What MYM does

MYM, operated by AIR MEDIAS SAS (a French société par actions simplifiée with €502,000 share capital, registered in Lyon and headquartered at 10 rue de Penthièvre, 75008 Paris), is a direct-to-consumer creator monetization platform structured around three user-facing surfaces: MYM for Fans (mym.fans), MYM for Creators (creators.mym.fans), and MYM for Ambassadors (ambassadors.mym.fans). The platform enables content creators—including models, influencers, photographers, and coaches—to monetize exclusive content through monthly subscriptions (€4.99–€99.99), pay-per-view media, paid private live shows, and tips, while maintaining a 80/20 revenue split favoring creators. The company self-describes as the leading French and European creator platform, with 220,000 certified creators, 19 million total users, 4 million weekly sessions, and 7 million content pieces shared in 2024.

The underlying technology stack combines proprietary content moderation AI (anomaly detection scanning uploaded images and video), a recommendation algorithm for creator discovery, and an age verification system built around Yoti's facial analysis for adult content compliance. Creators are required to submit identity documents paired with real-time selfies for AI-based certification, and chatbot solutions are permitted on creator accounts. Payments are processed through authorized PSPs including Visa, Mastercard, CB, PayPal, and select cryptocurrency providers. MYM is also notable for its 'no-algorithm-suppression' creator positioning, an 80% revenue share to creators, and an ambassador referral program offering 10% of creator earnings for 24 months per successful referral.

MYM's go-to-market is community-led and direct-to-consumer: creator acquisition flows primarily through the ambassador program and organic discovery, while fan-side acquisition leverages an internal recommendation algorithm, corporate social channels (LinkedIn, Instagram, YouTube), and earned media (Trustpilot presence). The company operates with disclosed GDPR and CCPA compliance and a published 2024 transparency report, but faces material regulatory risk from pending French Senate legislation targeting platforms perceived as facilitating online sexual exploitation, which could impose up to seven years imprisonment for intermediary operators. Co-founders Pierre Garonnaire and Gaspard Hafner (founded 2019) lead a lean team supplemented by CEO Quentin Despas according to leadership data, with no disclosed external funding rounds.

Name

MYM

Legal name

AIR MEDIAS

Website

https://mym.fans

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MYM (operated by AIR MEDIAS SAS) is a French creator monetization platform enabling 220,000 certified creators to earn revenue from subscriptions (€4.99-€99.99/month), pay-per-view media, and live shows, serving 19 million users across France and Europe via an 80/20 revenue split model with integrated AI-powered age verification and content moderation.

Ownership category

akta.pro rank

Product category

Creator Monetization Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

akta.pro secondary industry

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)

Keywords

• Creator monetization platform
• Exclusive content subscriptions
• Fan subscription service
• Live streaming platform
• Content creator network

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Creator Subscription Revenue: MYM earns commission on monthly subscriptions charged by creators to fans. Subscriptions range from €4.99 to €99.99 per creator monthly. MYM retains 20% of gross revenue with 80% reversed to creators.
2. On-Demand Media Sales: Creators sell personalized private media and push media to subscribers. MYM takes commission on each transaction. Media includes photos, videos, and custom content requests.
3. Live Show Tickets: Fans purchase tickets to access paid live streaming events hosted by creators. MYM retains commission on ticket sales with replays included.
4. Tips/Gratitude: Fans can voluntarily tip creators to support their work. No explicit mention of platform commission on tips.
5. Ambassador Referral Program: Ambassadors earn 10% of creator earnings for 24 months per referred creator. Revenue comes from subtracted from MYM's commission share rather than additional to creators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MYM is a subscription-based social platform that enables individual content creators to monetize exclusive content through monthly fan subscriptions (priced €4.99–€99.99 per creator), pay-per-view media, private personalized content requests, and ticketed live shows. The platform retains a 20% commission while reversing 80% of revenue to creators, and integrates AI-powered age verification (via Yoti) and content moderation to support regulatory compliance for adult and exclusive content.

Product overview

MYM is a creator monetization platform structured as a unified ecosystem with three distinct user-facing interfaces: MYM for Fans (audience access), MYM for Creators (content management), and MYM for Ambassadors (affiliate recruitment). The platform operates on a 80/20 revenue split favoring creators. Core revenue streams include subscriptions (€4.99-€99.99/month), pay-per-view media, private messaging content requests, and paid live shows. Additional features include a recommendation algorithm for creator discovery, age verification via Yoti AI, content moderation AI, and a recent January 2025 playlist feature. Founded in 2019, MYM claims to be France and Europe's leading creator platform with 220,000 certified creators and 19 million users.

