The Sa Dance Company
The Sa Dance Company is a New York-based, for-profit performing arts company that creates and tours contemporary Indian American dance productions, including its flagship show RISE, serving performing arts venues and South Asian American audiences across the United States.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Sa Dance Company does
The Sa Dance Company is a New York-based, for-profit performing arts organization that creates and tours contemporary dance productions centered on Indian-American identity. Founded in 2009 by Payal Kadakia Pujji—who also founded ClassPass—the company operates an all-female ensemble of approximately 12 dancers and stages performances that blend classical Indian dance forms (bollywood, kathak) with Western contemporary, jazz, and ballet techniques. Its flagship production, RISE, tours performing arts centers across the United States, with current and past bookings at Lincoln Center, The White House, The Ailey Citigroup Theater, The Wallis Annenberg Center, SummerStage, The Long Center, New York Live Arts, and other regional venues.
The company's core product is live dance performance, delivered as touring productions to theaters and performing arts centers. The core technology stack is minimal: a Wix-hosted website, email marketing via a signup form, and an Instagram presence for audience engagement. There is no proprietary software, platform, or digital product. Distribution is handled through an exclusive booking relationship with Selby Artists Management (led by Margaret Selby), with tickets sold via individual venue box offices, Eventbrite, and Tix.com.
The revenue model is transaction-based, relying almost entirely on performance ticket sales. Pricing is determined by individual venues rather than the company directly, and no standardized pricing is publicly disclosed. The customer base spans three overlapping segments: (1) performing arts venues and event organizers booking the company for productions; (2) the South Asian American community seeking cultural representation; and (3) general performing arts audiences interested in contemporary and multicultural work. The company has earned recognition through Forbes coverage, a New York Times review by Alastair Macaulay, and a Princess Grace Award among other honors, and operates across at least six US states with no disclosed international footprint.
The Sa Dance Company firmographics
Firmographics- Name
- The Sa Dance Company
- Legal name
- The Sa Dance Company
- Website
- https://sadancecompany.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Sa Dance Company is a New York-based, for-profit performing arts company that creates and tours contemporary Indian American dance productions, including its flagship show RISE, serving performing arts venues and South Asian American audiences across the United States.
- Ownership category
- akta.pro rank
The Sa Dance Company industry classification
Industry- Product category
- Performing Arts
- NAICS
- Dance Companies (711120), Dance Companies (71112), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Contemporary & Modern Dance (MPAGADAB)
- akta.pro secondary industries
- Dance Festivals & Dance Series (MPAGADAJ), Dance Performances (THAJAFAD)
Keywords
Where The Sa Dance Company is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Sa Dance Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Performance Ticket Sales: Revenue generated from ticket sales to live performances at various venues across the country. Tickets are sold through venue box offices and online ticketing platforms.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Sa Dance Company product offering
Product offeringCore offering
The Sa Dance Company is an all-female dance ensemble that creates and performs contemporary live productions blending Indian and American dance traditions. The company's flagship offering is "RISE," a touring live dance production that books engagements at performing arts venues across the United States through Selby Artists Management.
Product overview
The Sa Dance Company is a dance production company that creates and presents live performance productions. Their primary offering is the 'RISE' production, a contemporary Indian American dance performance that blends classical Indian dance forms with modern movement techniques. The company tours these productions across venues nationwide, offering tickets to live performance events at theaters and performing arts centers.
Differentiator
Problem solved
Functional benefit
Products and services
- RISE A live contemporary dance production performed by the all-female Sa Dance Company ensemble, fusing Indian and American dance traditions for touring performances at US performing arts venues.
- Live dance performance bookings Contracted live performance engagements of the Sa Dance Company all-female Indian-American ensemble for performing arts venues, festivals, and event organizers across the United States.
Quantifiable outcome
- Sold-out shows across the country
- +1 more outcomes
Companies that use The Sa Dance Company
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
The Sa Dance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Sa Dance Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Selby Artists ManagementcoreExclusive booking agency representing The Sa Dance Company for performance bookings. Managed by Margaret Selby, contactable at 212-382-3260 or [email protected]. This partnership enables venue bookings and is essential for the company's go-to-market motion.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Sa Dance Company competitors and assessment
Company assessmentEmerging players
- SHIAMAK Davar Dance Company: India-based dance company blending Bollywood, contemporary, and Indian classical styles with international touring. Comparable in cultural fusion positioning.
Broad incumbents
- American Ballet Theatre: Larger and longer-established American dance institution with national touring. Comparable touring and venue economics but vastly larger scale and classical focus.
Others
- Selby Artists Management: Booking agency that represents Sa and other dance companies. Relevant as the channel partner determining Sa's access to venue bookings — operationally entwined with the company's go-to-market.
- CalArts / The Ailey School: Performing arts training institutions that produce and present dance — an adjacent ecosystem that competes for the same cultural-programming slots and trained-dancer talent pool.
Direct peers
- Nrityagram Dance Ensemble: Indian classical dance ensemble that has toured internationally. Comparable in fusing Indian dance traditions with contemporary performance, though more classical in orientation.
- Battery Dance Company: New York-based contemporary dance company that co-programmed the Battery Downtown Dance Festival where Sa performed. Closely comparable in size and NYC-basing.
- Mark Morris Dance Group: Contemporary dance company producing touring performances nationally and internationally. Comparable in operating model as a touring dance ensemble performing at performing arts centers.
- Martha Graham Dance Company: Iconic modern dance company with a national and international touring operation. Comparable in cultural-mission positioning and prestige-venue bookings.
- Paul Taylor Dance Company: Major American contemporary dance company with a national touring program. Comparable repertory-based touring model and venue relationships.
- Alvin Ailey American Dance Theater: Premier contemporary American dance company producing touring productions at major performing arts centers. Most directly comparable to Sa in scale of touring, prestige of venues, and use of repertory productions like RISE.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Sa Dance Company social profiles
Digital presenceThe Sa Dance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sa Dance Company leadership team
Management profileNumber of profiles
Profiles1 record
The Sa Dance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sa Dance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sa Dance Company
What does The Sa Dance Company do?
The Sa Dance Company is an all-female dance ensemble that creates and performs contemporary live productions blending Indian and American dance traditions. The company's flagship offering is "RISE," a touring live dance production that books engagements at performing arts venues across the United States through Selby Artists Management.
Is The Sa Dance Company a public or private company?
The Sa Dance Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Sa Dance Company founded?
The Sa Dance Company was founded in 2009. It employs 11 to 50 people.
Where is The Sa Dance Company based?
The Sa Dance Company is headquartered in New York, United States, in the North America region.
How does The Sa Dance Company make money?
One revenue line is on record: performance Ticket Sales.
Who are The Sa Dance Company's main competitors?
SHIAMAK Davar Dance Company is listed as an emerging player. American Ballet Theatre is listed as a broad incumbent. Others are Selby Artists Management and CalArts / The Ailey School. Direct peers are Nrityagram Dance Ensemble, Battery Dance Company, Mark Morris Dance Group, Martha Graham Dance Company, Paul Taylor Dance Company and Alvin Ailey American Dance Theater.
Does The Sa Dance Company have an API?
No public API is recorded for The Sa Dance Company.
What industry is The Sa Dance Company in?
The Sa Dance Company's product category is Performing Arts. Its primary akta.pro industry code is MPAGADAB, Contemporary & Modern Dance, with a secondary code of MPAGADAJ, Dance Festivals & Dance Series. Its NAICS code is 711120 and its SIC code is 7900.