Podravka dd
Croatian multinational food, agricultural, and pharmaceutical company headquartered in Koprivnica, publicly listed on the Zagreb Stock Exchange (PODR), exporting 1,900+ branded products across 60+ countries with two-thirds of revenue from international markets.
- Company typePublic
- Founded1948
- HeadquartersZagreb, Croatia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Podravka dd does
Podravka d.d. is a Croatian multinational company headquartered in Koprivnica and publicly listed on the Zagreb Stock Exchange under ticker PODR (a CROBEX and CROBEX10 blue-chip constituent). Founded in 1948, the company operates three integrated business segments—Food (Prehrana), Agriculture (Poljoprivreda), and Pharmaceuticals (Farmaceutika)—and exports to more than 60 countries, with two-thirds of revenue generated outside Croatia. It maintains over 1,900 SKUs across its portfolio, employs more than 8,800 people, and is governed by a five-member Board (Martina Dalić, Davor Doko, Milan Tadić, Ljiljana Šapina, Ivan Ostojić).
The Food segment, the historical core, markets branded consumer goods including culinary seasonings (Vegeta—the flagship seasoning brand across Southeast and Central Europe), baby food and cereals (Lino, Čokolino, Lino Lada), culinary and dessert products (Dolcela), ready-to-eat products (Fant), and snacks (Kviki). The Pharmaceuticals segment sells medicinal products under the Neofen brand. The Agriculture segment, which became a formal pillar in 2024 via the €333 million acquisition of Fortenova Group's agricultural division (finalized in a structure where EBRD holds 15.01% and Podravka 84.99% of Podravka Agri), includes Belje, PIK Vinkovci, Vupik, Energija Gradec, Belje Agro-Vet, and Felix—covering crop farming, livestock breeding, viticulture, and food production across 12 sub-segments and roughly 2,600 employees.
The business model is B2C branded fast-moving consumer goods distributed through retail and wholesale channels across 60+ countries, with international revenue dependence at roughly two-thirds. The 2024 agricultural integration extends the model vertically from farm inputs to finished food on retail shelves, while the company pursues growth through functional and plant-based product innovation, geographic expansion (e.g., a 2026 Croatian business delegation to Georgia, participation in the Croatian-French Economic Forum), and brand elevation (e.g., Navijačka Lino Lada on Times Square in 2026). Hanfa recognized the company for Corporate Governance Code compliance in 2024, supporting its standing with public-market investors.
Podravka dd firmographics
Firmographics- Name
- Podravka dd
- Legal name
- Podravka d.d.
- Website
- https://podravka.hr
- Company type
- Public
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Croatian multinational food, agricultural, and pharmaceutical company headquartered in Koprivnica, publicly listed on the Zagreb Stock Exchange (PODR), exporting 1,900+ branded products across 60+ countries with two-thirds of revenue from international markets.
- Ownership category
- akta.pro rank
Podravka dd industry classification
Industry- Product category
- Consumer Packaged Foods
- NAICS
- Perishable Prepared Food Manufacturing (311991), Soft Drink Manufacturing (312111)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Soups, Broths & Meal Starters (CRADAAAF)
- akta.pro secondary industries
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)
Keywords
Where Podravka dd is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Podravka dd business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Food Segment (Prehrana): Wide range of high-quality food products including culinary supplements, soups, ready meals, spreads, and baby food. Key brands include Vegeta, Lino, Dolcela, Fant, Čokolino, and Kviki. Exports to 60+ countries worldwide.
- Agriculture Segment (Poljoprivreda): Agricultural operations managed through Podravka Agri including Belje, PIK Vinkovci, Vupik, Energija Gradec, Belje Agro-Vet and Felix. Covers 12 segments including crop farming, livestock breeding, viticulture, and food production.
- Pharmaceutical Segment (Farmaceutika): Pharmaceutical products including Neofen brand and other pharmaceutical offerings serving consumers in Croatia and international markets.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Podravka dd product offering
Product offeringCore offering
Podravka dd is a Croatian multinational company that manufactures and sells food products (culinary seasonings, convenience meals, snacks, baby food, and confectionery), agricultural products (grains, meat, and dairy through its Belje subsidiary), and pharmaceutical products (OTC medications including the Neofen brand). The company operates through three integrated business segments — Food, Agriculture, and Pharmaceuticals — serving consumers in more than 60 countries.
Product overview
Podravka dd is a Croatian multinational company operating three business segments: Food (Prehrana), Agriculture (Poljoprivreda), and Pharmaceutics (Farmaceutika). The Food segment is the core business offering over 1,900 products under brands including Vegeta (flagship seasoning), Lino (baby food), Dolcela (culinary/dessert), Fant (ready meals), Čokolino (chocolate cereals), and Kviki (snacks). The Agriculture segment, managed through subsidiary Podravka Agri (84.99% Podravka, 15.01% EBRD), encompasses companies Belje, PIK Vinkovci, Vupik, Energija Gradec, Belje Agro-Vet, and Felix acquired from Fortenova Group for €333 million. The Pharmaceutics segment provides medicinal products including the Neofen brand. Products are exported to over 60 countries worldwide, with two-thirds of revenue from international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Vegeta: Culinary seasoning and food brand
- Lino
- Dolcela
- Fant
- Čokolino
- Kviki
- Neofen
Companies that use Podravka dd
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Podravka dd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Podravka dd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Croatian Business Delegation PartnersminorPodravka joined a Croatian business delegation led by President Zoran Milanović to Georgia, participating in a business forum to explore trade and investment opportunities alongside other Croatian companies including Končar, Kraš, Franck, and Sano.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Podravka dd competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Podravka dd social profiles
Digital presencePodravka dd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Podravka dd leadership team
Management profileNumber of profiles
Profiles5 records
Podravka dd subsidiaries and ownership
Company hierarchySubsidiaries7 records
Podravka dd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Podravka dd M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Podravka dd
What does Podravka dd do?
Podravka dd is a Croatian multinational company that manufactures and sells food products (culinary seasonings, convenience meals, snacks, baby food, and confectionery), agricultural products (grains, meat, and dairy through its Belje subsidiary), and pharmaceutical products (OTC medications including the Neofen brand). The company operates through three integrated business segments — Food, Agriculture, and Pharmaceuticals — serving consumers in more than 60 countries.
Is Podravka dd a public or private company?
Podravka dd is a public company. It is classified as public and is currently operating.
When was Podravka dd founded?
Podravka dd was founded in 1948. It employs 5,001 to 10,000 people.
Where is Podravka dd based?
Podravka dd is headquartered in Zagreb, Croatia, in the Europe region.
How does Podravka dd make money?
Three revenue lines are on record. Food Segment (Prehrana) is the primary driver. The others are agriculture Segment (Poljoprivreda) and pharmaceutical Segment (Farmaceutika).
Does Podravka dd have an API?
No public API is recorded for Podravka dd.
What industry is Podravka dd in?
Podravka dd's product category is Consumer Packaged Foods. Its primary akta.pro industry code is CRADAAAF, Soups, Broths & Meal Starters, with a secondary code of CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.). Its NAICS code is 311991 and its SIC code is 2000.