Millea Bros.

What Millea Bros. does

Millea Bros. Ltd. is a privately held, founder-operated boutique auction company based in Boonton, New Jersey, specializing in fresh-to-market estate property from the New York Metro Area. Founded in 2003 by brothers Michael and Mark Millea, the firm operates three named product lines: (i) Select Auctions, a flagship twice-yearly multi-day live event featuring 1,000+ curated lots from distinguished estates, single-owner collections, and museum deaccessions, staged with designer vignettes in the Boonton gallery; (ii) ABC Auctions, an online-only discovery format held roughly nine times per year at lower price points and with no reserves; and (iii) White Room Auctions, a 24/7 eBay storefront monetizing lower-value estate collectibles. Bidding is supported in-person, by telephone and absentee, and online via the firm's native platform and three third-party simulcast services (LiveAuctioneers, Invaluable, BidSquare), with iOS and Android apps provided.

The business runs on a white-label auction platform supplied by Auction Mobility LLC, which powers auctions.milleabros.com and the mobile apps; Millea Bros. has no public API, SDK, or proprietary technology assets beyond its brand and consignor relationships. Revenue is generated through a 28% buyer's premium on successful sales (discounted to 25% for direct-platform self-serve bidders who settle in cash/check/wire within seven days), a 5-25% seller's commission on consignments, and outright purchases of items from estates that are then resold at auction. The firm is bootstrapped and family-owned, with no external investors, no M&A history, and no disclosed funding events. Notable consignors include the Iris Apfel Estate, the Michael Hampton Estate, the Toledo Museum of Art, the Arizona State University Art Museum, and a Peter Marino private commission.

Name

Millea Bros.

Legal name

Millea Bros. Ltd.

Website

https://milleabros.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Millea Bros. Ltd. is a founder-operated boutique auction house in Boonton, New Jersey, that sells fresh-to-market estate property from the New York Metro Area through twice-yearly flagship Select auctions, online-only ABC auctions, and a 24/7 eBay storefront, serving estate owners, museums, and private collectors.

Ownership category

akta.pro rank

Product category

Auction Services

akta.pro primary industry

Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF)

Keywords

• Estate auctions
• Art and antiques
• Online auctions
• Consignment services
• Museum deaccessioning

Headquarters

HQ city

Boonton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Buyer's Premium: Commission charged to buyers on successful auction purchases. Standard buyer's premium is 28%, with a 3% discount (effective 25%) for buyers who register and bid directly through their website/app and pay via cash, check, or wire within 7 days of sale.
2. Seller's Commission: Consignment-based revenue from sellers. Seller's commissions range from 5 to 25 percent, determined by the value and type of property consigned.
3. Outright Purchase: Company purchases items directly from sellers for immediate cash payment, then resells at auction.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Millea Bros. is a boutique auction house that sells art, antiques, and estate property on behalf of consignors through live, online-only, and eBay-based auction events. Its flagship Select auctions are twice-yearly multi-day live sales featuring over 1,000 curated lots from distinguished New York Metro estates, complemented by roughly nine online-only ABC auctions per year and a 24/7 eBay storefront (White Room Auctions). The firm also offers consignment and outright purchase services to sellers.

Product overview

Millea Bros. is a boutique auction company operating three named product lines: (1) Millea Bros. Select Auctions — the flagship twice-yearly multi-day live events with 1,000+ lots, designer vignettes, and full in-person/online/hybrid bidding; (2) Millea Bros. ABC Auctions — online-only discovery auctions (~9 times/year) at lower price points with no reserves; and (3) Millea Bros. White Room Auctions on eBay — a 24/7 eBay store for collectibles from the same estate sources. Supporting services include a native mobile app (iOS/Android) for real-time bidding, telephone and absentee written bidding (for Select auctions), and seller-side consignment and outright purchase options. The auction platform (auctions.milleabros.com) is white-labeled from Auction Mobility LLC.

Differentiator

Problem solved

Functional benefit

Brands

• Millea Bros. Select Auctions: Flagship bi-annual multi-day auction events featuring over 1000 lots from distinguished estates and private collections, with designer-curated vignettes and in-house previews.
• Millea Bros. ABC Auctions
• White Room Auctions

Products and services

• Millea Bros. Select Auctions Flagship multi-day auction events held twice yearly (spring and fall) featuring over 1,000 curated lots from distinguished New York Metro estates and private collections. Conducted live at the Boonton, NJ gallery with in-person, telephone, absentee, and online real-time bidding. Distinguished by designer-curated vignettes and three-day previews.
• Millea Bros. ABC Auctions

Quantifiable outcome

• Approximately 9 ABC auctions per year including specialty-themed sales
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Auction Mobility LLCcoreTechnology or IntegrationAuction Mobility provides the auction experience management platform powering the auctions.milleabros.com website and mobile applications for iOS and Android. This is the core technology infrastructure for all online bidding and auction management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/milleabros
• Instagraminstagram.com/milleabros
• Xx.com/milleabros
• LinkedInlinkedin.com/company/millea-bros.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millea Bros.