Bakesy

What Bakesy does

Bakesy is a privately held Delaware LLC (operating from Chesterfield, Missouri under governing law) that provides an all-in-one mobile and web application for independent home bakers and cottage food vendors to run their businesses. The platform combines a native iOS/Android app with a web-based "Bakesy Shop" storefront, enabling users to publish product listings, accept custom order requests, schedule availability and lead times, generate branded invoices, accept multiple payment methods (cash, credit cards via Stripe, Venmo, PayPal, CashApp, Zelle), manage order workflows across lifecycle stages, and capture customer reviews. Optional Bakesy Secure Payments, powered by Stripe, adds integrated credit card processing at 3.9% + $0.30 per transaction with bi-daily payouts, though it is restricted to US users.

The business model is predominantly subscription-based, with two monthly tiers — Standard at $9.99/month and Premium at $17.99/month — offered with a 30-day free trial and no long-term commitment. A secondary transaction-fee revenue line comes from Bakesy Secure Payments. Critically, Bakesy does not take any commission on orders, positioning against marketplaces like Etsy that charge roughly 11–12% in combined fees. The company's go-to-market is product-led and community-led: distribution occurs through the Apple App Store and Google Play Store, with content marketing via a resources/blog hub and organic Instagram presence. No external funding, institutional investors, management team profiles, or headcount figures are disclosed in the source material, and the company appears to be bootstrapped.

Name

Bakesy

Legal name

Bakesy, LLC.

Website

https://bakesy.app

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Bakesy is a bootstrapped US-based SaaS app that helps independent home bakers and cottage food vendors run online ordering, invoicing, scheduling, and payments via iOS, Android, and a web storefront, monetized through monthly subscriptions and optional Stripe-powered payment processing fees.

Ownership category

akta.pro rank

Product category

Small Business Management Software

NAICS

Baked Goods Retailers (445291)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Home bakery management
• Cottage food platform
• Online ordering software
• Small business invoicing
• Mobile payment processing

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue: Monthly subscription fees from two tiers (Standard at $9.99/month and Premium at $17.99/month). Subscription provides access to the Bakesy mobile app with various features. Paid monthly in installments with no commitment required - users can cancel anytime. First 30 days free trial.
2. Payment Processing Fees: Optional Bakesy Secure Payments service charges 3.9% + $0.30 per transaction for credit card processing. This is optional for users who want to accept credit cards; bakers can use their own payment platforms (Venmo, PayPal, etc.) at no cost. Bakesy does not take any commission from orders - only the payment processing fee when credit cards are used.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bakesy is a mobile-first SaaS platform that enables independent home bakers and cottage food vendors to create an online storefront, manage orders, generate branded invoices, accept payments, and schedule availability. The platform provides native iOS and Android applications plus an automatically generated customizable Bakesy Shop website for each user, with integrated Stripe-powered payment processing and zero commission on orders.

Product overview

Bakesy is an all-in-one mobile application platform for home bakers with two subscription tiers: Standard ($9.99/month) and Premium ($17.99/month). The core offering consists of the Bakesy App (iOS/Android) for business management and Bakesy Shop for online storefronts. The Standard plan includes essential features like website creation, order management, branded invoicing, and payment processing capabilities. The Premium tier adds advanced features including a revenue dashboard, inventory management, instant checkout, and the ability to hide Bakesy branding. An optional add-on, Bakesy Secure Payments, provides integrated credit card processing via Stripe with a 3.9% + $0.30 transaction fee for US users.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakesy App All-in-one mobile application for home bakers to manage their business, available on iOS and Android. Features include order management, invoicing, payment processing, scheduling, inventory management, and customer communication tools.
• Bakesy Shop Customizable online storefront and website builder for home bakers, automatically created during onboarding. Features include product listings, gallery images, custom order forms, customer reviews, QR codes, and custom themes. Accessible via Bakesy Link shared on social media.
• Bakesy Secure Payments

Quantifiable outcome

• Bakesy charges $9.99-$17.99/month with no commission on orders, compared to Etsy's approximately 11-12% in combined fees
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature12 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shopify: Shopify is a leading general-purpose e-commerce platform used by millions of SMBs. Home bakers can (and some do) build bakeries on Shopify, but its feature set and pricing are not optimized for cottage food / local pickup, making it a broader alternative rather than a direct rival.
• BigCommerce: BigCommerce is a general SMB e-commerce platform used by small food brands and makers. It serves as another broad alternative for home bakers building an online storefront, with overlapping checkout and storefront capabilities.
• Wix: Wix is a website builder with e-commerce capabilities widely used by small food businesses and home bakers. It overlaps with Bakesy's storefront creation but lacks cottage food–specific ordering, invoicing, and pickup workflows.
• Square Online: Square Online is a broad SMB e-commerce and payments platform from Block that home bakers can use to launch a website and take orders. It overlaps with Bakesy on storefront creation and payments, but is not specialized for cottage food / local pickup workflows.
• Etsy: Etsy is the dominant marketplace for handmade and baked goods, charging roughly 11–12% in combined fees and designed primarily for shipped orders. It is Bakesy's primary "expensive incumbent" benchmark and the foil for Bakesy's no-commission, local-pickup positioning.

Emerging players

• ChowNow: ChowNow is an online ordering SaaS focused on independent restaurants with a direct, no-commission model. Its philosophy (independent food businesses, direct-to-consumer ordering, no marketplace commissions) parallels Bakesy's positioning for home bakers.
• BentoBox: BentoBox provides websites, ordering, and marketing tools specifically for independent restaurants. It is comparable to Bakesy as a vertical-specific commerce/ordering OS for small food businesses, though its niche is full-service restaurants rather than home bakers.

Others

• Starter Story / seller.tools (e.g., SimplyBook.me): SimplyBook.me is an appointment and booking SaaS sometimes used by home bakers for custom-order scheduling. It is adjacent rather than directly competitive, but represents the broader class of SMB scheduling/booking tools that intersect with Bakesy's availability and order-request features.

Direct peers

• Bake.Shop: Bake.Shop is a SaaS platform purpose-built for home bakers to create online storefronts and accept orders. It is explicitly named alongside Bakesy as a direct competitor in the home-baker vertical with overlapping feature sets (storefront, order forms, local pickup).
• Homegrown (findhomegrown): Homegrown is a marketplace and discovery platform for cottage food vendors. It directly competes with Bakesy for the same home/cottage food seller persona, with comparison content that positions the two as alternatives for cottage food entrepreneurs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bakesy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakesy