OETTINGER Brauerei
OETTINGER Brauerei is a private German brewery, founded in 1731 and based in Oettingen, that produces and distributes a broad portfolio of affordable alcoholic and non-alcoholic beverages — beer, beer-mix drinks, lemonades, alcohol-free Fassbrause, and iced tea — primarily through German retail and grocery channels.
- Company typePrivate
- Founded1731
- HeadquartersOettingen, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What OETTINGER Brauerei does
OETTINGER Brauerei is a private German brewery headquartered in Oettingen, Germany, with roots tracing to 1731 and operating under trade names including 'OeTTINGER' and 'OeTTINGER. Der FöRDERER.' The company produces and markets a broad portfolio of alcoholic and non-alcoholic beverages, including traditional German beers (Pils, Export, Helles, Weißbier, Radler, Maibock, Kellerbier, alcohol-free), beer-mix beverages, lemonades and soft drinks, alcohol-free Fassbrause (malt-based spritzers at 0.0% alcohol), and iced teas in regular and zero-sugar variants. A sub-brand called Glorietta covers additional flavored soft drinks with added vitamins. Production relies on a Hopfenextrakt (hop extract) method in which dried hop cones are treated with drinking alcohol or liquid CO2 to isolate bitter and aromatic compounds, with the extraction agent fully separated — a quality-consistency measure to ensure uniform sensory characteristics across all batches. Most products are vegan, GMO-free, and produced without animal testing, with gluten-free options limited to soft drinks, iced teas, and Cola-Mix.
The company generates revenue through the wholesale of beverages to German retail and grocery stores, locating buyers via an online 'Händlersuche' (dealer locator) tool. A secondary direct-to-consumer channel operates through the OeTTINGER Fanshop e-commerce site, selling branded apparel and accessories. Pricing is not publicly disclosed; the company's positioning ('Faire Preise' / fair prices, 'Gutes muss nicht teuer sein' / good things need not be expensive) anchors it in the affordable, mass-market tier. Marketing is conducted via Instagram ('unsere blaue Welt'), the dealer locator, and the FOeRDERER community sponsorship initiative — including a €50,000 'Faire Chance' allocation in 2024 to youth and volunteer projects. Reach is concentrated in Germany/Europe, and no ownership, investor, M&A, or leadership information is disclosed in the available sources.
OETTINGER Brauerei firmographics
Firmographics- Name
- OETTINGER Brauerei
- Legal name
- OETTINGER Brauerei
- Website
- https://oettinger-bier.de
- Company type
- Private
- Founded year
- 1731
- Operating status
- Operating
- Short description
- OETTINGER Brauerei is a private German brewery, founded in 1731 and based in Oettingen, that produces and distributes a broad portfolio of affordable alcoholic and non-alcoholic beverages — beer, beer-mix drinks, lemonades, alcohol-free Fassbrause, and iced tea — primarily through German retail and grocery channels.
- Ownership category
- akta.pro rank
OETTINGER Brauerei industry classification
Industry- Product category
- Beer Brewing
- NAICS
- Breweries (31212), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where OETTINGER Brauerei is headquartered
LocationHeadquarters
- HQ city
- Oettingen
- HQ country
- Germany
- HQ region
- Europe
Markets served
OETTINGER Brauerei business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beer and Beverage Products: OETTINGER generates revenue through the manufacture and sale of beer (Pils, Export, Helles, Weißbier, Radler, Alcohol-free, and specialty beers) and non-alcoholic beverages including lemonades, Fassbrause (fruit spritzers), iced teas, and cola products through retail distribution channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
OETTINGER Brauerei product offering
Product offeringCore offering
OETTINGER Brauerei is a traditional German brewery that manufactures and markets a broad portfolio of beverages, including beer varieties (Pils, Export, Helles, Weißbier, Radler, alcohol-free, Maibock, Kellerbier), Biermischgetränke (beer mixes), and non-alcoholic soft drinks such as Limonade & Co, Fassbrause, Eistee, and Cola-Mix under the Glorietta sub-brand. Products are sold primarily through German retail and grocery channels, with a direct-to-consumer e-commerce Fanshop selling branded merchandise.
