Von Maur
Von Maur is a US department store retailer operating physical showrooms and the vonmaur.com e-commerce platform, selling apparel, footwear, accessories, beauty, and home goods to mass-market consumers across Women, Juniors, Men, and Kids and Baby segments.
- Company typePrivate
- Founded1872
- HeadquartersDavenport, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Von Maur does
Von Maur is a US-based department store retailer that sells apparel, footwear, accessories, beauty products, and home goods through physical store locations and an e-commerce platform at vonmaur.com. The assortment is organized around four primary customer personas: Women, Juniors, Men, and Kids and Baby, with sub-categories including petite and plus sizes, contemporary fashion, activewear, intimate apparel, swimwear, and luxury designer items.
The merchandise mix combines hundreds of third-party brands such as Nike, Vuori, Z Supply, Boden, and Gianni Chiarini Firenze alongside the company's own Von Maur private label. Standard retail unit pricing spans from budget items under $50 to premium items above $300, with more than 6,800 women's items exposed on the storefront. The e-commerce platform integrates browsing, account management, order tracking, and ship-to-home with an in-store pickup option that ties the digital and physical channels together.
The business operates a direct-to-consumer retail model generating revenue through one-time merchandise sales across both physical and online channels. Recurring revenue mechanics are limited to ancillary services rather than subscriptions: an interest-free in-house charge account, free shipping and returns, free gift wrap, and a military appreciation program. Pricing is set per item rather than via tiered SaaS or platform fees, and there is no disclosed marketplace, advertising, or transaction-based monetization layer.
Von Maur firmographics
Firmographics- Name
- Von Maur
- Website
- https://vonmaur.com
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Von Maur is a US department store retailer operating physical showrooms and the vonmaur.com e-commerce platform, selling apparel, footwear, accessories, beauty, and home goods to mass-market consumers across Women, Juniors, Men, and Kids and Baby segments.
- Ownership category
- akta.pro rank
Von Maur industry classification
Industry- Product category
- Department Store Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Fashion & Designer Department Stores (CRAGADAC)
Keywords
Where Von Maur is headquartered
LocationHeadquarters
- HQ city
- Davenport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Von Maur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated through direct retail sales of apparel, footwear, accessories, beauty products, and home goods through physical department stores and e-commerce website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across multiple price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Von Maur product offering
Product offeringCore offering
Von Maur operates a traditional American department store selling apparel, footwear, accessories, beauty products, and home goods through physical retail locations across the United States and the vonmaur.com e-commerce platform. The assortment spans women's, juniors', men's, and kids' categories, including specialty selections such as petite and plus sizes, intimate apparel, activewear, swimwear, formal wear, and luxury designer brands, augmented by Von Maur's own private-label products. Customers can shop in-store, online, or use store pickup for online orders, with an interest-free charge account, free shipping and returns, and free gift wrap available on select items.
Product overview
Von Maur is a department store offering a unified retail platform with multiple product categories spanning women's, juniors', men's, and kids' clothing, footwear, accessories, beauty products, and home goods. The product portfolio includes specialty sub-categories such as activewear, intimate apparel, contemporary fashion (petite and plus sizes), formal wear, swimwear, and toys. The store operates both physical retail locations and an e-commerce platform, featuring a wide range of national and designer brands alongside its Von Maur private label products.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Apparel A retail department offering women's clothing and accessories including activewear, coats and outerwear, dresses, bottoms, intimate apparel, jumpsuits and rompers, swimwear, tops, contemporary fashion, petite and plus size options, shoes, and accessories for women shopping across casual, professional, formal, and active occasions.
- Juniors Apparel A retail department offering junior clothing and accessories including tops, bottoms, jeans, dresses, jumpsuits, rompers, loungewear, swimwear, and accessories targeted at teens and young adults.
- Men's Apparel A retail department offering men's clothing, shoes, and accessories including athletic wear, bottoms, coats and jackets, dress shirts, suits and suit separates, swimwear, underwear and socks, loungewear, and gifts.
- Kids Apparel A retail department offering children's clothing and products including girls' (2T-16), boys' (2T-20), baby items, and toys for parents and caregivers shopping across all age groups from infants to teens.
- Shoes A retail department offering footwear for women, men, and kids including athletic sneakers, boots and booties, clogs and mules, comfort shoes, flats, loafers, platforms, pumps, sandals, slippers, wedges, and special occasion shoes.
