What Clevertronics does

Clevertronics is an Australian-headquartered designer, manufacturer, and supplier of emergency and exit lighting products, founded in 1981 and based in Scoresby, Victoria. The company operates across Australia, the United Kingdom, and New Zealand through regional websites and serves customers in stadiums, healthcare, retail, transport, hospitality, education, and commercial real estate. Its product portfolio spans exit lights, emergency luminaires, weatherproof and architectural battens, circular/bulkhead fixtures, and dynamic exit signage, organized around four core technology pillars: proprietary lithium battery systems (LP Premium Lithium with 8+ year life and L10 Lithium Nanophosphate with 12+ year life), automated monitoring platforms (Clevertest Plus for self-testing and Zoneworks HIVE for remote portfolio monitoring), dynamic evacuation signage (CleverEVAC with adaptive green/red displays and SoundEscape audio), and a 48V SELV temporary lighting system for construction sites compliant with AS/NZS 3012. The company also operates CleverSpec, a cloud-based specification tool used by architects and electrical engineers to create emergency lighting specifications. Clevertronics is certified to AS/NZS 2293.3 and carries the Australian Regulatory Compliance Mark (RCM) for electrical equipment.

The business model is B2B specialist sales-led, targeting specifiers, architects, electrical contractors, and building managers, with products distributed through electrical wholesalers and an Electrical Wholesaler Warranty Portal for trade partners. Revenue is generated primarily through hardware product sales of luminaires, exit signs, and battens, with pricing not publicly disclosed. The company emphasizes total cost of ownership advantages, citing 50-80% maintenance savings versus traditional NiCD batteries, and supports a lifetime technical support model. Marketing channels combine technical documentation, case studies, a podcast (Exit Here), and active social media presence on LinkedIn, Facebook, Instagram, and YouTube. The customer base includes globally recognized brands such as Sydney Opera House, Marvel Stadium, MCG, Westfield, Nike, Amazon, Macquarie, Lloyds Bank, and Woolworths, indicating specification wins across diverse enterprise segments.

Name

Clevertronics

Legal name

Clevertronics

Website

https://clevertronics.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Clevertronics designs, manufactures, and supplies emergency and exit lighting products including exit signs, emergency luminaires, battens, and dynamic evacuation signage for B2B customers across Australia, the United Kingdom, and New Zealand, distributed via electrical wholesalers and specifier-led sales.

Ownership category

akta.pro rank

Product category

Emergency Lighting Systems

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup) (IMAGAIAD)

akta.pro secondary industries

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Emergency lighting systems
• Exit signs
• LED luminaires
• Lithium battery technology
• Emergency battens

Headquarters

HQ city

Scoresby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Direct sales of emergency lighting luminaires, exit signs, battens, and related hardware products through electrical wholesale channels and specification-based project sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Clevertronics designs, manufactures and supplies emergency exit signs, emergency luminaires, LED battens and 48V temporary construction lighting, supported by proprietary lithium battery platforms (LP Premium Lithium and L10 Lithium Nanophosphate) and automated compliance monitoring systems (Clevertest Plus and Zoneworks HIVE). Products are sold to specifiers, architects, electrical contractors and building managers through electrical wholesalers and specification-based project sales across Australia, the UK and New Zealand.

Product overview

Clevertronics is a market-leading specialist in the design, development, manufacturing, and supply of emergency and exit lighting and automated monitoring systems. Their product portfolio consists of multiple distinct product families: Exit Lights (including Spirit, Cleverfit, Cleverfit PRO, Glider Blade, Swingblade, Ultrablade PRO, Form, Boxlite, Jumbo, and specialty variants for weatherproof, low temperature, vandal resistant, and theatre applications), Dynamic Exit Lights (CleverEVAC series with Dynamic GREEN, Dynamic RED X, Blade variants, and SoundEscape audio-enabled units), Emergency Lights (Lifelight and Lifelight PRO families with recessed, surface mount, weatherproof, cylinder, and track mount options, plus Supalite Flood and Nifty Lifelight variants), Circular & Bulkhead luminaires (Circlite, Argo Circular, Bunkalite, Argonaut Square/Wall/Entry), and Battens (ARGO, Argonaut PRO/PLUS/Vandal Resistant, EPIC Indoor, Odyssey Diffused/Wireguard, Bare Emergency). Supporting these products are proprietary monitoring systems including Clevertest Plus (self-testing) and Zoneworks HIVE (remote monitoring), advanced battery technologies (LP Premium Lithium with 8+ year life, L10 Lithium Nanophosphate with 12+ year life), and the CleverSpec cloud-based specification tool. The company also offers specialized solutions such as 48V Temporary Lighting for construction sites.