Product overview
OeTTINGER Brauerei offers a portfolio of alcoholic and non-alcoholic beverages centered on traditional German beer varieties and soft drinks. The core product lines include Bier (beers such as Pils, Export, Helles, Weißbier, Radler, and alcohol-free options), Biermischgetränke (beer mixes like Radler and Cola combinations), Limonade & Co (lemonades and soft drinks including Cola and isotonic beverages), Fassbrause (alcohol-free flavored malt beverages), and Eistee (iced teas in multiple flavors). The Glorietta sub-brand extends the non-alcoholic range with additional flavored beverages. Products are positioned as 'Getränke. Fair. Für alle.' (Drinks. Fair. For all.) with an emphasis on quality at fair prices, supported by the OeTTINGER FOeRDERER community sponsorship initiative and a merchandise Fanshop.
Differentiator
Problem solved
Functional benefit
Brands
- Glorietta: Brand for certain beverages including A-C-E, Orange, Apfel-Kirsch, Apfel-Schorle, Cola-Mix, Iso Sport, and Zitrone variants
Products and services
- Bier (Beer) Traditional German beers including Pils, Export, Helles, Weißbier, Radler, Alkoholfreies (non-alcoholic), and seasonal varieties like Maibock and Kellerbier; sold through German grocery and beverage retail.
- Limonade & Co Non-alcoholic lemonades and soft drinks including Zitrone (Lemon), Orange, Apfel (Apple), Kirsche (Cherry), Cola, and Isotonisches (isotonic) varieties with added vitamins; sold through German retail.
- Fassbrause Alcohol-free flavored malt beverages in Mango, Zitrone, Melone-Grapefruit, and Saure Beere (Sour Berry) varieties; all variants 0.0% alcohol.
- Eistee (Iced Tea) Ready-to-drink iced teas in Pfirsich (Peach), Zitrone (Lemon), and Wassermelone (Watermelon) flavors, available in regular and zero-sugar variants.
- Biermischgetränke (Beer Mixes) Mixed beer beverages including Radler, Natur Radler, Bier & Cola (Cola-Orange, Cola-Orange Zero), and their alcohol-free variants.
- OeTTINGER Fanshop Online merchandise store offering branded apparel and accessories including hoodies, T-shirts, caps, glasses, bottle openers, beach towels, keychains, BADELOeTTOS, Christmas ornaments, and sports bags.
Companies that use OETTINGER Brauerei
Customer profileSegments2 records
Ideal customer profiles2 records
OETTINGER Brauerei technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OETTINGER Brauerei partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
OETTINGER Brauerei competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OETTINGER Brauerei social profiles
Digital presenceOETTINGER Brauerei compliance and trust
Trust signalCompliance1 record
OETTINGER Brauerei financial estimates
Financial estimateRevenue estimate
Valuation estimate
OETTINGER Brauerei leadership team
Management profileNumber of profiles
OETTINGER Brauerei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OETTINGER Brauerei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OETTINGER Brauerei
What does OETTINGER Brauerei do?
OETTINGER Brauerei is a traditional German brewery that manufactures and markets a broad portfolio of beverages, including beer varieties (Pils, Export, Helles, Weißbier, Radler, alcohol-free, Maibock, Kellerbier), Biermischgetränke (beer mixes), and non-alcoholic soft drinks such as Limonade & Co, Fassbrause, Eistee, and Cola-Mix under the Glorietta sub-brand. Products are sold primarily through German retail and grocery channels, with a direct-to-consumer e-commerce Fanshop selling branded merchandise.
Is OETTINGER Brauerei a public or private company?
OETTINGER Brauerei is a private company. It is classified as family owned and is currently operating.
When was OETTINGER Brauerei founded?
OETTINGER Brauerei was founded in 1731.
Where is OETTINGER Brauerei based?
OETTINGER Brauerei is headquartered in Oettingen, Germany, in the Europe region.
How does OETTINGER Brauerei make money?
One revenue line is on record: beer and Beverage Products.
Does OETTINGER Brauerei have an API?
No public API is recorded for OETTINGER Brauerei.
What industry is OETTINGER Brauerei in?
OETTINGER Brauerei's product category is Beer Brewing. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2080.