The Senior Source

What The Senior Source does

The Senior Source is a 501(c)(3) nonprofit organization founded in 1961 and headquartered at 3910 Harry Hines Blvd in Dallas, Texas. It operates as the designated Long-Term Care Ombudsman for Dallas County and delivers a portfolio of free aging-services programs to older adults and family caregivers across Dallas and Collin Counties. Core programs include the Elder Financial Safety Center (fraud prevention, benefits assistance, Medicare counseling, utility assistance), Caregiver Support Program, Guardianship Program, Dementia Support, Senior Employment Services, Technology Education classes delivered in partnership with Senior Planet from AARP, and the Shield Our Seniors mobile application. The organization also operates four AmeriCorps Seniors volunteer programs — Senior Companions, Foster Grandparents, RSVP, and Texas Senior Medicare Patrol — engaging 350+ volunteers and serving 16,000 long-term care facility residents.

The organization's business model is a diversified nonprofit funding stack with no fees charged to beneficiaries. Revenue is generated through individual donations (driven by events including Beat the Heat, North Texas Giving Day, Spirit of Generations Luncheon, TIAA Charity Golf Tournament, and the Charles C. Sprague Sage Society planned-giving society), corporate sponsorships (notably TXU Energy for Beat the Heat and TIAA for the golf tournament), federal AmeriCorps Seniors grants supporting volunteer programs, foundation grants (recent funding from Blue Cross and Blue Shield of Texas, Bread Financial, and The Village Giving Circle), and United Way partnership. Distribution is direct-service: in-person consultations at the Dallas headquarters, virtual caregiver support groups, ombudsman visits to nursing homes and assisted-living facilities, and community outreach. Referral pipelines include Parkland Memorial Hospital Geriatrics, Dallas Area Agency on Aging, Connect to Care, North Texas Food Bank, and Jewish Family Service of Greater Dallas.

The Senior Source's technology footprint is modest and operationally oriented: a website with a chatbot ("Phoebe"), the Shield Our Seniors mobile app, and standard nonprofit case-management and volunteer-coordination systems. It holds no patents and has no proprietary technology platform. The organization is governed by a Board of Directors and led by President & CEO Stacey Malcolmson, supported by a leadership team including COO Renae Perry (LMSW), CFO Hassan Tahat (MBA, MS), Chief Development Officer Caroline Marak, and VP of Communications and Marketing Shelby Adams Abeyta, plus program directors across each service line.

Name

The Senior Source

Legal name

The Senior Source

Website

https://theseniorsource.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

The Senior Source is a 501(c)(3) nonprofit founded in 1961 that delivers free aging-services programs — including elder financial safety, caregiver support, guardianship, long-term care ombudsman services, and AmeriCorps volunteer engagement — to over 25,000 seniors annually across Dallas and Collin Counties, Texas.

Ownership category

akta.pro rank

Product category

Aging Services (Nonprofit Social Services)

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Community & Senior Center Lifelong Learning Programs (EDAAAMAB)

Keywords

• Aging services nonprofit
• Elder financial safety
• Caregiver support programs
• Long-term care ombudsman
• Senior volunteer programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: The organization receives donations from individual supporters, including direct online donations through their website. Special events like Beat the Heat, North Texas Giving Day, Spirit of Generations Luncheon, TIAA Charity Golf Tournament, Jub Jam, and Charles C. Sprague Sage Society drive individual giving.
2. Corporate Sponsorships: Corporate sponsors fund specific programs and events. TXU Energy sponsors the Beat the Heat campaign providing air conditioning units to seniors. TIAA sponsors the Charity Golf Tournament.
3. AmeriCorps Seniors Funding: Federal funding through AmeriCorps Seniors to support volunteer programs including Senior Companion Program, Foster Grandparents, and RSVP (Retired Seniors Volunteer Program).
4. Planned Giving: The organization offers planned giving options through the Charles C. Sprague Sage Society for donors who wish to include The Senior Source in their estate planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Senior Source is a Dallas-based nonprofit that delivers free aging-services programs to older adults and family caregivers, including financial safety counseling, fraud prevention, benefits enrollment (SNAP, Medicare Savings Programs, Medicaid), utility assistance, Medicare and insurance counseling, caregiver support and respite, certified guardianship, long-term care ombudsman advocacy, dementia education, senior employment services, technology training, and AmeriCorps Seniors volunteer matching (Senior Companions, Foster Grandparents, RSVP, Texas Senior Medicare Patrol). All services are provided at no cost to eligible seniors age 50+ in Dallas and Collin counties.

