Soudal

What Soudal does

Soudal SA is a Belgian family-owned manufacturer of construction chemicals, founded in 1966 in Turnhout by Vic Swerts, who remains Chairman. The company produces sealants (mastics), polyurethane (PU) foams, and adhesives for three end markets: professional construction contractors, retail/DIY consumers, and industrial assembly customers. Soudal describes itself as Europe's largest independent manufacturer in these categories and reports 29 manufacturing sites across 5 continents, 70 sales subsidiaries worldwide, and a workforce of approximately 4,100 employees. End-user presence spans more than 140 countries, served through a hybrid go-to-motion that combines direct professional sales, distributor/wholesale channels for industrial assembly, and retail channels for DIY consumers.

The product portfolio comprises three core lines — sealants/mastics, PU foams, and adhesives — augmented by acquired brands: Durante Adesivi (Italian industrial adhesives specialist, majority stake acquired January 2024) and Sharp Chemicals (Japanese sealants manufacturer, majority stake acquired January 2025). Both acquisitions were minority-to-majority equity transactions intended to extend technical capability and geographic reach in specialized industrial adhesives and Asia-Pacific sealants respectively. Revenue mechanics are one-time product sales through these channels; no subscription, licensing, or platform pricing is disclosed. The business is privately held, family-controlled, and operates without any disclosed external institutional or private equity ownership.

Soudal invests in long-cycle brand visibility through title sponsorship of professional cycling teams Soudal Quick-Step and AG Insurance – Soudal, both extended through at least 2030, alongside technical partnerships with apparel brands Castelli and Nuncas. Operational footprint is supported by regional entities including a Dubai-based Middle East headquarters and Casablanca-based Maroc subsidiary, with UK logistics capacity expanded via a 10-year, 50,000 sq ft lease at Indurent Park Tamworth in August 2025. No revenue, AI, or digital platform disclosures are present in the source data.

Name

Soudal

Legal name

Soudal SA

Website

https://soudal.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Soudal is Europe's largest independent manufacturer of sealants, polyurethane foams, and adhesives, serving professional contractors, retail/DIY consumers, and industrial assembly customers across 140+ countries via 70 subsidiaries and 29 manufacturing sites.

Ownership category

akta.pro rank

Product category

Construction Chemicals (Sealants, Adhesives, and PU Foams)

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150), Custom Compounding of Purchased Resins (325991)

SIC

Adhesives & Sealants (2891), Plastics Foam Products (3086)

akta.pro primary industry

Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD)

akta.pro secondary industries

Polyurethanes (MDI/TDI, Polyols, PU Systems) (IMAEADAH), Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)

Keywords

• Construction chemicals manufacturing
• Sealants and adhesives
• Polyurethane foam products
• Industrial bonding solutions
• Construction sealants

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Construction Chemical Products: Manufacture and sale of sealants, PU-foams, and adhesives to professional contractors, retail/DIY consumers, and industrial assembly customers. Products are sold through direct sales, distributors, and retail channels globally.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Soudal manufactures and sells sealants (mastics), polyurethane (PU) foams, and adhesives for professional contractors, retail/DIY consumers, and industrial assembly customers. The company operates 29 manufacturing sites across 5 continents and 70 subsidiaries worldwide, distributing products in over 140 countries through direct sales, retail channels, and industrial distributors.