Differentiator

Problem solved

Functional benefit

Brands

• CleverSpec: Cloud based application that simplifies the creation of emergency lighting specifications and product schedules
• CleverEVAC
• Clevertest Plus
• Zoneworks HIVE
• CleverSpec

Products and services

• Spirit Exit Light Economy LED exit light with quick connect bracket for easy wall or ceiling mounting, includes all direction inserts for single or double-sided installations. Sold to specifiers, electrical contractors and building owners via electrical wholesalers.
• Cleverfit Exit Light Market-leading LED exit known for reliability, energy efficiency and ease of installation with tamper resistant cover and quick connect bracket for wall or ceiling mounting.
• Cleverfit PRO Exit Light Slimline architectural blade exit with slide connect steel bracket, designed for premium aesthetics while maintaining ease of installation.
• Glider Blade Exit Reliable and cost-effective blade exit using energy-efficient LED technology, available in recessed or surface mount configurations with sleek compact design.
• Swingblade Exit Universal blade-style emergency exit with innovative swinging blade design for positioning on sloped ceilings, powered by Lithium Iron Phosphate and Nanophosphate battery technology.
• Ultrablade PRO Surface Mount Exit Sophisticated architectural surface mounted blade exit with reduced reflection and halo effect, scratch and fingerprint resistant diffuser.
• Ultrablade PRO Recessed Exit Premium recessed architectural blade exit with low profile design requiring only 80mm ceiling space, scratch and fingerprint resistant diffuser.
• Form Exit Light Exit light with modern design for general applications.
• Boxlite Exit Light Compact exit light solution for standard applications.
• Jumbo Exit Light Large format exit sign for enhanced visibility.
• Gigantor Exit Light High-visibility exit sign for large viewing distances.
• Weatherproof Exit Lights (24m and 40m) Weatherproof exit lights rated for 24m and 40m viewing distances, suitable for outdoor and harsh environments.
• Low Temperature Exit Lights (24m and 40m) Exit lights designed for cold storage and low temperature environments, rated for 24m and 40m viewing distances.
• Vandal Resistant Exit Light Heavy-duty exit lights designed to withstand vandalism and tampering in high-risk environments.
• Theatre Exit Light Specialized exit lights designed for theatre and entertainment venues with specific visibility requirements.
• CleverEVAC Dynamic GREEN Dynamic exit sign with green display that can change direction indicators based on emergency situation.
• CleverEVAC Dynamic RED X Dynamic exit sign with red X display for blocking unsafe evacuation routes.
• CleverEVAC Dynamic GREEN Blade Blade-style dynamic exit with green display for directional emergency guidance.
• CleverEVAC Dynamic RED X Blade Blade-style dynamic exit with red X display for route blocking functionality.
• CleverEVAC SoundEscape Dynamic exit system combining visual guidance with audio capabilities for enhanced emergency evacuation.
• Lifelight Recessed Emergency Luminaire Recessed ceiling emergency luminaire for general illumination during power failures.
• Lifelight Surface Mount Emergency Luminaire Surface mounted emergency luminaire for versatile installation on ceilings and walls.
• Lifelight Weatherproof Surface Mount Emergency Luminaire Weatherproof surface mounted emergency luminaire for outdoor and damp environments.
• Lifelight PRO Recessed Emergency Luminaire Premium recessed emergency luminaire with enhanced performance and features.
• Lifelight PRO Surface Mount Emergency Luminaire Premium surface mounted emergency luminaire with superior illumination.
• Lifelight PRO Cylinder Surface Mount Cylinder-style surface mounted emergency luminaire for architectural applications.
• Lifelight PRO Weatherproof Surface Mount Weatherproof version of premium surface mounted emergency luminaire.
• Lifelight PRO Low Temperature Premium emergency luminaire designed for cold storage and low temperature environments.
• Supalite Flood Emergency Luminaire Flood-style emergency luminaire for wide-area illumination during power failures.
• Nifty Lifelight Recessed Compact recessed emergency luminaire designed for cost-effective applications.
• Nifty Lifelight Surface Mount Compact surface mounted emergency luminaire for economical installations.
• Lifelight Track Mount Emergency luminaire designed for installation on lighting track systems.
• Circlite Circular Emergency Luminaire Circular emergency luminaire for general purpose applications.
• Argo Circular Emergency Luminaire IP65 weatherproof circular emergency luminaire with switchable colour and output options.
• Bunkalite Emergency Bulkhead Emergency bulkhead luminaire for surface mounting on walls and ceilings.
• Argonaut Square Emergency Bulkhead Square-shaped emergency bulkhead luminaire for architectural installations.
• Argonaut Wall Emergency Bulkhead Wall-mounted emergency bulkhead luminaire.
• Argonaut Entry Emergency Bulkhead Entry-mounted emergency bulkhead luminaire for entryway illumination.
• ARGO Weatherproof LED Batten Weatherproof LED batten luminaire available in 600mm, 1200mm and 1500mm lengths with switchable colour and output, IP65 rated.
• Argonaut PRO Weatherproof Batten Premium weatherproof batten with enhanced durability and performance specifications.
• Argonaut PLUS Weatherproof Batten Extended feature set weatherproof batten in the Argonaut range.
• Argonaut Vandal Resistant Batten Heavy-duty weatherproof batten designed to withstand vandalism and tampering.
• EPIC Indoor Batten Indoor-rated batten luminaire for standard interior applications.
• Odyssey Diffused Batten Batten with diffused light output for even illumination distribution.
• Odyssey Wireguard Batten Batten with wireguard protection for industrial environments.
• Bare Emergency Batten Basic emergency batten for budget-conscious installations.
• Clevertest Plus System Self-testing emergency lighting monitoring system for automated compliance verification.
• Zoneworks HIVE Remote monitoring and testing system for emergency lighting with electronic reporting and maintenance logging.
• LP Premium Lithium Range Premium lithium battery technology with 8+ year battery life and 50% maintenance savings vs NiCD.
• L10 Lithium Nanophosphate Range Advanced nanophosphate battery technology with 12+ year battery life and 80% maintenance savings vs NiCD.
• 48V Temporary Lighting Range Temporary lighting system for construction sites built to AS/NZS 3012, featuring 48V SELV technology, plug and play connectivity, and support for up to 30 battens per power supply.
• CleverSpec Specification Tool Cloud-based application for creating emergency lighting specifications and product schedules, collating documentation, images and technical files in a central location.