- Accessories A retail department offering accessories including handbags, designer jewelry, watches, belts, cold weather items, eyewear, hair accessories, hats, scarves, shapewear, socks, tech accessories, and umbrellas.
- Beauty A retail department offering beauty products including makeup (blush, bronzer, brows, concealer, eyeliner, eyeshadow, foundation, lipstick, mascara, powder), skin care, fragrance, bath and body, hair care, nails, and wellness products.
- Home and Gifts A retail department offering home décor, kitchen and tabletop, bedding, candles, books, games, puzzles, seasonal décor, stationery, gift items, and Von Maur private-label home products.
- Von Maur Private Brand Own-brand products sold under the Von Maur label within the Home and Gifts category.
Companies that use Von Maur
Customer profileSegments4 records
Ideal customer profiles1 record
Von Maur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Von Maur partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Von Maur competitors and assessment
Company assessmentDirect peers
- Macy's: Large US department store chain offering apparel, beauty, home, and accessories across women's, men's, and children's categories. Comparable to Von Maur's broad multi-category department store model with national footprint.
- JCPenney: US department store chain offering apparel, accessories, beauty, and home goods across women's, men's, and children's categories. Comparable to Von Maur in store format and category mix, though operating at a more mass-market price point.
- Belk: Regional US department store offering apparel, footwear, accessories, beauty, and home for the whole family. Closely comparable to Von Maur's family-oriented, multi-category assortment and Southeastern/Midwestern store footprint.
- Kohl's: US national department store chain selling apparel, footwear, accessories, beauty, and home products for the entire family. Comparable in breadth of category coverage and family-focused positioning, though positioned at a more accessible price point than Von Maur.
- Nordstrom: Multi-format US department store chain selling apparel, footwear, beauty, and accessories across women, men, and kids with a strong omnichannel focus. Closest comparable to Von Maur's premium service model and brand assortment.
- Dillard's: US department store chain focusing on apparel, cosmetics, and home goods with a strong regional and mall presence. Comparable to Von Maur in store format, category mix, and mid-to-upper price positioning.
- Boscov's: Family-owned US department store chain carrying apparel, footwear, jewelry, cosmetics, and home goods across multiple categories. Closely comparable to Von Maur as a privately held, family-oriented department store operator.
Broad incumbents
- Neiman Marcus: Luxury US department store chain selling designer apparel, accessories, beauty, and home goods. Comparable to Von Maur's premium department store positioning and curated assortment, though operating at a higher luxury tier.
- The TJX Companies: Off-price retailer operating T.J. Maxx, Marshalls, and HomeGoods, selling apparel, footwear, accessories, and home goods across the family. Comparable adjacency to Von Maur in product categories but operates a fundamentally different off-price business model.
- Saks Fifth Avenue: Luxury multi-category retailer selling designer apparel, footwear, accessories, and beauty. Comparable to Von Maur's premium fashion assortment, though positioned at a higher price point and serving a different customer tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Von Maur social profiles
Digital presenceVon Maur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Von Maur leadership team
Management profileNumber of profiles
Von Maur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Von Maur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Von Maur
What does Von Maur do?
Von Maur operates a traditional American department store selling apparel, footwear, accessories, beauty products, and home goods through physical retail locations across the United States and the vonmaur.com e-commerce platform. The assortment spans women's, juniors', men's, and kids' categories, including specialty selections such as petite and plus sizes, intimate apparel, activewear, swimwear, formal wear, and luxury designer brands, augmented by Von Maur's own private-label products. Customers can shop in-store, online, or use store pickup for online orders, with an interest-free charge account, free shipping and returns, and free gift wrap available on select items.
When was Von Maur founded?
Von Maur was founded in 1872. It employs 1,001 to 5,000 people.
Where is Von Maur based?
Von Maur is headquartered in Davenport, United States, in the North America region.
How does Von Maur make money?
One revenue line is on record: product Sales.
Who are Von Maur's main competitors?
Direct peers on record are Macy's, JCPenney, Belk, Kohl's, Nordstrom, Dillard's and Boscov's. Broad incumbents are Neiman Marcus, The TJX Companies and Saks Fifth Avenue.
Does Von Maur have an API?
No public API is recorded for Von Maur.
What industry is Von Maur in?
Von Maur's product category is Department Store Retail. Its primary akta.pro industry code is CRAGADAC, Luxury Fashion & Designer Department Stores. Its NAICS code is 458110 and its SIC code is 5651.