Blue Cross & Blue Shield of Mississippi
Blue Cross & Blue Shield of Mississippi is a mutual health insurance company serving individuals, families, employers, seniors, and government employees exclusively within Mississippi through Blue Care, Medicare Supplement, and employer group plans.
- Company typePrivate
- Founded1947
- HeadquartersFlowood, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Blue Cross & Blue Shield of Mississippi does
Blue Cross & Blue Shield of Mississippi is a mutual insurance company founded in 1947 and headquartered in Flowood, Mississippi, providing health insurance products exclusively to Mississippi residents. It is an independent licensee of the Blue Cross and Blue Shield Association, and it claims the largest network of health and wellness providers in the state. The company serves four primary customer segments: individuals and families (Blue Care), small and large employer groups, seniors aged 65 and over (Blue65 Medicare Supplement), and government employees (Mississippi State and School Employees' Health Insurance Plan and the Federal Employee Program).
The company's product portfolio is built around subscription-based health insurance premiums, with annual billing cycles across all plans. Distribution combines direct-to-consumer channels (website and call center), licensed insurance agents and brokers for employer groups, and dedicated program teams for government accounts. Member engagement is supported by the myBlue mobile application (available on iOS and Android) and web portal, providing virtual ID cards, claims status, Explanation of Benefits, provider search, and prescription drug information. Care delivery is extended through the BlueHealth Mobile clinic serving the Mississippi Delta, the BlueHealth Baptist partnership with Baptist Memorial Hospital, the Indianola Community Wellness Center, and case management services for members with chronic conditions.
BCBSMS operates the Blue Cross & Blue Shield of Mississippi Foundation, established in 2004, which funds community health improvement initiatives. The company also runs the Healthy You! wellness benefit, the Healthy Workplaces employer program, and the Be RxSmart pharmacy benefit program. There is no public API, no disclosed AI/ML capabilities, and no publicly disclosed revenue figure; the company is owned by its policyholders and does not trade on a public exchange.
Blue Cross & Blue Shield of Mississippi firmographics
Firmographics- Name
- Blue Cross & Blue Shield of Mississippi
- Legal name
- Blue Cross & Blue Shield of Mississippi, A Mutual Insurance Company
- Website
- https://bcbsms.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Blue Cross & Blue Shield of Mississippi is a mutual health insurance company serving individuals, families, employers, seniors, and government employees exclusively within Mississippi through Blue Care, Medicare Supplement, and employer group plans.
- Ownership category
- akta.pro rank
Blue Cross & Blue Shield of Mississippi industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Insurance Agencies and Brokerages (524210)
- SIC
- Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)
- akta.pro secondary industry
- Employer Wellness & Population Health Programs (HLAEAAAH)
Keywords
Where Blue Cross & Blue Shield of Mississippi is headquartered
LocationHeadquarters
- HQ city
- Flowood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blue Cross & Blue Shield of Mississippi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Insurance Premiums: BCBSMS operates as a mutual insurance company generating revenue through health insurance premiums collected from members. Coverage types include Blue Care (individual), Small Business plans, Large Business plans, Medicare Supplement (Blue65), Federal Employee Program, and the State and School Employees' Health Insurance Plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual and Family Plans - Blue Care |
| Subscription | Annual | Small Business Plans |
| Subscription | Annual | Large Business Plans |
| Subscription | Annual | Medicare Supplement - Blue65 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Blue Cross & Blue Shield of Mississippi product offering
Product offeringCore offering
Blue Cross & Blue Shield of Mississippi is a mutual, non-profit health insurance company that underwrites and administers health insurance coverage exclusively to Mississippi residents. Its core offerings include Blue Care individual and family plans, small and large business group plans, the Blue65 Medicare Supplement for seniors 65+, the State and School Employees' Health Insurance Plan, and the Federal Employee Program. The company also delivers supporting member services such as the myBlue mobile app, Be RxSmart pharmacy benefits, case management for chronic conditions, the Healthy You! wellness benefit, and community health initiatives like BlueHealth Mobile and the Healthy Workplaces employer wellness program.
