Home Trends and Design

What Home Trends and Design does

Home Trends & Design (HTD) is a privately held wholesale furniture manufacturer founded in 2005 and headquartered in Austin, Texas, with a second showroom in High Point, North Carolina. The company designs and produces eco-conscious solid wood furniture using sustainable materials including mango wood, sheesham wood, acacia, reclaimed wood, marble, travertine, and iron, organized into more than 100 named collections across six product categories: dining, living, bedroom, office, lighting, and accents. It is a founding member of the Sustainable Furnishings Council and uses this sustainability positioning as a central brand pillar.

HTD operates a trade-only, wholesale go-to-market, selling exclusively to interior designers, independent furniture retailers, architects, decorators, and other trade professionals. Distribution runs through registered dealer accounts accessed via a gated login portal, a global network of sales representatives, approved-vendor relationships with purchasing cooperatives (notably Furniture First), and a strategic alliance with FurnitureDealer.net that extends international delivery reach. Pricing is not publicly disclosed and is gated behind dealer registration. Marketing is conducted primarily through organic social channels (Instagram, Facebook, Pinterest, Vimeo), an email newsletter, and a digital lookbook.

The company is independently owned with no disclosed external funding, parent company, or M&A activity. It operates with a headcount in the 11–50 range and has no public AI/ML or proprietary software capabilities; the underlying technology is conventional Magento-based e-commerce combined with traditional wholesale logistics. Recent strategic activity has been concentrated in channel partnerships rather than product launches, with two distribution alliances announced in October 2025.

Name

Home Trends and Design

Legal name

Home Trends and Design

Website

https://htddirect.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Trends & Design is a privately held Austin-based wholesale furniture manufacturer producing eco-conscious solid wood furniture across 100+ collections, sold exclusively to interior designers, independent retailers, and trade professionals via dealer networks and purchasing cooperatives.

Ownership category

akta.pro rank

Product category

Wholesale Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Office Furniture (2520)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Wholesale furniture manufacturing
• Solid wood furniture
• Sustainable home furnishings
• Trade furniture wholesale
• Designer furniture collections

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Furniture Sales: The company generates revenue through wholesale sales of solid wood furniture to designers and trade professionals. Products are sold through dealer networks, approved vendor partnerships with purchasing cooperatives, and direct dealer relationships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Home Trends and Design is a wholesale manufacturer of eco-conscious solid wood furniture sold exclusively through dealer networks, sales representatives, and approved-vendor partnerships with purchasing cooperatives. The company produces 100+ collections spanning Dining, Living, Bedroom, Office, Lighting, and Accents categories, using sustainable materials such as reclaimed wood, mango wood, sheesham wood, acacia wood, marble, travertine, iron, and glass. Products are sold trade-only to interior designers, architects, decorators, and independent furniture retailers, with pricing accessed via dealer login.

Product overview

Home Trends & Design (HTD) is a wholesale furniture manufacturer specializing in eco-conscious solid wood furniture for designers and the trade. The company offers a comprehensive product portfolio organized into six main categories: Dining (tables, chairs, benches, buffets, gathering tables, counter/bar chairs, stools, kitchen islands, bar cabinets, glass cabinets), Living (sofas, sectionals, accent chairs, ottomans, side tables, coffee tables, console tables, media cabinets, bookshelves), Bedroom (beds, nightstands, dressers, tall chests), Office (desks, office chairs), Lighting (table lights, floor lights, ceiling lights), and Accents (accessories, wall art, mirrors, one-of-a-kinds). The product line features numerous named collections including Casablanca, Sedona, Bijou, Meridian, Tallinn, and many more, utilizing materials such as mango wood, sheesham wood, acacia wood, reclaimed wood, marble, travertine, iron, and glass. HTD serves independent furniture retailers, designers, and ecommerce businesses through wholesale partnerships and showrooms in Austin, TX and High Point.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Furniture Collection Wholesale solid wood dining furniture including tables, chairs, benches, buffets, sideboards, gathering tables, counter chairs, bar chairs, stools, kitchen islands, bar cabinets, and glass display cabinets, offered to trade professionals and designers.
• Living Room Furniture Collection Wholesale solid wood and mixed-material living room furniture including sofas, sectionals, accent chairs, ottomans, side tables, coffee tables, console tables, media cabinets, and bookshelves, for designers and retailers.
• Bedroom Furniture Collection Wholesale solid wood bedroom furniture including beds, bed frames, nightstands, dressers, and tall chests.
• Home Office Furniture Collection Wholesale home office furniture including desks and ergonomic office chairs.
• Lighting Collection Wholesale lighting fixtures including table lights, floor lights/lamps, and ceiling-mounted lighting for residential and designer projects.
• Accents and Accessories Collection Wholesale home accents including decorative accessories, wall art, mirrors, and one-of-a-kind unique pieces for residential styling.
• Casablanca Collection Solid wood dining collection finished in Toffee Nut, available to designers and trade accounts.
• Sedona Collection Solid wood bedroom collection in Brushed Acacia finish, sold through trade channels.
• Bijou Collection Solid wood dining collection in Dark Sienna finish, available to trade buyers.
• Meridian Collection Solid wood dining collection in Capri Sheesham finish, offered to designers and dealers.
• Tallinn Collection Living room collection with live edge solid wood and modern iron legs, sold through trade channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Furniture FirstcoreChannel Partner/ Reseller/ Distributor · 22 October 2025Home Trends & Design became an approved vendor for Furniture First, a purchasing cooperative for independent furniture retailers in the United States. This partnership provides Furniture First members access to HTD's sustainable product collections with benefits including exclusive pricing and streamlined ordering.
• FurnitureDealer.netcoreChannel Partner/ Reseller/ Distributor · 17 October 2025Strategic alliance to enhance access to HTD's eco-friendly furniture collections worldwide. The partnership provides detailed product information and streamlines delivery capabilities internationally.
• Sustainable Furnishings CouncilcoreOthersHTD is a founding member of the Sustainable Furnishings Council, demonstrating the company's commitment to sustainable and eco-conscious manufacturing practices.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/hometrendsdesign
• Facebookfacebook.com/htddirect
• Instagraminstagram.com/hometrendsanddesign
• Pinterestpinterest.com/HomeTrendsDesign
• LinkedInlinkedin.com/company/home-trends-and-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Trends and Design