Product overview

Soudal is Europe’s largest independent manufacturer of sealants, polyurethane (PU) foams, and adhesives, serving both professional contractors and consumers. The company operates as a family-owned Belgian enterprise founded in 1966, offering a portfolio of core product lines including sealants/mastics, PU foams, and adhesives. The product portfolio is complemented by acquired brands such as Durante Adesivi (Italian industrial adhesives specialist) and Sharp Chemicals (Japanese sealants manufacturer), which expand Soudal's technical capabilities and geographic reach in specialized market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Sealants (Mastics)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• CastellicoreStrategic or Co-development Partner · 17 April 2026Castelli, the Italian cycling apparel brand, extended its three-year partnership with Soudal Quick-Step Pro Cycling Team and AG Insurance – Soudal for eight years of total collaboration. The partnership includes joint product development through wind tunnel and real-world testing, as well as safety initiatives with distinctive electric green visibility elements in race kits. Both parties emphasize shared commitment to performance, innovation, and racing safety.
• AG InsurancecoreGTM or Marketing Partner · 28 February 2026AG Insurance and Soudal extended their title sponsorships of the AG Insurance – Soudal women's cycling team through the 2030 season. The Belgian squad, launched in 2019 as a development program and now at UCI Women's WorldTour level, received a multi-year financial foundation enabling longer-term sporting and structural decisions.
• NuncasminorStrategic or Co-development Partner · 30 January 2026Nuncas, an Italian specialist in fabric and technical sportswear care founded in 1920, became official partner for performance clothing maintenance for both Soudal Quick-Step and AG Insurance – Soudal teams. Nuncas will provide its Sportswear range products to support riders and staff, aligning with the Wolfpack team's sustainability commitment through responsible product solutions.
• IndurentminorOthers · 12 August 2025Indurent signed a 10-year lease with Soudal Group for 50,000 sq ft of industrial and logistics space at Indurent Park Tamworth in Staffordshire. The new facility operates alongside Soudal's existing Tamworth operations and marks a significant expansion of UK warehousing capacity.
• NP Digital AustraliaminorGTM or Marketing Partner · 31 July 2025NP Digital Australia secured Soudal Australia as a client for multi-channel retainers spanning SEO, paid media, and content strategy, with higher average deal values and broader multi-service engagements.
• Sharp ChemicalscoreStrategic or Co-development Partner · 1 January 2025Soudal acquired a majority stake in Japanese sealants manufacturer Sharp Chemicals in January 2025. This acquisition strengthens Soudal's position in Asia's technically demanding construction chemicals market.
• Durante AdesivicoreStrategic or Co-development Partner · 19 January 2024Soudal acquired a majority stake in Durante Adesivi, an Italian manufacturer specializing in adhesives for various industries. The acquisition expands Soudal's production and sales activities and reinforces its international market position in adhesives.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Henkel: German multinational with a leading Adhesive Technologies division spanning industrial, professional, and consumer adhesives and sealants. Directly comparable to Soudal in the adhesives and sealants core, but operates at vastly greater scale and with broader technology depth.
• Bostik (Arkema): Adhesives business of French specialty chemicals group Arkema, serving industrial, construction, and consumer markets with sealants, mastics, and adhesives. Comparable in product mix and customer base, with the backing of a large chemicals parent.
• 3M: Diversified industrial conglomerate with a significant adhesives and sealants portfolio serving construction, automotive, and industrial customers. A broad incumbent player with overlapping capabilities in sealants and construction chemicals.
• Illinois Tool Works (ITW): Diversified industrial manufacturer with adhesives-related businesses serving construction, automotive, and industrial assembly. Broad incumbent with comparable industrial-adhesives and assembly customer overlap.

Direct peers

• Sika: Swiss specialty chemicals company focused on construction chemicals including sealants, adhesives, and waterproofing systems. Sika is one of Soudal's closest direct competitors in construction sealants and chemical solutions globally.
• Mapei: Italian family-owned manufacturer of adhesives, sealants, and chemical products for the construction industry. Highly comparable to Soudal in heritage, ownership structure, and product portfolio focused on construction professionals.
• H.B. Fuller: US-listed global formulator and manufacturer of industrial and specialty adhesives serving packaging, construction, and assembly markets. Overlaps with Soudal in the industrial-adhesives segment where Durante Adesivi competes.
• Tremco (RPM International): RPM International's Tremco and Euclid Chemical businesses manufacture construction sealants, waterproofing, and concrete repair products. Closely comparable to Soudal in professional-grade construction sealants and specialty chemical solutions.
• Selena Group: Polish manufacturer of construction chemicals including polyurethane foams, sealants, and adhesives with significant European and emerging-market presence. A direct peer in the construction foams and sealants categories.

Regional players

• Wacker Chemie: German specialty chemical company producing polymer binders, silicones, and construction chemical inputs. Adjacent comparability to Soudal through shared polyurethane and polymer chemistry supply chains and European end-markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soudal_uk
• Facebookfacebook.com/Soudalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soudal