Renault Retail Group

Name

Renault Retail Group

Legal name

Retail Renault Group

Website

https://renaultretailgroup.es

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Renault and Dacia vehicles including passenger cars, SUVs, and commercial vans. Offers the full Renault new vehicle range from urban to commercial vehicles.
2. Used Vehicle Sales (Ocasion / Seminuevo): Sale of pre-owned and certified vehicles including 'ocasion' (general used), 'km0' (near-new), and 'seminuevo' (certified, younger vehicles with less than 100,000km and under 5 years old). Vehicles include the Renault SELECTION certified program with warranty, inspection, and roadside assistance.
3. After-Sales Service / Posventa: Workshop and maintenance services across all dealership locations in Madrid and Valencia, including mechanical repairs, maintenance, and parts replacement.
4. Commercial Vehicles: Sale of light commercial vehicles (furgonetas) including Kangoo, Trafic, and Master vans in petrol, diesel, and electric variants for business customers.
5. Vehicle Trade-In: Accepts customer vehicles as part of payment for new or used vehicle purchases, with on-the-spot valuation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Renault Retail Group is the official Renault and Dacia authorized dealer network in Spain, selling new passenger cars, SUVs, and light commercial vans across petrol, hybrid, and full electric powertrains. The company also sells certified pre-owned (Renault SELECTION and SELECTION Z.E.), KM 0, and general used vehicles, and operates workshop/maintenance services, trade-in valuation, and Renault Preference vehicle financing at 13 dealership locations across Madrid and Valencia.

Product overview

Renault Retail Group operates as an authorized Renault and Dacia dealership network in Spain with physical locations in Madrid and Valencia. The product portfolio consists of a unified retail platform offering new vehicles (Renault and Dacia brands across passenger cars, SUVs, and commercial vehicles in petrol, hybrid, and electric powertrains), used vehicles through multiple programs (general ocasión, KM 0 nearly-new, and certified pre-owned via Renault SELECTION), and comprehensive after-sales services including maintenance, repairs, and financing. The Renault SELECTION and Renault SELECTION Z.E. programs provide structured certified pre-owned offerings with standardized warranties and benefits, while the online platform enables vehicle browsing, comparison, favorites management, and online reservation with home delivery options.

Differentiator

Problem solved

Functional benefit

Brands

• Renault SELECTION: Certified pre-owned vehicle program offering vehicles under 5 years old with warranties, multi-point inspections, and European roadside assistance
• Renault SELECTION Z.E.

Products and services

• Renault New Vehicles (Gama Renault) New Renault passenger vehicles including the R5 E-Tech electric, Clio, Captur, Megane E-Tech, Austral, Arkana, Espace, Rafale, Symbioz, and Scenic in petrol, hybrid, plug-in hybrid, and full electric powertrains for individual consumers.
• Renault Electric Vehicles (New and Used) Full range of Renault electric vehicles including 4 E-Tech, 5 E-Tech, Kangoo Combi Electric, Kangoo Furgon Electric, Megane E-Tech, Scenic E-Tech, Twingo Electric, Zoe, and Trafic Furgon Electric.
• Renault Hybrid Vehicles Renault hybrid and plug-in hybrid vehicles including Clio E-Tech full hybrid, Captur E-Tech hybrid, Austral mild hybrid and full hybrid, Arkana full hybrid, Espace full hybrid, Rafale plug-in hybrid, and additional Megane variants.
• Renault Light Commercial Vehicles Renault light commercial vans including Kangoo Combi, Grand Kangoo, Trafic Combi, Trafic Furgon, Master Furgon, Express Furgon, and their electric variants, sold to business customers in petrol, diesel, and electric powertrains.
• Used Vehicles (Vehículos de Ocasión) Pre-owned Renault and Dacia vehicles including cars, SUVs, commercial vans, and electric vehicles with certified quality inspection for individual consumers and businesses.
• KM 0 / Nearly New Vehicles Nearly new vehicles with very low mileage, available immediately with full manufacturer warranty, including Twingo, Clio, Captur, Megane, Scenic, Austral, Espace, and Kadjar models.
• Renault SELECTION Certified Pre-Owned (Thermal) Certified pre-owned program for thermal vehicles under 5 years old with less than 100,000 km (passenger) or 150,000 km (commercial), including up to 48 months warranty on parts and labor with European coverage, free annual check-up, roadside assistance, and 15-day/2,000 km satisfaction exchange.
• Renault SELECTION Z.E. Certified Pre-Owned Electric Certified pre-owned electric vehicle program for Renault and Dacia EVs 0-5 years old with under 100,000 km, featuring up to 96 months/160,000 km battery warranty, free thermal loaner vehicle for 30 days over 2 years, public charging card for Europe's largest network, and home charger installation with €1,000 discount.
• Dacia Vehicles Dacia brand vehicles including Spring electric, Jogger, Duster, Sandero, and Bigster models available as new and used vehicles through the linked Dacia retail site.
• After-Sales Service (Posventa) Vehicle maintenance and repair services at authorized dealerships in Madrid and Valencia locations including mechanical repairs, scheduled maintenance, and parts replacement for Renault and Dacia vehicles.
• Vehicle Financing (Renault Preference) Vehicle financing solutions arranged through RCI Banque SA including purchase financing, lease options, and flexible payment plans for both new and used vehicles (e.g., 7.50% TIN, 8.71% TAE on Renault Arkana example).
• Vehicle Trade-In (Tu Coche a Cambio)