Product overview
Blue Cross & Blue Shield of Mississippi is a health insurance company offering a comprehensive portfolio of insurance products and healthcare services. The core products include Blue Care (individual/family plans), Small Business, Large Business, and Blue65 Medicare Supplement plans. The company provides digital member engagement through the *my*Blue Mobile App and web portal, along with wellness programs including *Healthy You!* and Healthy Workplaces. Healthcare access initiatives include BlueHealth Mobile clinics, BlueHealth Baptist facilities, and the Indianola Community Wellness Center. Additional services include Be RxSmart pharmacy benefit management, Case Management for chronic conditions, and Medical Policy Search tools for providers. The company serves individuals, families, employers, state/school employees, and federal employees across Mississippi.
Differentiator
Problem solved
Functional benefit
Brands
- myBlue: Mobile application for members to access ID cards, claims, benefits, and health information
- BlueHealth Mobile
- BlueHealth Baptist
- Indianola Community Wellness Center
- Get Ready to Run
- Healthy You!
- Blue Care
- Blue65
Products and services
- Blue Care Health insurance plans for individuals and families in Mississippi, offering various coverage tiers and benefit options, including access to the Healthy You! annual wellness benefit with no out-of-pocket cost.
- Small Business Health Insurance Plans Health insurance coverage designed for small businesses in Mississippi, including Small Business Benefit Choice, Small Business Blue Care Group, and Small Business Blue Health Savings plan options, distributed through licensed insurance agents and brokers.
- Large Business Health Insurance Plans Comprehensive and customized health insurance coverage designed for large employers in Mississippi, distributed through dedicated sales teams and licensed agents, often paired with the Healthy Workplaces wellness program.
- Blue65 Medicare Supplement Coverage Medicare Supplement insurance coverage for individuals aged 65 and older residing in Mississippi, providing supplemental benefits for costs not covered by standard Medicare.
- State and School Employees' Health Insurance Plan Health insurance plan administered by BCBSMS for Mississippi state and school employees, providing comprehensive health coverage to public sector employees.
- Federal Employee Program Health insurance coverage program for federal employees in Mississippi, administered by BCBSMS as an independent licensee of the Blue Cross and Blue Shield Association.
- myBlue Mobile App Mobile application allowing BCBSMS members to access their Virtual ID Card, view Explanation of Benefits, check claims status, view health status, search for network providers using GPS, and access prescription drug information.
- BlueHealth Mobile Mobile clinic bringing comprehensive primary care services directly to Mississippi Delta residents at their workplace, including specialty care referrals to address healthcare access challenges in underserved areas.
- Be RxSmart Prescription drug benefit program that educates BCBSMS members on opportunities to save through healthy lifestyle habits and the use of generics and low-cost alternatives to brand name medications.
- Case Management Care coordination service assisting BCBSMS members with unstable chronic conditions or multiple healthcare needs through collaborative support, education about diseases and treatments, and coordination between hospital and home transitions.
- Healthy Workplaces Comprehensive workplace wellness program offered to employer customers, including worksite tours, lifestyle coaching, training, health risk assessments, data analysis, and reporting tools to improve employee health.
- Medical Policy Search Online searchable database of medical guidelines developed by the Medical Policy Advisory Committee (MPAC) for healthcare providers to reference BCBSMS coverage decisions.
Companies that use Blue Cross & Blue Shield of Mississippi
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Blue Cross & Blue Shield of Mississippi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blue Cross & Blue Shield of Mississippi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Blue Cross and Blue Shield AssociationcoreBCBSMS is an independent licensee of the Blue Cross and Blue Shield Association. This relationship provides access to the BlueCard system for out-of-state coverage, shared brand recognition, and participation in the broader Blue Cross Blue Shield network ecosystem.
- Village (Healthcare Technology Company)minorVillage, a Los Angeles-based healthcare technology company, has secured contracts with major commercial insurers including Blue Cross & Blue Shield for their AI-powered pediatric care coordination platform serving children with developmental, behavioral, and mental health needs.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Blue Cross & Blue Shield of Mississippi competitors and assessment
Company assessmentDirect peers
- Blue Cross and Blue Shield of Alabama: Independent BCBS licensee operating in Alabama with a similar mutual/non-profit structure and product portfolio spanning individual, employer, Medicare Supplement, and government lines. Closest direct comparable as a single-state BCBS plan in a neighboring Southern market with similar demographic and economic profile.
- Blue Cross and Blue Shield of Louisiana: BCBS licensee serving Louisiana with comparable mutual structure and product breadth across commercial, Medicare, and government segments. Direct regional peer operating in an adjacent Southern state with overlapping demographic, regulatory, and competitive dynamics.
