OptiPay
OptiPay is an Australian non-bank business finance provider offering invoice, trade, inventory, and line of credit solutions to B2B SMEs with $1M+ annual revenue, delivered through a proprietary online platform and a broker/referral partner channel.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OptiPay does
OptiPay is an Australian non-bank business finance provider headquartered in Sydney, founded in 2015, that delivers working capital solutions to B2B small and mid-market enterprises with annual revenues of $1M+. The company offers four core products: Invoice Finance (advancing up to 90% of invoice value within 24 hours for a discount fee of 0.75%-3.5%), Trade Finance (revolving supplier-payment line of credit for importers and exporters), Inventory Finance (credit secured by stock on hand), and a Business Line of Credit ($50K-$250K limits, 180-day terms). These products are delivered through OptiPayEx, a proprietary online platform with accounting software integrations and 24/7 real-time access, supplemented by OptiPaySecure trade credit insurance that covers up to 90% of funded amounts in debtor default scenarios.
The business model is transaction- and usage-based: revenue accrues from per-invoice discount fees on Invoice Finance, daily interest on Trade Finance advances, and facility fees on Inventory Finance and the Business Line of Credit, with no application, setup, or property security charges. OptiPay funds facilities from its own capital without bank intermediation. The go-to-market is sales-led direct (online application, 1300 phone line, three-minute Cash Flow Finder tool) combined with a structured broker/referral partner channel that targets finance brokers, accountants, bookkeepers, and financial planners; OptiPay holds memberships in CAFBA and FBAA and offers lifetime trailing commissions. The firm is privately held, received private equity backing in 2022, and has cumulatively funded over $1.5 billion to 500+ Australian businesses, serving verticals including labour hire, NDIS, wholesale trade, manufacturing, transport and logistics, professional services, IT distribution, agriculture, and mining services.
OptiPay firmographics
Firmographics- Name
- OptiPay
- Legal name
- OptiPay
- Website
- https://optipay.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OptiPay is an Australian non-bank business finance provider offering invoice, trade, inventory, and line of credit solutions to B2B SMEs with $1M+ annual revenue, delivered through a proprietary online platform and a broker/referral partner channel.
- Ownership category
- akta.pro rank
OptiPay industry classification
Industry- Product category
- Invoice Finance
- NAICS
- Other Nondepository Credit Intermediation (52229)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Invoice Financing, Factoring & Receivables Management (FSAGAJAB)
- akta.pro secondary industries
- Invoice Financing & Factoring (FSAKAGAC), B2B Trade Credit at POS (SME Installment/Invoice-at-Checkout) (FSAKAFAO)
Keywords
Where OptiPay is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
OptiPay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Others, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Invoice Finance Discount Fee: OptiPay advances up to 90% of an invoice's value upfront within 24 hours. When the debtor pays the invoice, OptiPay receives the full amount and returns the remaining balance (minus a small pre-agreed discount fee). No principal-and-interest repayments are charged. The discount fee ranges from as little as 0.75% to 3.5% of the invoice value. There are no application or setup fees. The revenue is transaction-based, scaling with the volume of invoices funded — the more a business invoices, the more OptiPay earns.
- Trade Finance Interest/Facility Fees: Trade Finance is a revolving line of credit used to pay suppliers. OptiPay charges interest only on the advanced funds (not the full invoice value), with daily interest accrual on outstanding funds. Repayment terms are up to 90 days per funding date. The facility is structured as an ongoing 12-month revolving facility.
- Inventory Finance Facility Fees: Inventory Finance allows businesses to borrow against the value of inventory stock. Fees are charged as part of the facility, with the facility linked to the movement of stock. It is described as more expensive than Invoice Finance and requires regular stock audits and movement reports.