Differentiator

Problem solved

Functional benefit

Products and services

• MYM Fan Platform Fan-facing web and app interface at mym.fans where consumers register, discover creators via recommendation algorithm, subscribe to individual creators (€4.99–€99.99/month), request personalized media via chat, and join paid live shows.
• MYM Creator Studio Creator-side portal at creators.mym.fans where creators upload and manage content, set subscription and pay-per-view prices, communicate with fans, and receive payouts; includes creator certification via Yoti identity verification.
• MYM Ambassador Program Affiliate program accessible at ambassadors.mym.fans where ambassadors (individuals or agencies) recruit creators using unique referral links and earn 10% of the referred creator's earnings for 24 months.
• Creator Subscription Service Monthly or multi-month (3, 6, 12 month) paid subscriptions granting fans access to a creator's profile and non-public content; subscription price is set independently by each creator.
• Media on Demand (Pay-Per-View) Pay-per-view content library where creators offer additional individual media (photos, videos) for one-off purchase outside of subscriptions.
• Private Messaging and Personalized Media Direct messaging feature connecting fans with creators, supporting push (sponsored) media and private personalized media requests at creator-set prices with a 72-hour delivery window and 14-day refund policy.
• Live Shows (Ticketed Live Streaming) Private live streaming sessions where creators broadcast to subscribers; fans purchase tickets to access the live stream and the replay.

Quantifiable outcome

• 80% of revenue reversed to creators
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• YoticoreTechnology or IntegrationYoti provides AI-based identity verification for creator certification. Creators submit identity documents and real-time selfies which Yoti's software authenticates. Facial comparison technology confirms the person matches their ID. MYM receives only an access link to results; Yoti retains the verification data for 8 years per GDPR-compliant data processing agreement.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ko-fi: Ko-fi provides creator monetization through one-time tips, memberships, and shop sales with a 0% platform fee on tips. While more mainstream-focused than MYM, it competes for the same creator pool with simpler monetization mechanics and is a relevant emerging player in the broader creator economy space.
• Substack: Substack enables creator monetization through paid newsletters and subscriptions, operating a 90/10 revenue split. Not a direct competitor to MYM's adult-adjacent model, but competes for mainstream creator mindshare and demonstrates the broader subscription-creator-economy dynamics.

Direct peers

• Patreon: Patreon is a creator membership platform enabling fans to fund creators via recurring subscriptions. While MYM skews more adult-adjacent and Patreon historically more mainstream, both operate the same subscription-creator-revenue-share business model and compete for the same creator pool across music, art, coaching, and influencer verticals.
• ManyVids: ManyVids operates a creator marketplace with subscription, video store, and live show monetization for adult content creators. Directly comparable to MYM in target creator base, monetization mechanics (subscriptions, PPV media, live tickets), and adult-content compliance posture.
• Fanvue: Fanvue is an emerging European creator monetization platform (UK-based) offering subscriptions, PPV, and AI creator tools. Competes directly with MYM in the European market with similar creator-friendly economics and growing focus on AI-enabled creator features.
• Fansly: Fansly is a direct competitor to MYM in the creator subscription space, founded by former OnlyFans stakeholders and positioning heavily on adult creator monetization with a similar feature set (subscriptions, PPV, messaging, live). Comparable to MYM in target audience, monetization mechanics, and adult-content-adjacent positioning.
• OnlyFans: OnlyFans is the global leader in creator subscription platforms, offering the same core proposition as MYM: subscriptions, pay-per-view media, direct messaging, and live content with a creator-friendly revenue split. Both platforms serve adult and mainstream creators and face identical regulatory and PSP risk dynamics, making OnlyFans MYM's most direct comparable for business model and competitive dynamics.
• AdmireMe.VIP: AdmireMe is a UK-based creator subscription platform explicitly targeting adult creators with subscription, PPV, and live show features. Operates in similar European market with comparable business model and creator-friendly revenue split positioning.
• JustFor.Fans: JustFor.Fans is a creator subscription platform targeting adult and alternative lifestyle creators, operating a comparable 80/20 revenue split model with similar feature set including subscriptions, tips, and live content. Closely comparable to MYM in adult-creator focus and revenue share economics.

Others

• Yoti: Yoti is MYM's age verification and identity partner providing the AI-based document authentication and facial recognition that underpins MYM's creator certification and adult content access controls. Relevant as a key infrastructure enabler whose pricing, capabilities, or compliance posture directly affects MYM's regulatory moat and operating cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBudafaAT8f5_tD5qDhK-8w
• LinkedInlinkedin.com/company/mym-fans
• Instagraminstagram.com/mym

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYM