What Bedford Industries does

Bedford Industries is a privately-held Minnesota-based manufacturer specializing in patented elastomer-based hang tags and packaging accessories sold under the ElastiTag® product family. Founded in 1966 with the elastomer tag platform introduced in 2004, the company produces stretchy, tear-resistant tags that function as durable on-pack marketing surfaces, bundling devices, and trial-sample carriers. Its core product line spans five formats — ElastiTag (standard hang tag), ElastiTag Marquee (expanded design freedom), ElastiTag Tote (carries trial-size samples), ElastiTab (adhesive-backed sample carrier), and ElastiBand (product bundling) — each customizable with brand graphics, barcodes, or nutritional information.

The company sells on a project-based, quote-priced B2B model directly to enterprise consumer packaged goods brands, fresh produce packers, and spirits/beverage companies. Publicly visible customers include P&G, Unilever, Starbucks, Jameson, Baileys, Listerine, Coppertone, Suja, Caribou Coffee, Bertolli, and Carrefour Bio, among others, spanning beverages, personal care, food, spirits, and fresh produce verticals. Critically, Bedford has cultivated an applicator equipment partner ecosystem — WS Packaging, Herma, Northfield, Graphic Packaging, and Strauss — whose machines are purpose-built to apply ElastiTag products to bottles, sachets, and produce, embedding the tag platform into customer packaging lines and creating distribution channels the company itself does not need to build directly.

Bedford pursues top-of-funnel demand generation through major industry tradeshows (Sweets & Snacks, IDDBA, Cultivate Horticulture Show) and direct sales outreach. The business is privately held with no disclosed revenue, funding history, or executive leadership details in the available source material; ownership structure is not evidenced.

Name

Bedford Industries

Legal name

Bedford Industries

Website

https://elastitag.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Bedford Industries is a privately-held Minnesota manufacturer of patented elastomer-based hang tags and packaging accessories (ElastiTag®, ElastiTab®, ElastiBand®) sold on a quote-based B2B model to enterprise CPG brands and fresh produce packers worldwide.

Ownership category

akta.pro rank

Product category

Packaging Tags and Accessories

NAICS

Other Plastics Product Manufacturing (32619)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

Keywords

• Elastic hang tags
• On-product labeling
• Product bundling tags
• Promotional packaging
• Custom packaging tags

Headquarters

HQ city

Worthington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ElastiTag Product Sales: One-time transaction-based sales of custom-printed elastomer hang tags and related products. Customers order specific quantities with custom branding, barcodes, nutritional information, or promotions. Packaging options include bulk, bagged, spooled, bundled, and ganged configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bedford Industries manufactures and sells custom-printed, elastomer-based hang tags under the ElastiTag family of products for consumer packaged goods (CPG) brands and produce companies. The company's products are used for product branding, multi-item bundling, and on-pack promotional labeling across categories such as beverages, personal care, household goods, fresh produce, and spirits/cannabis. Manufacturing is done at their Worthington, Minnesota facility, with each tag custom-produced per client specifications.

Product overview

Bedford Industries offers the ElastiTag product family — a suite of stretchy elastomer-based hang tags and accessories for product branding, bundling, and promotional applications. The core ElastiTag is the original hang tag made from durable elastomer that stays in place and serves as a mini billboard. The product line includes: ElastiTag (standard hang tag for versatile messaging), ElastiTag Marquee (newest product with enhanced design freedom for targeted placement), ElastiTag Tote (for carrying trial-size samples attached to main products), ElastiTab (elastomer loop with adhesive tab for small samples), and ElastiBand (for bundling multiple products together). All products in the family share the patented stretchy elastomer technology and customizable printing capabilities for on-pack marketing.