Quantifiable outcome

• 1 in 6 Renault or Dacia vehicles in Spain is sold through Retail Renault Group
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Renault SAS / Renault GroupcoreChannel Partner/ Reseller/ DistributorRetail Renault Group operates as an authorized official dealership (Concesionarios Oficiales Renault) for Renault SAS and the Renault Group in Spain. The company sells the full range of new Renault vehicles, operates workshops, and sells certified pre-owned vehicles under Renault's SELECTION and SELECTION Z.E. programs with manufacturer-backed warranties and support.
• DaciacoreChannel Partner/ Reseller/ DistributorRetail Renault Group also sells Dacia vehicles alongside Renault, as evidenced by Dacia models (Duster, Jogger, Spring, Sandero, Bigster) appearing in their used vehicle inventory and the link to daciaretailgroup.es referenced on their website.
• MITECO / CAE (Certificados de Ahorro Energético)minorOthersThe Spanish Ministry for the Ecological Transition (MITECO) administers the CAE (Certificates of Energy Savings) program through which Renault provides subsidies of €800 (after tax) for customers purchasing 100% electric vehicles who scrap or trade in a combustion vehicle.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor and retailer operating across Europe, Asia and the Americas. Although far larger and more diversified than Renault Retail Group, it competes in the same broad activity of authorized-brand new vehicle distribution and after-sales.
• Group 1 Automotive: US-headquartered international automotive retailer with new/used vehicle sales, F&I, and parts/service across multiple OEM franchises. Comparable revenue model, though operating in a different (largely US/UK) geography and with multi-franchise diversification that Renault Retail Group lacks.
• Berkshire Hathaway Automotive: Multi-brand US automotive dealership group operating under Berkshire Hathaway. Comparable new/used/service revenue mix, but vastly larger scale and US-only footprint.
• Lithia Motors / Driveway: Large US and international multi-franchise automotive retailer with a growing digital channel. Comparable end business — new/used vehicle sales plus F&I and service — though at vastly greater scale and with a different OEM mix.

Emerging players

• Auto1 Group: European digital used-car platform (Autohero, Auto1.com) operating pan-European. An emerging alternative to traditional dealers for used-vehicle transactions; partial overlap with Renault Retail Group's 'ocasion' and SELECTION used-vehicle streams, and a potential partner or competitor depending on Renault's channel strategy.

Direct peers

• Grupo Salvador Caetano: Iberian (Portugal-rooted) multi-brand automotive retail and distribution group. Closest structural analogue to Renault Retail Group: combination of OEM-aligned dealership operations, after-sales, and distribution across multiple Iberian regions, with similar revenue mix of new, used, and services.
• Stellantis &You: OEM-owned (Stellantis) official dealer group operating retail and workshop locations in the UK and Europe. Comparable business model: authorized-brand dealership and after-sales service network for one or more sister brands (Fiat, Peugeot, Citroën, etc.), directly mirroring Renault Retail Group's role inside the Renault/Dacia ecosystem.

Others

• Cox Automotive: Global automotive services and technology provider (Manheim auctions, Autotrader, dealer software). An ecosystem enabler rather than a direct competitor — directly comparable to the back-office and remarketing functions that Renault Retail Group relies on for used-vehicle inventory and certified-preowned programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookes-es.facebook.com/renaultretailgroupes
• Instagraminstagram.com/renaultretailes
• Xx.com/renaultretailes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renault Retail Group