Product overview

The Senior Source is a nonprofit organization serving Dallas-area older adults, offering a comprehensive portfolio of service programs rather than a single product or platform. The organization operates multiple interconnected programs under its umbrella, including the Elder Financial Safety Center (financial guidance, fraud prevention, benefits assistance), Caregiver Support Program (support groups, consultations, education), Senior Employment Services (job training, resume help, technology classes), and Long-Term Care Ombudsman Program. It also manages AmeriCorps Seniors volunteer programs (Senior Companions, Foster Grandparents, RSVP, Texas Senior Medicare Patrol), technology education classes in partnership with Senior Planet from AARP, and special initiatives like the Beat the Heat campaign. Additional services include guardianship, dementia support, Medicare counseling, utility assistance, and a mobile app (Shield Our Seniors). The programs work together to address the financial and emotional well-being of seniors, with volunteer opportunities available across Dallas and Collin Counties.

Differentiator

Problem solved

Functional benefit

Brands

• Elder Financial Safety Center: A safe and trusted place for older adults and their loved ones to get expert, professional, and unbiased guidance to ensure financial well-being.
• Caregiver Support Program
• Long-Term Care Ombudsman Program
• Senior Companion Program
• RSVP (Retired Seniors Volunteer Program)
• Foster Grandparents
• Texas Senior Medicare Patrol
• Beat the Heat

Products and services

• Elder Financial Safety Center A free advisory service for Dallas-area older adults and their loved ones providing expert, professional, and unbiased financial guidance including essential needs help and recovery support for those who have experienced financial exploitation.
• Caregiver Support Program Free caregiver support providing consultations, support groups, education workshops, and home safety visits for caregivers of all ages caring for loved ones aged 50+ in Dallas and Collin counties.
• Senior Employment Services Free employment services for mature workers including resume preparation, interview skills coaching, upskilling via technology classes, and an open lab for researching companies and completing applications.
• Long-Term Care Ombudsman Program State-mandated advocacy program that visits residents in Dallas County nursing homes and assisted living facilities, resolving issues, protecting rights, and empowering residents to have a voice in their care.
• Guardianship Program Certified guardianship services in which The Senior Source acts as guardian for vulnerable seniors who require support with health, financial, and daily-life decisions made in their best interests.
• Dementia Support Multiple programs supporting seniors with dementia and their caregivers, including the Dementia Live Simulation that helps loved ones experience what life with dementia is like.
• AmeriCorps Seniors Senior Companion Program Matches elderly clients who need help with daily activities (grocery shopping, meal preparation, medication reminders) with volunteers aged 55+, including a specialized track for clients with Alzheimer's disease supported by the AWARE Foundation.
• AmeriCorps Seniors Foster Grandparents Connects older adult volunteers with children with special needs in schools, early childhood education centers, medical settings, and shelters to mentor and support educational and developmental outcomes.
• AmeriCorps Seniors RSVP Connects older adults individually or in groups with volunteer placements at more than 50 Dallas-area community organizations.
• Texas Senior Medicare Patrol Trained volunteers deliver presentations to Medicare beneficiaries teaching them to detect and report healthcare fraud and abuse.
• Technology Education Classes Free technology training classes covering Microsoft Office, social media, savings apps, Google Docs, digital coupon tools, and other digital skills, delivered in partnership with Senior Planet from AARP.
• Benefits Assistance Free benefits enrollment assistance through a National Benefits Enrollment Center for people age 50+ applying for SNAP, Medicare Savings Programs, Extra Help, and Medicaid.
• Utility Assistance Free assistance helping seniors pay utility bills through partnerships with TXU Energy, Ambit Energy, Atmos Energy, and the Comprehensive Energy Assistance Program (CEAP).
• Frauds and Scam Prevention Free education, resources, and tools delivered through the Elder Financial Safety Center to help prevent financial fraud and protect seniors from scams.
• Medicare and Insurance Counseling Free unbiased and independent Medicare counseling helping seniors understand their Medicare options and choose the plan that best fits their needs.
• Friendly Visitor Program Volunteer-based service that places volunteers to spend time with nursing home and assisted living facility residents who rarely or never have visitors, easing isolation.
• Beat the Heat Annual summer campaign providing free window air conditioning units and box fans to Dallas-area older adults who lack reliable cooling in their homes, sponsored by TXU Energy with partner support from Irving Cares and Tyler Street Foundation.
• Shield Our Seniors App Downloadable mobile application providing tools and resources for seniors and their families on fraud prevention and financial safety topics.
• Other Senior Resources Referral Service Free referral service connecting seniors to trusted partner organizations for transportation, housing, rent assistance, employment, food insecurity, mental health, dental care, and other needs.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and supportive.