Differentiator

Problem solved

Functional benefit

Brands

• ElastiTag®: The core brand of stretchy elastomer hang tags used for packaging, bundling, and marketing promotions on products
• ElastiTab®
• ElastiBand®
• E-Tag™
• Marquee

Products and services

• ElastiTag Custom-printed, stretchable elastomer hang tag that loops over product closures and snaps back into place. Designed for CPG brands and produce companies to attach branded messaging, promotional information, and bundling materials directly to retail products.
• ElastiTag Marquee Newest addition to the ElastiTag family of stretchable elastomer hang tag products for CPG brands and produce companies, used for product branding, multi-item bundling, and promotional labeling at retail.
• ElastiTag Tote Tote-style elastomer carrier designed for trial-size and sample-distribution promotions within the ElastiTag product family, targeting CPG brands running sampling and trial campaigns.
• ElastiTab Adhesive tab featuring a sticky label base and an elastomer loop, used by CPG brands and produce companies to attach promotional or branding collateral to products without requiring the product to have an existing closure or opening for a stretch tag.
• ElastiBand Elastomer bundling band designed to hold multiple products together as a single retail unit, used by CPG brands for multi-item promotions, gift sets, and retail bundle offers.

Quantifiable outcome

• Tags stay in place and won't tear - providing dependable long-term branding and messaging

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• WS PackagingcoreTechnology or IntegrationWS Packaging offers an ElastiTab® Applicator specifically designed for applying ElastiTab® to sachet-type sample packets. This is a specialized application partner for the tab product line.
• HermacoreTechnology or IntegrationHerma focuses on European markets and offers a machine that applies ElastiTab® to lightweight sample packets. This extends the company's reach in European markets through equipment partnership.
• NorthfieldcoreTechnology or IntegrationNorthfield ElastiTag® Applicator accurately applies tags to bottles of all shapes and sizes. Partner provides tag application equipment for the core Tag product line.
• Graphic PackagingcoreTechnology or IntegrationGraphic Packaging's ElastiTag® Applicator radically changes hang tag applications for virtually any necked bottle or container. Major equipment partner for tag application automation.
• StrausscoreTechnology or IntegrationGUB Buncher automatically applies the ElastiTag® to fresh produce. Partner enables automated application for the produce bundling market segment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fortis Solutions Group: Fortis Solutions Group is a mid-market specialty label converter serving CPG, food, beverage and personal care brands — directly overlapping Bedford's customer verticals with pressure-sensitive labels, shrink sleeves and promotional labels.
• Resource Label Group: Resource Label Group is a private label converter serving CPG, spirits, nutraceutical and personal care end markets — comparable to Bedford in vertical mix and customer size profile, though focused on prime labels rather than elastomer tags.
• Inland Label and Marketing Services: Inland Label is a US-based specialty label converter serving the spirits, wine, beverage and personal care markets — directly comparable verticals to Bedford's CPG and spirits customer base, though specializing in cut-and-stack and pressure-sensitive labels.

Direct peers

• Herma: Herma is a German label applicator and self-adhesive technology specialist that has developed a dedicated ElastiTab application machine for Bedford — serving European markets with comparable labeling and tagging equipment solutions.
• Graphic Packaging International: Graphic Packaging is a packaging equipment and paperboard solutions provider that has built a dedicated ElastiTag Applicator for Bedford. It is both a partner and a competitor in the broader packaging machinery and consumables ecosystem serving CPG brands.
• WS Packaging Group: WS Packaging is a label printing and applicator equipment manufacturer that is also a strategic application partner for Bedford's ElastiTab product — making it both a partner and a directly comparable competitor in the specialty label and applicator equipment space.
• Northfield Packaging: Northfield is a packaging machinery company that produces a dedicated ElastiTag Applicator for bottle applications. It operates as a partner but competes in the broader packaging automation and applicator equipment space serving CPG brands.

Broad incumbents

• CCL Industries: CCL Industries is the world's largest specialty label company serving CPG, personal care, spirits and food end markets — directly overlapping Bedford's customer verticals with a much broader product portfolio including pressure-sensitive labels and promotional tagging.
• Multi-Color Corporation: Multi-Color Corporation is a major global prime label producer serving the spirits, wine, beverage and personal care markets — many of the same end markets Bedford serves with ElastiTag, particularly spirits (Jameson, Baileys, Larceny).
• Avery Dennison: Avery Dennison is the global leader in pressure-sensitive labels and packaging materials, with CPG branding and retail information label offerings that overlap with the on-pack marketing and tagging function ElastiTag serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bedford-industries-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedford Industries