash: Specialist technology and CIO/CTO recruitment and consulting firm. Closely comparable to Trinnovo's tech and advanced tech recruitment focus, with overlapping enterprise customer base in financial services and consulting.
• SThree: STEM and technology contract and permanent recruitment firm operating globally. Directly comparable in technology talent placement, with broader geographic coverage than Trinnovo.
• Glocomms (MThree): Specialist technology, digital transformation, and analytics recruitment firm. Closely comparable to Trinnovo's DeepRec.ai and SODA brands, particularly in placing emerging tech talent.
• Morgan McKinley: Financial services and professional services recruitment firm. Comparable to Trinnovo's Broadgate brand, with similar focus on regulated sector and risk/compliance placements.
• Hays: Global recruitment firm operating across multiple specialisms including technology and financial services. Direct comparable given overlapping multi-country recruitment model, with Hays being substantially larger in scale.

Broad incumbents

• Robert Half: Large publicly listed staffing and consulting firm with strong technology and finance practices. Comparable to Trinnovo's regulated sector and tech recruitment, with substantially greater scale and US presence.

Emerging players

• Slalom: Technology and digital transformation consulting firm with strong DEI positioning. Comparable to Trinnovo Consulting and Sorai given overlap in digital transformation, AI preparation, and change management advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trinnovo
• Xx.com/trinnovo
• LinkedInlinkedin.com/company/trinnovo-group

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinnovo Group