- Business Line of Credit Fees: A revolving Line of Credit with facility limits of $50,000 to $250,000, allowing businesses to pay suppliers and repay OptiPay over up to 180 days. The facility links accounting platforms for fast access to funds within 24 hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Invoice Finance — discount fee per invoice funded |
| Usage-based | Pay-as-you-go | Trade Finance — interest on advanced funds with up to 90-day terms |
| Usage-based | Pay-as-you-go | Inventory Finance — facility fee based on stock valuation |
| Usage-based | Pay-as-you-go | Business Line of Credit — facility limits $50,000 to $250,000 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
OptiPay product offering
Product offeringCore offering
OptiPay provides invoice finance and complementary working capital solutions to Australian B2B businesses, advancing up to 90% of approved invoice value within 24 hours at discount fees of 0.75% to 3.5% per invoice. The product set covers invoice finance, trade finance, inventory finance and business line of credit, supported by the OptiPayEx online platform and OptiPaySecure trade credit insurance.
Product overview
OptiPay is a business finance provider offering four core funding solutions: Invoice Finance (advances up to 90% of invoice values within 24 hours), Trade Finance (line of credit for supplier payments on imports/exports), Inventory Finance (credit facility secured by stock), and Business Line of Credit (revolving credit with flexible repayment). These products work together to address cash flow gaps between delivering goods/services and receiving customer payments, without requiring property security.
Differentiator
Problem solved
Functional benefit
Brands
- OptiPaySecure: Trade credit insurance protection product that covers up to 90% of funding provided if a debtor defaults or goes into administration
- Fully Flexible
Products and services
- Invoice Finance Advances up to 90% of approved invoice value within 24 hours to Australian B2B businesses with AUD 1M+ annual turnover, at discount fees of 0.75% to 3.5% per invoice. Funds follow the agreed line and continue for as long as the business supplies new invoices, with no requirement for property as security.
- Trade Finance Provides funding that allows clients to buy stock and supplies at trade pricing rather than cash pricing. Available to existing OptiPay clients based on the established relationship.
- Inventory Finance Provides funding against goods stored at a warehouse under a warehousing arrangement, available to OptiPay clients based on the established relationship.
- Business Line of Credit Pre-approved credit line that qualifying OptiPay clients can draw on when needed, distinct from per-invoice invoice finance facilities and repayable as agreed.
- OptiPaySecure Trade Credit Insurance Integrated trade credit insurance covering up to 90% of approved invoice value to protect OptiPay clients against debtor non-payment, paired with the invoice finance facility.
Quantifiable outcome
- Up to 90% of invoice value advanced within 24 hours of approval
- +5 more outcomes
Companies that use OptiPay
Customer profileNamed customers70 records
Segments9 records
Ideal customer profiles1 record
OptiPay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
OptiPay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Accounting Software PlatformscoreOptiPay's accounting interface integrates seamlessly with accounting software platforms, allowing businesses to connect their accounting systems directly to OptiPay's online portal. This enables automated invoice uploading, real-time fund management, and streamlined funding workflows. The platform is described as 'quick to setup' and enables businesses to manage money and pay suppliers directly through the integration.
- CAFBA (Commercial Finance Brokers Association of Australia)coreOptiPay is a member of CAFBA, the Commercial Finance Brokers Association of Australia. This membership is displayed on the referral partners page and signals OptiPay's commitment to working within the regulated finance broker ecosystem in Australia.
- FBAA (Finance Brokers Association of Australia)coreOptiPay is a member of FBAA, the Finance Brokers Association of Australia. The membership is displayed alongside CAFBA on the referral partners page, indicating OptiPay's engagement with the mainstream finance broker community.
- Major Australian Banks / Financial InstitutionsminorOptiPay works alongside Australian banks and financial institutions, including Big 4 banks. Banks are described as being 'used to' signing letters to release debtors ledgers for invoice finance purposes. OptiPay can co-exist with bank overdrafts and loans, or replace bank facilities where property security is an obstacle. Banks have also referred clients to OptiPay when overdraft facilities are insufficient for growth needs.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
OptiPay competitors and assessment
Company assessmentEmerging players
- Lumi: Australian fintech lender providing working-capital solutions and invoice finance to SMEs. Comparable in targeting Australian small businesses with cash-flow-based financing, but smaller-scale and with a narrower product footprint.