• TXU EnergymajorStrategic or Co-development PartnerPartnership for Beat the Heat campaign providing free window air conditioning units and box fans to Dallas-area seniors who lack access to cool air. TXU Energy provides sponsorship funding and support for the annual campaign targeting hundreds of seniors.
• Senior Planet from AARPcoreStrategic or Co-development PartnerTechnology education partnership enabling older adults to learn, work, create, exercise, and thrive in today's digital age. The Senior Planet program provides curriculum, resources, and programming support for technology training classes.
• Communities Foundation of TexasmajorStrategic or Co-development PartnerHosts North Texas Giving Day, the largest community-wide giving event in the United States. The Senior Source participates as a nonprofit beneficiary of this annual regional giving campaign.
• National Council on Aging (NCOA)coreStrategic or Co-development PartnerThe Elder Financial Safety Center is part of NCOA's network of National Benefits Enrollment Centers dedicated to helping low-income Medicare-eligible seniors and persons with disabilities over age 50 identify and apply for benefits assistance programs.
• Dallas Area Agency on AgingcoreStrategic or Co-development PartnerReferral partner for AmeriCorps Seniors Senior Companion Program, referring clients who need companionship services to The Senior Source.
• Parkland Memorial Hospital GeriatricsmajorStrategic or Co-development PartnerReferral partner for AmeriCorps Seniors Senior Companion Program, referring geriatric patients who need companion services to The Senior Source.
• Connect to CaremajorStrategic or Co-development PartnerReferral partner for AmeriCorps Seniors Senior Companion Program, connecting patients and clients to companion services through The Senior Source.
• Irving CaressupportiveStrategic or Co-development PartnerPartner in Beat the Heat campaign to help seniors stay cool during summer months with free air conditioning units and fans.
• Tyler Street FoundationsupportiveStrategic or Co-development PartnerPartner in Beat the Heat campaign to help seniors stay cool during summer months with free air conditioning units and fans.
• North Texas Food BanksupportiveStrategic or Co-development PartnerReferral partner for food insecurity resources, connecting seniors to food assistance programs through the network.
• Jewish Family Service of Greater DallassupportiveStrategic or Co-development PartnerReferral partner for mental health services, providing additional support options for seniors and caregivers.
• Texas Guardianship AssociationsupportiveStrategic or Co-development PartnerResource partner for guardianship information and education, helping families understand guardianship processes.
• National Guardianship AssociationsupportiveStrategic or Co-development PartnerResource partner for guardianship standards and best practices, supporting The Senior Source's Guardianship Program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Council on Aging (NCOA): National nonprofit partner that operates the BenefitsCheckUp and National Benefits Enrollment Center networks in which The Senior Source participates. Operates broader national footprint but same service vertical.
• Meals on Wheels America: National nonprofit umbrella organization supporting senior nutrition and aging-in-place programs across the U.S. Operates a similar senior-focused nonprofit model at national scale and shares key demographic and mission alignment with The Senior Source.
• AARP Foundation: National nonprofit serving Americans 50+ with programs on financial resilience, fraud prevention, and caregiver support. Senior Planet (a Senior Source programming partner) is affiliated with AARP, indicating deep operational overlap.
• BrightStar Care: National franchise providing in-home medical and non-medical care, including personal care for seniors. Serves the same Medicare-eligible senior demographic in Dallas with overlapping personal-care and respite services, but as a for-profit provider rather than nonprofit.

Regional players

• Dallas Area Agency on Aging: Government-designated aging services coordinator for Dallas County and a documented referral partner of The Senior Source. Provides overlapping aging services and is the de facto public-sector counterpart.

Direct peers

• Meals on Wheels of Dallas County: A Dallas nonprofit delivering nutrition and wellness services to homebound seniors. Serves the same demographic and geography as The Senior Source, with overlapping referral pathways for benefits and caregiver support.
• Jewish Family Service of Greater Dallas: A Dallas-based human services nonprofit serving vulnerable populations including seniors and caregivers. Both organizations operate in the same local market with overlapping social-service programming and are documented referral partners.
• IRVING CARES: A community-based nonprofit in the Dallas-Fort Worth metro providing financial assistance, food, and senior support services. Documented referral partner of The Senior Source with comparable operating model.
• Visiting Nurse Association of Texas (VNA Texas): A Dallas-area nonprofit providing community-based health, hospice, and personal care services for older adults. Operates a similar nonprofit service-delivery model with comparable clientele and overlapping benefit-eligibility counseling services.

Others

• North Texas Food Bank: Regional hunger-relief organization and documented referral partner of The Senior Source. Operates in adjacent social-services space with overlapping client base for senior food insecurity referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheSeniorSource
• Xx.com/theseniorsource
• LinkedInlinkedin.com/company/2009569

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Senior Source