Do The Right Thing
Do The Right Thing is a Miami-based 501(c)(3) nonprofit that recognizes and rewards Miami-Dade County students for positive behavior through monthly ceremonies in partnership with the City of Miami Police Department, and licenses its chapter model to 70+ law enforcement agencies nationally and internationally.
- Company typePrivate
- Founded1991
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Do The Right Thing does
Do The Right Thing of Miami, Inc. (DTRT) is a non-profit 501(c)(3) youth recognition organization founded in 1991 and headquartered inside the City of Miami Police Department building in Miami, Florida. Its core product is a free monthly recognition program that rewards Miami-Dade County students in Pre-K through 12th grade for positive behavior, accomplishments, and good deeds; schools designate DTRT Coordinators who submit up to 15 nominations per month, with Top 10 winners recognized at ceremonies held at Miami Police Department facilities and Top 90 students honored at the annual Summer Salute Awards Night. Supporting programs include the Senior Police Executive Angel Calzadilla/Do The Right Thing Police Memorial Scholarship (up to $6,100 in Miami Police Academy tuition for young adults aged 18–25), monthly prizes such as trips to Washington D.C., Rapids Water Park passes, tablets and certificates, and an annual student art contest tied to National Law Enforcement Appreciation Month.
The organization monetizes exclusively through donations and event sponsorships; the core program is free to participating schools. Beyond the Miami-Dade core, DTRT operates a chapter franchise program under which law enforcement agencies can establish local chapters for a $600 one-time fee, receiving training kits, trademark rights, and ongoing support; this model has scaled to 70 national chapters across the United States and 4 international chapters (3 in Germany, 1 in England). Corporate sponsorships (e.g., Braman Miami, United Automobile Insurance Company) support the annual Summer Salute Awards Night. The organization has no parent company, no subsidiaries, no disclosed funding rounds, and no technology product surface beyond a basic website and Instagram presence; Executive Director Ariadna Espinosa leads day-to-day operations under a board-governed 501(c)(3) structure.
Do The Right Thing firmographics
Firmographics- Name
- Do The Right Thing
- Legal name
- Do The Right Thing of Miami, Inc.
- Website
- https://dotherightthinginc.org
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Do The Right Thing is a Miami-based 501(c)(3) nonprofit that recognizes and rewards Miami-Dade County students for positive behavior through monthly ceremonies in partnership with the City of Miami Police Department, and licenses its chapter model to 70+ law enforcement agencies nationally and internationally.
- Ownership category
- akta.pro rank
Do The Right Thing industry classification
Industry- Product category
- Youth Recognition and Community Engagement Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Civics, Citizenship & Social-Emotional Learning (SEL) Standards Authorities (EDADAEAL)
Keywords
Where Do The Right Thing is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Do The Right Thing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Donations: The organization accepts donations from individuals and organizations to support its youth recognition programs. The donation form indicates options for one-time and monthly recurring donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Free program for Miami-Dade County schools |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Do The Right Thing product offering
Product offeringCore offering
Do The Right Thing is a non-profit 501(c)(3) youth recognition program that rewards Miami-Dade County students from Pre-K through 12th grade for positive behavior, accomplishments, and good deeds. The program operates through school coordinators who submit monthly nominations; Top 10 winners and Top 90 annual honorees are recognized at ceremonies held at Miami Police Department facilities and receive prizes including trips, tablets, and certificates.
Product overview
Do The Right Thing is a non-profit 501(c)(3) organization offering a unified youth recognition program. The core offering is the Do The Right Thing Youth Recognition Program, which partners with law enforcement agencies to identify and reward students demonstrating positive behavior. Supporting products include the Police Memorial Scholarship (up to $6,100 for Miami Police Academy tuition), monthly prizes and awards (trips, tablets, attraction tickets), the annual Art Contest with $100 gift cards, and a chapter franchise program enabling law enforcement agencies nationwide to establish local DTRT chapters for a $600 fee. The organization operates 70 national chapters and 4 international chapters across the United States, Germany, and England.
Differentiator
Problem solved
Functional benefit
Products and services
- Do The Right Thing Youth Recognition Program A non-profit 501(c)(3) youth recognition program that rewards Miami-Dade County students from Pre-K through 12th grade for positive behavior, accomplishments, and good deeds through monthly nominations, award ceremonies held at Miami Police Department facilities, and tangible prizes.
- Senior Police Executive Angel Calzadilla/Do The Right Thing Police Memorial Scholarship An annual scholarship awarding up to $6,100 to cover tuition at the City of Miami Police Academy for young adults aged 18-25, in honor of Senior Police Executive Angel Calzadilla.
- DTRT Prizes and Awards Monthly prize program where Top Winners receive trips (Washington D.C. for middle/high school, Rapids Water Park for elementary), Top 10 nominees receive tablets, plaques, attraction tickets, and all nominees receive T-shirts, certificates, and game tickets.
- DTRT Art Contest Annual art contest for students in grades 3-12 held during National Law Enforcement Appreciation Month and National Police Week, with winners receiving certificates, $100 Amazon gift cards, and their artwork displayed at Miami Police Headquarters.
