What InSites Consulting does

Human8 (formerly InSites Consulting) is a global human-driven consultancy formed through the consolidation of ten specialized insight, brand, and experience agencies over roughly five years, with the rebrand to the Human8 brand completed in 2023. The firm is organized around three solution pillars (Innovation, Brand, Experience) delivered through five capability pillars (Insight, Data & Analytics, Activation, Consulting, and AI & Technology), serving global multinational corporations such as Coca-Cola, Unilever, L'Oréal, Nestlé, AB Inbev, Samsung, Philips, Volkswagen, Ford, Miele, Pernod Ricard, AIA, Axa, Commonwealth Bank of Australia, Standard Chartered, Ferrero, Cathay Pacific, Bloomingdale's, Mars Wrigley, Mattel's Barbie brand, and Beyond Meat.

The company monetizes through project-based and retainer-based consulting engagements priced per scope rather than via disclosed per-seat or subscription pricing. Its core service offering combines traditional consumer and market research with data science, advanced analytics, AI-enabled persona modeling (e.g., the Beyond Meat customer-persona case), and cultural foresight delivered through a wholly-owned subsidiary, Space Doctors. Proprietary research IP includes the annual 'What Matters' trend report (now in its sixth edition, covering 2026), the 'Cultural Mindsets' framework, and topical studies such as 'Dopamine Divers' and 'Silver is the new gold'.

Human8 delivers these services through offices in Belgium, the Netherlands, the United Kingdom, and a Singapore regional headquarters for Asia-Pacific, with additional North American capacity added via the 2022 acquisition of Gongos and African reach via the 2018 acquisition of Columinate. The firm is privately held, with no disclosed parent, public-market listing, or external venture or private-equity sponsor identified in the available data. The company is actively operating and continues to publish new case studies and trend reports, indicating ongoing business development.

Name

InSites Consulting

Legal name

Human8

Website

https://insites-consulting.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Human8 (formerly InSites Consulting) is a global human-driven consultancy that combines consumer insight, brand strategy, innovation, and experience design to serve Fortune 500 multinational brands across consumer goods, financial services, healthcare, and retail.

Ownership category

akta.pro rank

Product category

Market Research & Brand Strategy Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)

Keywords

• Market research consulting
• Brand strategy services
• Consumer insights
• Innovation consulting
• Customer experience design

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Advisory Services: Human8 generates revenue through professional consulting engagements with enterprise clients. Services include innovation strategy, brand development, customer experience design, data & analytics, and AI & technology consulting. Revenue is project-based and retainer-based, serving global multinational corporations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

InSites Consulting, now operating as Human8, is a global human-driven market research and brand strategy consultancy. It sells enterprise clients integrated consulting engagements covering consumer insights, brand strategy, innovation, customer experience design, data & analytics, and AI-enabled research. Revenue is earned through project-based and retainer-based professional services engagements with large multinational brands.

Product overview

Human8 (formerly InSites Consulting) is a global human-driven consultancy that has combined 10 industry game-changers over the last 5 years. The company operates as a unified platform organized around two solution pillars (Innovation, Brand, Experience) and five capability pillars (Insight, Data & analytics, Activation, Consulting, AI & technology). These capabilities work together to deliver strategic consulting engagements for major global brands. The company also produces proprietary research reports including the annual 'What Matters' trend report series and specialized studies like 'Dopamine Divers' and 'Silver is the new gold.'

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer & Market Insight Consumer and market research capability that generates actionable human insights for enterprise brand, innovation, and experience decisions.
• Data & Analytics Data science and advanced analytics services that derive insights from complex datasets to support brand and innovation strategy.
• Activation Services Services that activate insights and strategies through campaigns, content, and market implementation for global brands.
• Strategic Consulting Strategic consulting services that guide brand positioning, messaging, and market strategy decisions for enterprise clients.
• AI & Technology Consulting AI and technology consulting solutions integrated within engagements, including AI-enabled persona modeling, brought to life for clients such as Beyond Meat.
• Innovation Consulting Innovation-focused consulting solutions that help brands develop new products, services, and market approaches (e.g., increased Anheuser-Busch's share of innovation from 10% to 50%).
• Brand Strategy Brand strategy and positioning solutions that strengthen brand equity and market presence for global enterprises such as L'Oréal, Nestlé, and Unilever.
• Experience Design Customer and employee experience design and optimization solutions, including UX optimization (e.g., Standard Chartered CardsPal app) and experiential product development (e.g., Mars Snacking).
• What Matters 2026 Trend Report Annual proprietary trends report (sixth edition) providing forward-looking consumer and market trend intelligence for enterprise brand planners.
• Dopamine Divers Report Cultural and foresight research report from Space Doctors exploring digital dependence in the modern attention economy and introducing the Cultural Mindsets framework.
• Silver is the New Gold Report Research report on the silver generation and the opportunities presented to brands in the ageing consumer market.

Quantifiable outcome

• Increased Anheuser-Busch's share of innovation from 10% to 50%

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Space DoctorscoreStrategic or Co-development PartnerSpace Doctors is a cultural and foresight consultancy that operates as part of the Human8 group. They specialize in cultural insights and have developed proprietary frameworks such as 'Cultural Mindsets' for understanding how people navigate the digital attention economy. Space Doctors creates research reports (e.g., Dopamine Divers) that are integrated into Human8's broader consulting offerings.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global market research and brand insights incumbent serving CPG and FMCG clients with brand tracking, consumer panels, and consulting. Directly comparable to Human8's insight, brand, and innovation pillars but at substantially greater scale and across a broader portfolio of services.
• Ipsos: Paris-headquartered global research and consulting firm with deep CPG, automotive, and financial services client overlap. Comparable in serving enterprise brand owners with consumer understanding, brand strategy, and innovation consulting.
• GfK: Consumer and market intelligence firm (now part of NIQ) with strong consumer goods and technology client bases. Comparable in delivering consumer insight, brand effectiveness, and innovation consulting to enterprise clients.
• NielsenIQ: Global consumer intelligence company combining retail measurement, consumer panels, and analytics. Comparable to Human8's consumer insight and data & analytics pillars, particularly for FMCG and retail clients.

Direct peers

• System1 (formerly BrainJuicer): London- and New York-headquartered marketing research and brand consulting firm focused on emotional and behavioral advertising effectiveness. Directly comparable in serving the same global brand-owner client base with insight-driven brand strategy work.
• Hall & Partners: Global brand and communications research consultancy with CPG, technology, and financial services clients. Closely comparable in offering brand strategy, consumer insight, and innovation consulting to enterprise clients.
• Savanta: Data-led research and consulting firm offering brand tracking, customer experience, and innovation research. Comparable in delivering enterprise-grade consumer insight and brand consulting, with a similar mid-sized global positioning to Human8.
• Toluna: Consumer insights platform combining technology-enabled research panels with consulting. Comparable in serving global brand clients with consumer insight, brand, and innovation research, including the eYeka co-creation community acquired by InSites in 2019.
• Material (formerly Material+METHOD): Global customer experience, brand, and insights consultancy with US, UK, and APAC presence serving Fortune 500 clients. Comparable to Human8 in combining customer experience design, brand strategy, and insight work for major brand owners.

Emerging players

• Zappi: Tech-forward consumer insights platform offering automated creative and concept testing for enterprise brands. Comparable in serving the same CPG and brand-owner clients but with a software-first, automated delivery model that competes for budget currently spent with traditional consultancies like Human8.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/insites
• Facebookfacebook.com/insitesconsulting
• LinkedInlinkedin.com/company/insites-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSites Consulting