- Earlytrade: Australian B2B payment and invoice trading platform enabling suppliers and buyers to settle invoices early via a marketplace model. Directly comparable to OptiPay in addressing the working-capital gap with a fintech-enabled approach, but emerging rather than fully scaled.
- Spotcap: Online SME working-capital provider offering flexible lines of credit and term loans to Australian small businesses. Comparable in Australian SME targeting and fintech-enabled origination, but anchored on credit-line products rather than receivables finance.
Broad incumbents
- Prospa: Leading Australian online small business lender providing working capital, loans, and lines of credit to SMEs. Serves a highly overlapping SME customer base with $1M+ revenue but uses a broader small-business lending model rather than pure receivables finance.
- Capify: Australian and global alternative SME funder providing working capital, merchant cash advances, and small business loans. Comparable in serving Australian SMEs with alternative credit products, though product mix is different from invoice finance.
- Moula: Australian online alternative-business lender providing working capital and unsecured loans to Australian SMEs based on data-driven underwriting. Comparable in customer profile and Australian SME focus, though product (term loans) is adjacent rather than receivables-based.
- CBA (Commonwealth Bank) — Invoice Finance / Trade Finance: Major Australian bank with a substantial commercial invoice finance, trade finance, and debtor finance offering — competing head-to-head with OptiPay for SME working-capital facilities and even co-existing alongside OptiPay on its clients' balance sheets.
Direct peers
- Bibby Financial Services Australia: Global invoice finance and factoring specialist with a large Australian operation providing receivables-backed funding to SMEs. Direct competitor across invoice discounting, selective and full-ledger facilities — overlapping with OptiPay on product, customer, and broker-driven distribution.
- Scottish Pacific Business Finance (now Bibby Financial Services Australia): One of Australia's largest specialist invoice finance and debtor finance providers, offering full-ledger and selective invoice discounting, factoring, and trade finance to Australian SMEs — directly comparable to OptiPay's core offering and target customer (SME B2B businesses with $1M+ revenue).
- Tim Finance: Australian SME invoice financing specialist offering debtor finance and invoice discounting solutions, with a privacy/credit-application URL referenced on the OptiPay site — suggesting brand/marketing linkage and very directly overlapping product/customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
OptiPay social profiles
Digital presenceOptiPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptiPay leadership team
Management profileNumber of profiles
Profiles6 records
OptiPay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptiPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptiPay
What does OptiPay do?
OptiPay provides invoice finance and complementary working capital solutions to Australian B2B businesses, advancing up to 90% of approved invoice value within 24 hours at discount fees of 0.75% to 3.5% per invoice. The product set covers invoice finance, trade finance, inventory finance and business line of credit, supported by the OptiPayEx online platform and OptiPaySecure trade credit insurance.
Is OptiPay a public or private company?
OptiPay is a private company. It is classified as private equity controlled and is currently operating.
When was OptiPay founded?
OptiPay was founded in 2015. It employs 11 to 50 people.
Where is OptiPay based?
OptiPay is headquartered in Sydney, Australia, in the Oceania region.
How does OptiPay make money?
Four revenue lines are on record. Invoice Finance Discount Fee is the primary driver. The others are trade Finance Interest/Facility Fees, inventory Finance Facility Fees and business Line of Credit Fees.
Who are OptiPay's main competitors?
Emerging players on record are Lumi, Earlytrade and Spotcap. Broad incumbents are Prospa, Capify, Moula and CBA (Commonwealth Bank) — Invoice Finance / Trade Finance. Direct peers are Bibby Financial Services Australia, Scottish Pacific Business Finance (now Bibby Financial Services Australia) and Tim Finance.
Does OptiPay have an API?
No public API is recorded for OptiPay.
What industry is OptiPay in?
OptiPay's product category is Invoice Finance. Its primary akta.pro industry code is FSAGAJAB, Invoice Financing, Factoring & Receivables Management, with a secondary code of FSAKAGAC, Invoice Financing & Factoring. Its NAICS code is 52229 and its SIC code is 6153.