- DTRT National/International Chapter Program Franchise program allowing law enforcement agencies to start Do The Right Thing chapters with a one-time $600 startup fee, including a training kit, trademark rights, logo usage, and staff support. The program has 70 national chapters and 4 international chapters (3 in Germany, 1 in England).
Companies that use Do The Right Thing
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Do The Right Thing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Do The Right Thing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- City of Miami Police DepartmentcoreThe founding and primary law enforcement partner. DTRT operates as a partnership with the City of Miami Police Department, with recognition ceremonies held at police facilities. The program was established to build positive relationships between youth and law enforcement.
- Miami-Dade County SchoolscoreSchools participate by designating coordinators who nominate students for monthly awards. The program is offered free to all Miami-Dade County schools.
- Various Law Enforcement Agencies (Chapters)major70 national chapters and 4 international chapters operate independently under the DTRT trademark. Each chapter is operated by a local law enforcement agency or community organization.
- Braman MiamiminorAutomotive dealer that sponsors the annual Summer Salute Awards Night event.
- United Automobile Insurance CompanyminorInsurance company that sponsors the annual Summer Salute Awards Night event.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Do The Right Thing competitors and assessment
Company assessmentBroad incumbents
- 4-H: National youth development organization affiliated with the cooperative extension system, serving K–12 youth through clubs and school programs. Comparable to DTRT as a large youth development brand, though it lacks the law enforcement partnership element.
- YMCA of the USA: National nonprofit offering youth programs, childcare, and community services. Comparable to DTRT as an established youth-focused nonprofit with broad community presence, but it operates through facility-based programs rather than school recognition ceremonies.
- Big Brothers Big Sisters of America: National youth mentoring nonprofit pairing adult mentors with young people. Comparable to DTRT as a large-scale youth development organization focused on positive youth outcomes, but it operates via mentoring rather than recognition ceremonies and police partnerships.
- Boys & Girls Clubs of America: Large national nonprofit providing youth development programming to school-age children. Comparable to DTRT as a broad incumbent in K–12 youth development, though it does not specialize in the law enforcement partnership niche that DTRT occupies.
Emerging players
- Character.org: National organization that certifies schools and programs delivering character and social-emotional learning. Comparable to DTRT because both operate in the SEL/character space serving K–12 students, though Character.org focuses on framework certification rather than direct recognition ceremonies.
- Communities In Schools: National nonprofit that places site coordinators inside K–12 schools to connect students with support services. Comparable to DTRT's school-coordinator-driven model and its mission of reinforcing positive student behavior, though it does not center law enforcement.
Direct peers
- National Association of School Resource Officers (NASRO): Professional organization that trains law enforcement officers working in schools. Comparable to DTRT because it sits at the intersection of policing and K–12 education and supports structured officer-student engagement programs.
- Police Athletic League (National PAL): National nonprofit network of law enforcement-affiliated youth programs offering athletic, educational, and cultural activities to youth. Closely comparable to DTRT's police-youth partnership model focused on positive engagement outside traditional law enforcement interactions.
- D.A.R.E. America: National law enforcement-led youth education program operating in schools across the US. Most directly comparable to DTRT because it also pairs police officers with K–12 students to deliver structured character- and behavior-focused programming in schools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Do The Right Thing social profiles
Digital presenceDo The Right Thing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do The Right Thing leadership team
Management profileNumber of profiles
Profiles2 records
Do The Right Thing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do The Right Thing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do The Right Thing
What does Do The Right Thing do?
Do The Right Thing is a non-profit 501(c)(3) youth recognition program that rewards Miami-Dade County students from Pre-K through 12th grade for positive behavior, accomplishments, and good deeds. The program operates through school coordinators who submit monthly nominations; Top 10 winners and Top 90 annual honorees are recognized at ceremonies held at Miami Police Department facilities and receive prizes including trips, tablets, and certificates.
Is Do The Right Thing a public or private company?
Do The Right Thing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Do The Right Thing founded?
Do The Right Thing was founded in 1991. It employs 1 to 10 people.
Where is Do The Right Thing based?
Do The Right Thing is headquartered in Miami, United States, in the North America region.
How does Do The Right Thing make money?
One revenue line is on record: donations.
Who are Do The Right Thing's main competitors?
Broad incumbents on record are 4-H, YMCA of the USA, Big Brothers Big Sisters of America and Boys & Girls Clubs of America. Emerging players are Character.org and Communities In Schools. Direct peers are National Association of School Resource Officers (NASRO), Police Athletic League (National PAL) and D.A.R.E. America.
Does Do The Right Thing have an API?
No public API is recorded for Do The Right Thing.
What industry is Do The Right Thing in?
Do The Right Thing's product category is Youth Recognition and Community Engagement Services. Its primary akta.pro industry code is EDADAEAL, Civics, Citizenship & Social-Emotional Learning (SEL) Standards Authorities. Its NAICS code is 611710 and its SIC code is 8200.