What Sushi Sushi does

Sushi Sushi is Australia's original and largest sushi franchise business, founded in 1998 in Box Hill, Victoria, and operating 180+ stores across Australia and New Zealand. The company sells freshly prepared sushi, hand rolls, packs, platters, bento boxes, hot food, salads, and vegetarian options through three differentiated store formats — Kiosk (compact, takeaway-focused, shopping-centre), In-Line (dine-in for 20-30 guests), and Store (premium, some with hot kitchens and sushi trains) — alongside corporate catering and an online ordering and loyalty ecosystem built around the proprietary Koi Club mobile app and orders.sushisushi.com.au.

The business is primarily a franchisor: it charges a one-time franchise fee of $52,500-$55,000 plus GST and supports partners who invest $350,000-$700,000+ plus GST per store, with comprehensive training, site selection, and ongoing Franchise Business Consultant support. The commercial model combines license/royalty income with a small, indirect slice of system-wide retail sales across the network, with 50% of franchisees operating multiple sites, evidencing franchisee lock-in. Average consumer pricing is not publicly disclosed. Inputs emphasize RSPCA Approved, Certified Organic, and Product of Australia ingredient sourcing, post-COVID technology-driven operational systems, and a distinctive 'Art of Sushi Sushi' local artist collaboration program.

In February 2026, Sushi Sushi agreed to be acquired by Genki Global Dining Concepts — a Japanese restaurant group with 430+ stores across 13+ countries — in a deal expected to close in April 2026. The acquisition retains the existing management team led by CEO Stephen Anders (a former Foster's Group / Treasury Wine Estates executive) and is intended to accelerate a previously launched 40-store rollout into Saudi Arabia alongside continued Australian and New Zealand unit growth of 20-25 stores per year.

Name

Sushi Sushi

Legal name

Sushi Sushi Ultimate Holdings Pty Ltd

Website

https://sushisushi.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sushi Sushi is Australia's original and largest sushi franchise, founded in 1998, operating 180+ stores across Australia and New Zealand that sell freshly prepared grab-and-go sushi, hand rolls, platters, bento boxes, and Japanese mains to everyday consumers and corporate catering clients through a fee- and royalty-based franchise model.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant

NAICS

Fish and Seafood Retailers (44525), All Other Specialty Food Retailers (445298)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Sushi restaurant franchise
• Japanese food retail
• Quick service restaurant
• Food catering service
• Restaurant franchise program

Headquarters

HQ city

Oakleigh South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees: Sushi Sushi charges franchise fees to franchise partners for the right to operate under the Sushi Sushi brand. The franchise fee is $52,500 + GST (or $55,000 + GST according to some sources). Franchise partners invest $350,000 – $700,000 + GST depending on store model.
2. Store Sales Revenue: The majority of revenue comes from store sales through the franchise network of 180+ locations across Australia and New Zealand. Stores sell sushi, bento boxes, Japanese mains, platters, hand rolls, salads, and hot food directly to consumers.
3. Catering Orders: Corporate and event catering orders for platters and group meals, with orders requiring minimum 4 hours preparation time and 1 day advance notice for orders over $300.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sushi Sushi operates Australia's largest sushi franchise business, selling freshly made-to-order sushi, hand rolls, bento boxes, platters, hot food, salads, and vegetarian options through more than 180 franchise locations across Australia and New Zealand. The company also sells franchise partnerships to entrepreneurs in three store formats (Kiosk, In-Line, and Store) and offers corporate catering services.

Product overview

Sushi Sushi is a single-brand quick-service restaurant chain specializing in fresh, grab-and-go sushi and Japanese food. The company operates on a franchise model with over 180 stores across Australia and New Zealand. Its core product is the restaurant brand offering hand-crafted sushi, hand rolls, packs, platters, bento boxes, hot food, salads, and vegetarian options. The portfolio includes the Koi Club loyalty program (rewards-based mobile app), an online ordering system for pickup orders, catering services for platters and events, and a franchise program offering three store formats. The brand positions itself around 'Real Food. Ready to Go' with a focus on RSPCA-approved and certified organic ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Koi Club: Loyalty program app that rewards customers with points for every dollar spent, offering exclusive benefits and $1 off Hand Rolls for new sign-ups.

Products and services

• Sushi Sushi Restaurant Brand Quick-service restaurant brand operating more than 180 franchise locations across Australia and New Zealand, offering hand-crafted sushi, hand rolls, bento boxes, platters, hot food, salads, and vegetarian options made fresh daily across Kiosk, In-Line, and Store formats.
• Sushi Sushi Catering Service Corporate and event catering service offering freshly made-to-order sushi platters for businesses and events. Platters require a minimum 4-hour preparation time, with orders over $300 requiring at least one day's advance notice.
• Sushi Sushi Franchise Program Franchise partnership program offering three store formats: Kiosk ($350,000-$400,000 + GST), In-Line ($400,000-$450,000 + GST), and Store ($450,000-$700,000 + GST). One-time franchise fee of $52,500-$55,000 + GST. Includes initial training, site selection support, dedicated Franchise Business Consultants, and ongoing operational and marketing guidance.

Quantifiable outcome

• 180+ stores across Australia and New Zealand
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sushi Hub: Australia's largest direct competitor in grab-and-go retail sushi, also operating a franchise model with stores in shopping centres and high streets. Closest product-and-channel comparable to Sushi Sushi in the ANZ market.
• Sumo Salad: Australian healthy grab-and-go franchise chain offering salads, wraps, and protein bowls via mall-based kiosks. Comparable business model (franchise, kiosk-heavy, healthy QSR positioning) targeting the same lunch-time Australian consumer.
• Sushi Train: Australian sushi QSR chain known for the conveyor-belt dining format with dine-in and takeaway locations. Competes directly with Sushi Sushi for share-of-stomach in the Australian sushi category.
• YO! Sushi: UK-based Japanese grab-and-go and conveyor-belt sushi QSR with stores across the UK, US, and Middle East. Closest international peer in product concept, channel mix, and franchise-style expansion.
• Boost Juice: Australia's largest specialty juice and smoothie franchise chain, with 600+ stores. Highly comparable franchise system targeting similar health-conscious, mall-traffic consumer segments in Australia.
• Wasabi: UK grab-and-go sushi and Japanese hot-food retail chain with 60+ stores in travel hubs and high streets. Directly comparable in product format (prepared sushi boxes) and channel focus (high-footfall retail locations).

Broad incumbents

• Red Rooster: Long-established Australian franchise QSR chain competing in the broader quick-service segment. Provides benchmarking on Australian franchise QSR operating models, unit economics, and franchisor P&L structure.
• Genki Sushi (Genki Global Dining Concepts): Parent acquirer of Sushi Sushi with 430+ stores across 13+ countries operating multiple sushi brands globally. Provides cross-platform operational benchmarking and the strategic foundation for Sushi Sushi's international expansion.
• Crust Pizza: Australian gourmet pizza franchise chain with multi-format store models and similar franchise economics to Sushi Sushi. Comparable Australian franchise QSR system and unit-economics framework.
• Chatime Australia: Australian bubble-tea franchise network with 100+ stores using small-format kiosk and in-line models. Highly comparable franchise structure, format flexibility, and Australian shopping-centre go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SushiSushiAUS
• LinkedInlinkedin.com/company/sushi-sushi
• Instagraminstagram.com/sushisushiaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Sushi