Quantifiable outcome

• 50% maintenance savings vs NiCD batteries with LP Premium Lithium range
• +3 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ventilux: Specialist emergency lighting manufacturer focused on emergency luminaires and exit signs across commercial and industrial applications, directly comparable to Clevertronics' core product family.
• Stanilite (Legrand): Australian emergency lighting brand owned by Legrand, competing directly with Clevertronics in the same exit and emergency lighting market segment, with comparable specifications, lithium battery migration, and wholesaler distribution.
• Pierlite (Signify): Australian lighting brand owned by Signify (Philips), offering emergency luminaires, exit signs and battens with overlapping product categories, large-venue reference customers and wholesaler-driven distribution.
• Glamox: Specialist emergency and architectural lighting manufacturer serving commercial, marine and offshore markets, with comparable exit/emergency SKUs and connected monitoring capabilities.

Broad incumbents

• Eaton: Global power management company offering emergency lighting solutions and connected monitoring platforms comparable to Zoneworks HIVE, with broader industrial and commercial electrical exposure than Clevertronics.
• Schneider Electric: Global energy management and automation major with an emergency lighting range and building management integration similar to Clevertronics' Clevertest Plus / Zoneworks HIVE, addressing the same specifier and facility-manager buyer.
• Zumtobel Group: European lighting specialist (including Thorn) with emergency lighting product lines that compete with Clevertronics in design-led, premium architectural and large-venue segments.
• ABB: Global electrification and automation group with emergency lighting and building safety offerings competing for the same commercial, industrial and infrastructure specification projects.
• Legrand: Global electrical and digital building infrastructure group with a substantial emergency lighting portfolio (including Stanilite in AU/UK). Comparable in target markets and specifications, with much broader scale and R&D resources.
• Signify (Philips Lighting): World-leading lighting company with emergency lighting, connected lighting and monitoring offerings that overlap Clevertronics' exit, emergency and connected-monitoring propositions, particularly in commercial real estate and large venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ClevertronicsOfficial
• Facebookfacebook.com/clevertronicsAU
• LinkedInlinkedin.com/company/clevertronics
• Instagraminstagram.com/clevertronics
• Xx.com/clevertronics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clevertronics