RE/MAX Gold

What RE/MAX Gold does

RE/MAX Gold (legal entity Norcal Gold, Inc., with affiliated entities Peninsula Gold, Vallejo Gold, Sierra Nevada Gold, and Abbott Real Estate) is a privately held, full-service residential real estate brokerage founded in 1994 and headquartered in Rancho Cordova, California. The firm operates as a RE/MAX franchise and is a founding member of Gold Nation, a network of affiliated RE/MAX brokerages recognized as the #1 RE/MAX franchise globally and the #1 independently owned residential real estate company in California. Across 59 office locations spanning 52 counties in Northern California and Northern Nevada, RE/MAX Gold supports more than 830 affiliated agents serving home buyers and sellers, commercial property investors, luxury clients, and corporate and military relocation customers.

The company's core platform comprises an IDX-enabled nationwide property search tool with filters by price, bedrooms, bathrooms, property type, and amenities; a buyer request lead-capture service; an instant online property valuation tool; and a seven-step seller's guide program covering preparation, photography, marketing, showings, inspection, negotiation, and closing. RE/MAX Gold operates distinct specialty divisions (RE/MAX Gold Commercial, The RE/MAX Collection luxury, Gold Nation Relocation, and RE/MAX Gold Essential Services for first responders) plus an in-house Miracle Home Program tied to Children's Miracle Network Hospitals. Underlying technology comprises standard brokerage tooling rather than proprietary AI systems.

RE/MAX Gold earns revenue through transactional real estate commissions on residential and commercial property sales and leases, with agents operating on commission-based splits with the brokerage. Beyond agent splits, the company monetizes via its franchise-aligned brand, the global RE/MAX referral network for cross-market clients, and back-office support services including transaction coordination and agent training. Customer acquisition is heavily agent-driven through local relationships and referrals, augmented by brand recognition, digital property search, and regional office presence.

Name

RE/MAX Gold

Legal name

Norcal Gold, Inc.

Website

https://remaxgold.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Gold is a privately held RE/MAX franchise and full-service real estate brokerage operating 59 offices across Northern California and Nevada with 830+ agents, part of the Gold Nation network (#1 RE/MAX franchise globally), serving residential, commercial, luxury, and relocation clients.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Special Purpose & Alternative Asset Brokerage (BPAJABAH)

Keywords

• Residential real estate brokerage
• Commercial property services
• Luxury home marketing
• Corporate relocation services
• Real estate franchise

Headquarters

HQ city

Fair Oaks

HQ country

United States

HQ region

North America

Offices82 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: RE/MAX Gold operates as a real estate brokerage earning commissions on residential and commercial property transactions. Agents work on commission basis, typically splitting commissions with the brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RE/MAX Gold operates as a full-service residential real estate brokerage providing home buying and selling services through 830+ agents at 59 office locations in Northern California and Nevada. The brokerage is supplemented by specialty divisions covering commercial real estate, luxury properties via The RE/MAX Collection, corporate and military relocation, and services for first responders.

Product overview

RE/MAX Gold operates as a multi-service real estate brokerage under the Gold Nation franchise network. The core offering is residential real estate brokerage (RE/MAX Gold Residential) serving Northern California and Nevada through over 830 agents at 59 locations. This is complemented by specialized divisions including RE/MAX Gold Commercial for commercial property transactions and investments, The RE/MAX Collection for luxury properties with $1M+ listings, Gold Nation Relocation for corporate and military moves, and RE/MAX Gold Essential Services for first responders. Supporting the transaction flow are digital platforms: the IDX Property Search tool for buyers, Property Valuation Tool for sellers, and the Buyer Request Service for lead capture. The company also offers back-office support through Transaction Coordinator services and ongoing agent training. A distinctive community initiative is the Miracle Home Program supporting Children's Miracle Network Hospitals. Gold Nation serves as the parent organization encompassing multiple brokerages across eight western states.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX Gold Commercial: Commercial real estate services including acquisition, disposition, leasing, and investment sales.
• RE/MAX Gold Luxury
• Gold Nation Relocation
• Gold Nation Essential Services

Products and services

• RE/MAX Gold Residential Brokerage

Quantifiable outcome

• $2.4 Million donated to Children's Miracle Network Hospitals since 2015
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered supporting, core and flagship.

• Lifetime Home LoanssupportingGTM or Marketing PartnerLifetime Home Loans is referenced as a mortgage information partner on the RE/MAX Gold website, providing financing resources and information links for buyers.
• Children's Miracle Network HospitalscoreStrategic or Co-development PartnerRE/MAX Gold participates in the Miracle Home program where agents pledge donations to their local CMN Hospital with every home transaction. The company has donated over $2.4 million to CMN Hospitals since 2015, reflecting all of Gold Nation.
• Gold Nation (Parent Organization)flagshipOthersGold Nation is the parent organization comprising RE/MAX Gold, RE/MAX One, RE/MAX Capitol Properties, RE/MAX Alliance Group, RE/MAX Equity Group, RE/MAX Integrity, REMAX Alliance, REMAX Capitol Properties, and RE/MAX Northwest. It represents over 2,900+ agents at 107 offices across 8 states and is the #1 RE/MAX franchise globally.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Compass is a tech-enabled residential real estate brokerage operating across major U.S. markets, including Northern California. It competes directly with RE/MAX Gold for agents and listings, but differentiates through proprietary technology, marketing platform, and venture-backed growth.
• Coldwell Banker: Coldwell Banker is a traditional residential real estate franchise with a significant presence in California and Nevada. It competes head-to-head with RE/MAX Gold for agents, listings, and luxury market share, with similar commission-based economics.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a residential real estate franchise with substantial California and Nevada presence, including luxury (BHHS Drysdale) and standard segments. It directly competes with RE/MAX Gold for productive agents and high-end listings.
• Sotheby's International Realty: Sotheby's International Realty focuses on luxury residential brokerage with strong Northern California presence. It overlaps directly with RE/MAX Gold's luxury division (RE/MAX Collection) for $1M+ listings and affluent clientele.
• Keller Williams Realty: Keller Williams is one of the largest U.S. real estate franchises by agent count, with significant California presence. It competes directly with RE/MAX Gold via its agent-centric, commission-cap model and similarly broad residential and commercial service offerings.
• eXp Realty: eXp Realty is a cloud-based real estate brokerage operating across all 50 states and internationally. It competes with RE/MAX Gold for top-producing agents via a low-overhead, revenue-sharing model that has attracted significant agent migration from traditional franchises.
• Redfin: Redfin is a tech-enabled residential brokerage with strong Bay Area and Sacramento presence. It directly competes with RE/MAX Gold on both traditional full-service and its own Redfin Now / lower-fee models, representing a structural competitive threat to traditional franchises.
• HomeSmart: HomeSmart is a U.S. residential real estate franchise emphasizing high commission splits for agents. It competes with RE/MAX Gold in California and other western states for productive agents who prioritize take-home pay.

Regional players

• Lyon Real Estate: Lyon Real Estate is a long-standing independent residential brokerage based in the Sacramento region, directly overlapping RE/MAX Gold's core Northern California footprint. It is a key local competitor for agents, listings, and market share in the Greater Sacramento area.
• Windermere Real Estate: Windermere Real Estate is a Pacific Northwest-based residential brokerage franchise with growing Northern California presence. It competes with RE/MAX Gold in select Northern California markets for agents and listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RemaxGoldCA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Gold