- Blue Cross and Blue Shield of Tennessee: BCBS licensee in Tennessee operating as a mutual-style carrier with employer, individual, and Medicare products. Comparable single-state BCBS affiliate in a neighboring state, useful benchmark for in-state penetration, network scale, and government contract economics.
Broad incumbents
- Cigna: Global health services company with U.S. employer-focused health plans and integrated PBM (Express Scripts). Competes with BCBSMS for Mississippi employer group business with multi-state network capabilities and pharmacy economics BCBSMS lacks.
- UnitedHealthcare (UnitedHealth Group): Largest U.S. health insurer with national employer, Medicare, individual, and Medicaid coverage plus integrated Optum services. Competes directly with BCBSMS for Mississippi employer accounts, federal employee coverage, and senior market share.
- Humana: Major national insurer with the strongest Medicare Advantage and Supplement focus among large carriers. Directly competes with BCBSMS's Blue65 Medicare Supplement offering and broader senior segment in Mississippi.
- Aetna (CVS Health): National health insurer integrated with CVS Health's retail pharmacy, MinuteClinic, and care delivery assets. Competes across individual, employer, and Medicare segments with vertical integration advantages BCBSMS does not possess.
- Anthem (Elevance Health): Multi-state BCBS licensee operating Blue plans in 14+ states and one of the largest U.S. health insurers. Represents the broader BCBS affiliate model that competes with single-state licensees for multi-state employer accounts and pulls member portability through the BlueCard network.
Emerging players
- Molina Healthcare: Government-focused health insurer with strong Medicaid managed-care presence, including in Mississippi. Adjacent competitor for state-contracted business and lower-income populations that sit at the core of BCBSMS's risk pool and community programs.
- Centene Corporation: Largest U.S. Medicaid managed-care insurer with growing marketplace (Ambetter) and Medicare exposure. Competes with BCBSMS in individual marketplace and government-sponsored segments in Mississippi, where Ambetter is a meaningful ACA player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Cross & Blue Shield of Mississippi social profiles
Digital presenceBlue Cross & Blue Shield of Mississippi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Cross & Blue Shield of Mississippi leadership team
Management profileNumber of profiles
Blue Cross & Blue Shield of Mississippi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Cross & Blue Shield of Mississippi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Cross & Blue Shield of Mississippi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Cross & Blue Shield of Mississippi
What does Blue Cross & Blue Shield of Mississippi do?
Blue Cross & Blue Shield of Mississippi is a mutual, non-profit health insurance company that underwrites and administers health insurance coverage exclusively to Mississippi residents. Its core offerings include Blue Care individual and family plans, small and large business group plans, the Blue65 Medicare Supplement for seniors 65+, the State and School Employees' Health Insurance Plan, and the Federal Employee Program. The company also delivers supporting member services such as the myBlue mobile app, Be RxSmart pharmacy benefits, case management for chronic conditions, the Healthy You! wellness benefit, and community health initiatives like BlueHealth Mobile and the Healthy Workplaces employer wellness program.
Is Blue Cross & Blue Shield of Mississippi a public or private company?
Blue Cross & Blue Shield of Mississippi is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blue Cross & Blue Shield of Mississippi founded?
Blue Cross & Blue Shield of Mississippi was founded in 1947. It employs 1,001 to 5,000 people.
Where is Blue Cross & Blue Shield of Mississippi based?
Blue Cross & Blue Shield of Mississippi is headquartered in Flowood, United States, in the North America region.
How does Blue Cross & Blue Shield of Mississippi make money?
One revenue line is on record: health Insurance Premiums.
Who are Blue Cross & Blue Shield of Mississippi's main competitors?
Direct peers on record are Blue Cross and Blue Shield of Alabama, Blue Cross and Blue Shield of Louisiana and Blue Cross and Blue Shield of Tennessee. Broad incumbents are Cigna, UnitedHealthcare (UnitedHealth Group), Humana, Aetna (CVS Health) and Anthem (Elevance Health). Emerging players are Molina Healthcare and Centene Corporation.
Does Blue Cross & Blue Shield of Mississippi have an API?
No public API is recorded for Blue Cross & Blue Shield of Mississippi.
What industry is Blue Cross & Blue Shield of Mississippi in?
Blue Cross & Blue Shield of Mississippi's product category is Health Insurance. Its primary akta.pro industry code is FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts), with a secondary code of HLAEAAAH, Employer Wellness & Population Health Programs. Its NAICS code is 524114 and its SIC code is 6321.